Amsterdam Tourism Plan: Stakeholders, Goals, and Framework Analysis

This assignment provides a detailed analysis of the Amsterdam tourism plan, focusing on the direct involvement of various stakeholder groups, including local community groups, local businesses, employees, and suppliers. It explores the issues and gaps raised by these stakeholders, along with the proposed actions and supporting theories. The assignment also examines the key goals of the tourism plan, considering socio-cultural, economic, and environmental factors. Furthermore, it delves into the initiatives and actions proposed in the plan, including the role of the European Tourism Indicator System (ETIS). The analysis covers how the plan supports various factors, such as boosting the economy, maintaining the environment, and fostering socio-cultural understanding. The assignment provides a comprehensive overview of the tourism plan's objectives, strategies, and their impact on Amsterdam's tourism sector, supported by relevant theories and references.

Involvement of stakeholder in devising the
Tourism Plan
Local community groups
This is a group of people who had mutual interest to give full support to the people who are coming from different country
through arranging essential resources which they needed in Amsterdam, Netherlands.
Local Businesses
Businesses involve in devising the tourism through supplying services to outsiders which includes essential things like
food items because which increase their sales, and they earn more profit.
Employees
Employees involvement in tourism plan is to guide the tourists and makes best and effective plan to attract people and
convince the customers towards their plan.
Suppliers
Suppliers role in making tourist plan is very important because they give their support to tourism company as well as to
tourists through providing important information to company about the place and to supply necessary items to tourists.

Issues/gaps raised by stakeholders
Local community groups
Problems created by local community groups through not supporting the plan of
tourism and not provide the information about the country's culture which gives very
bad effect on the company’s image.
Local Businesses
Issues which is faced by local business while making plan for tourist is huge number of
services are given by tourism company to an individual business which is not possible
to perform.
Employees
Employees created issues when they have little knowledge about the country's rules and
regulations where the company and client makes program.
Suppliers
Suppliers created issues for the company when they not involve them in decision
making process and also not including them during important discussions happen. Then
they feel not good and stopped their supply which is going to harm that tourism
company

Actions proposed by stakeholders.
Local community groups
This group provide ideas to overcome the issues which are faced by tourism company as well as by stakeholder.
Local Businesses
This stakeholders offers to the company that if they get there regular commission, then they will not create any issue with the customers
and even for the company as well.
Employees
Employee gives proposal that the company should give rewards to each and every employee to motivate them so that they perform their
work more efficiently.
Supplier
Supplier assures the company that from their side no issues will be created at the time of supplying the goods to the clients, if the
company fulfill all the demands of their Stakeholders.

Supporting theories
• The theories helps tourism plan to make effective plan to attract the people towards the tour and how to overcome the issues
that faced by stakeholders.
• This helps to bind all the members in the role, that includes employees, suppliers, local businesses and local community
member.
• The employees give support to the company through making attractive and effective plan.
• The issues which is raised by stakeholder are easily overcome through applies various theories like providing commission to
businesses and distributing rewards to employees because they feel motivated and perform their part more effectively.
• This also supporting through giving best services to clients so that they attracted with plans and agree to spend their money on
this trip.

Key goals of the Tourism Plan with
following factors
Socio-cultural factors
The common goals of every tourist while going on a tour is to know and
perceive about the country's culture, language, religion, etc.
Economic Factors
The factor says that tourism plan support their economy. The planning should
be in such a way that it should increase the economy of the country.
Environmental factors
The tourism plan help in making the environment good to showcase the
beauty of the country to the tourist. This also helps to protect the
environment, by not polluting the environment, avoid cutting the trees, and
damaging the historical monuments of the country.

Initiatives/Actions proposed in tourism
plan
• The initiative taken towards the socio-cultural factors is to give information about the culture of country.
• The employee should guide the customers that how to cover the language barrier and the way of managing the relationship
with the local people of the country.
• The company should make policies for the security of the customers as well.
• Tourism company has to take initiative to make their relationship good with the clients so that they plan their next
destinations with the company only.
• The good relationship helps the company for the better portfolio and improves the standard of the company, with this the
company can show different place in the market.
• The company should collect the previous records of clients feedbacks, to know where the company lacks in fulfilling the
requirements of visitors.

ETIS - European tourism indicators system
• This system helps in managing and monitoring the
tourism plan. And also helps in giving information about
the country where the company plans for the next
destination.
• The ETIS application is available in multiple languages
like English, Spanish, French and Italian, that helps the
customers to understand the application or tool kit in
their local language.
• The application maintains the data for the tourist
packages that helps the customers to get the deep
knowledge about the profile of the country where they
make plan to go.

Supporting theories
The theory supports to various factors which are as follows:
• The socio-cultural factors helps customers to get interact with other country people and understand their language with the help
of common language. This also helps people to get aware of the culture, climatic condition and other historical monuments.
People get to know about the country portfolio and helps to make a good relationship between the two countries people.
• The tourism plan supports to economic factors to the country through attracting the people to go to that country which helps in
boosting up the funds of the Amsterdam, Netherlands. And also supporting through purchasing the products of country by
tourists which helps in increasing the GDP of the country. This plans helps to growth the employment in terms to make visit the
customers.
• The tourism plan also supports environmental factor by sustaining the pollution and helps in preserving the resources like
water, air, land. The plan propose to encourage people to visit their historical places and the beauty of the nature. With this local
people also get encourage to maintain the hygiene of the tourist places. The tourists will also learn the good environmental
policies.
• The ETIS system supports tourism plan helps in making intelligent approach, that makes customer attract towards the plan and
initiate customers to plan to travel Amsterdam, Netherlands. The ETIS collects data of the previous records and based on that
provides the logical plans to bring in front of customers.

Summary
• This can be summarize from the above parameters, that the factors help in growth of increasing the tourism sector and also
helpful for the visiting country. With the tourist plan people get help to manage their trip in the easy way and get good
guidance.
• The tourism plan supports the visiting country in terms of raising economy, maintaining environment and socio-cultural
factors. This increase the employment as well for the tourism planners and the visiting country.
• Also, people get visit with the low cost as compare to the personal visit. The package offers at minimal cost with attractive
offers. This also helps the government to improve their financial condition in terms of collecting tickets from the historical
monuments and other public places.

References
Books and Journals
Aman, J., and et.al., 2019. The influence of islamic religiosity on the perceived socio-cultural impact of sustainable tourism
development in Pakistan: A structural equation modeling approach. Sustainability. 11(11). p.3039.
Brendehaug, E., Aall, C. and Dodds, R., 2017. Environmental policy integration as a strategy for sustainable tourism planning:
Issues in implementation. Journal of Sustainable Tourism. 25(9). pp.1257-1274.
Cheer, J. M. and Lew, A. A. eds., 2017. Tourism, resilience and sustainability: Adapting to social, political and economic change.
Routledge.
Herman, G. V., and et.al., 2017. THE ROLE OF TOURISM IN LOCAL ECONOMY DEVELOPMENT. BIHOR COUNTY
CASE STUDY. Urbanism. Architecture. Constructions/Urbanism. Arhitectura. Constructii. 8(3).
Jeuring, J. H. G., 2017. Weather perceptions, holiday satisfaction and perceived attractiveness of domestic vacationing in The
Netherlands. Tourism Management. 61. pp.70-81.
Noordeloos, T., 2018. Sustainable tourism development in Amsterdam Oud-West. Research in Hospitality Management. 8(2).
pp.133-141.