Travel and Tourism: Holiday Plan, Strategies and Agent Roles Report

This report presents a detailed analysis of a 15-day holiday plan for a couple traveling to Masai Mara and Nairobi, Kenya. The assignment begins with a breakdown of the itinerary, including daily activities, accommodations, and associated costs, ensuring the trip aligns with a £6,000 budget. It then evaluates the potential economic benefits of the trip, particularly focusing on the documentary prepared with the local rural people of Masai Mara and the financial contributions made by the couple to the local community. The report moves on to discuss strategies for maximizing the positive impacts of tourism, such as retaining visitor spending, widening access to facilities, implementing community projects, providing employment and training for local people, and promoting education on responsible tourism. The limitations of the plan, including non-cooperation from local people and unavailability of certain attractions, are also addressed. Finally, the report outlines the roles and objectives of different agents involved in tourism, including public, private, and voluntary sectors, highlighting their responsibilities in ensuring tourist welfare and promoting sustainable tourism practices. The report concludes by referencing relevant academic sources to support its findings.

Running head: TRAVEL AND TOURISM
TRAVEL AND TOURISM
Name of the Student
Name of the University
Author Note

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Task 1
The full details of the planned holiday of Jenny and Sam porter are given as follows:
Day 1: Taking the flight from the Heathrow Airport to Nairobi Airport at 12:00 PM GMT,
which will reach Nairobi Airport at 21:00Pm GMT, night stay in a hotel near to Nairobi
Airport (£1,300 for the couple)
Day 2: After having breakfast, get into the reserves car and start the journey to Masai Mara
by road, which will take around 6 Hrs. (£50). Stay in an environmental lodge just beside the
Mara river, in a rural area (£50 per night for the couple including breakfast, lunch and
dinner). Local sight-seeing after the lunch and return to the lodge.
Day 3: Visit to the Masai Mara National Reserve for a full-day visit (£100 for the couple)
Day 4: River rafting on the Mara river (£50 for the couple) in the morning. In the afternoon,
local sight-seeing.
Day 5: Meeting with the local rural people and preparing a documentary involving their
lifestyle
Day 6: Finding out how the traditional arts and crafts are made in the local community and
including that in that documentary as well
Day 7: Visiting a game reserve concerned with the wildlife conservation in Masai Mara
National Reserve (separated trip from the day 3 visit) (£100)
Day 8: Full day plan with interacting with the local people in some different ways
Day 9: Return to Nairobi via road (£50). Stay in the same hotel.
Day 10: Visit to the Nairobi National Park (£100)

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Day 11: Local sight-seeing like Karen Blixen Museum, Nairobi National Museum, Nairobi
Railway Museum and Nairobi Gallery (£100 for all the places for the couple including hiring
of the car)
Day 12: Local sight-seeing like Ngong Hills and Hell’s Gate National Park ((£100 for all the
places for the couple including hiring of the car)
Day 13: Interaction with the local people
Day 14: Shopping and taking rest (£100)
Day 15: morning flight from Nairobi Airport to Heathrow Airport (£1,500 for the couple
including the journey from the hotel to the airport)
The planned arrangement will meet the motivation and the energy level within the budget, as
the total budget for the couple is £6,000. The economic benefits will be achieved as the
documentary prepared with the local rural people of Masai Mara will help them on the
interaction made with them will help the people to earn some money if it got selected in the
UNICEF Documentary Contest. Also the money spend by the couple will help the local
people as they will contribute an undisclosed amount to them. The negative impacts about the
people will also be minimized after the people will watch the documentary globally
(Bhandari 2014).

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Task 2
Strategies to Maximise Positive Tourism Impacts
Retention of visitor spending – The money which will be spend by the tourists will be re-
circulated within the local economy, which will help to improve the lifestyle of the local and
the rural people overall. Like in Masai Mara or Nairobi, the amount spend by the couple will
help the economy of the local areas to sustain and improve the lifestyle of them.
Widening access to facilities – Tourist facilities should be provided to the tourists on
maximum amount, as well as promoting the tourist attractions in a structured way. This will
help to bring more tourists to these places.
Community projects – Tourist places can be used for commercial purposes which will help
to improve the lifestyle of the local and rural people, like Safari and river rafting, as well as a
game reserve concerned with the wildlife conservation.
Employment and training of local people – Money can be invested to train the local people
to avail jobs in the travel and tourism industry of the country. Employment opportunities can
be in hotels, tour guiding, hospitality, and many more. If the customer service level is on high
standards, it will help to attract more international tourists globally.
Education – Tourism business have to understand the major issues regarding responsible
tourism in order to improve sustainable business practices. Guidance must be provided to the
tourists to learn the ways to protect the environment as well as supporting the local
communities (Meyer and Meyer 2015).
Limitations
Non co-operation from the local people

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Unavailability of some tourist attractions like Safari and River Rafting
Practice of Theft by the local people

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Task 3
Roles and objectives of Different Agents
Public – They must look after the welfare and safeguarding of the tourists. This is very much
essential as this hamper the brand image of the tourist spot, and in turn, can have negative
impact on the local economy. They also have to look after the taxes imposed on the tourists
on the usage of different facilities.
Private – They must look after the transport and other kind of facilities provided to the
tourists.
Voluntary – They can provide the local facilities to the tourists like providing guide.

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References
Bhandari, M.P., 2014. Is tourism always beneficial? A case study from Masai Mara National
Reserve, Narok, Kenya. The Pacific Journal of Science and Technology, 15(1), pp.458-483.
Meyer, D.F. and Meyer, N., 2015. The role and impact of tourism on local economic
development: a comparative study: tourism and leisure. African Journal for Physical Health
Education, Recreation and Dance, 21(1.1), pp.197-214.