Blackpool Illuminations: Tourism Development and Planning Analysis

This report provides an analysis of tourism development and planning, focusing on the Blackpool Illuminations as a case study. It examines the focus of sustainable tourism strategies, analyzes a UNWTO report on tourism decline, and identifies the principle assets and resources of Blackpool. The report details the major impact of COVID-19 on Blackpool's tourism, including the collapse of travel operators and the extension of the Illuminations event. Specific areas of intervention for rebuilding the destination, key tourism attributes, and two priority lines of action are discussed, along with the economies of seaside towns. The report concludes by highlighting the need for sustainable goals in re-starting tourism and references relevant academic works.

Tourism development and planning

 Introduction
 Focus of sustainable tourism strategy
 Analysis of report of UNWTO
 Principle assets and resources
 Major impact of COVID 19
 Specific areas of interventions
 Tourism attributes and attractions
 Two priority lines of action
 Economies of sea side towns
 Conclusion
 References
Table of content

Tourism planning is refers as the maintenance and
sustainable growth of tourism industry in particular
locality. Tourism development is defined as
formulating strategies and plans for enhancing &
encouraging tourism for a destination (Colomb and
Novy, 2016). It is important for making money and
to rise GDP of a nation. Blackpool Illuminations is
British annual light festival which is founded in 1879
and situated on 18 September 1879 in England.
Introduction

Focus of sustainable tourism strategy
The main focus behind sustainable tourism strategy is to
enhance the positive impact and reduce all negative
ones. The main purpose behind this strategy is to
protect natural environments as well as natural
resources through managing all tourism activities.

As per the report tourism numbers fall 65% in
mid of 2020. from January-June 2020 massive
down in international tourism is found with loss
of 44omillion international arrivals & US$
460million in export revenues (UNWTO
REPORTS, 2020). This loss is five times of global
economic recession of 2009.
Analysis of report of UNWTO

 Major assets:- Principles assets of Blackpool
included dazzling display, sparkling lights,
artificial sunshine etc. these are further explained
as follows:
 Lights: It is first and most important asset of
respective destination. Use of dynamic, colourful
lights are main attraction of festival.
Principle assets and resources

 Resources:- This includes equipment's, materials,
personnel who are responsible to manage the
decoration, cleaning, arrangements etc. these are
discussed below:
 Human: The key human resources of Blackpool
includes decorators, sponsors who manages the
financial requirements of event, people who
manages and direct the festival etc.
Continue….

 Infrastructure:- Blackpool was largest
military training centre at the time of
world war2. With capacity of 800,000
RAF had their at initial level of training.
Infrastructure of respective event or
festival are divided into several categories
considered below:
Continue….

 Blackpool's tourism faces barriers in reopening of tourism after the huge impact of coronavirus. As per
the report it looses 200,000 visitors because of collapse of travel coach operators. Following are the
affects of coronavirus on respective event:
Major impact of COVID 19

 Collapsed into administration: In May
specialists introduced two biggest tour operates
that is Shearings & National holidays which
increased collapse into administration of
Blackpool.
 Extended of event: Due Covid pandemic
Blackpool Illuminations extended to next year
in order to help tourism trade of town. Which
result in profits and earning of event.
Continue….

There are different sustainable development goals that
is considered by Blackpool as while getting over
from COVID 19 and that is as briefly explained
below as:
 To reduce the poverty as by offering certain level of
jobs to the people so that they get employment and
stability in their life.
 To promote and advance well-being and good
health as with this probability to maintain hygiene
along with better maintenance is processed with
adequateness.
Continue….

In order to rebuild destination in order to engage
more visitors for making high earnings and profits
from these. Respective destination has to overcome
impacts of pandemic in order to rebuild destination
with long terms sustainability and growth.
Specific areas of interventions