TLH302: Analysis of Tourism Strategies and Planning in Broadstairs

This report examines the tourism strategies and planning specifically for Broadstairs, a coastal town in the United Kingdom. It begins by outlining the benefits of strategic tourism plans in coastal areas, including economic, environmental, and socio-cultural advantages. The report then delves into the importance of collaborative planning within the tourism sector, discussing its benefits such as improved economic conditions, enhanced visitor experiences, and stronger community relationships, alongside potential disadvantages like increased risk and policy limitations. The analysis further provides a brief overview of tourism strategies to address the challenges faced by Broadstairs, focusing on vision and objectives and their implementation, as well as identifying key stakeholders. Finally, it assesses the social and economic benefits of these strategies for both residents and visitors, concluding with an overview of the key findings and recommendations for sustainable tourism development in Broadstairs.

TLH302 Assessment

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
PART 1.......................................................................................................................................3
A. Benefits of tourism strategic plans in coastal area............................................................3
B. Importance of Collaborative Planning in tourism along with advantages and
disadvantages.........................................................................................................................6
PART 2.......................................................................................................................................8
C. A brief tourism strategies for clear vision And objectives facing Broadstairs................8
D. How vision and objectives could be implemented and identify stakeholders who are in
charge of it...........................................................................................................................10
E. How strategy is going to benefit residents and visitors socially and economically........11
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13

INTRODUCTION
For every tourism department, formulation of effective as well as efficient plans and
strategies is considered as one of the most important business action for gaining competitive
advantages in the market. The present report is based on Broadstairs which is one of the
coastal town situated in the United Kingdom having seven sandy bays, parks etc. Several
issues has been faced by Broadstairs in context of holiday packages, airfares which has
affected its tourism business to a great extent. In this file, emphasis will be made on making
improvement in tourism business of Broadstairs for making it more competitive. This report
will define benefits arises from designing of the best effective strategic plans for tourism in
the coastal area. Further it will emphasize on the importance which is associated with
Collaborative planning in the tourism sector. Along with the importance of collaborative
plans, explanation about its advantages as well as disadvantages will also be provided. Also,
it will describe about vision and objectives with the help of which recent issues being faced
by Broadstairs. At last, it will stream line about benefits which residents and visitors are
receiving on social as well as economical basis from the strategies and plans made in line
with the tourism part.
MAIN BODY
PART 1
A. Benefits of tourism strategic plans in coastal area
There are many benefits of tourism in coastal areas which are as follows:
Economic benefit
This benefits includes contribution in revenue of government, employment
generation, foreign exchange earnings etc.
11 Contribution in revenue of government: It will increase the revenue of government
and it is categorized as indirect and direct. Direct contributions are income tax,
employment due to tourism and eco tax. Increase in the Revenue of government also
helps in the boost the economy of the country and also enables the government to do
works for the welfare of the public. Also it help to increase the tourist places at the
Broadstairs. Indirect contribution like tax deducted from tickets, goods and services
given to tourist, alcohol, hotels, restaurants and service given by tour operator also
indirect income includes the many other expenses incurred by tourist.

11 Employment generation: Tourism plan generate employment in coastal areas such
as Broadstairs. Local authorities want to tourism plan which increases heritage and
will bring opportunities to develop strong economy. New tourism strategic plan
benefits Broadstairs in generating employment opportunities. Also if the tourism
increase the employment and it reduces the poverty in the country Expansion of
tourism in coastal areas will create job in hotels, taxis, restaurants. Infrastructure also
need to be developed which create better employment for improving sewage systems,
roads, public transport and electricity. Also helps the local vendors to get the
livelihood through the expansion of the tourist places in the Broadstairs. Also if it
increase the employment it also improves the living standards of the general public
staying in Broadstairs.11 Financial contribution in nature protection: Tourism contribute a large part in
nature and conservation of habitats and sensitive areas. Revenue is generated from the
entrance fee of park which is used to protect environment of the park. Tourism focus
on environmental issues of the country. It increase the tourism with the prevention of
the environment. Tourist keeps the environment safe and clean. For e.g. Broadstairs
will protect its nature by collecting fees from visitors for viewing heritage.11 Increase foreign reserve:- tourism helps in the increase of the foreign reserve of the
government which strong the currency of the country and also it helps to make more
and more possible investment and develops the tourism sectors.11 It makes the tourism more durable:- making the plan helps in the sustain the
tourism for more time and generates the more income from it. Continuous changing
environment where it will helps in the increase of the a stable plan for the tourism
sector.
Environmental management benefit
Tourism strategic plan need to cover all the environmental aspects such as sound,
environmental facilities of tourism management especially hotels ( water, measures of energy
saving, utilization of Eco-friendly material and water minimization). These measure will
decrease waste. Sustainable development of tourism helps to increase the environment
management of the country. It enables the many advantages like increase in the tourist place
and development of the backward areas which are badly need to be develop. Broadstairs also
need to implement various strategies and use Eco-friendly materials to protect environment.
Creating a tourism plan protecting environment will help in sustaining in the market and
build strong economy.

Socio - cultural benefit
 Strengthening communities: Tourism plan provides employment opportunities to
the people which motivates the society. Local people engage in tourism development
and improve their living standards through training and development and develop
professional skills and organizational skills. Tourism share the culture with tourist and
home country in increase the benefits for the local public of the Broadstairs they will
get aware about the different economies and different culture of the tourists. For e.g.
involving visitors in local festivals and events which will increase the number of
visitors in Broadstairs. It will also provide value to local people of the Broadstairs.
 Improvement of traditions and cultures: Tourism strategic plan improves the
culture and traditions of the country. Contributing in the natural resources will give a
opportunity to protect heritage and improve the culture. Traditional arts and crafts
need to be regenerated so that tourist are attracted towards them. For e.g. Broadstairs
coastal area is also focusing on building heritage so that town take advantage of new
opportunities and develop communities. It also save the traditional culture of
broadstairs.
 Tourism as a source of peace: Traveling makes people to come in contact with
different cultures and traditions. For sustaining in the market tourism need to
implement some educational elements in order to create understanding of cultures and
people and also provide cultural exchange to host and guests. This is beneficial for
tourism to develop sympathy and promote the cultures of different countries. For e.g.
Broadstairs is struggling in the market and is not able to compete in the market thus
their tourism strategic plan need to include educational element. These measure will
decrease waste. Sustainable development of tourism helps to increase the environment
management of the country. It enables the many advantages like increase in the tourist
place and development of the backward areas which are badly need to be develop.
 Prevent the heritage place of Broadstairs:- strategic tourism plan helps to preevent
the heritage place of the Broadstairs because if the local authority make the plans than
it surely take care about the heritages of the town which attract the more and more no.
of tourist to visit the Broadstairs.

B. Importance of Collaborative Planning in tourism along with advantages and
disadvantages.
Collaborative Planning is defined as one of the approach with the help of which plans
related to urban concepts can be made in line with the tourism sector. In such planning
process it takes into consideration all the stakeholders as well as its members for making
crucial and important decisions in such way that all the thoughts presented by participants
involved in such process is respected (McCarthy, 2016). Broadstairs is coming up with strong
tourism plan having better market opportunities along with strong future economic as well as
community development. By making use of Collaborative planning in tourism department
sector, it provides Broadstairs with following important factors such as:11 It helps in making improvements in the visitor economy conditions so as to attain
wider economic as well as social growth aspects.11 It develops better quality experience along with distinct activities with main emphasis
on fostering of high growth and development in Broadstairs for raising of awarenesses
about the coastal tourism offers (Fernández and et.al., 2016).11 With the help of Collaborative planning, lengthen of tourism can be done for making
economy of coastal areas more viable and sustainable so that it can supports industrial
businesses of such economy by developing with more investment option as obtained
from such process.11 Ensuring maintenance of collaborative relationships facilitates development of trust
and integrity thereby reducing conflicts to a large extent (Chiasson and et.al., 2019).
111 It helps in providing different experiences which has been enjoyed by number of
tourists with the help of connectivity as developed with local people with the aim of
making proper and better understanding of cultural, social as well as environmental
challenges.
Advantages Disadvantages
 By making use of collaborative
planning tool, it facilitates with
flexible and smooth business
relationships among different tourism
 Sometimes, the process of
collaboration results in increase
in the level of risk as associated
with compartmentalization. It

sector industries.
 Another benefit comes in form of high
revenue associated with business
which arises from reduction in cost
expenses such as situation of stock
out, opportunity cost etc. (Pitt,
Michaud and Duggan, 2018). By
making improvement in the
efficiencies of both the promotional as
well as advertisement functions, it
results in increase in revenue margin.
 With collaboration made in respect of
tourism planning, it fosters on
increase in the sales level as obtained
from making the best customer sales
service.
 Broadstairs by initiating
improvements in its process
efficiency, it can make forecasting
more accurate and better. Thus, if
estimates are made in proper manner,
it facilitates with making roughly
analysis of profit and expenses to be
made from implementation of any
new plans and strategies in line with
the tourism part.
 Collaborative planing is considered as
one of the most essential part for
enabling the citizens from different
spheres of economy to gets
accommodated in domestic sector of
tourism part (Arsenyan and
Büyüközkan, 2016). By focusing on
enables many of the business
stakeholders as well as
members in minimizing their
learning capacity in respect of
skills, information as it
emphasizes on development of
narrow focus (Scott and Carter,
2019).
 Using of collaborative planning
application differs from
industry to industry depending
on its core business functions
and purposes. It thus affects
working of tourism businesses
to a large extent.
 One of the disadvantage of such
collaborative plan is that it
works on the basis of its policy
formulated (Andres and et.al.,
2016). Its policy doesn't allow
any industry to share corporate
data of internal as well as of
crucial nature including
forecasted data, price sensitive
information to any of its
stakeholders unless and until
any specifications is made in
respect of it.
 Making use of online
collaboration tools for decision
related process is considered as
one of the most inefficient
methods in comparison of face

environmental and sustainable
development of Broadstairs, it can
achieve high profitability margin.
 It is also assists in managing good
transportation facility by ensuring
proper and effective utilization of
available resources as well as
capacity.
 By making use of wide range of
technological advancements and
products, it offers smooth
collaboration in between different
tourism industries. It allows such
businesses in exchanging of
information in much easier as well as
quicker manner (Kopfer, Jang and
Vornhusen, 2016).
to face and interpersonal
communication. It doesn't help
company in developing good
and effective customer
relationship, trust and customer
base as well (Tornberg and
Odhage, 2018).
 For protecting the data of
tourism sector from getting
misused, it is required to
adopted better and safety
measures having limited
accessibility for all. Also,
making use of collaborative
operating agreements with clear
and specific terms, conditions
and limitations in respect of
sharing of internal information
can mitigate the risk of misuse
and disruption.
PART 2
C. A brief tourism strategies for clear vision And objectives facing Broadstairs
It is necessary to develop strategies and set clear vision in order to promote tourism
plan of Broadstairs area. This is because it will help in attaining those goals and in growth of
tourism in that area. The strategic plan is as follows :-
Executive summary –it has been described that in this plan strategic goals are devised. Also,
it is discussed what strategies will be followed in attaining each goal.
Vision- Development of coastal region by empowering communities
Objective 1- To Enhance the benefits to tourism development to a wider segment of the
Broadstairs coastal area.
Strategy 1- Strong and professional business model-According to plan it suggest a new
Business model which contains structure of governance directed by transparency ,partnership

a well as clear and accountable value added advantage to the people and destination. Its most
crucial task is to build common objectives for example advantageous relationship to fulfill
the issue related to the complex industry and also connecting the whole industry with the
external sources and their influences (Andres and et.al., 2016).
Objectives 2- To Convert Broadstairs coastal area to a high end destination which consists at
least 40% of hotel at a five star level or more
Strategy 2- Strong accommodation and skilled human capital- hotel industry generates the
larger
effect when it is compare to others tourism sectors as well as subsectors. Currently, the
hotel sector contains the occupancy rate of 64%.
in order to meet the requirements of the market segment it is crucial for up gradation as well
as update of the existing room to meet the existing demand growth here the palm recommend
about the various demand growth over the next 5 years. It sates that 500 new suits styles must
be five star quality as per according to the international standards. the construction of the
suits 100 Euros. as this brings the additional 25% benchmark. This benchmark defines the
island as a high end destination. as because of this gives the island a solid foundation to
promote and attract the marketing mix strategies of arrivals of tourist.
It is also crucial in terms to enhance the human capital. The service delivery required for all
the tourism products could be laced with more creativity .it cam make the destination
products more competitive as well a of higher quality. The main highlight of the human
capital is the image of the Broadstairs as blue destination,and also the product envelopment.
Objective 3- To practices a brand strategy for attraction of more tourists and also increases
revenuer as well as profitability.
Strategy 3-increased tourism demand- it incises the arrival of tourist by 55,000 from 130,000
to 170,000 arrivals overall the next 7 years. it entitles a 6% growth increase per year on an
average .it also increases the demand from other regional markets. while the attraction of
these 55,000 tourist would increases tourism from euro 224 million in 2018 to nearly 450
euro million in 2025.the addition of 500 new suits would also create 2,500 new jobs as it
provides the employment of the town people and it increases the productivity as well as
profitability to the town .the building can attract more authentic Broadstair's population
(Chiasson and et.al., 2019). The hotel which is build based on the supply on the local labor
and also the ability to attract the Broadstair's people from overseas. it is a unique Rand which
highlights the history,cultural values and nature also. from this palm it help to encourages the

product development strategy which focuses on the diversity of Broadstairs town and also
provide the everyday practices as well as social protocols such as festivals
D. How vision and objectives could be implemented and identify stakeholders who are in
charge of it.
The vision and objectives of can be successfully implemented with the help of all the
stakeholders. All stakeholders have equal and important part in implementation of the vision
and objective which ultimately helps to increase the tourism in Broadstairs town. Below are
the key stakeholder which have charge to delivering those objectives and visions
Government : Government plays the most important role in successfully achieving this
objectives. Government can provide resources to the local business in tourism sector like loan
moreover the government can also monitor that the resources provide to the local businesses
are used in the right manner. This will help the sector in development and increase the quality
of their products. Government can also introduction new policies and regulation for the
attracting more tourist like low taxation, financial, physical and mental safety of tourism and
many more (Fernández and et.al., 2016). The government can also attract more foreign
tourism companies to invest in the town buy providing them subsidies.
Communities : The Local communities plays a vital role in implementation of these vision
and objectives. The communities can practice their activities according to the new polices and
laws of the government as well as the communities can also organise various cultural events
which will attract more tourist and ultimately helps to achieve the objectives.
Investors : The investor can invest more in the tourism sector as the town is a beautiful town
with many spots which can attract the tourist. If the investor provide a proper funds then the
quality of services of the tourism will increase as well as this can also helps the companies to
provide an unique experience to the customers of tourism sector.
Employees : The employees working in the travel and tourism sector have a big role in
achieving these objectives and vision. As the employees are face of these types of sector. The
employees can complete change the experience of the customers by the way of who they deal
with the customers. If the employees follows all policies of government and the company and
handle the customers properly. Than it would be much easier to achieve these objectives in
more effective way.;
Suppliers and Vendors : The Suppliers and Vendors have an important part in
implementation of these objectives as the vendors and supplier have practice business
activities under the polices and laws of the government. The job of supplier and vendors is to
provide proper quality of production in the town (McCarthy, 2016. ). If the supplier are

providing products which can satisfy the need of the tourism customer and the vendors are
selling original, safe and in
E. How strategy is going to benefit residents and visitors socially and economically
For the development of tourism in broadstairs company has to implement various
strategy which will directly or indirectly helps in the development of tourism. The company
have the adoption of basic three strategy which will help in growth of economy. These
strategies will affect the residents or citizens along with visitors in term of social and
economical aspects the basic strategies are -11 Increase in demand of tourism.
Benefits to resident.
In terms of the implementation of this strategy there will be the development of residents of
the tourist as place as it will race standard of living of people. It will increase in the
development of resources. It turns out to be growth driver and bring tremendous growth in
economic value broadstairs. Due to increase in demand there will be increase in level of
consumption of all the good and services which are produces there. There will be
development of the economy of the country. The development of place will lead to increase
in level of foreign exchange.
Benefits to visitors.
It lay the foundation a increase in of a traveling place away from home of visitors for
comforting in leisure activities or business purpose fore the considerable period. As tourist
are the best brand ambassador of a place there will be easy connectivity along with
development of services (Tornberg and Odhage, 2018 ). Due to increase in visitor there will
be automatically publicity of place which will increase level of visitors.11 Strong and professional business model.
Benefits to resident.
As the development of string and professional business model is there it became an important
place for capital investment. Other than major source of tourism there will be availability of
many more service such like hospital, restaurants and criminal justice. There will growth and
boost in economic activities of place along with employment generation. There will be
increase in connectivity of local and regional areas to remote areas. Due to connectivity there
will be all around development of the region along with place near to tourist place.
Benefits to visitors.
There will be psychological level of satisfaction among visitors with enhancing the new
culture and beauty of nature. The purpose of visitors will be accomplished. There will be

proper planning and development of place so that tourist could have better excess of service
in economy. The visitor will have advantage that they will have the chance to experience the
natural diversity and culture of tourist place.11 Strong accommodation and skilled human capital.
Benefits to resident.
Due to the development of accommodation and skilled human capital there will increase in
the level of employment of area. The strong accommodation will lead to development of
hospitality industries (Scott and Carter, 2019). They will directly lead to generation of
employment and source of other revenue. There will be training and development of
employees which will turn them as skilled employees. There will be growth of cultural
identification and diversity of existing place which will also became the source of income for
indigenous citizens. Due to increase in demand there will be increase in level of consumption
of all the good and services which are produces.
Benefits to visitors.
The benefit to visitor are also in same way that there will be development of many
more industries along with hospitality an industry. The tourist will have luxuries spending of
their tour packages. They will become aware of existing culture of the tourist place and give
them popularity and world recognition. The visitors will be able to get packages of tours at
low rate. As the place of tourism is at developing stage services offered to visitor will be also
at low rates.
CONCLUSION
From the above report it is concluded that the benefits of the production strategic
plans for a coastal areas such as Broadstairs such as contribution in the revenue of
government also ,the employees generation. It also focused on the social cultural benefits
such as improves the cultures as well as traditions. It also laid emphasis on the importance of
the collaborative planning in tourism with its advantages as well as disadvantages such as it
helps to improve the visitors economy to attain the wider economic and social growth. it also
helps for better quality experience with high growth development present report focuses on
the brief tourism strategies for the clear vision as well as objectives such as objectives to
increase the tourism and also the strategy for tourism such as to make new 5 particular suits
and also the encouragement of the new jobs up to 2,500 and increase the more
opportunities .as well increases the profitability.