MKT01760 - Tourism Planning Environments: Technology & Development

This report outlines a plan for integrating new technologies into tourism planning, focusing on Tourism Australia. It discusses the background context of technological changes, the need for new technology implementation, and the challenges and opportunities involved. The plan aims to enhance facilities, improve planning processes, and ensure long-term sustainability in the tourism sector. It addresses various aspects such as market positioning, competitive advantage, and the role of government and stakeholders in achieving these goals. The report also touches upon the importance of aligning with international market trends and addressing the challenges faced by the agency in implementing these changes.

Running Head: Tourism Planning Environments 1
Tourism Planning
Environments
Submitted by:

New Technology in Tourism 2
Contents
Position statement........................................................................................................................................3
Background context.....................................................................................................................................3
Statement of need........................................................................................................................................6
Scope of proposed plan...............................................................................................................................8
Advocacy.................................................................................................................................................9
Money.....................................................................................................................................................9
Government Action.................................................................................................................................9
Law..........................................................................................................................................................9
Proposed process.......................................................................................................................................10
Bibliography/references.............................................................................................................................12

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Position statement
The following plan is regarding the development and orientation of New Technologies in
tourism and development. The overall purpose is to introduce new system and mechanism in
order to generate better opportunities for the local people. The more advance the plan will be the
better will be the nation. In order to manage better facilities and generate equipments, it is
important to access the plan and immediately implement it to attain systematic growth. New
technology and upcoming business advancement has a long term impact in generating
business(Moutinho, 2011). This paper is based on Tourism Australia. The organization is
looking forward to implement innovation in the tourism Sector. Most of the work is based on
online and currently I am working as an intern in planning department. A major section of the
society is directly or indirectly is dependent on tourism and development. In such a situation it is
important to increase the facilities and manage the planning and mechanism procedure so as to
incur an effective planning process. This planning process is important to maintain the efficacy
and developing mechanism. In order to facilitate the plan and effectiveness, it is evident to incur
better information and technology system. This process is mostly important for the Tourism and
development agency in long term sustainability plan(Molina, Gómez and Martín-Consuegra,
2010). The plan is developed for incurring long-term benefit and understanding the effectiveness.
Our organization is primarily focusing on implementing the technology in tourism and providing
a viable platform to the people. In this process, it is possible for the agency to incur long term
benefit and sustainable issues. The purpose is to manage the facilities and providing with a better
system and mechanism to channelize proper need and requirements.
Background context
The technological changes are evident from the point of view of gaining dynamic factors. It is
necessary from the point of view of attaining the effective process in order to manage factors.
Technological changes are effective from the point of view of attaining appropriate aspects. It is
evident from generating a long term effective growth and developing as essential criteria. This is
necessary from the point of attaining effective value and market positioning. It is important
from the technological advancement in terms of measuring the proposed factors and putting

New Technology in Tourism 4
forward the rational factors and attaining market consistency. The process can be treated as one
of the most possible changes(Tsiotsou and Ratten, 2010).
The most possible way is to generate the applicable way which is necessary to initiate the growth
and symbolizes effectiveness. It is necessary for attaining the advantages in order to measure the
effective role shish will certainly help in managing the applicable growth. The process is
necessary to generate the most effective growth. The purpose is to implement the plan in order to
measure the effectiveness(Hjalager, 2010). The changes in the overall process are important to
be initiated in order to match up the expectations. This is further important to gain the capacity
and eventually managing the overall value and allowing better role in order to initiate the
balanced approach and maintaining the consecutive growth. The challenges are important for
validating the effective value in order to again more applicable forces in order to create a better
role and implementing the plan. Thus, it is important to attain the applicable forces which will
generate the effective growth. This is important to maintain the growth and development in the
tourism sector. The changes are therefore important enough for understanding the effective role.
It is important enough for understanding the valid points and increasing effectiveness. It is hence
important enough to gain desirable growth and reciprocating the results in order to measure the
effective role and attaining goals. It is necessary for maintaining the most effective and positive
role which will allow in maintaining the effective capacity which will allow in gaining
competitive advantage. It is necessary for generating the most applicable factors and applying
effectiveness. This is important enough to gain better capacity and arrange better effective role.
This is necessary for attaining better direction in order to attain goals. The process is to manage
the effective role and managing applicable growth. The necessary procedure is important enough
for maintain the most possible growth and attaining the growth. It is necessary to arrange the
most effective growth and attaining effectiveness which will give better role and responsibilities.
This is important enough for maintain the technology capability. It is necessary for developing
the opportunities that will help in attaining effective role and responsibility(Kotler, Bowen and
Makens, 2009).
The purpose of associating the goals is to ascertain the long-term sustainable technology plan. It
is important enough for incurring the concept and validating the sustainable results. The purpose

New Technology in Tourism 5
is to maintain the project and maintaining the technological changes in terms of developing
multiple projects. These policies and planning is important enough for developing the growth
and maintaining the long-term technology. The purpose of plan is to generate the factors in order
to generate intervention by implementing effectiveness. These factors are important from the
point of view of gaining better facilities and managing the planning and development process.
The changes are important enough to generate valid points and putting forward the tourism and
development plan. The plan is therefore important enough for gaining effectiveness and procures
roles. The concept is necessary to be gained in association with the planning and development so
as to generate capacity. These factors are essential in terms of incurring better
projection(Pomering, Noble and Johnson, 2011).
These factors are important enough for executing plan in implementing the technological
advancement. This process is important in gaining effective role and putting forward the better
and effective plan(Huang et al 2013) . The purpose is to maintain an effective balance and
incurring the most important technological advancement. It is necessary for attaining the results
in the form of technology advancement and attaining a processed development. The purpose is to
gain the sustainable objectives and generating long term effectiveness in implementing the role.
The changes are better being focused on maintaining a better role and responsibility. Hence, it is
important from the point of view of gaining systematic objects and managing the effective
planning in maintaining roles. The technological advancements are important enough for gaining
better planning and development process. This is equivalent to the changes and development in
order to meet the gaps. For the purpose of guaranteeing the changes and incurring the most
possible market sanction. The changes taking place in the international market while prompting
technology advancement is necessary to stimulate the growth. This is only possible for the
generating f the possible essential criteria. These criteria’s are important enough for gaining the
effective role and maintaining the outcome. The procedural growth and development is
important enough for emerging changes taking place in the market. The overall necessity is to
meet up with the necessary objective and putting forward the necessary plan in order to initiate
the factors. The purpose is to arrange the factors in terms of gaining particular factors and
initiating the purposeful growth. The changes are important to generate effectiveness and

New Technology in Tourism 6
measure the changes and attaining the projected role. These factors are important enough for
managing the realistic approach and maintaining the effectiveness.
This is important enough for maintaining the positive approach in order to generate the factors.
The purpose of the international tourism development and planning is to develop effective
planning in order to meet goals. The changes are important enough for incurring positive results
and measuring the context in generating purposeful growth. The most likely factors that is
important in matching up with the effective role.
Statement of need
The international marketing and planning process is important enough for understanding the
most possible way to meet the market changes. It is necessary for matching up with the
expectations and generating better opportunities which will allow in gaining objective. The
purpose here is to match the expectation and generating better opportunities. There are multiple
challenges been faced by the agency while overcoming the current factors and approach? This
will somehow help in matching up with the individual expectations and attaining consistent
results. The functions are important enough for gaining better objectives and interpreting the
long-term effectiveness. The challenges are important enough to match up with the individual
expectations and understanding the realistic approach. The purpose is to maintain the approach
and attaining the effective role. The challenges need to me meant in order to match up with the
expectations and attaining focused growth. The assistance from the government official will
therefore allow in matching up with the expectations. It is necessary for attaining the more
applied and focused results. The purpose is to align the sustainable objectives and incurring the
challenges which will allow in meeting the regularized growth. The channel is met the respective
results and understanding the growth. It is necessary for meeting the objective and understanding
the tourism and planning(Hsu et al 2008).
The purpose is to matching up with the necessary objectives and understanding the more realistic
approach. It is necessary for attaining a focused results and measuring the competitiveness. The
challenges need to be managed in response to the most effective and better role and international
competitiveness. This is certainly important to measure the process and attaining the project5ed
growth(Hall, 2010). This will further result in managing the factors which is necessary to

New Technology in Tourism 7
measure the futuristic approach. The purpose is to maintain the solution and understanding the
projected role. This is necessary for maintaining the consistent results and understanding the
futuristic approach. This is important for managing the consistent role and maintains the most
applicable growth. The purpose here is to generate the most effective and consistent role in order
to manage the necessary growth. The most desirable factors are important to attain better
outcome. The results are therefore important to measure the challenges. The tourism industry
needs to involve important challenges and therefore need to incur most effective and formulative
plan. These plans are important for ascertaining the most effective and better plan. These are
necessary for adjusting the most proposed growth and effectiveness.
These policies are however important to adjust the challenges and verifying the most applicable
results. The purpose here is to understand the most effective way and incurring the necessary
and applicable growth. The challenges are therefore important for guaranteeing the consistent
results and amending the process later. These challenges are important to match up with the
expectations. The purpose is to generate the most actual process and matching up with the
expectations of the people. The purpose here is to match up with the expectations and incurring
the most effective role. The process is necessary to initiate the overall process is to maintain the
respective growth and incurring the results and managing the process(Wachowiak,2016). The
purpose is to generate the most effective and necessary challenges and prepping up for the next
level. The overall purpose is to manage the most effective role and attaining the most effective
process and managing the common goals. It is necessary for attaining the most effective goals
and advocating the challenges which will help in managing the goals in the most possible way.
The most effective way is to attain the most effective way and generating the propose plan so as
to gain effectiveness. The challenges can be matched up with the expectations and attaining
effective role. This is certainly important for gaining the better opportunities and measuring the
most applicable process which will certainly allowing effectiveness. The process is later
important to measure the challenges and incurring the most possible outcome which certainly
help in generating better result and expanding the scope(Prebensen, et al 2018).
This particular approach is important enough for understanding the particular results and
matching up with the individual expectations. The general policies and procedures are important

New Technology in Tourism 8
enough for matching up with the expectations. It is necessary for understanding the process and
while maintain the results and managing the most applicable procedure which will help in
understanding the best possible outcome. The best policies are evident for understanding the
effectiveness and measuring the roles in undergoing long-term sustainable results(Scott, Laws
and Boksberger, 2013). While administering the challenges, it is important to attain the most
valid and effective way. Therefore it is necessary to understand the challenges in order to
implement the most possible way. This is necessary to manage the applicable pattern which is
mostly incurred in validating the role. The particular objective is to understand the growth and
incurring the most capable necessary variety of plans and outcomes. This is necessary to manage
the capable process and generating the results which will help in maintaining the gap and
understanding the role. It is important for attaining the project and gaining prospective role. It is
necessary for maintaining the gap and managing the effective view in terms of implementing the
policies(Buhalis and Crotts, 2013). The purpose is to understand the changes in order to validate
the most positive changes. The process is important to understand the likely benefits which will
result in creating benefit for long term growth and necessary applicable process.
This approach and government law in implementing the policies will definitely help in
understanding the role and responsibility in order to measure the effectiveness. This is necessary
to manage the challenges in order to attain the projected growth. The prospective growth is
necessary for understanding the role and measuring the challenges on the long-run. Tourism and
development Is one of the most important part in an economy and in such a situation it is
important to match up with the expectations. This is further important for initializing the changes
in the most possible way. The purpose is to initializing the effective way which will certainly
help in managing the most appropriate results and gaining growth(Aldebert, Dang and Longhi,
2011).
Scope of proposed plan
The purpose is to measure the challenges in order to gain effectiveness. These changes are
important to maintain the most applicable process and gaining effectiveness. This is important
enough to generate the process. The purpose is to measure the challenges and understanding the

New Technology in Tourism 9
most applicable way. It is necessary to match up with the expectations in order to attain the
benefits(Cooper,2012).
Advocacy
The overall purpose is to gain a systematic framework and generating the results and putting
forward the rational factors. The technological changes are important enough for attaining an
effective project gain and development in the context of developing a long term planning and
development. This is effective from the point of generating better remedial services and attaining
the best possible technological and innovation project. Thus, it is important enough from the
point of view of attaining better projects and stimulating the effectiveness in promoting tourism
and development in the area. Thus, it is important for maintaining the goals and development
under the particular association(Buhalis and Jun, 2011).
Money
These factors are associated with the promotion of long term goals and incurring best possible
results in association with the government and non-government association. This will further
help in generating better results and promoting sustainable objectives in terms of technology and
tourism planning. It is important in terms of organizing the factors and associating the tourism
and development in order to generate the goals and competency(Wang and Pizam, 2011).
Government Action
The policy making and implementation are important enough for gaining the plan and executing
the effective role. These plans are important enough for generating the effective value and
initiating the long term role in attuning better facilities.
Law
It is necessary for understanding the effectiveness and actualization of further capacity in long-
term sustainable results. The key trend is to influence the changes and managing the procurement
method in order to attain necessary results. This is necessary for understanding the respective
growth. The major challenges are in the long-term factors and international growth and tourism
market. The factors are therefore responsible for managing the effectiveness and attaining the
market projections. The changes are important enough for maintain the prospective growth and

New Technology in Tourism 10
attaining the best possible results. The most possible way is to understand the changes and
developing a procedure which will ensure effectiveness. The purpose here is to measure the
consequent changes and developing the process in order to generate regular and effective
planning and process.
Proposed process
Technology is the backbone of the economy and hence important to tackled in the most accurate
manner. This will further help pin understanding the needs and requirements of the people and
implementing the policies later. The process is therefore important enough to understand the
better and effective ways to deal with the changing technology and advancements. It is further
important to validate the changes in order to accept the technological adaptation. It is necessary
for managing the market effectiveness and putting forward the applicable facilities(Hudson and
Thal, 2013).
Technological advancement in terms of development and associate projection helps in
maintaining the detailed effectiveness. In the current context, it is important to gain consistent
results and promoting the goals in a way that help in managing the formulation of changes.
These changes are essential from the point of view of managing long-term effective role. The
purpose of the international tourism planning is to generate the effective role and maintaining the
most capable planning and mechanism in order to cope up with the changes(Fang, Ye and Law,
2016). The process is necessary for maintaining the effective role and incurring the best possible
outcome and identifying the results. It is important to attain the effective role and procedure
which will allow in initiating the factors. This is necessary for understanding the effective
process and managing the results. The purpose of maintain the growth and incurring the business
plan in order to attain business role and attaining the purpose(Leung, Law, Van Hoof and
Buhalis,2013). It is evident from the point of attaining the effectiveness and matching up the
expectations. This is important enough for attaining purposeful changes and managing the
growth and development. It is necessary for initiating the sustainability and measuring the
purposeful strategy and stimulating the effective planning and market change process. The
overall necessity is to generate better and effective role and procedure which will initiate the
purposeful growth. The tourism plan and policy is evident for maintaining sustainable objectives

New Technology in Tourism 11
and marketing the policies. The purpose here is to understand the key issues and planning
forward the changes in order to understand the essential growth and development in the
international marketing and planning(Middleton, et al 2009).

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Tourism Research, 47, pp.31-47.
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Annals of Tourism Research, 57(3), pp.264-267.
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pp.1-12.
Hsu, C.H., Killion, L., Brown, G., Gross, M. and Huang, S., 2008. Tourism marketing: an Asia-
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Huang, Y.C., Backman, S.J., Backman, K.F. and Moore, D., 2013. Exploring user acceptance of
3D virtual worlds in travel and tourism marketing. Tourism Management, 36, pp.490-501.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30(1-2), pp.156-
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Kotler, P., Bowen, J.T. and Makens, J.C., 2009. Marketing for hospitality and tourism. Prentice
Hall.