Tourism Planning in Western Australia: Economic Impact and Strategies

This report delves into the significance of tourism planning, particularly within Western Australia. It examines the current state of tourism, considering economic, political, and social factors influencing its development. The report analyzes the economic impact, including job creation and visitor statistics, while also assessing the tourism product, including accommodation, attractions, and transport. It explores the roles and responsibilities of organizations involved in tourism, identifying aids and barriers for future growth. Furthermore, it establishes goals and objectives for the sustainable development of tourism in Western Australia, culminating in recommendations for a vision for Future Tourism 2030. The report underscores the importance of sustainable practices and the impact of planning on the overall development of the region.

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Tourism Planning in Western Australia
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Tourism Planning in WA
Contents
Introduction...........................................................................................................................................2
Tourism planning..................................................................................................................................2
Impact of tourism planning...............................................................................................................3
Tourism in Western Australia............................................................................................................3
Economic impact...............................................................................................................................5
Tourism jobs......................................................................................................................................5
Number of visitors.............................................................................................................................6
A profile of visitors........................................................................................................................8
Overview of the tourism product...........................................................................................................9
Accommodation sector......................................................................................................................9
Attractions.........................................................................................................................................9
Transport in Western Australia........................................................................................................10
Roles and responsibilities of organisations dealing with the tourism in W A......................................10
Aids and barriers for future tourism development in Western Australia..............................................11
Goals and objectives in Western Australian Tourism..........................................................................12
Conclusion...........................................................................................................................................13
References...........................................................................................................................................15
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Tourism Planning in WA
Introduction
The objective of this research paper is to discuss importance of tourism planning activities for
a destination and factors considered important in the planning activities of a country. Country
selected for this report is the Western Australia that covers the major land area of the
continent and includes the Perth, the most important and attractive tourist visiting spot in the
country. Processing to of this report will be based on the to define the present state of
tourism in Western Australia, with the discussion of the economic, political, social, and
many other factors affecting the tourism planning in the country with discussion of the
previous data presenting the development tourism in the country (Andrade 2018). Further,
this report will discuss the analysis of the tourism development and strategies of planning
activities in the country by discussion of factors providing the benefits to the tourism
planning and development activities in the Western Australia. Entire discussion in report will
focus on the biases that affect the planning and development activities of the country and its
imapact over the sustainable development of the destination. At last, this report will focus to
identify aids and barriers for future tourism development in Western Australia and will
provide effective recommendations with set goals and objectives for formulation of a vision
named Future Tourism 2030 Tourism planning in the Western Australia with effective
sustainable development (Scott, Gossling and Hall 2012).
Tourism planning
Tourism is related to the activities done for leisure, personal relax, recreation or business
purposes for a limited duration. Tourism is generally associated with the travelling to trans-
national as well as travelling with in the country. Tourism planning is a process related to
goal determination, systematic selection of one from many options, implementation of the
chosen goal and evaluation of the best action to make it successful. Tourism planning is
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Tourism Planning in WA
procedure of bearing in mind the need of people planning a tour and using those features to
decide and select the best resource or actions for their trip. Planning for the tourism can be
local, national or international affecting the local residents and local business with the
affecting the other tourism organisation as well. Tourism planning is important as it maintains
the sustainable tourism and at the same time as some destinations do this effectively, and
some ignore this as it developing countries are possible to fail if they ignore to identify the
importance of active tourism expansion planning (Australian Tourism Statistics 2019; 2020).
Tourism planning includes the association of many organisations an individual visiting in the
tour have importance for the each aspect related to the tourism planning and development
organisation.
Impact of tourism planning
Tourism planning and development has many variables to consider as important increasing
and handling private-public partnerships, measuring the competitors to increase competitive
benefit, confirming accountable and sustainable development, reviewing tourism as an
organized system and a demand-driven area, measuring private sector investment and global
collaboration, tourism crowding and participation by the Government. Destination Tourism in
Australia, has effective impact over the tourism planning and development strategies, as
Western Australia have unique features to attract the tourism from the international boarders
and this positively affect the local business and communities. Tourism industry is important
among the best and leading businesses in a country that affect the domestic as well as
international scenario equally (Coccossis 2016).
Tourism in Western Australia
According to the statics of Australian Tourism Statics 2019,
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Tourism Planning in WA
 Estimated visitors in 2018 to Australia were 8.5 million with international visitors to
Australia and almost 8.5 million travellers stayed Australia from foreign. It is
noticeable with 4.7% increase, compared to last year visiting.
Source- (Tourism WA; 2020)
This figure shows a rise in the international tourist visited in the Australia in the year 2019
that is approximately 987.7K raised from 944.7k from September 2018. This reflects that
Western Australia tourism planning focuses to attract more visitors to make the effective
success in the sector of tourism industry and many other industries associated with the
tourism industry. Further, this report will discuss the impact of tourism planning and
development in in other related sectors as economy, employment, local communities, local
business, society, and culture of a place as well (Stefan 2010).
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Tourism Planning in WA
Economic impact
Economic impact of the tourism activities over a particular place includes the sector of
employment, development of the tourism business and contribution of the tourism planning
in the growth of the overall countries economic stability. WA’s economic stability is rising
more rapidly as compared with any other state in Australia (Holden 2016). Tourism signifies
a casual to influence this global attention and population expansion into a multiplier result for
the economic stability, as well as spreading the economic development and associate a large
number of workers.
Tourism jobs
Tourism produces jobs and prosperity for Western Australians. Strategy for Tourism in
Western Australia 2020 by the State Government presents the directions to represent the
growth strategies for the tourism in Western Australia (Jonscher 2019). Tourism jobs include
the travel agencies, hotels, tour operating agencies, events management companies, and local
trading businesspersons. Development of the effective tourisms planning and these activities
result the positive grown in the opportunities for the nosiness associated directly or indirectly
with the tourism industry. Western Australia has unique features and it covers a big area
hence with the effective tourism planning, these economic industries can attain the
development (Ghosh, Siddique and Gabbay 2017).
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Tourism Planning in WA
Tourism business (Australian Tourism Statistics 2019; 2020)
Tourism contributes in positive manner as to the increase in employment, an advanced
feature of life for locals, and a growth in capital of an area. Tourism also has the benefit of
transformation and reinstating historic locations and inspiring the renewal of arts and
cultures. There is also intensification in regular income that supper through the public when
leisure industry is exploited on. Tourism offers the economic incentive to permit for
divergence of occupation and revenue potential, and grow capitals within the community.
Developments in structure and facilities can benefit together the local residents and the
visitors (Holden 2016).
Number of visitors
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Tourism Planning in WA
According to the statics
Source: (Tourism WA; 2020)
Western Australia is facing the increase in the international visitors since 2007 that has
reached to the 8.6 from the 5.15 in the year 2018. This raised number of the visitors reflects
that tourism planning that was focused to the sustainable development and growth of the each
aspect is leading to the success in the country (Stefan 2010).
Tourism business from the year has been increased, as the aim of the development settled in
the STATE OF THE INDUSTRY 2018–19, by Tourism Research Australia (TRA) is to gain
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Tourism Planning in WA
the maximum increase in the tourism sectors by fighting with the present challenges of
Corona-virus in the world.
A profile of visitors
The bulk of Australia’s tourists come from the top six countries in descending orders of the
visitors are: China, New Zealand, the United States, the United Kingdom, Japan, and
Singapore. International visitors in the country used to be maximum from the china and same
china contributes towards the development of the tourism development activities in the
country as well.
Source: (Australian Tourism Statistics 2019; 2020)
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Tourism Planning in WA
Overview of the tourism product
Western Australia is a plot of superlatives and overindulgences. Conquering a third of the
landmass's total area, it's the largest of the Australian states. The state's capital, Perth,
displays a exciting, urbane feel, with flashy shops, porticoes, and pleasure-seeking cafeterias,
and the beating hot heart of the vast desert and a wild and rugged shoreline beckon just
beyond. Endless stretches of white-sand beach, sweeping fields of wildflowers, rugged red
gorges, and bizarre rock creations are just some of the striking natural fascinations, and the
state is famous for its characteristic vegetation and wildlife (Gu 2012).
Accommodation sector
Australian Hotels Association engaged in the Western Australia's accommodation hotel
sector, from 120 years presently working as the "Tourism Accommodation Australia (TAA)"
it has membership with every single property in the accommodation sectors for the states in
the county. Australian Tourism Export Council is also engaged in the accommodation sectors
for the tourism visiting in the state and many other profit and non-profit organisations are
engaged in the accommodation sector (Köseoglu, et al. 2016).
Attractions
Major places of the attractions in the Western Australia are
 Perth,
 Broome,
 The Margaret River,
 Cruise on a Jet Boat through the Horizontal Falls,
 Ningaloo Reef Marine Park,
 Relax on Rottnest Island
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Tourism Planning in WA
 Explore Cape Le Grand National Park and Esperance Bay
 Purnululu (Bungle Bungle) National Park, The Kimberley,
 Karijini National Park and
 Feed the Dolphins at Monkey Mia
Transport in Western Australia
Transport in Western Australia focus to meet the tourism planning and development activities
and goals of the country.
Western Australia’s powerfully carrying out economy attached with its speedy populace
development is motivating key promotions and growth of town and provincial structure. The
summary of the Government drive transform intensely by 2022–23 as super infrastructure
schemes are accomplished to accommodate to a populace predictable to range 3.27 million by
2026. Foremost schemes are on-going that will upgrading and increase the transportation
network for the regional flights, refining connections to main local and disseminate markets
(Merinero-Rodriguez and Pulido-Fernandez 2016). Public transport agency is focusing to
develop the highest quality of the transport network to facilitate the effective transportation
facilities that deals the effective comfort of the visitors
Roles and accountabilities of associations related with the tourism in W A
State Government statutory authority holds the planning and strategic implementation of
Tourism in WA as it is an essential part of the wider economic expansion range of
Employments, Tourism, Science, and Revolution (Michailidou, Vlachokostas and
Moussiopoulos 2016).
It is accountable for encouraging Western Australia as an astonishing outing and event target
terminus. This comprises promoting the State; emerging, fascinating, and endorsing main
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Tourism Planning in WA
honourable, talents, cultural and commercial events; and backup to the main projects that will
magnet tourists to specific destinations. It plans marketing operations to attract the national
and international tourist by developing the extraordinary image of the destination in the
international market of the tourism industry (Moutinho 2018). Public-private partnership
development to meet the requirement of visitors in the state focused at provides cheap means
of transport that integrate the transport system for the economic development (Transport,
WA; 2019).
Aids and barriers for future tourism development in Western Australia
Tourism WA supports that their tourism planning focus several challenges and opportunities
from the internal tourism market that affect the selection of the objectives for the tourism
planning and infect these affect in the accomplishment of these objectives at a very broad
level. To discuss the impacts of these opportunists and challenges in the tourism planning this
report will identify the analysis of the western Australian tourism environment and challenges
solving strategies by the tourism planning organisations. Some of the effective supporting
conditions for the tourism planning in Western Australia
According to Paddenburg, Superiority and multiplicity of bionetworks, National Parks, and
public lands, Cultural diversity, Indigenous attraction, growing market confidence,
Development of the tourist attraction in the Perth, Niche marketing strategies of the Tourism
WA. It is a home of many iconic attractions, Support of the government to develop the
destination attraction, Protection, safety, and security rate in the country is high and Transport
network has been developing with the link to lower cost domestic travelling. These are
making the tourism industry more profitable in the state (Paddenburg 2019). Growing natural
flora and fauna tourism products – refocus on WILD FLOWERS
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