Tourism in Poland: Destination Analysis, Impact, and Features

This report provides a comprehensive analysis of Poland as a tourism destination. It begins with an introduction to tourism geographies and its relevance, followed by an exploration of Poland's development, location, and appeal. The main body delves into the types of tourism attractions, visitor demographics, and motivational factors. It also examines the economic value of tourism to Poland and its contribution to the global market. Furthermore, the report investigates the cultural and social features of Poland, including the impact of tourism on these aspects. The analysis includes an overview of tourism bodies and policies, supported by statistical data and figures illustrating revenue, visitor numbers, and expenditure. The report highlights key attractions like historical sites, castles, and natural landscapes, while also categorizing different types of visitors and their motivations. Finally, it discusses the impact of tourism on Poland's GDP and cultural identity, concluding with a summary of findings and references.

TOURISM GEOGRAPHIES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Explanation of destination including development, location and appeal as tourism destination 1
Type of tourism attraction, types of visitor’s range and motivation to visit this attraction.........3
Current economy value description of the destination to the country and world-wide...............4
Explanation of cultural and social features of the destination as well as summary of social,
economic and cultural impact of the attraction or destination.....................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Tourism means travelling for business or leisure. It includes a number of activities like
sightseeing, camping, etc. that creates demand and growth for other hospitality industries too
(Strzelecka, Boley and Strzelecka, 2017). Every country needs to focus on increasing tourism as
it plays major role in enhancing the overall economy. Tourism geographies is a kind of study of
travel and tourism industry, social and cultural activities as well as its impact on a particular
place.. This assignment will focus on Poland which is a tourism destination and will lay
emphasis on type of tourism destination Poland is, types of visitor’s range who visit Poland and
motivational factors that attracts them to this place with social, economic and cultural impact of
the attraction or destination on travel and tourism sector.
MAIN BODY
Explanation of destination including development, location and appeal as tourism destination
Poland is officially known as Republic of Poland. It is a small country of Central Europe
with 120,733 sq m and has a temperate seasonal climate. It is sixth most populous member of
European Union. Poland is one of the main parts of global tourism industry and tourism of this
country plays a vital role in increasing overall economy. Main recreational destinations within
Poland that attracts both domestic and overseas tourists are Baltic sea coast, Tatra mountains
lake district, forest etc. As tourism is an important part of Poland’s economy, 5 to 6 percent of
Poland’s GDP is used for tourism development within the country (Czernek, Czakon and
Marszałek, 2017). In fact, it is one of them is EU’s development directions i.e. to increase
tourism development within Poland. Other than this various kinds of changes within tourism
policy of Poland has been brought in order to increase both domestic and international tourism of
the country. In order to bring development within tourism sector Poland government has been
taking initiatives at different levels, as mention below -
1

Figure 1 Organizational chart of Tourism bodies of Poland
(Source: Organizational chart of Tourism bodies of Poland. 2020)
At central level Ministry of Sports and Tourism is responsible for: international relations
and promotion of tourism, development programming of tourism, tourism economy, regional
development, market research within tourism sector, enhancing tourism services. However,
Polish tourism Organization is responsible for: promoting Poland as an attractive tourism
destination, renovating or reconstructing tourism infrastructure, Enabling Proper Polish tourism
information system for both domestic and international tourists (Banaszkiewicz, Graburn and
Owsianowska, 2017). Whereas, regional authorities are responsible for: implementing
government organizations, regional level tourist development, conducting survey in order to
maintain overall quality of all regional tourism destination etc. Local authorities are responsible
for maintaining tourism government policies, local level tourism development etc.
Poland government is taking various kinds of actions and is focusing on enhancing
tourism development both at national and international level in order to increase appeal of
country as tourism destination. Due to these developments tourism level of the country is
increasing every year. According to World Bank data, it has found that a greater number of
2

tourists visit Poland every year as compared to other countries like Romania, Norway,
Switzerland etc. According to a research Poland is not only attracting tourist from Europe but it
was found that other than European, second largest number of tourists that visit Poland are from
Middle East of China. This is not only helping them to increase appeal of the country as tourist
place but it is helping the country in increase their overall GDP. According to a report it was
found that 7 to 9 percent of Poland’s GDP is generated from tourism itself (Marciszewska,
Studzieniecki and Wanagos, 2017). There are large number of areas within Poland that are
highly protected areas and these areas attract large number of tourists. Due to this Poland has
opened some part of their protected areas for their tourist but only after permission and security
check (Nowacki and et al., 2018). This has helped the country in enhancing their overall tourism.
Most of the earning in this sector is from foreign tourist. According to Poland tourism
development programme 2020 main focus of government is to bring improvement within
historical monuments, enhance environment and climate to show change within their tourism
development and appeal the country at international level as tourism destination (Marciszewsk,
Studzieniecki and Wanagos, 2017).
Type of tourism attraction, types of visitor’s range and motivation to visit this attraction
Types of tourist attraction
Tourist attraction within Poland are constituted from their rich history that reflects
majestic Polish palaces and castles for example Malbork Castle, Czocha Castle etc. These Polish
castles and palaces are mostly in beautiful historic cities. But other than this there are various
kinds of landscapes, protected areas, parks etc. But old town of this city has completely rebuilt
and currently it is in the list of UNESCO world Heritage. One of the most important tourist
destinations in Poland is Krakow, which is currently an art centre of international importance is
surrounded by various kinds of historical buildings of the city and because of this it is one of the
top tourists attracted city of Poland. This city is also considered as the most attractive destination
because it is completely surrounded by salt mines in Wielicka. Another one of the most beautiful
town of Poland is near the border of Ukraine, as it is another important tourist attraction. It is
also listed within UNISCO world heritage. Other than these historical places and castles, natural
landscapes, mountains, Wroclaw zoo and many more top attractions of this country.
Range of visitor’s type and Tourist motivation to visit such attraction
3

There are diverse range of visitors that visit Poland, that can be categorised mainly into
four types as professional or business visitors,;
 holiday or leisure visitors;
 Visit who travel to Poland for family visit
 gap year travellers or backpackers.
 Business tourist who visit Poland either for business purpose, education purpose or for
attending any kind of business meetings etc. (Marković and et al., 2017).
Historic monuments are one of the main attractions for visitors who visit for leisure
purpose such as: landscape like mountains, forest. Visitors who travel to Poland in order to visit
their family members or friends mostly visit the country for shopping, religious purpose, special
occasions or for any other special interest. This is one of the main motivational factors that
motivates such tourist to visit Poland. It was observed that different kinds of visitors have
different motivational factors that motivates them to visit Poland.
There are various other factors that motivates tourist to visit Poland. One of the factor is
rich history of Poland that motivate tourist to visit Poland. This factor mostly attract tourist who
visit Poland either for leisure purpose or for leisure purpose. Government continuously work on
these places in order to make them more attractive. Most of the historical places of Poland comes
under UNISCO world heritage, this is another motivational factor that motivate tourist to visit
Poland. Young tourist who travel to Poland not only want to visit these historical places but they
also want some relaxing, eye catching or adventurous places such as mountain, landscape,
natural beauty of the country including forest, landscape or mountains etc.
Current economy value description of the destination to the country and world-wide
As it is already known that Economy of Poland is the sixth largest in European Union and largest
among Eastern Bloc members of the EU (Fifteen years of Poland's membership in the EU, 2011).
Poland have strengthened their economy till a certain level that in the recession time period of
2007-2008, Poland is the only country in EU who is successfully able to avoid recession (The
World Bank in Poland, 2020). The total tourism economy of Poland was estimated
approximately PLN 110.3 billion which contributed approximately 6 percent of its overall GDP.
There is also a rise in arrival of international visitors as compared to last year, approximately 3.6
percent i.e. more than 90 million. It was observed that Germany is one of the main source of
international tourist i.e. more than 40 percent tourist are from Germany. Every year there is a rise
4

in international tourist receipts. If past 6 years record is compared then tourism sector contributes
approximately 8 percent of total export earnings. There has been a rise even in domestic tourism.
Overall there was a rise of 120 percent domestic tourism. Most of the domestic trips of the tourist
were short that lasted only 2 to 4 days. Revenue generated from domestic tourism has increased
overall by 19 percent. In fact, according to reports of World bank Poland is one of those
countries in EU that has been in top 10 countries to be visited by most of the visitors (Mayer and
et al., 2019). If past five-years data of Poland is compared then it can be found that tourism of the
country both domestic and international have been continuously increasing. Tourism helps in
increasing GDP of Poland but does not contribute much in raising overall economy or GDP of
Poland (Marciszewska, Studzieniecki and Wanagos, 2017).
Figure 2 Tourism Revenue of Poland till 2017
According to the above graph, tourism revenue of Poland is increasing where in 2017 it
was at peak as compared to the data of last 10 years. With this visitor’s arrival and annual
economic growth of the country has also increased. If overall contribution of tourism in overall
economy of Poland is observed that more than 70 percent of tourist visit Poland for leisure and
their spending are for leisure purposes only. Approximately 30 percent of tourist only spend on
business related purpose. This helps in increasing current economic value of the destination.
5

Figure 3 Tourist expenditure and contribution in overall economy of Poland
(Source: Tourism contribution in economy of Poland, 2020)
Poland has its own tourism governance and funding system, where Ministry of Sports and
tourism is responsible for promotion of tourism and maintaining international relationship. They
are the one who manage all kinds of regulations and management of tourism in Poland. The
activities, policies and management also affect overall economic value of Poland’s tourism.
Explanation of cultural and social features of the destination as well as summary of social,
economic and cultural impact of the attraction or destination
Poland has a strong culture that has flourished with time. Its culture is mainly developed because
of geography and distinct historical evolution (Zarębski and et al., 2019). History of Poland has
contributed majorly impacted overall tourism of the country. For example, Baltic States is
majorly characterised by rural and cultural tourism and can affect or attract a greater number of
seaside tourism. Industrial Monuments Route of the Silesian Voivodeship is a route that connects
industrial heritage sites of Silesian voivodeship. It includes most important sites that have
witnessed any kind of industrial revolution. It has helped Poland in creating new values and has
also helped in building a regional identify.
6

There are various kinds of festivals such as Jewish culture festival in Warsaw helps in
increasing both domestic and international tourism at that region. Poland government organize
various kinds of these festivals to increase tourism and number of tourist or visitors. Various
kinds of cultural events are also organized within top famous cities of Poland in order to increase
Poland tourism. These cultural events of festivals play a vital role in in increasing range of
visitors who visit Poland. These cultural festivals or events have become one of the main and
important part of cultural features of Poland. Other than this national dresses and national dance
has also been another important cultural factor that has also helped in increasing tourism
Many times, political instability of social unrest impacts Poland’s tourism because of
which tourism and economy generated by it has been negatively affected. One of the main social
unrest factors that has impacted tourism of Poland is women’s rights movement within the
country disturbed overall tourism and attraction of visitors for the place. This is mainly because
Polish government is mainly targeting women rights activities and because of this they are
putting rights and safety of women at risk. However, Behaviour of people of Poland is quite
friendly and helping in nature towards tourist who visit Poland. Social welfare, social
infrastructure also increases tourism within the country. Social development of a country has also
played a vital role in development of tourism which further influences economic activities as
well. There are many cultural factors that helps in increasing overall tourism in Poland, for
example culture centre that has been established in Polish Village or in Podlaskie region which is
specifically known for their culture celebrates heritage of the Tatars because of which various
number of tourist visit only visit Podlaskie region in order to attend these cultural celebrations.
Economic stability of Poland has also helped in increasing number of visitors (both international
and national). One of the main positive impact of economic factor of Poland is that it has helped
in increasing number of jobs, increased high quality of life and wealth of the area. It has also
helped in improving overall facilities that are provided to tourist and enhanced overall tourism
development as well. There have been various kinds of changes within national policies has also
affected overall tourism. So, it can be said that economic, social and cultural factors of Poland do
affect tourism and number of visitors who visit the country in many different ways both
positively and negatively. So, it is important for the government to focus on these factors in order
to enhance
7

CONCLUSION
From the above assignment, it has been summarized that there are various factors that helps
a country in increasing tourism of the country. It has been analysed that tourism plays a vital role
in increasing overall economy of a country. It has been analysed that cultural history of a
country, historical places, economic and social stability of a country also helps in increasing
tourism within a country as well as also helps in economic development of a country. It has also
been analysed that there are different kinds of tourist and all of them have various motivational
factors that motivates them to visit tourist places such as Poland. Most of the heritages of Poland
are listed within UNISCO world heritage that helps in the country in attracting various kinds of
tourists both national and international. It is important for a country to maintain their cultural
heritages as it not only helps in increasing tourism but also strengthen overall economy of a
country.
8

REFERENCES
Books and Journals
Banaszkiewicz, M., Graburn, N. and Owsianowska, S., 2017. Tourism in (post) socialist Eastern
Europe.
Czernek, K., Czakon, W. and Marszałek, P., 2017. Trust and formal contracts: Complements or
substitutes? A study of tourism collaboration in Poland. Journal of Destination Marketing
& Management, 6(4), pp.318-326.
Marciszewska, B., Studzieniecki, T. and Wanagos, M., 2017. Tourist arrivals in Poland and
regional development-a case study of the Pomerania Province. Economic and Social
Development: Book of Proceedings, pp.648-656.
Marković, S., and et al., 2017. Application of tourist function indicators in tourism development.
Journal of the Geographical Institute “Jovan Cvijić” SASA, 67(2), pp.163-178.
Mayer, M., and et.al., 2019. Revealed and Stated Preferences for Cross-Border Tourism to
Protected Areas in Poland and Germany. In Cross-Border Tourism in Protected Areas
(pp. 279-334). Springer, Cham.
Nowacki, M., and et al., 2018. Strategic planning for sustainable tourism development in Poland.
International Journal of Sustainable Development & World Ecology, 25(6), pp.562-567.
Strzelecka, M., Boley, B. B. and Strzelecka, C., 2017. Empowerment and resident support for
tourism in rural Central and Eastern Europe (CEE): The case of Pomerania, Poland.
Journal of Sustainable Tourism, 25(4), pp.554-572.
Zarębski, P., and et.al., 2019. Tourism Investment Gaps in Poland. Sustainability. 11(22).
p.6188.
Online
Fifteen years of Poland's membership in the EU. 2011. [Online]. Available through :<
https://www.msz.gov.pl/en/p/rijad_sa_a_en//news/0_fifteen_years_of_poland_s_member
ship_in_the_eu>
Organizational chart of Tourism bodies of Poland. 2020. [Online]. Available through : <
https://www.oecd-ilibrary.org/sites/tour-2018-33-en/index.html?itemId=/content/
component/tour-2018-33-en>.
The World Bank in Poland. 2020. [Online]. Available through :<
https://www.worldbank.org/en/country/poland/overview>
Tourism contribution in economy of Poland. 2020. [Online]. Available through : <
https://www.statista.com/statistics/978206/travel-and-tourism-gdp-contribution-share-
by-spend-type-poland/>.
9