TMGT 4010: Designing a Tourism Product-Experience in Canada

This project proposal introduces 'Sky Dine,' a new tourism product experience in Vancouver, Canada, targeting tourists seeking unique dining experiences. The concept involves a vibrant sky dining experience offering stunning views of the city and diverse culinary options, catering to families and couples. The product aims to satisfy local and foreign tourists by providing refreshment during their exploration of British Columbia. Priced in various categories, Sky Dine ensures accessibility for a wide range of customers, focusing on customer satisfaction. The brand, 'Northern Exposures,' envisions becoming a market leader by delivering quality services and building a strong brand image. The experience includes visits to popular attractions like the Vancouver Aquarium and Capilano Suspension Bridge, culminating in a 'Dinning in the Sky' experience, where guests enjoy a six-course meal 40 meters above ground. The core elements of the experience focus on feelings of comfort and safety, memorable moments with loved ones, and lasting memories of Vancouver's beauty. The itinerary details a 9-hour tour, ensuring guests feel valued and satisfied throughout the journey.