Tourism Resort Management Report: Calista Luxury Resort Analysis

This report provides a comprehensive analysis of tourism resort management, focusing on the Calista Luxury Resort. It begins by exploring different types of resorts, their key features, and the challenges of managing them, including competitive environments and seasonal revenue fluctuations. The report then delves into the operational requirements of specialist areas like housekeeping and front office, highlighting the differences and potential issues in managing them. Task 2 assesses various resort packages, such as risky venture, honeymoon, and ethical tourism packages, and how they contribute to sales objectives. It also details the process of conducting market research to identify target audiences and proposes a business plan for a resort package based on market findings. Finally, the report investigates sustainable approaches and initiatives implemented by a chosen resort hotel, offering valuable insights into effective resort management strategies.

Tourism Resort
Management

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explore the different types of resorts, their key features and potential issues and challenges
of managing them........................................................................................................................3
P2 Discuss the difference in operational requirements of specialist areas and the potential
issues managing the different specialist areas for a range of resorts...........................................4
TASK 2............................................................................................................................................5
P3 Assess different types of resort package and how they fulfill sales objectives, providing
specific examples.........................................................................................................................5
P.4. Conduct a market research into the specific resort location and determine the needs of a
chosen target market?..................................................................................................................6
P5 Propose a business plan for a resort package based on the finding of market research and
findings. ......................................................................................................................................7
P6 Investigate the different sustainable approaches, practices and initiatives implemented by a
chosen resort hotel. .....................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourism refers to the travelling and staying of an individual or in a group for at least 24
hours. It is the phenomena of travel and stay of non-residents. The present report will cover the
scenario of tourist report management. Hotel industry is proving different services which
includes resort, It is a type of hotel which is generally for vacations with various fun activities.
Calista Luxury Resort is the chosen organisation. The hotel is situated in Mediterranean beach, a
surf and sailing school, and luxury spa. It offers different type of cuisine and cater to everyone
from family to groups. This report covers the different types of resort and their operational
functions, also explains the various resort packages and their contribution to organisation. The
resort offers private balcony or terrace, giving view of the sea and mountains.
TASK 1
P1 Explore the different types of resorts, their key features and potential issues and challenges of
managing them.
A resort is a type of hotel which offers more privacy, entertainment and experiences
during the stay of their guest. It also provide all the facilities and amenities in a single place with
the fulfilment of all the requirements of guest. Generally resort is situated near tourist
destination, which increases the enjoyment of vacations by offering luxury amenities and
services. The major difference between hotel and rest is hotel provide lodging facilities and
resort offers special recreation activity and relaxation(Mason, 2015) .
There are different types of resort that is classified on the bases of location, type etc. here
classification of resort is based on categories are follows:
 Ski Resort- These are the type of resort which is situated near hill station, which is at top
height with full of snow. These type of resort offers activities like skiing, snowboarding
and all winter sports. Such resort offers the authenticity of that location in their services
and amenities.
 River Resort- These are the type of hotel which is located near river or backwater of
dam. These resorts are relatively included the water activities, which is different from
beach resort. The activities offered are river rafting and boating and other adventurous
activities.

 Hill Resort- hotel which is situated in hill or near hill are called hill resort. The purpose
of visiting such hotel is to see the beauty of mountains and to fell the clean and fresh
environment of the nature. These hotel provide facilities and amenities with the
consideration of environment and guest requirement.
 Beach Resort- The hotel which is near sea or on the beach itself, is called beach resort.
The attraction of point is floating ocean with frolic sand and land. These type of resort
provides enjoyment activities includes paragliding, scuba diving, jet skiing and many
more. This is the best combination of fun and nature for the vacations.
PROBLEMS IN MANAGING DIFFERENT TYPES OF RESORTS ARE:
Calista Luxury Resort is a beach based resort, which is situated on an island of UK and
offers luxury services and amenities for the satisfaction of guest. There are certain issues and
challenges, which is faced by the resort management. There is high competitive environment
while operating the guest. Some of these challenges and issues are explained below in context of
Calista Luxury Resort:
 The primary challenge is to meeting the customer expectations by all types of hotels.
Social group visits to the resort have different preferences and Calista luxury resort offers
enjoyment and adventurous activities, so challenge arises for the resort to satisfy all
clients with their choices and preferences (Mearns and Boshoff, 2017).
 Another challenges is the seasonal revenue from the resort. This is the natural challenge
that can not be cured. In off season, resorts generate less revenue, which effect the
profitability of the organisation.
P2 Discuss the difference in operational requirements of specialist areas and the potential issues
managing the different specialist areas for a range of resorts.
Operational requirements of every organisation is different from each other. There are
four major departments in hotels and resort kitchen, housekeeping, food&beverage and front
office. Various operational areas of resort are as follows:
 Housekeeping Department- The housekeeping department is the second important
department in the hotel, who closely engage in the guest visiting the hotel. This
department is responsible for keeping clean and offers a beautiful rooms and stay to the
guest. Also keep checking with the guest for any requirement in the premises

 .Front office Department- This is the backbone of any resort or hotel, Which provide
complete assistance to the guest from arrival of the guest to the departure of the guest.
This is the specialised departments which needs extreme professionals for the
operations. Front office executive have the direct contact with the guest and have to pay
attention on their first impression.
DIFFERENCES IN OPERATIONAL REQUIREMENTS OF SPECIALIST AREAS:
 The first key difference in the front office and housekeeping department is their uniforms
and working techniques. These two factors change all the resorts in context of
operational areas. Like In beach resort, uniform of the staff is more colourful and
influenced by the culture of that region (Nicolini and Monteiro, 2016).
 The second difference which is identified in management of key operational areas of a
different resort in their beliefs toward their job and employees have dynamic personality.
That work in a changing environment.
POSSIBLE ISSUES MANAGING THE DIFFERENT SPECIALIST AREAS FOR A
RANGE OF RESORTS:
 there are many issue which arises while working making daily agendas and plans, hotels
works day and night without any holiday and thus company have to make plan on daily
basis. This is a heavy job which involve uncertainties that leads to the challenging
working environment.
 Another issued faced by hotel is keeping staff motivated and in according to the need and
requirement of the operational practice. This is a challenges as sometimes the staff gets f
rusted in a peak season due to heavy operation, which impact their decision and this a
great challenge for resort management to keep their staff influenced towards their work.
TASK 2
P3 Assess different types of resort package and how they fulfill sales objectives, providing
specific examples.
Tourism is the fastest growing and frequent changing industry, which offers various
opportunities and possibilities for the companies like accommodation provided with the luxury
services and amenities that is beyond the expectations of buyers by taking best packages for their
perfect vacations. The packages offered by the Calista Luxury Resort are as follows:

 Risky venture tourism package- This is the package which is provided by all resort
with the consideration of profit maximisation. These packages change according to the
nature and type of resort. The adventure tourism package of Calista luxury resort includes
the activity like paragliding, scuba diving, jet skiing and many more. This package help
the resort for generating revenue, when there are families with their kids and youth are
attracted by the different activity and have a adventurous experience in a resort offer by
the management (Philander and Zhong, 2016).
 Honeymoon Tourism package- This is the conman resort package offer by the different
hotels. Beach side is the best location for the honeymoon package. Resort offer date
nights and dinner and more which give them chance to enjoy and spend quality time.
 Ethical tourism package- Through this cultural package a specific customer base is
attracted by the resort. This package influences the guest who are love to explore the
various culture and custom of that specific region.
P.4. Conduct a market research into the specific resort location and determine the needs of a
chosen target market?
Market research is the systematic approach how to identify the target audience for their
business. It will help in achieving the business goal. For Calista luxury hotel, this is very
much important to do market research and identify the needs of the target audience that can
help in modifying the services of the hotel according to the customer choice and preference
in their experience. Market research also help in getting new ideas of business. There are 7
steps process for market research and these are follows:
 The first step is to determine the purpose of doing market research of the specific
business in the market. Market research is also conducted for analysing opportunities and
threat for the business and corrective decision can be taken for the smooth running of the
business. (Robaki and et. al., 2020).
 The second step is looking the company’s outlook that what trends, size and business
growth, the company is following in order to identify the potential customer. This will
lead to growth of the Calista luxury resort. This resort performs market research and get a
good result in business.
 This is the step, which says targeting the potential customer. When the researcher have
the lookout of the industry, they can pinpoint the customer who are inneed to purchase

the company’s product. The customer can be targeted on the basis of age, gender,
income, location and occupation. This will help the Calista luxury hotel to get their
customer.
 This is the point which explains that Calista luxury resort should analyse their
competitors in the market and also list out their strength and weakness so that own
company can work according to the customer preferences and get to know why customer
is shifting to another brand.
 Calista luxury hotel need to collect the additional information from the valid sources so
that it will help for the betterment of business. Data you are going to collect should be
unbiased and appropriate. With the help of some tools like bureau of labour statistics,
local commerce websites help to gather and analyse data in a good way.
 Its very mandatory to analyse finding of your collected data. Compile company data in a
appropriate way so it make easily to organize and analyse the data which take gather
form research. For finding purpose company need to consider about it like overview of
industry development rate and size, percentage of your market share, offers and discounts
etc.
 At the end, company need to put analysis data in to an action form so that company can
utilize internal and external purpose so that company can use it to make business more
effective. For internal analysis company need to think about it how use think analysis for
company growth and for external purpose company need to ready to ask with leader
about research outcome.
P5 Propose a business plan for a resort package based on the finding of market research and
findings.
 Calista Luxury Resort is well known resort and this is a private resort of Mediterranean
beach and people of United Kingdom are good enough to choose this resort for better
experience. It offers outstanding services to their guest and this is the key to generate and
maintain good relationship with the guest.
 facilities to their guests. These are the essential part of the guest stay in the hotel. Calista
luxury hotel gives best services to their guest.
 Vision And Mission – Customer satisfaction is the main concern for any organisation
and the vision of Calista luxury resort is to give impressive experience with their

outstanding services. This will lead to increase the profitability of the resort. It offers
reasonable taffifs of the various packages to entertain the guest.
 This is appealing beach resort, which offer premium services and treatment to their
guest. It is a recognized hotel with good brand image. It focuses on maintaining good
relationship with the customer. Providing best experience with unique services and
amenities is the main mission of Calista luxury resort.
Objectives –
 Increase the market share in upcoming year.
 Emphasis on increasing profit and sales percentages.
 To increment profits by 10% in next one year (Silva and Mattos, 2020).
Marketing Mix
 Product- These products offering new services with the convenient package and give the
cultural and luxury facilities and services.
 Price- Price of the resort is depend upon their services offered. Calista luxury resort
offering high services and fix the price accordingly.
 Place- it demonstrates in a very effective place and the positive quality of this resort is
that this is situated near the beach.
 Promotion- It is the activity which involve different channel through which Calista can
promote their product and service and these includes their rooms, extra amenities etc.
 Financial Plan -
Project Funding Summary
Developing and Increase Cost £751,000
Fixtures, Build out and furniture £462,739
Development start up expense £117,000
Five months working capital £49,261

TOTAL £1,400,000
P6 Investigate the different sustainable approaches, practices and initiatives implemented by a
chosen resort hotel.
 This resort main concern is environment friendly and also doing CSR activities
that is stand for corporate social responsibilities. This resort is most popular and eco
friendly. This resort also focusing on the natural beauty. In the term of green and health
environment, this resort is give their contribution for the welfare of the environment.
Resort maintain all the managerial activities and also focus on the sustainability plans and
practices and avoid all the unhealthy practices. Few measures are adopted by Calista
luxury resort that are giving below-
 Preserving Waste and keeping premises clean- Calista Luxury Resort ,is situated near
the beach which means that most of the firms expose their waste in the beach so that
beach filled with full of chemicals and wasted and unwanted things. The guests and
visitors spread pollution which give impact on the environment so that eco system
become dis balance. This Calista Luxury Resort is taken as a topic as a concern to make
evaluation. In this time employees are provided proper training for pay attention on the
visitors and guests to ensure that they do not spread dirt in the beach. This resort also
focusing on the their package because it made effective impact on guests. Through their
resort package it is clear to all the guests that harming the environment is not allowed if
any one harm the environment then resort charge penalty and it will also add in their bill
when the check out time come. This resort spread awareness about the need and
requirements for keeping the beach clean by providing 10 minute seminar session while
resort introducing and visiting the resort property. This resort also provide health care
facilities when any guest need than they can utilized that services (Sviatokha and
Filimonova, 2020).
 Conservation- it consider all the operations that are light system, water system, and
other systems that help to secure the energy and give positive effect on the energy
management system. In this purpose, Calista Luxury Resort ,importantly measure and
implemented all the practices that is using to reduce the energy in term of wastage and

also taking steps in sustaining measures for creating better guest experiences without
hampering resort services which are also requested by the customers for which they paid
large amount of money.
 These are main important sustainable approaches and practices with the help of these
practices Calista Luxury Resort easily manage sustainable practices. These practices give
positive impact on the environment. Eco friendly environment and greenery liked by
everyone but its the responsibility of this resort to focus on environment too. Neat and
clear environment is help in sustainable growth of the county. This resort maintain all the
protocols so also issue mandatory some guidelines for their visitors and guests.
CONCLUSION
On the basis of deep study it is conclude that that tourism & resort management practice
is opted by professionals for the purpose of coordination with their effectiveness and hospitality
of organisation. However, it shows various different types of resorts like ski and beach by
undertaking the potential issues and barriers and also determine several packages that are needed
by the resort to earn and increase revenues. On the other hand sustainable approaches are also
discussed and the practices are used and performed to meet the needs of stakeholders and
improve business performances by eco -friendly practices.

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