HND Tourism: Sustainable and Responsible Tourism Management

This report delves into the concept of sustainable and responsible tourism, examining its evolution, key features, and the role of global organizations like the Madagascar Tourism Board. It explores the principles of tourism development and planning to minimize adverse effects, evaluating the processes and challenges with examples. The report investigates the economic, social, cultural, and environmental impacts of tourism, highlighting how sustainability principles are implemented by businesses to meet stakeholder needs. Finally, it analyzes how sustainability is developed and managed in various tourism destinations worldwide, providing recommendations for the Madagascar tourism board. Desklib offers similar solved assignments and resources for students.

Sustainable and
responsible tourism

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
LO1..................................................................................................................................................4
P1 Explain how the concept of sustainable and responsible tourism has evolved with main
features........................................................................................................................................4
Main features of sustainable tourism..........................................................................................5
P2 Determine the role, function and mission of leading global organisations involved in the
promotion of sustainable and responsible tourism......................................................................5
Analyse the relevance and application of sustainable tourism for Madagascar tourism board. .6
LO2 .................................................................................................................................................6
P3 Explore the purpose and principles of tourism development and planning to minimise the
adverse effects of tourism...........................................................................................................6
P4 the evaluation of process of tourism development and planning, and various challenges
and problems with the help of examples.....................................................................................7
Importance of tourism development planning............................................................................8
LO3................................................................................................................................................10
P5 Investigate the impacts of tourism activity generated by a specific tourism attraction from
an economic, social, culture and environmental perspectives..................................................10
P6 The way principles of sustainability implemented by a tourism business to meet needs of
various stakeholders..................................................................................................................11
Contribution made by stakeholders in order to develop sustainable tourism practices:...........12
LO4................................................................................................................................................13
P7 The way sustainability is being developed and managed in a range of tourism destinations
worldwide..................................................................................................................................13
Recommendations for the Madagascar tourism board to develop at the marketplace..............15
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
In the modern tourism world, there is a requirement of sustainable business practices for
the welfare of whole economy. It is important for a business to perform sustainable and
responsible tourism activities for the welfare of whole environment (Berjozkina and Melanthiou,
2021). In the recent times, most of the developed countries focus on development of sustainable
tourism practices in order to perform desired environment related practices. In this report major
dimensions of sustainable tourism practices are explained along with principles of tourism
development. In this project sustainability development is taken into consideration for long term
development of the tourism sector in the economy. This project also includes a brief explanation
social, cultural and environmental factor that are essential for tourism development. In this report
example of Madagascar tourism destination is included which is a major tourism country
situated in East Africa. The main tourism destinations in Madagascar are Isalo national park,
Avenida de los Baobabs and Ranomafana national park. The country has developed
sustainable tourism by developing major practices related to growth of the country which is also
helpful in conservation of bio-diversity of the country.

MAIN BODY
LO1
P1 Explain how the concept of sustainable and responsible tourism has evolved with main
features
After the evolution bought in the world by globalisation in 1990s, the concept of
sustainable and responsible companies came into limelight. The governments of different
countries started to focus on sustainable tourism in order to develop welfare of different
departments (Cooper, 2022). It is essential for government of different countries to develop
sustainable and responsible tourism for making tourism eco-friendly in short span of time. The
government of Madagascar makes it compulsory for tourism organisations to develop effective
tourism practices in order to set a good example in front of whole world. The sustainable tourism
is important for development of fair practices related to all tourism activities. From the year
2010, the governments of different countries took major steps for promoting sustainable tourism.
It is essential for the tourism ministry of Madagascar to develop effective practices in the field of
responsible tourism which is good for future generations. In 1980s with a major boom in tourism
sector, the travelling opportunities to different countries including United Kingdom also
increased. The government of UK decided to bring sustainable tourism policies in 1980s to
develop ethical tourism practices. Madagascar receives over 1.7 million tourists per year, the
majority of whom come from the United States and Canada. Earnings from tourism amount to
more than $1.7 billion US dollars per year. It is estimated that up to 80% of all visitors to the
country come to do E co-tourism related activities.
The Madagascar Tourism Board evolved during this time period which is sole agency for
promoting sustainability in tourism. This led to the development of tourism practices in the place
and also gained responsibility for granting the fiscal incentives available in country since 1985.
The Madagascar Tourism Board was awarded for maintaining effective tourism related practices
in the economy.
Role of Madagascar tourism board- To promote sustainability in tourism related activities by
taking appropriate measures.
Function of tourism board- The function of Madagascar tourism board is to develop activities
and tasks which are helpful in developing ethical tourism practices.

Mission of tourism board- The main mission of Madagascar tourism board is to achieve all
objectives and goals related to sustainable tourism before the year 2025.
Main features of sustainable tourism
The main features of sustainable tourism are mentioned below:
 The ecological friendliness is the major pillar of sustainable tourism and it is important
for Madagascar tourism board to promote ecological friendliness in order to lead the
marketplace.
 Policy formulation by taking into consideration elements of environment to lead the
marketplace.
 Promoting sustainability practices and maintaining sustainable goals and objectives.
P2 Determine the role, function and mission of leading global organisations involved in the
promotion of sustainable and responsible tourism
The different organisations related to world tourism take active participation in development
of eco tourism for achievement of future goals (Correia and Decrop, 2021). It is also
effective for the government of a country to follow the rules and regulations developed by
international organisations in order to sustain in tourism world.
 Role- The different tourism related organisations play a critical role in developing
and promoting major tourism activities in sustainable tourism. Major guidelines
which are issued by government should be followed in an effective manner by
different countries to help upcoming generations. The different organisational bodies
are responsible for maintaining guidelines related to sustainable tourism for effective
practices.
 Function- It is major function of an organisational body to perform major functions
related to tourism development. The function of a international organisations is to
keep an effective supervision on major operations in order to develop sustainable
practices.
 Mission- The main function of tourism is to develop effective mission by the help of
international. Mission of international organisations body is to promote sustainable
tourism practices in the economy. The mission of an international body is to primary
promotion sustainable tourism practices which are effective in developing
sustainable business practices.

Analyse the relevance and application of sustainable tourism for Madagascar tourism board
The relevance of sustainability in tourism is at very high level, in the recent times due to
globalisation many tourism related companies are focusing on developing sustainability. The
sustainable tourism helps a country to maintain fair environmental practices, they also help in
developing key functions and roles of the management. The sustainable practices in Madagascar
tourism board will help the company to grow with ethical practices. Madagascar tourism board
will also apply sustainability in order to attract large number of tourists from the world. This will
increase the importance of the whole place and lead to create competitive advantage.
LO2
P3 Explore the purpose and principles of tourism development and planning to minimise the
adverse effects of tourism
It is important for a tourism related economy for developing principles of tourism
development in order to promote tourism in a major sense (Dangi and Higgins-Desbiolles,
2022). The major purpose of tourism development is to develop practices that are crucial in
maintaining ethical tourism. Principles of tourism development are mentioned below:
 Eco-friendliness- The eco friendliness is major principles of tourism which develops
desired environment related business. In eco-friendliness, it is essential to follow to
practices for utmost responsibility in order to survive with major ethical tourism.
 Strategic tourism- It is the major principle related to sustainable tourism to follow
appropriate strategy (Fang, 2020). The strategy is determined in a business with the help
of strategic tourism in order to sustain tourism promotion. Strategic tourism is the need of
major tourism organisations. Strategic tourism is major need of every tourism activities
which are promoting tourism in Madagascar.
 Ethical practices- Ethical practices, it is essential for tourism department of a country to
follow major ethical practices that are helpful in developing ethical practices. The major
tourism related organisations in economy should follow this principle in order to follow
ethical practices.
 Future Orientation- The future orientation or approach which is beneficial for
promoting tourism activity is considered as major principle. It is the major duty of a

tourism related destination to develop perfect strategy which is future oriented in order to
gain competitive advantage in tourism development.
P4 the evaluation of process of tourism development and planning, and various challenges and
problems with the help of examples
It is essential for a country to promote tourism development activities in a major period of
time for increasing the earnings related to tourism promotion (Farmaki, 2022). The process
of tourism development and planning is mentioned below:
 Assessment of objectives- This is the initial stage in tourism practices development
in which a researcher must effectively determine main objectives and targets. The
assessment of objectives should be performed by professional management in order
to develop fair practices for tourism. This is considered as one of the major stages in
planning which helps in development of tourism activities in short period of time.
 Formulation of the plan- In this stage, the plan for development of tourism
activities is prepared by tourism professionals. The formulation of plan is majorly
related to evaluation of a plan and the management focuses on implementation of
plan after formulation. The formulation of action plan should be done with
sustainable practices in order to promote tourism.
 Execution- The execution is one of the major stages in planning related to
development of tourism activities. In the execution, precise implementation of
tourism related plan is observed with the assistance of major objectives and targets.
The execution of plan should be done in a professional manner in order to achieve
desired goals and objectives related to sustainability.
 Feedback and review- This is the last stage in development plan which includes
feedback provided by major tourism activities. The review of plan and feedback are
two major pillars which are helpful in making desired changes in the plan (Goodwin,
2022). In the long and short run this approach helps a tourism sector organisation to
achieve sustainable tourism. The major organisations in tourism sector should mainly
take major feedback from every category of tourists to develop responsible tourism.
It is very much essential to focus on modifications which are developed by eco
tourism in order to maintain ethical practices.
The main challenges related to tourism development are following:

 Implementation of plans- It is essential need of every management plan to implement in
a precise manner for long term development of tourism organisation. The implementation
of plan is as important as formulation of plan as it deals with execution stage. In recent
times, implementation of business plan is a major challenge for many tourism related
organisations for sustainable development. The plan related to tourism activities should
be developed and implemented with the help of strategic management in order to ensure
desired outcome. The implementation of plan should be in a precise manner in order to
make sure the sustainability in tourism sector.
 Lack of knowledge- This is a type of major challenge for the organisations related to
tourism as the major tourists lack in knowledge related to tourism. It is important for a
country to develop desired knowledge in major stakeholders related to tourism activities
for development and growth (Gross and Bristow, 2022). In the tourism sector, it is major
role of government of a country to develop knowledge in the individuals for systematic
growth of this sector. The main role of government of a country is to facilitate
development of tourism activities by spreading knowledge related to tourism and its
major dimensions.
 Development issues- The development issues which arise in the tourism sector are major
obstacle in promoting tourism activities. In the tourism world, there are development
related issues like lack of infrastructure, promotion, development and strategic
evaluation. A country must create mass awareness in public which is helpful in
promoting desired changes in order to develop tourism sector.
Importance of tourism development planning
 The tourism planning will help the management of Madagascar to develop fair
practises to bring stability. Company will also manage effectively different
resources to formulate development planning.
 In the long run, tourism development planning will help Madagascar Tourism
board to seek attention of large number of tourists.
 This will also help the board to achieve all the set target goals and objectives
related to tourism development in set period of time.

LO3
P5 Investigate the impacts of tourism activity generated by a specific tourism attraction from an
economic, social, culture and environmental perspectives
There are different factors to be present in environment which create impact over tourism
activities. These factors consist economic factors, social cultural factors and environmental
factors. This impact can be positive and negative and provide support to tourism activity in a
specific destination like Madagascar. Explanation f these factors in context of Madagascar are
mentioned below:
Economic Factors: Tourism activity create various impact on economic factors which can be
analysed on basis of numbers of people involved and income generated by people. There is
various investment made by government in order to attract tourism which provide various
benefits to country and like Madagascar (Mandić, 2022). It provides them opportunity to earn
foreign currency and also provide opportunity to government to impose duties and taxes on
products and services purchase by tourist. There is different hidden cost associated with tourism
industry which create negative impact on specific tourism destination. Most of benefits of
tourism activity will gey by international companies, airlines as well as hotel instead of local
workers and communities.
Social and cultural Factors: Social factors ate important for business in tourism industry as it
create negative impact on different business or specific tourism activity. Tourism activities
provide different opportunities to people to be acquainted with people of different cultural group
from national as well as international origins (Navarro, 2017). Tourism promotes understating
among people of different cultural group and allow them to change cultural values. It supports to
development ot communities and also provide different facilities to local people which improve
their living condition. It creates awareness among people related to importance of values of
natural, archaeological historical, cultural factors which leads to consciousness. It reduces
bonding among people and sometimes results in cultural clashes as there are different culture
religion, ethnicity, values, life style, behaviour as well as level of prosperity. Tourist came from
different countries and different culture which sometimes behave arrogantly which is not
acceptable in a specific society in which they visit.

Environmental Factors: Environment refers to total surrounding as well as condition in which a
person, plant, animal live as well as interact. It is directly as well as indirectly associated with
living condition of a person. Tourism activity create positive as well as negative impact over
environmental factors (Nazneen and Xu, 2022). As with tourism activity, numbers of tourist
come of visit Madagascar which allow to generate income to country that is further invested in
protection of environment and consciousness of environment. It helps business to minimising
stress and also promote sustainable tourism. It ensures clines and environment protect as it helps
government to attract more visitors to their place and promote tourism in that location. Tourism
also creates negative impact over business of Environmental factors as it leads to construct of
restaurants, hotels, houses in order to meet demands of visitors and tourist.
P6 The way principles of sustainability implemented by a tourism business to meet needs of
various stakeholders
Principle of sustainable tourism:
Sustainable tourism development is one which meet needs to present tourism as well as
host region which protect as well as enhance opportunity for purpose of future. It is development
as leading to management of different resources in a way that fulfil economic, aesthetic as well
as social needs with maintaining cultural integrity, biological diversity, ecological process as
well as life support system. There are different principles related to suitable tourism which in
context of Madagascar destination is mentioned below:
Using resources sustainably: It is important for a hospitality organisation to use resources in
effective manner which allow them to ensure long term survival of business. These resources can
be cultural, natural as well as social resources (Nikhildas and Jagadeesan, 2021). Natural
resources should be protection by tourism industry as it attracts tourist to visit a specific location.
It helps government of that Madagascar to attract more and more tourist and to develop
employment opportunity for people living in that country. It helps them to protect natural
resources of country which is important in order to balance nature.
Reducing over consumption and wastage: It is also important for government to reduce over
consumption of natural resources and also avoiding cost of restore of damage of environment. It
is important in order to improve quality of tourism as in sustainable tourism. Government of
Madagascar is focusing on avoiding wastage of natural resources in their country and also

reducing consumption in order to maintain beauty of their destination and maintain balance in
nature.
Supporting local economies: Sustainable tourism is providing support to local economies in
many ways It consider cost and values of environmental activities and protecting these
economies from economic and environmental damage (Pereira and Martins, 2018). Sustainable
tourism is contributing to economies of Madagascar in many ways as tourism bring more and
more tourist a country which provide opportunity for local business to earn profit. Local tourism
industry is depended on tourism for earning profit which allows people to earn money and also
helps government by earning foreign exchanges. It attracts different multinational companies in
country which offer employment to local people.
Involving local communities: Sustainable tourism provide various benefits to local
communities as involvement of these communities in tourism sectors provide them various
benefits. It also provides various benefits to environment which enhance experience of tourism
visit a specific place. Tourism sectors growth with support of local people as they keep area near
by them clean and also protect different art and culture. They protect nature and enhance its
beauty which attract tourist to place like Madagascar. In return, it provides various additional
services to local communication and also ensure their development.
Consulting stakeholders and public: It is essential to consult between tourism industry and
local communities, institution and organisation. In order to work together, it is essential for them
to work together and resolve conflicts (Singh, 2022). For sustainable development, it is important
for tourism to consult different stakeholders as well as public.
Training staff: Staff training is important in tourism sector as it integrate sustainable tourism
into practices. Recruitment of personnel is important in order to carry out business in tourist at
all level which improve quality of services of tourism industry. Tourism industry consist
different services which enhance experience of customers and improve their satisfaction.
Contribution made by stakeholders in order to develop sustainable tourism practices:
The stakeholders play a significant role in developing all the major sustainability related
tourism practices. For Madagascar, the involvement of different stakeholders is must to develop
sustainability in the operations. The contribution made by different stakeholders is mentioned
below:

 Tourists- The tourists contributes in a very significant manner to sustainability of tourism
practices. It is also a key responsibility of management to develop different goals and
objectives. The tourists develop ecology friendliness in order to maintain precise
environment in the tourism industry.
 Society- The society takes care of sustainability related practices by tourism
organisations in order to gain market share. Society also plays a vital role in developing
ethical practices in the business. The society also follow norms and regulations designed
by local and legal authorities to maintain legal practices.
 Government- The employment related policy which is stored and developed by
management also play a significant role in development of different objectives. The
environment related policies of the government helps the tourism board to facilitate major
practices of dynamic nature.
LO4
P7 The way sustainability is being developed and managed in a range of tourism destinations
worldwide
Sustainable development refers to development of guidelines as well as different management
practices which are to be applicable in different forms of tourism in different types of destination
which consist both mass tourism as well as niche tourism segments (Stanciu, 2019). Suitability
principles are socio cultural, environmental and economic aspect of tourism development as well
as suitable balance which helps to establish among three dimensions in order to provide
guarantee for purpose of long-term sustainability. In order to make tourism destination like
Madagascar, it is important to adopt various things which are mentioned below:
Optimal use of environmental resources: it is important for government to ensure proper
utilisation of environmental resources which consist different key elements in context to tourism
development with maintaining essential ecological process (Um and Yoon, 2021). It helps to
conserve natural heritage as well as bio diversity. It allows government to protect natural
resources of that country or location and helps them to balance diversity and natural beauty of
that place.