Research Project: Analyzing Tourism's Impact on Sales and Satisfaction

This research project investigates the impact of tourism on sales and customer satisfaction, employing a descriptive design and both primary and secondary data sources. The study utilizes a qualitative approach, focusing on the perspectives of hotel managers to understand the influence of tourism on sales records and customer satisfaction levels. The methodology includes surveys and interviews to gather data, with an interpretivism philosophy to guide the analysis. The research aims to identify the relationship between sales and customer satisfaction, as well as the factors affecting the latter. The sample size will include 30 managers of the Marriott hotel. The project will employ an inductive approach to analyze the collected data, ensuring the identification of the most relevant information. The research will also use a random sampling technique in order to avoid biasness during the data collection process. The research considers the historical evolution of tourism, from ancient practices to modern trends, and the impact of tourism on business development.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Research project specification
Research methodology is the process through which researcher can collect relevant information and data for achieving aim and objective of the
research. It supports in conducting detail study on the research topic so that root cause of problems can be identified and proper solutions of any
issue can come out.
Research questions are prepared by the researcher so that
segregation of topic can be done. Positivism approach of research
will support in giving optimistic information regarding topic.
Descriptive design will be adopted by the researcher to identify the
interrelationship between sales and consumer satisfaction. Data
would be collected by the researcher by filling questionnaire with
managers of Marriott hotel:
For the present research several methodologies will be used by researcher, these are as following:
 In order to collect data primary and secondary sources will be used. Survey will be conducted as primary sources and for secondary sources books, journals,
articles will be taken.
 Inductive approach will be used for this research as data is collected from the organizational view so this approach will be feasible for the study.
 For the present report interpretivism philosophy will be used so that
necessary amendments can be done timely.
 Random sampling techniques will get selected by the researcher so
that unnecessary biasness can be avoided. Sample size for this topic
will be 30 managers of Marriott hotel.
 For data analyses qualitative technique will be used for this study.
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Questions for the research study are as below
maintained:
 What is the impact of consumer satisfaction on
company's performance?
 What is the relationship between sales records
and customers satisfaction?
 What are the factors that affect consumer's
satisfaction?