Queensland Tourism: Seasonality Challenges and Recommendations

This report examines the challenges of seasonality in Queensland's tourism sector. It begins with an introduction highlighting the significance of tourism in Australia and focuses specifically on Queensland. The main body of the report delves into the issues seasonality presents, including climatic conditions, sea level rise, transport disruptions, and extreme weather like high humidity and heat, which negatively affect tourist visits and the economy. The report also considers the environmental, economic, social, and cultural impacts. The recommendations section suggests extending the tourism season, making destinations unique, and revamping existing destinations to attract more tourists. The report concludes by summarizing the impact of seasonality and providing effective recommendations to mitigate the negative effects on the tourism sector. The report references several books, journals, and online resources to support its findings.

Tourism and
Hospitality Report

Table of Contents
INTRODUCTION..............................................................................................................................1
MAIN BODY.................................................................................................................................... 1
CONCLUSION................................................................................................................................. 3
REFERENCE.....................................................................................................................................4

INTRODUCTION
In Australia, tourism sector is one of most popular industry as compare to all.
Seasonality is a universal factor. Seasonality has been a striking facet of tourism in different
parts of world and it is one of the main problems experienced by this sector. The tourism sector
has grown from small element in global development throughout the world (Tsai and et.al.,
2015). In this present report, Queensland is been chosen for assessment. It is second largest
and third most populous state in Commonwealth of Australia. There are number of issues
regarding seasonality that affect the destinations of Queensland's destinations, social,
economic, environmental and cultural. The main focus of this essay is on issues that seasonality
has on its tourism sector and host community.
MAIN BODY
Tourism sector is one of most popular industry as compare to all in Australia. It is one of
the most essential element of the economy of country. In the year 2016-17, tourism
represented 3.0% of Gross Domestic Product of country. Queensland is very beautiful
destination of Australia, about 24 million domestic and overseas visitors come to visit
Queensland in a year. Seasonality has been a striking facet of tourism in many parts of world.
There are many places that are attraction points like Great Barrier Reef, Whitsunday Island,
Fraser Island and Sunshine Coast Queensland (Minazzi, 2015). These are the most famous
places of sited destination. Thus, there are some issues regarding seasonality that is very
challenging phenomenon to modify as because it is not able to control by anyone. Climatic
conditions affect all aspects of a destinations like economic, cultural, social and environment. It
is very important to consider all these issues when thinking about to modify the seasonal design
of tourism to a destination. It becomes very challenging to manage seasonality changes over
long term. It is very difficult to achieve changes successfully as because these are natural. It has
been noticed that destination become unattractive and uninviting “out of season” that affects
the growth of tour and travel industry, their business does not able to make profits (Xiang and
et.al., 2017). They run their business in loss when there is no season. Queensland is areas
covered largely with water, about 121,991 km is water out of 1,852,642 km. Thus, Queensland
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is facing very big challenges. In Whitsunday Island and Fraser Island, the sea level rises and
there is risk of flood in rainy season.
These places remain close that resulting in decreasing of visitors and it will lead to heavy
loss to tour and travel industries. Even people living near to island places are migrated to other
places only because of climatic fear. Sometimes it also seems that small islands does not have
enough fund or resources to overcome such threats by themselves (Lu and Stepchenkova,
2015). Travellers fear to visit these places. Thus, it affects the economy of Queensland in rainy
season. Many famous places in Queensland are blocked because more than half of the area is
covered with water. Another issue of seasonality is that it affects tourism industry is that in
rainy season transport is also blocked because of landslide that people cannot able to move
from one place to another. Therefore, people don't like to visit islands or beach areas which
affect tourism sector. Hence, these are all the reasons why people does not like to travel and
visit to Queensland in rainy season and these all issues affect tourism sector of cited destination
to the great extent (Smith and Puczkó, 2014).
Addition to this, in summer season of Queensland there is high range of humidity and
very hot temperature. There is much more humidity which change the mind set of visitors. No
one like to visit here in summer season due to high humidity. In summer holidays, people move
but still people does not like to visit where there is high humidity. It is because it leads to
various health issues like migraine, skin rashes, high blood pressure. Addition to this, the major
issues that comes in summer season is dehydration. These are all health issues that affect
tourism industry (Seasonality issues faced by tourism sector, 2017). In summer, people also
suffers from tanning issues that also change there state of mind to move. Moreover, on beach,
people also face sun burn which is very big issues for people and it influenced tour and travel
industry to a great extent. These are all the reason that affects the economy as well as tourism
sector of Queensland (Wang and et.al., 2014).
RECOMMENDATION
Issues related to seasonality factors is not an easy task to control because it is a natural
phenomenon. It is very important to consider all the factors and take measure actions as it has
broad range of impact on tourism sector as well as on destination. Here are some actions and
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recommendation for Queensland that will be very important to mitigate the effect of
seasonality.
Extend the season- This is the best way to overcome the issues coming related to off
seasons. They should extend the season by reducing the prices that occurs in travelling like
accommodation services, food service in the month after and before the peak season. By
adopting these techniques, travel and tourism in Queensland can overcome this problem. By
selecting this technique more people attract towards the cheap travel (McKercher and Tung,
2015).
Making destination prestigious and unique- This is also the best way to attract more
people towards destinations of Queensland as well as issues of tourism sector is solved. It is
tendency of humans that they want to visit best places at reasonable price (Law, Buhalis and
Cobanoglu, 2014). For example, in Canada, there is Polar Bear Tourism which is very famous
because the fact behind this type of tourism is that polar bear disappear in global warming and
thus tourist visit only to see polar beers. Thus, Queensland should also use this technique.
Revamping of Destination- This is also one of the best way to attract tourist more and
overcome the issues that are coming in relation to tour industry. The image of destinations may
decide to change its image and market completely (Minazzi, 2015). Government should invest
more fund on infrastructure of cited destination and promote them.
CONCLUSION
The above report concluded that seasonality has been a striking facet of tourism in
different parts of world and it is one of the main problems experienced by this sector. This
report also makes understood that tourism sector is most essential for countries economy as
contribution in GDP was written above. Further, this assignment also included various issues
related to seasonality that affect the profitability of tourism industry. Moreover, this report also
provided recommendations how to overcome these issues in effective manner so that negative
impact can be reduced on tourism sector.
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REFERENCES
Books and Journals
Law, R., Buhalis, D. and Cobanoglu, C., 2014. Progress on information and communication
technologies in hospitality and tourism. International Journal of Contemporary
Hospitality Management, 26(5), pp.727-750.
Lu, W. and Stepchenkova, S., 2015. User-generated content as a research mode in tourism and
hospitality applications: Topics, methods, and software. Journal of Hospitality Marketing
& Management, 24(2), pp.119-154.
McKercher, B. and Tung, V., 2015. Publishing in tourism and hospitality journals: Is the past a
prelude to the future?. Tourism Management, 50, pp.306-315.
Minazzi, R., 2015. Social media marketing in tourism and hospitality (p. 87). New York: Springer.
Smith, M. and Puczkó, L., 2014. Health, tourism and hospitality: Spas, wellness and medical
travel. Routledge.
Tsai, C.Y and et.al., 2015. Work environment and atmosphere: The role of organizational
support in the creativity performance of tourism and hospitality
organizations. International Journal of Hospitality Management, 46, pp.26-35.
Wang, L and et.al., 2014. Consumer trust in tourism and hospitality: A review of the
literature. Journal of Hospitality and Tourism Management, 21, pp.1-9.
Xiang, Z and et.al., 2017. A comparative analysis of major online review platforms: Implications
for social media analytics in hospitality and tourism. Tourism Management, 58, pp.51-
65.
Online
Seasonality issues faced by tourism sector. 2017. [Online]. Accessed through:
<https://coastaltourismacademy.co.uk/uploads/CRC_Queensland_2008_Seasonality_in
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