This report provides a comprehensive analysis of the contemporary issues and trends influencing the travel and tourism sector in the UK. It examines key drivers of change, including technological advancements, infrastructural development, taxation, deregulation, and globalization. The report delves into specific issues like eco-tourism and sports tourism, assessing their impact and the techniques used to analyze these trends. Furthermore, it explores how businesses, particularly the International Airlines Group (IAG), can respond to these changes through strategic planning, including SWOT and PEST analyses. The report also discusses the potential consequences of failing to adapt to market changes, offering a detailed overview of the challenges and opportunities within the UK travel and tourism sector.
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