Travel Tourism Marketing: Application of Service Sector Mix Elements

This report provides an overview of travel tourism marketing, emphasizing the importance of the marketing mix in promoting tourist destinations and attracting consumers. It discusses issues related to product, price, and place within the context of Thomas Cook's strategic marketing planning for summer holidays in Egypt and Morocco. The report also highlights the significance of service sector mix elements in enhancing customer satisfaction and creating awareness of distinctive tourist destinations. Furthermore, it explores the concept of the total tourism product and its impact on individual tourism businesses, focusing on how companies like Thomas Cook can provide quality products and services to enhance the overall customer experience. The analysis includes references to relevant academic articles, underscoring the importance of marketing capabilities and service quality in the tourism sector. Desklib offers a range of similar solved assignments and study resources for students.

Travel Tourism
Marketing

Introduction
Marketing is necessary in every sector whether it is travel or
tourism or in retail sector as it helps in promoting the products and
services or different tourists destinations which assist in attracting large
number of consumers so that they can generate more revenue. In attaining
the success of the tourism business, all the things depends on the
marketing experts so that they can link to the potential consumers by
providing the best products and services.

3.1 Issues in the product, price and place
elements of marketing mix
Marketing mix is a combination of distinctive key elements which
helps the employees of Thomas cook in promoting the tourist destination
and also assist in providing the guidance for strategic marketing planning.
They have to do proper planning for the summer holiday in Egypt and
Morocco.
Product: The employees have to do proper research about the different
tourist destination and the problems which are identified at those places and
in the basis of that they have to provide the best services so that they can
attain the targets.

Cont.…
Place: The place of marketing of a product and services which is
important for doing the tourist destination.
Price: All the services provided by the employees of Thomas Cook at a
reasonable price so that every visitor can visit the places which are
interested in travelling of Egypt and Morocco so that they can considered
as well as have to do proper planning in a appropriate manner.

3.2 Importance of service sector mix elements
to travel sector
Marketing mix on the basis of services made up of a different
combination of key elements which companies is using. Along with this
they have to use relevant communication channels so that they can
provide the brand message to their consumers. When Thomas Cook
provides the best and qualitative services to the consumers then this will
helps in attracting large number of consumers and also aid in creating the
awareness of the distinctive tourist destination in the market.

Cont.…
Another one is interactive marketing and it is a one to one
marketing process which reacts and it is based on the actions which is
taken by the individual consumers. This interactive marketing process is
effective in nature than the normal direct marketing.

3.3 Concept of total tourism product to the
individual tourism business
In the travel and tourism sector or in the industry and it includes all
other industries which includes hotels, restaurants etc. Thomas Cook
provide the best and quality products and services to their consumers
which assist in enhancing the experience of the service user as well as
quality value which help them in attaining the goals and objectives which
are pre-decided by the higher authorities of the firm.

Cont.…
Thomas Cook provide the best services which helps in increasing
the consumer satisfaction. The manager of the company have to provide
the best tour packages for their services users. Along with this they are
also providing the special packages as well on the demand of the
consumers. It also provides the choices of travelling by using the
distinctive modes of transport.

References
Nguyen, T. D. and Nguyen, T. T., 2011. Firm-specific marketing capital
and job satisfaction of marketers: evidence from Vietnam. The Learning
Organization. 18(3). pp.251-263.
Nguyen, T. D. and Nguyen, T. T., 2011. The WTO, marketing and
innovativeness capabilities of Vietnamese firms. Management Research
Review. 34(6). pp.712-726.
Nguyen, T. D. and Nguyen, T. T., 2012. Psychological capital, quality of
work life, and quality of life of marketers: Evidence from Vietnam.
Journal of Macromarketing. 32(1). pp.87-95.
Nguyen, T. T. and Nguyen, T. D., 2010. Determinants of learning
performance of business students in a transitional market. Quality
Assurance in Education. 18(4). pp.304-316.