Developing a Marketing Plan for the Tourism Industry Service Sector

This report provides a detailed marketing plan for the tourism industry, focusing on the service sector. It emphasizes the importance of marketing in enhancing organizational recognition and outlines key strategies such as identifying ideal customers, differentiating from competitors, financial management, market segmentation, customer support, and media marketing. The plan incorporates the Burnley Tourist Information Centre as a case study, highlighting the stages involved in attracting and retaining customers, allocating finances for environmental improvements, and utilizing digital media for effective outreach. The report concludes by underscoring the necessity of adapting to customer needs and leveraging unique organizational strengths to foster growth and success in the tourism industry.

Marketing and Business for
the service sector

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKETING PLAN......................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing in every department is said to be one of the prominent criteria that will help the
organisation to get recognised. This recognition is important in order to deal with all the
speculations that are a part of marketing world. In order to prepare a marketing plan it is always
necessary to evaluate the choices before moving ahead with the prominence of planning and
prospective. The planning criteria will have to highlight every opportunity that is in regard to the
organisation and that would be one of the beneficial factors which will constituted for the growth
of the company (Han and et.al, 2019). Marketing report is not just a plan that is composed of a
set of rules and regulations but it is also an action that is to be oriented in every measure with
respect to the company. The report explains marketing plan along with the criteria of choosing at
and in tourism industry. Tourism is one of the vast industries and that is brought about by various
speculations. It is also one of the biggest economic generators in the country and a perfect
planning will help it to succeed in its endeavours.
MARKETING PLAN
The marketing plan that is in regard to the tourism industry is a set of entity that will bring forth
the products as well as the kind of services that are being affected. The tourism industry along
with hospitality industry are said to be going hand in hand because it is not until when the
hospitality industry is a professional context of tourism industry that they get to attain a good
amount of profitable standard. In this regard the marketing strategies will revolve around how far
the both actions are determining the standards and that is also brought about by various internal
and external factors. Identifying the internal and external factors is one of the important measure
while dealing with plan. The marketing plan of a tourism industry usually is incorporated in this
report with Burnley tourist information centre (Opresnik, 2018, July). This is regarded to be one
of the organisation that is dealing with the entire prospect of tourism in some parts of united
kingdom. The marketing plan of this particular industry usually comprises of following stages:
Identifying ideal customers: the first and foremost criteria in order to deal with the essence of
tourism industry is to deal with customers. The ideal customers are hard to find and also are hard
to keep. Every business in the tourism industry is composed of the loyalty of brand as well as a
company encroachment. In this regard the society is divided into finance to demographic aspects
and this is known to be segmentation where different parts of the society can be understood.
Directing towards encapsulating the goals of the organisation it is also necessary to focus on how

far the organisation can improve its measures in order to deal with the customers such that they
get to incorporate with the ideologies of the organisation is what is dealt by identifying the ideal
customers.
Thinking different from others: there are various tourism industry that are provided all over the
world. Every tourism industry differs from the other with the set of strategies that are being
provided by the organisations. By thinking different from others and also not just following the
regular measures the organisation can highlight the essence of uniqueness that is a part of every
organisational upliftment. People from all over the world a desire to capture new things every
now and then and therefore this will have to be one of the beneficial components that will have
to be worked upon (Melchiorre and Johnson, 2017). The organisation in this regard is following
all the basic strategies in developing the essence of providing benefits to tourists where they can
imbibe and capture the right number of places that they visit.
Financial management: the division of finances in order to bring about the variance in different
spots of Tourism Development is also necessary. The organisation will have to plan according to
the measures of the entire industry where they will have to allot certain finances to improve the
environment. This is necessary because the tourist destinations are of added benefit for the entire
country because it generate a lot of revenue. People from all over the world usually visited place
because of its attractions. Therefore, making a place more prominent is one of the important
criteria and that is entirely dependent upon the allocation of finances. By evaluating the budget
that will bringing the right number of components in order to make a place more appropriate is
what is being required in a tourism industry.
Segmentation: the process of segmentation is necessary because it is not until when the society is
segmented on a proper term that the organisation can understand the aspect up to which we can
move ahead in terms of deriving visitors (Schulz, 2021). Based on the tourist destination one can
easily identify what type of demographic usually visit the place. Based on it the requirement will
have to be fulfilled such that the tourists from all over the world will not feel the difficulty in
visiting the place.
Customer support: in order to deal with the queries of the place it is also necessary that the
organisation will have to deal with the proper customer support. This is one way of marketing
where the queries of customers are usually sold by the members of the team that will answer

calls. It provides a detailed information that is in regard to the customers and that will expertise
the entire encroachment of organisation.
Media marketing: by incorporating the measures of digital media marketing it is also one of the
feasible measures in order to reach people. By maintaining companies website and also getting
oriented with the right amount of data that will have to fill the website is one of the prominent
factor that is being maintained by the tourist organisation (Guo and et.al, 2018). This will also
provide information and also the set of entity that is required for people around in order to visit
the place. Many people will develop queries regarding the transportation facilities in order to
reach the place and every query can be entitled in the website provided.
CONCLUSION

REFERENCES
Books and journals
Han and et.al, 2019. Robust consensus models based on minimum cost with an application to
marketing plan. Journal of Intelligent & Fuzzy Systems. 37(4). Pp.5655-5668.
Melchiorre and Johnson, 2017. Finding new ways to reach older students: Creating a social
media marketing plan for professional and continuing higher education programs. The
Journal of Continuing Higher Education. 65(2). Pp.73-81.
Schulz, 2021. The importance of a marketing plan for tourism destinations. Case study: a
marketing plan for Empordà.
Guo and et.al, 2018. The best marketing plan of photographing for money deduced by extensible
mind mapping. In ITM web of conferences (Vol. 17, p. 03003). EDP Sciences.
Opresnik, 2018, July. Effective Social Media Marketing Planning–How to Develop a Digital
Marketing Plan. In International Conference on Social Computing and Social Media (pp.
333-341). Springer, Cham.
Online
Marketing plan: [Online]. Available through: <What is a Marketing Plan and How to Make One?
- Venngage>
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