Level 4 Tourism and Society: Impact, Behavior and Expectations

This report provides a comprehensive analysis of the intricate relationship between tourism and society, highlighting its significant financial impact and role in community development. It explores how tourism enhances the well-being of people and aims to evaluate the current and future impacts of tourism on society while enhancing tourist experiences. The report is structured into three key sections: the first assesses the relationship between tourism and society, emphasizing the importance of mutual understanding and positive environments; the second conducts an in-depth study of the positive impacts, such as job creation and preservation of local traditions, and negative impacts, including seasonal employment and environmental concerns; and the third section delves into tourist behavior and expectations, categorizing tourists based on types like Cohen's, Smith's, and Amex's tourists, each with distinct behaviors and expectations. The report concludes that understanding the dynamics between tourism and society is crucial for sustainable community development and enhancing overall experiences.

Level 4 (Task1) Level 4
Tourism and Society

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
For the global economy, tourism is considered as an important section. It is the source
through which billion of dollars gets generated as a revenue worldwide. For emerging world, it is
considered as the only source of the development and as an enhancement for the quality of life.
Seeing from the economic perspective, wealth and employment mainly generates from the
tourism sector, but the problem is the money flow from the community and employment is not
that good at present. Seeing the socio-cultural background, tourism is associated with the
bringing of people at one ground that belongs to different culture, traditions. Tourism is very
important in context to the safeguarding of the local culture and also the heritage, strengthening
the communities, provisioning the social services and maintaining the customs and traditions in
the society. It has been observed that some countries majorly rely on the tourism as the basis of
revenue but the problem is when tourist stop to travel. Impact of tourism can be negative or
positive(Khan and Maria, 2022) . Tourism is the source for social development as it helps in
reducing the poverty and improving the health, housing, education and overall well being. It
reinforces the diversity, also employ and offer the various chances to the people that includes
minorities, youth and also the women. Tourism also comes into play, when it is related to the
economic growth of the society in way like major improvement in the earnings of the foreign
exchange that as an outcome can be utilised to finance imports and also drives the enhancements
and due to increased competition firms tend to move towards the achieving of greater efficiency.
In the present economy, tourism is considered as the most highlighted sector. Hence tourism is
the source that offers an individual an experience of leisure and relaxation.
TASK
The interrelationship between tourism and society-
Tourism in the society refers to the social, cultural and also the economic circumstances that
showcase the movement of an individual of various countries or places usually outside the place
where they live that can be for purpose of some professional or personal. Society refers to the are
where people live that belongs to different culture, background and also have the shared customs,
laws and traditions.
The term tourism is not only considered from the economic perspective only rather it has much
more major role to play. Travelling from one destination to another is only done with the aim of

pleasure, experience and also the education is not considered as exhaustive purpose rather a
universal. For society to bring on the better understanding among each other, tourism has an
important role to play that assist in creation of the mutual understanding between different
culture(Litvin, Smith and McEwen, 2020) . The places that offers positive influence on the
tourist, often gets an understanding of the culture, monuments and also place of that place. For
countries that are still at the stage of development has wider impact of the tourism as it is crucial
source of revenue and also countries in this context prone to offer a service through which an
individual experience different way of life, discovery of the variety of foods and also the
customs. Therefore it is also recommended that the activities of tourism need to be conducted
with harmony that is indulged with different traits and traditions of people.
The faster movement of the tourism sector-
overviewing the present scenario, it is observed that tourism sector is growing at the faster pace.
As per the research conducted by the World Travel and Tourism Council it was reported that
tourism grew 3.9% which is the above global GDP growth of 3.2% and the contribution made by
it in the record of $8.8 trillion and also created the 319 million jobs in the world economy. It has
also forecasted by the committee that tourism will have a major contribution to the source of
employment by 100 million jobs globally over emerging 10 years(Moneva, Bonilla-Priego and
Ortas, 2020) . The above mentioned statistics is gained through the model of tourism life cycle
model which means that there involved a combination of the six stages like exploration,
investment, development, consolidation, stagnation and also the revitalisation of the product.
Birmingham a city in UK has experienced more tourist in the last year and has been a constant
place to visit by the visitors. Being the most welcomes destination, it is of the positive interest of
the stakeholder as it leads them to trust more, enhanced satisfaction level among all the parties
involved whether internal and external. Stakeholder will have positive experience through this
and will make more investment to make city more attractive to the visitors that in return will
bring on the field major revenue which is the only source in which it is interested. Stakeholder in
the tourism industry comprises of the local community members, government, NGOs and also
the tourist.
Positive and negative impact of the tourism in the society-
Tourism today has a lot to do not only from economy point of view but also for the society in
which an individual live in. In order to become rich in every aspect, many countries today are

interested in developing its tourism sector which in return will also help in giving the different
perspective to an individual life.
Some positive aspects are creation of the job, country gets equipped with more financial
resources, the traditions and customs that exist at local level is still alive because of the tourist
enjoys the shows that tends to be more traditional. The money earned from the tourist can be
utilised for improving and protecting the natural landscape(Moreno de la Santa, 2020) . The
developments done for the tourist by providing them various facilities is also beneficial for the
local residents lives at that place. The local food and traditional form of art and craft also enjoys
the benefit of greater demand.
Considering the negative aspects that job when relates to the seasonal employment are for
limited period of time and not getting paid in good terms. The fund that gathered through tourist
often goes out of the area in the hands of bigger companies and local over there are left with
nothing, changing of the culture and traditions due to the arrival of the tourist. Most important
negative impact is the destruction of the natural environment. When tourist visit a place in bigger
number that is referred as mass tourism lead to the overcrowding and traffic jams. Increase in
price level of the products at the shops which are local, this is faced by the local population
negatively as the tourist are more wealthy than the local people who resides there.
PESTLE analysis is the examination of the external factors that involve political, economic,
social ,technological, legal and environmental. Political factors gets highly influenced by the
government rules and regulations or the political instability. Some of the political factors are
open border for the visitors those who belongs to other countries. This has made the easy for the
tourist to visit the Birmingham(Schänzel, 2022) . Here also exist the political stability and also
existence of the not so robust government regulations. Whereas economy factors are expressed in
the financial terms is inclusive of the interest rates, employment rates, inflation and the exchange
rates. Since the expenses related to the cost of living in the city of UK is not so high, people are
able to afford the luxuries. The economic growth of UK is also top class. Social factors refers to
the social environment of the market that includes cultural trends, demographics, population
analytics. Through advertising more about the places on the platform like social media, attracts
the younger generation more faster than any other to visit the place. The fact that individual
today tends to promote its social class through the social media. Technological factors is
associated with the innovations in technology and comprises of automation, research and

development and also the technological awareness. These factors has an important role in
tourism as the developed transport system and availability of the required information instantly
are the key aspect that attract the tourist to visit a place mostly(Sindiga, 2018) . Legal factors
have two sides internal and external includes consumer laws, safety standards. Easy loan
procedure and easier access to visa helps the tourist to plan the international trips which directly
or indirectly boost up the economy. Environmental factors are crucial for the tourism industry as
it is associated with the examination of the environment and includes attributes like climate,
weather, geographical location and also the environmental offsets. This factor influences the
tourist spot negatively as more the people visit more will be the pollution and it will become
difficult to regulate the level of pollution.
By getting an understanding of the tourist behaviour and expectation ,it is easy to plot the
influence on the society and destination. This knowledge is important to be gained for predicting
the upcoming trends in better way. There have been various types of tourist such as Cohen's
tourist, smith tourist and amex's tourist. One which is important and discussed here is Amex's
tourist which is comprised of the adventurer, worriers, dreamers, economizer and the indulger.
Each one here has different to select the tourist spot and therefore its impact also vary on the
destination and the society. Each type of tourist behave differently and expect differently.
Initiating with Adventurer who visits to particular place for exploring and gaining of the new
experiences. Next is the Worriers, generally these tourist lacks in the confidence level and
usually considers domestic holidays(Valdivielso and Moranta, 2019). The dreamers, they are
fond of travelling to the foreign destinations that is not similar to the ordinary destinations. The
Economizer they believes that travelling will not add value to their lives. It is believed by them
that it is not worth to make an expense for the additional amenities. Next are the Indulgers they
are the wealthy travellers. They are ready to pay for the additional facilities in desire of the
comfort. They usually prefer to make a stay in 5 star accommodations. The term travel
motivation refers to the mental state of an individual or certain desires of the tourist that are to be
taken into account as one of the psychological influences of the behaviour of the tourist.
CONCLUSION
From the above report it is concluded that tourism and society is the important aspect of the
community and makes major impact financially. Tourism is considered as the source of the

community development and improves the well-being of the people. This report is being made
to analyse the impact of the current and future tourism upon the society and how it enhances the
experiences. It is build the three sections , section one evaluates the relationship between the
tourism and the society and how this relationship can be enhanced . It can be enhanced by the
better understanding of the people from the various places and maintaining the positive
environment for them. Increasing an individual experience by discovery of the variety of foods
and also the customs helps a lot in relation development. Section two conduct the in-depth study
of the positive and negative study of the tourism on society. Positive aspects are creation of the
job, country gets equipped with more financial resources, the traditions and customs that exist at
local level is still alive because of the tourist enjoys the shows that tends to be more traditional.
And negative impacts are seasonal employment are for limited period of time and not getting
paid in good terms. Section three generates the detail about the tourist behaviour and
expectations from the society and the nations. Each type of tourist behave differently and expect
differently. There are types of tourist that are Cohen's tourist, smith tourist and amex's tourist
having different set of behaviour and understanding.

REFERENCES
Books and Journals
Khan, S. and Maria, S.M.F., 2022. What innovations would enable the tourism and hospitality
industry in India to re-build?. Worldwide Hospitality and Tourism Themes, (ahead-of-
print).
Litvin, S.W., Smith, W.W. and McEwen, W.R., 2020. Not in my backyard: personal politics and
resident attitudes toward tourism. Journal of Travel Research, 59(4), pp.674-685.
Moneva, J.M., Bonilla-Priego, M.J. and Ortas, E., 2020. Corporate social responsibility and
organisational performance in the tourism sector. Journal of Sustainable
Tourism, 28(6), pp.853-872.
Moreno de la Santa, J.G.S., 2020. Tourism as a lever for a more inclusive society. Worldwide
Hospitality and Tourism Themes, 12(6), pp.731-738.
Schänzel, H.A., 2022. Family tourism. In Encyclopedia of Tourism Management and
Marketing (pp. 215-218). Edward Elgar Publishing.
Sindiga, I., 2018. Tourism and African development: Change and challenge of tourism in Kenya.
Routledge.
Valdivielso, J. and Moranta, J., 2019. The social construction of the tourism degrowth discourse
in the Balearic Islands. Journal of Sustainable Tourism, 27(12), pp.1876-1892.