Analyzing Tourism Banking: Strategies, Impact, and Growth

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This report provides an in-depth analysis of tourism banking, focusing on its contribution to economic growth and the strategies employed by financial institutions. It highlights the role of ANZ Bank in providing financial services to the tourism sector and the impact of these services on the industry's development. The report references various studies and data, including the Reserve Bank of New Zealand's initiatives to support small and medium-sized enterprises in the tourism sector. It also explores the broader context of tourism banking, referencing factors such as foreign direct investment, the influence of the internet on pricing strategies, and the overall economic impact of travel and tourism. The report concludes by emphasizing the importance of well-structured tourism banking strategies to foster growth and development within the tourism industry.
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Banks and other financial agencies have been promoting tourism by proficiently
contributing deposit also providing services to travellers as well as tourism connected businesses.
Taking into consideration performance of tourism baking, travel as well as tourist institutions can
obtain credits in order to refurbish hotels, eateries as well as tourist regions. Being engaged in
ANZ bank as a service consultant with Business Management (Minor), I have witnessed that
organizations such as ANZ banks banking sector contributed around 2.4% to GDP through
its diversified range of products and services. Thus, well-built tourism banking strategy must
be efficiently urbanized in order to generate new opportunities in tourism industry. It has
been revealed that the Reserve Bank of New Zealand has decided to distribute around 13.5%
of all the banks’ credits to both small as well as medium sized ventures in the type of
finances in order to strengthen the New Zealand tourism and further promote investment.
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References
Antonakakis, N., Dragouni, M., & Filis, G. (2015). How strong is the linkage between
tourism and economic growth in Europe?. Economic Modelling, 44, 142-155.
Anz.co.nz. (2019). ANZ Bank New Zealand Ltd | Online Banking | ANZ. Retrieved from
https://www.anz.co.nz/personal/
Grubel, H. G. (2014). A theory of multinational banking. PSL Quarterly Review, 30(123).
Khanal, B. R., Gan, C., & Becken, S. (2014). Tourism Inter-Industry Linkages in the Lao
PDR Economy: An Input—Output Analysis. Tourism Economics, 20(1), 171-194.
Ngoasong, M. Z., & Kimbu, A. N. (2016). Informal microfinance institutions and
development-led tourism entrepreneurship. Tourism Management, 52, 430-439.
Parker, T. (2019). ANZ posts record profit of $1.98 billion. Retrieved from
https://www.nzherald.co.nz/personalfinance/news/article.cfm?
c_id=12&objectid=12151895
Sahut, J. M., & Hikkerova, L. (2014). The impact of internet on pricing strategies in the
tourism industry. The Journal of Internet Banking and Commerce, 14(1), 1-8.
Samimi, A. J., Sadeghi, S., & Sadeghi, S. (2017). The relationship between foreign direct
investment and tourism development: evidence from developing
countries. Institutions and Economies, 59-68.
Travel & Tourism Economic Impact 2017. (2019). Travel & Tourism Economic Impact 2017
World. Retrieved from https://www.wttc.org/-/media/files/reports/economic-impact-
research/regions-2017/world2017.pdf
Xinhuanet.com. (2019). World Bank hesitates to fund Tanzania's southern tourism circuit
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over hydropower project. Retrieved from https://www.newsghana.com.gh/world-
bank-hesitates-to-fund-tanzanias-southern-tourism-circuit-over-hydropower-project/
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