International Travel and Tourism: Sustainable Tourism Report

This report explores the concept of sustainable tourism, emphasizing its positive impact on society, the economy, and the environment. It examines the roles of key stakeholders, including national and local governments, tourists, and tourism enterprises, in developing and implementing sustainable tourism strategies. The report analyzes how these stakeholders contribute to decision-making processes, formulate strategies, and promote competitiveness within the tourism industry. It also compares and contrasts the outcomes of various sustainable tourism strategies, highlighting the importance of adapting to changing customer preferences and addressing emerging issues. The report concludes that considering the impact of tourism activities is crucial for creating a sustainable industry, managing environmental, cultural, and societal impacts effectively. The report is based on the assignment brief for the Higher National Diploma in International Travel and Tourism Management, Unit 33: Global Sustainable Tourism Development.

Sustainable and
Responsible
Tourism
Management

Table of Contents
 Introduction
 Role of key stakeholders in the global sustainable tourism agenda
and strategic development process
 Evaluate the ways in which key stakeholders contribute to the
global sustainable tourism agenda and strategic development
 Compare and contrast the outcomes of sustainable tourism strategies
 Conclusion
 References

Introduction
Sustainable Tourism is a concept that is
related to visiting to any place as a
tourist and making a positive impact on
society, economy and environment of
that particular place. With the
development of tourist destination and
tourism industry the impact on resources
of the destination need to be taken into
consideration as it may affect them
adversely.

Role of key stakeholders in the
global sustainable tourism agenda
Stakeholders can be a person, organisation, group or customers who
has direct impact on the operations of the organisation. They are
dependent upon the organisation for fulfilling their goals and
objectives. For making the sustainable tourism development
participation of the stakeholders in decision making process is
crucial as they provides various ideas with which the impact on the
environment, culture and society can be reduced. Role of various
stakeholders are taken into consideration which are given below:

Continue..
National Government: National government plays crucial role in
developing the tourism industry as they formulate various policies
with the help of which they regulate the actions of various
organisations operating in this industry.
Local government: Local government with some specific powers and
authorities facilitates the development of the tourism industry.

Continue..
Tourist: Tourist are most important stakeholders which can be business
travellers or visitors to various tourist destinations.
Tourism establishments and enterprises: Various tourism enterprises
and establishment facilitates development of the tourism in the
economy. In this all the restaurants, airlines, trains, bus transport are
included which provide various services to the customers.

Ways in which key stakeholders
contribute to global sustainable
tourism
Stakeholders plays crucial role in decision making process of the
organisation so that the development of the tourist destination can
be planned effectively. The contribution of the stakeholders in travel
and tourism industry is given below:

Continue..
Various tourism strategies: In this competitive business environment
organisation focuses upon attracting customers by promoting their
services. This has direct impact on the income and employment as
with increasing number of customers opportunities for the jobs also
increase. Different stakeholders perform various activities with the
help of which strategies can be formulated. For example, national
government plans various action for maintaining and promoting the
destinations. Along with this they develop various policies which are
to be complied with by various service providers.

Continue..
Focus on competitiveness: Stakeholders determine various aspects
that can provide competitive advantage to the tourism organisations.
The local people contributes in sharing their culture with the visitors
that leads to promotion of the place. This will make their other
stakeholders provide their insights so that better facilities can be
provided to the customers.

Compare and contrast the outcomes of
sustainable tourism strategies
It is important for the organisations to be successful in the
business environment for which various strategies need to be
formulated. There are various strategies which need to be
formulated by the organisation so that they can attract a large
number of people. Various such strategies are related with
analysing the impact of the change in taste and preference of
the customers, determining various solutions for the issues that
are genuine and authentic.

Continue..
With the help of various above mentioned strategies the awareness among
the customers must be developed about various emerging tourist
destinations and their features. The UK government has taken actions for
promotion the tourism as with this they can promote the income of the
people and these strategy facilitate the organisation in determining the
targets. Awareness among the customers about the practices of the
government and various other institutions will enable the visitors to
maintain their actions such as if the visitors know that if they will dispose
off the waste then they will be fined.

Conclusion
It is concluded from the above report that the organisation
need to consider the impact of various activities related to the
travel and tourism. With this they can make the industry
sustainable as the impact on environment, culture and society
can be managed.

References
Joyce, A. and Paquin, R.L., 2016. The triple layered business
model canvas: A tool to design more sustainable business
models. Journal of cleaner production. 135. pp.1474-1486.
Kolk, A., 2016. The social responsibility of international
business: From ethics and the environment to CSR and
sustainable development. Journal of World Business. 51(1).
pp.23-34.
Weaver, P., Jansen, L., Van Grootveld, G., Van Spiegel, E. and
Vergragt, P., 2017. Sustainable technology development.
Routledge.

Thank you