TLH302 Assessment: Tourism Strategy for Broadstairs, Kent

This report provides a comprehensive analysis of a tourism strategy for Broadstairs, a coastal town in East Kent. It explores the importance of tourism, including foreign exchange income and market share enhancement, and highlights the significance of collaborative planning involving stakeholders like government, tour operators, and local businesses. The report outlines a strategic plan for Broadstairs, defining a vision to achieve a leading position as a tourist destination. It addresses current issues such as globalization and identifies key stakeholders in implementing the plan. Furthermore, the report details the social and economic benefits of the strategy for both residents and visitors, including increased living standards, cultural promotion, employment opportunities, and knowledge exchange. The conclusion emphasizes the vital role of a well-defined vision and objectives in driving the success and development of the tourism sector, with the ultimate goal of achieving a strong market position for Broadstairs.

TLH302 ASSESSMENT

INTRODUCTION
Tourism plays an important role which
involves various segments across the
globe. In addition to this, it is an income
source for residential persons as well as
visitor comes from outside world. Broad
stairs is a beautiful town which is located
in East Kent Cost between Margate and
Ramsgate. There are seven kind of
beautiful bays that involves far above the
ground streets, ample of things to see and
do. It is possible for every individual to
make foreign travel accessible at low cost.

STRATEGIC PLAN FOR COASTAL AREA WITH
EXAMPLES OF DESTINATION THAT HAS
BENEFITED FROM IT
 Foreign exchange income: Moreover,
it helps in increasing foreign income by
means of coastal tourism. In addition to
this, it helps in increasing exporting as
well as importing of good across the
region which enhancing revenue in host
country. With the help of foreign
exchange income, coastal areas also
launching new actions which makes
them a improving destination.

 Enhancing market share: The residential
person makes suitable tourism strategic plan
that helps in increasing market share which
will be beneficial for them. In addition to this,
it helps them in attracting ample of visitors
around the world. It also enhances sales as
well as level of profitability in future period of
time

IMPORTANCE OF COLLABORATIVE PLANNING
IN TOURISM
 Collaborative planning
Collaborative tourism planning determined as a
procedure which includes direct conversation among the
participating stakeholder in order to take effective
decision at marketplace. Beside form this; it is adopted
by government for success as well as growth of tourism
sector and destination. They include ample of stakeholder
for making an effective plan in order to survive for a
longer time period. There are different kind of
stakeholder such as government, legal authorities, tour
operators, trade association, tourist, businesses as well as
institutes and many more

Pros
 Sustainable development: There is another
advantage of collaborative planning in term of
maintaining tourism strategy that helps in
saving the expenditure in relation of
improving of tourism industry by assessing
the need and wants of customer in an
appropriate manner as well as optimum
utilisation of resources within tourism sector

CONS
Burden: In addition to number of benefits,
there are some kinds of problems which occur
in tourism sector. While making effective
planning and procedure related to improvement
in tourism sector which will sometime become
burden for them. It imposes adverse impact on
tourism sector.

PART 2
TOURISM STRATEGY WITH CLEAR VISION & OBJECTIVES WHICH
WILL ADDRESS CURRENT ISSUES AND CHALLENGES THAT BROAD
STAIRS IS FACING
 Vision
 “The primal vision of Broad stairs is to
achieve a leading position in island
destination”.
 Mission
 To increase the visibility of Broad stairs
considered as a top most tourist destination
in emerging market.
 Aim and objectives
 It helps Broad stairs in tourism planning
during the expansion of tourism policies as
well as procedures of long term plan.

 Current issues & opportunities-
 Globalisation: Herein, the tourism sector focuses
on providing products that helps the visitors in
experiencing something new that they have not
experienced earlier. Broad stairs focuses on
generating innovative idea to connect with ample
of visitors at global level. It helps them in
increasing sales as well as profitability level at
marketplace.

IMPLEMENTED AND IDENTIFY KEY
STAKEHOLDERS IN CHANGE OF DELIVERING
THOSE OBJECTIVES
 There are different kinds of vision as
well as objective which will be executed
in an effective manner as well as the
stakeholder plays an important role in
achieving those objectives in successful
manner. The primal vision of Broad
stairs is to achieve a leading position
within island destination. Therefore,
stakeholder plays an essential role in
term of accomplishing vision in timely
manner.

SHAREHOLDERS Broad stairs town team- These are the shareholders who
work with collaboration with many people to accomplish
the proposed project such as retailers, vendors, landlords
etc.
 State government- These are shareholders who are
responsible for development of town and societies & other
facilities are essential for growth of destination.
 Local Municipality- Local municipality are important for
town because they take all major decisions in town and
work under government consideration. Finds, employment
and other related decisions are finalised by municipality.

HOW STRATEGY IS GOING TO BENEFIT THE RESIDENT
& VISITORS SOCIALLY AND ECONOMICALLY
 Benefits of visitors socially-
 There are various social benefits to residents of
Broad stairs such as tourism brings foreign
currency which increases the standard of living
of residents. Tourism also encourages or
motivates local art and this attracts visitors and
benefits to residents. They also promote their
culture through celebrating their local cultural
events and festivals that attract more visitors
and they get a chance to earn more profit.
Tourism benefits in development of
infrastructure and this can also benefit
residents. Residents also gain knowledge of
other cultures, language and skills with tourism