HND Tourism Resort Management: A Comprehensive Analysis Report

This report provides a comprehensive analysis of tourism resort management. It begins with an introduction to resort management, its features, and the challenges associated with different types of resorts, including recreation, all-inclusive, destination, historic, and family-focused resorts. The report then explores the operational requirements of various departments, such as front office and housekeeping, and the issues they face. The second part of the report evaluates different resort packages and how they contribute to achieving sales objectives. It then focuses on market research and determining the needs of Sand hills Holiday Park, proposing a business plan for resort packages tailored to the target market. The report concludes by examining sustainable approaches and initiatives adopted by Sand hills Holiday Park, offering insights into effective and responsible resort management practices.

TOURISM RESORT
MANAGEMENT

Table of Contents

INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Task 1.....................................................................................................................................2
Types of resort, features & issues and challenges of managing them...............................2
Operational requirements of different areas & management of issues..............................3
Task 2.....................................................................................................................................4
Types of resort packages and how they fulfil overall sales objectives..............................4
Task 3.....................................................................................................................................5
Market research & determining the needs of Sand hills Holiday Park..............................5
Propose a business plan for a resort package.....................................................................6
Task 4.....................................................................................................................................7
Sustainable approaches & initiatives adopted by a Sand hills Holiday Park....................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism resort management is an art of managing resort activities as well as focuses on
tourism development. Resort management is one of the elements of hospitality industry that
includes restaurant and food services management, recreation administration, hotel management
and hospitality administration (Leslie, 2016). The overall trip of the tourist is planned by the
resort manager in order to provide better facilities and services through which resort can enhance
their profit. The project outlines about the tourist resort management which includes the features,
issues and challenges of resort, types of resort and the packages available and also propose a
business plan for a resort packages including the different sustainable practices implemented by
the resort hotel.
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MAIN BODY
Task 1
Types of resort, features & issues and challenges of managing them
Resort is a beautiful place that provides entertainment and recreation services to
vacationers. The guest of resort can enjoy various facilities which include lodging activities,
entertainment, food and beverages, clubs and spa services. There are various types of resort they
are as follow-
Recreation resort is one of the types of resort that is divided into two subtypes they are
sports resort and health focused resort. The health focused resort mainly focuses on improving
the health of people. The resort provides yoga and special diet facility to their guest. The sport
focused resort specially focuses on sport activities which include sport packages, cart fees,
accommodation and meal (Miller and et. al., 2019). The feature of recreation resort is that it
provides active vacation instead of enjoying vacation on seaside buffet. The Challenges and
issues which can be faced by tourist is that a sudden increase in physical activities can lead to
overuse injuries and soreness.
All Inclusive Resort is also a type of resort which includes all the facilities which can
improve the experiences of guest. The resort offers a huge selection of amenities and it is
operated under fixed price model. The features of all inclusive resort is that mostly the resort in
this categories are of large ones that offers wide verities of services such as on site restaurant
bars and choices in rooms. The Challenges and issues faced by the resort is that it requires high
investment for maintaining and managing the functioning of resorts.
Destination resort is another type of resort that is built on attractive place which grab an
attention of vacationers. The feature of destination resort is that it reflects natural beauty that
generates interest among guest (Kubickova and Lee, 2018). The Challenges and issues faced by
the resort is that they have to focus on high class people that can afford the facilities and services
of destination resort. It is usually expensive as compare to other resorts.
Historic resort is also a type of resort which focuses on archaeological areas and historic
sites. The Historic resort mainly reflects the history and ancient things which attracts the guest
towards the hotel. The feature of the resort is that it offers a range of experiences to people and
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also they can gain knowledge of the history and ancient period. The Challenges and issues faced
by the resort is that sometimes they fail to attract bigger families as not everyone have similar
interest.
Family Focused Resort is a type of resort that focuses on attracting families they provide
verifies of facilities to the guest. The resort work hard to gain the interest of children of the
family by offering plenty of games, nature tours, arts and craft opportunity. The feature of family
focused resort is that it provides various activities for kids to enjoy. The resort is affordable to
everyone guest can come with their families and enjoy the vacation. The Challenges and issues
faced by the resort is that they mainly focus on kid activities rather than focusing on everyone
which loses the interest of teenagers.
Operational requirements of different areas & management of issues
There are various departments in Hotel and resort which must be managed appropriately
in order to attract and retain customers. Each department plays an important role in Hospitality
Industry as they contribute their best in making business successful (Favre-Bonte, Gardet and
Thevenard-Puthod, 2019). The departments are front office department, housekeeping
department, food and beverages service department, kitchen and food production department,
security and human resource department. The differences in operational requirements and the
issues while managing the different specialist areas for a range of resort are-
Front Office department is one of the important departments of the resort as they are
the one which interact with the guests and fulfil their needs and requirements. The front office
department welcomes the guest and if any customer has any query they directly contact to
reception of the resort. The department plays a vital role as they reflect the culture and brand
image of resort. There are various issues which is faced by front office department they have to
handle the complaints of the customers and solve appropriately in order to retain the guest and
satisfy their needs and requirements. The Front office manager also handles the call volumes and
maintains the etiquettes in front of guest. The other issue which is faced by the department is
guest room issues, reservation issues, hotel services and staffing problem and complaint
resolution.
Housekeeping department is also an important part of the resort as they maintain and
clean the hotel so that customers can comfortably enjoy their vacation without affecting their
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health. The main role of housekeeping department is to ensure the health and safety of guest by
offering them positive resort environment. The housekeeping department is responsible for
cleaning and maintenance of Hotel surroundings (Ahn, Back and Choe, 2019). They perform
various duties in resort such as dusting, cleansing, polishing furniture, keep bathroom stocked
with items and marinating clean and sanitary kitchen area. The issues and challenges which is
faced by the housekeeping department is that sometime customers are not satisfied with the
services provided by the department due to which they complaint to hotel. The Other issues
which are faced by the housekeeping department is that looking unprofessional, not performing
efficient and effective work and rude behaviour with guests. The negative behaviour of
housekeeping department affects profitability and reduces the customer base of Resort.
Task 2
Types of resort packages and how they fulfil overall sales objectives
There are different types of resort packages which helps the resort to fulfil their sales
objectives such as the first is the advanced purchase which means that this is one of the packages
which can give the great sale to the resort if the customer books the resort in advance and in
return the customer will get a deal of extra services. Bed and breakfast is also another package
for the good sale of resorts, which means that there is basically one time for zero-time bed and
breakfast free in some of the resorts but putting an offer in front of the customers about bed and
breakfast free with the package for some days then they can get the good sales target (Kantola,
Uusitalo, Nivala and Tuulentie, 2018). Sports are the basic thing which the customer searches
after visiting the resort because mostly visiting the resort has the reason of family holiday or for
relaxation packages of sports are also required for achieving the sales target. There are customers
who book the resort for their business meetings and therefore the resort must also initiate the
package for the professionals and businesses for large scale sales. Most of the customer’s book
resorts for marriage and honeymoon and therefore the resort must introduce the package so that
they can get a great deal with the customers of marriage and honeymoon. Spa is the most lovable
and in demand by the customers and hence resort must focus on the spa type facilities in the
resort for better servicing to the customers and more sales in ration as per the seasons. These
types of resort packages can fulfill the sales objectives of the resort because if they introduce
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touch packages more customers will visit and want the servicing for better holiday and business
teams and therefore it can achieve the sales objectives (Thanasoulis, 2018).
Task 3
Market research & determining the needs of Sand hills Holiday Park
Sand hills Holiday Park is one of the resorts located in the United Kingdom. It offers the
services like accommodation and hotel services along with the free parking and outdoor pool and
also allows the pets along with the fitness centres and bus also having a smoking free area. A
market research into the location of this resort is totally dependent on the customers are attracted
towards the resort which means that the people who are looking to escape The hustle and bustle
of everyday life will definitely visit the resort because it contains the perfect park for better
relaxation and time spending area. Therefore, the market research on the location is dependent on
the needs and requirements of the people who are attracted towards the resort (Ritchie and Jiang,
2019). Competitor analysis of Sand hills holiday Park resort states that it has tough competition
in its own locality because there are various other resorts who have better infrastructure and
servicing which they are rendering to the customers at competitive prices. Sand hills holiday
park resort is facing competition against the offers and packages provided by other resorts. If the
analysis is performed as per the customer needs and expectations from the resorts, then the
competitors are playing good in the market. This is because customers' needs and requirements
are that they must get better offers and packages so that they can save and get the good servicing,
therefore other resorts are getting good sales and profit generations. Therefore, it is important to
develop the proper business plan for the sand hills holiday park resort in terms of the planning
regarding offers and packages they can offer to the customers as per their needs and
requirements which is dependent on the chosen target market. The chosen target market for the
sand hills holiday park resort are the people who visit the resort for holidays and relaxation and
to get rid of their everyday busy life which means employed generation with family who are
having a good lifestyle and better purchasing power with good income so that they can spend
their holiday in peace (Usher, Yusuf and Covi, 2019).
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Propose a business plan for a resort package
As per the market research of the sand hills holiday park resort, resort package product
development is decided and plan in such a way that the people who are visiting the resort and in
order to attract more people who are finding the place for relaxation and peace of mind then the
resort must develop the package of accommodations with free pool services along with the Pak
services as well. Sports activities can also be developed for physical fitness and mental
preparation as well. Resort was also introduced the food packages which must be in the budget
and can get good sales out of it. These are some of the packages which are suitable for the resort
and can get a better fit to generate the more sales and revenues in order to gain long-term
customer relationship and loyalty (Mason, 2020). This can increase the brand name in the market
along with the image and repetition which can also change the lifestyle of the people who are
visiting the resort and can have a new look for new services. This type of development can not
only attract the people who want relaxation and peace but also it can attract the people who are
searching for a better holiday with their children’s and family along with the honeymoon
packages and business deals as well. All such packages are to be introduced in the pricing which
are competitive and can fight against the competition in the market. This is a strategy to
maximize the business in terms of sales generation by investing the capital of the business in
expanding the resort services for better visiting number of customers (Inkson and Minnaert,
2018). all search introduction of offers and packages by the resort must be in the budget
requirements which means that it should not exceed the budget because it can result in a minor
loss and therefore as per the needs and requirements of the budgets all such packages must be
introduced to the customers so that the profit can be made along with the sales generation. This is
a business plan and now it is important to discuss how to maximize a profitability out of such a
plan and this can be done by providing the customers the best out of services of whatever the
resort is rendering to the customers so that they don't have any complaints and the feedback by
the customers must be positive. It is important to create the feedback system in the resort so that
the recommendations and suggestions by the customers can help the resort in the improvement
and enhancement of the products and services of the resort which can increase and maximize the
profitability for the future considerations and the decision making process for better analysis and
examination of the expansion of the business (Holloway and Humphreys, 2019).
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Task 4
Sustainable approaches & initiatives adopted by a Sand hills Holiday
Park
Sustainable approaches and initiatives which are adopted by the sand hills holiday park
resort includes energy and water conservation by making their operations management efficient
which results in the reduction in time and cost of such resources and therefore conservation of
energy and water is done in the resort in the form of sustainable practices and initiatives. The
resort has also introduced the recycling and reusing of waste and reduction of it along with the
initiatives in bath amenities and advancement in electronic rooms for better cleaning and hygiene
in the products and services provided by the resort. They have reduced the raw materials which
affect the environment in a negative manner in food preparation offered to the customers along
with the bottled water alternatives and initiatives in menu selection and spas. These are the
practices which are implemented by the resort to maintain sustainability and eco-friendly nature
(Rogerson and Rogerson, 2020).
CONCLUSION
It is concluded that tourism resort management is an important concept to learn and study so
that its knowledge can be applied in real world organisations. This is because it gives the
knowledge about the operations and Management done in the resort and tourism so that it can
function in a most potential and effective manner, as it provides the efficiency in the logistics
management and sustainability. Therefore, it is important to analyse the types of resorts and
features along with the issues and challenges of managing them, it is essential to examine the
operational requirements of different areas and management of issues, it is necessary to
determine the types of resort packages and how they fulfil overall sales objectives, it is
significant to gain the knowledge about market research and determine the needs of the chosen
resort, it is crucial to assess the business plan for a chosen resort package and it is imperative to
investigate about the sustainable approaches and initiatives adopted by a chosen resort. Hence,
this report covers all such areas in order to better understand the concepts of tourism resort
management.
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REFERENCES
Books and journal
Ahn, J., Back, K. J. and Choe, Y., 2019. Customers’ needs satisfaction: A scale validation with
refinement in the integrated resort setting. International Journal of Hospitality
Management. 82. pp.39-47.
Favre-Bonte, V., Gardet, E. and Thevenard-Puthod, C., 2019. The influence of territory on
innovation network design in mountain tourism resorts. European Planning
Studies. 27(5). pp.1035-1057.
Holloway, J.C. and Humphreys, C., 2019. The business of tourism. Sage.
Inkson, C. and Minnaert, L., 2018. Tourism management: An introduction. Sage.
Kantola, S., Uusitalo, M., Nivala, V. and Tuulentie, S., 2018. Tourism resort users' participation
in planning: Testing the public participation geographic information system method in
Levi, Finnish Lapland. Tourism management perspectives, 27, pp.22-32.
Kubickova, M. and Lee, S. H., 2018. Cuba today: An overview of tourism
competitiveness. Tourism Planning & Development. 15(3). pp.239-259.
Leslie, D., 2016. Tourism, tourists and sustainability. In Tourism enterprises and the
sustainability agenda across Europe (pp. 33-52). Routledge.
Mason, P., 2020. Tourism impacts, planning and management. Routledge.
Miller, Z. D and et. al., 2019. Concepts for understanding the visitor experience in sustainable
tourism. In A research Agenda for sustainable tourism. Edward Elgar Publishing.
Ritchie, B.W. and Jiang, Y., 2019. A review of research on tourism risk, crisis and disaster
management: Launching the annals of tourism research curated collection on tourism
risk, crisis and disaster management. Annals of Tourism Research, 79, p.102812.
Rogerson, C.M. and Rogerson, J.M., 2020. Inclusive tourism and municipal assets: Evidence
from Overstrand local municipality, South Africa. Development Southern Africa. 37(5).
pp.840-854.
Thanasoulis, E., 2018. Business Plan: Developing the Tourism Sector in Central Macedonia.
Usher, L.E., Yusuf, J.E.W. and Covi, M., 2019. Assessing tourism business resilience in Virginia
Beach. International Journal of Tourism Cities.
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