Operational Issues: Local Production, Consumption, and Sustainability

This report critically examines the operational issues surrounding local production, consumption, and sustainability within the tourism and hospitality industry. It begins by defining operational issues and highlighting their importance, using the Four Seasons Hotel & Resorts as a case study. The report then analyzes the operational issues by applying relevant models, specifically focusing on the Sustainable Development Goals (SDGs) by the United Nations. A detailed analysis of the SDGs and their relevance to the chosen case is provided. The report then evaluates how the Four Seasons Hotel & Resorts copes with these issues, including an examination of its strategies and challenges. Finally, the report concludes with recommendations for the chosen case and for the operational practice in general, aimed at improving sustainability and addressing the identified operational issues. The report emphasizes the significance of local production strategies, skilled labor, and technological advancements in achieving sustainable business practices within the hospitality sector.

Local production
consumption and
sustainability

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY ......................................................................................................................................3
Examine operational issue & discuss one operational issue from case study................................3
Briefly analyse operational issue by applying models, or frameworks..........................................4
Access one relevant case & examine how tourism/ hospitality business cope up with issue .........7
Recommendations............................................................................................................................8
CONCLUSION..................................................................................................................................10
RFERENCES......................................................................................................................................11
Books & Journal:...........................................................................................................................11

INTRODUCTION
In this business sector, production consumption, operations as well as functions are
important without which it is not possible to achieve higher productivity. In this competitive
market, it is essential for hospitality industry to be active and conduct internal analysis so that
operational problems are identified in appropriate way (Deže, 2017. Without solving problems
within business, it is not possible to achieve objectives in proper manner. Main aim of this report is
to critically understand the importance of operational issue within hospitality or tourism sector.
Four Season Hotel & Resorts, a five star hotel headquartered in Canada. Firm deals in hospitality
services and provides wide range of services such as lodging, room booking and cancellation, food
& drinks services etc. It has many competitor such as Four Season Hotels, The Ritzz London and
many more. This report comprises of operational issue & importance, models linked with
operational issue, case of operational issue and recommendations.
MAIN BODY
Examine operational issue & discuss one operational issue from case study
Operational issue are defined as kind of problem that occur during working function of
business. There are various type of operational issues such as local productions, cyber risks,
regulation and compliance, managing overheads, listening to feedbacks, uncertainty of situations,
etc. From chosen case study of Four Season Hotel, it is seen that they have been facing operational
issue of local production in their business at larger scale within their firm as because of increasing
competition to businesses due to rivalries in market is leading to high cost of suppliers & scarcity of
resources. Local production is defined as strategy to provide local communities with better
sustainability & new job opportunities by properly scanning environment (Dogru, 2016). It is
essential for manager of hotel to deal with this issue in correct way because hotel has many
personal credentials and data of users, guests who visit to their hotels and it is necessary to provide
them with better quality or services. Many wide range of suppliers are being adopted by rivalry
industries who enter into hotels profit & loss statement & uses it as a strategic tool to decrease the
competition in market. Due to unskilled employees within management, it become difficult for firm
to achieve higher standards of business.
This has been seen that it is advisable for them to overcome with issue of production such
as skilled labour shortage, managing sales leads, intimating of new technological advances etc.
These are some of local production issue which are faced by Four Season Hotel & Resorts.
This negative impacts upon their operation and functions of workforce as well as firm.

Further, manager of hotel is being taking effective measures to overcome with this issue so that
higher productivity is being achieved without facing any problem during processes. Due to this
local production issue, it is becoming difficult for them to expand their business at global scale in
proper manner. To deal with issue, they have changed their staff access to system to allowing access
to few individual only. Technology advancement is important as for achieving higher development
as well as growth. But when adapting it, proper measures are needed to be adopted so that risk do
impacts on function of business. Therefore, by using correct applications of technology in business,
it is easy to achieve competitive benefits. Also, it is duty if manager to identify these threats and
problems that occur within local production.
To solve problems faced in local production, it is crucial to focus on business environment
through both external as well as internally so that they are able to access to appropriate type of
strategies for examined problems (Jarzebski, 2020).
Briefly analyse operational issue by applying models, or frameworks
Operational issues are necessary to be examined so that it is easy to carry out all activities
in most effective manner. In relevance of chosen hotel, it is becoming difficult for them to manage
decisions & resolve issue. It is responsibility of manager & leaders to make assure that correct type
of models are being applied. These issues are required to be solved in most efficient manner. With
properly applying of frameworks, it is necessary to analyse that inhospitality industry, problems are
required to be solved within period of time (Jarzebski, 2020). Due to local production, work is
completed within time period. Manager of selected hotel need to be aware about these issues on
basis of which strategies are implemented effectively. So, models such as Sustainable
Development Goals by United Nations (The 17 Goals ) has been applied to deal or understand
these operational issues. It is further discussed below-
SDG- Sustainable Development Goals
According to this framework, it states that there are 17 goals or global goals which are
linked with management to achieve sustainable future. It was set by United Nations General
Assembly. It is beneficial framework which is required to be adopted by selected entity as it help
in making effective decisions within business. Leaders and managers needed to apply these models
through which they were able to make tactics (Leal Filho, 2018).
This framework is useful through which it is easy to accomplish goal within period of time. It
basically includes 17 goals which are given as follows-
 1 – Poverty- At global scale, poverty has been rising at wider level. It is essential to focus

on this goal so that better progress or performance level is achieved. According to UN, they
states that it is difficult to achieve this goal of decreasing poverty by 2030. Thus, it can
also solve operational issue as with better disposable income people demands will be
reduced.
 2- Zero Hunger- It states that hunger is also rising at rapid scale. Hunger for investing in
technology and which leads to fulfilling needs of individual ends hunger. In relevance of
selected hotel, this can also leads to resolving operation issue faced by hotel. It is crucial to
reduce hunger of individual so that resources are carried out accordingly (Mingotto, 2020).
 3- Good health & well, being- Main aim of this goal is to promote health as well as well
being in-between age groups. Through this, it is easy to fight against with diseases in most
efficient manner. Providing good health leads to better workforce & which increases
productivity at higher scale. It is crucial to achieve this goal so that benefits are achieved.
 4- quality education- According to SDG they states that it is necessary to provide better
and quality of education to every men, women, girls to increase equality at all level. In
reference of chosen hotel, issue of local production can be resolved by them as when
quality of education is achieved it is easy to hire skilled employees for work (Minor, 2020).
 5- Gender equality- This is another goal set by SDG in which it states that achieving of
gender equality leads to decrease of child marriage, etc. Through maintaining gender
equality, it is easy to produce better workforce in management which also results in
positive output and less occurring of risks. In context of Four Season Hotel, operation issue
can be resolved through gender equality, better work environment is being achieved.
 6- Clean water and sanitation- It is also essential goal which is being needed to achieve
in which main aim is to provide & have clean water as well as sanitation. In reference of
chosen hotel, they are required to provide clean water & sanitation to their employees so
that production process is carried out properly.
 7- Affordable & clean energy- In this goal, main aim is to deliver and have access to
reliable as well as clean energy so that work and activities are completed on time. For
example- in local production issue faced by Four Season Hotel, they provide electricity &
other key renewable energy in appropriate manner.
 8- Decent work & economic growth- Main purpose is to achieve economic growth by
delivery of decent work in business sector. In reference of selected hotel, they too provide
decent work to their subordinates which assist in solving operation issue by achieving of
development & growth. It is crucial to have decent work so that decision making is being

carried out appropriately.
 9- Industry innovation & infrastructure- In this, it focuses on achieving goal of industry
innovation & infrastructure. According to this, it aims at building of solid infrastructure that
are sustainable such as transport, communication sectors etc. In viewpoint of Four Season
Hotel, focusing on this goal leads to implementation of effective production system.
 10- Reduced inequality- It aims at reducing of inequality of gender at wider scale. It
specifies that in context of selected hotel, they provide equal opportunities to men and
women. It also leads to carrying out production activities in better way (Moraru, 2016).
 11- Sustainable cities & community- In this, it focuses on providing of clean water, food,
clothes in slum areas so that living standards get increased. So, with this issue of local
production, achieving of this goals results in increasing morale of workers.
 12- Responsible consumption and production- This is also important goal which is
required to achieve as using of resources at optimum level need to be done in proper way.
In relevance of chosen hotel, to deal with problem of local production they need to use
resources efficiently.
 13- Climate action- In this goal, it specifies that climate actions are required to be
determined and analysed. As selected hotel focuses on production of foods as well as
services, they need to use resources by properly considering of climate actions.
 14- Life Below Water- It is goal 14 in which it shows that it is necessary to use mineral
and water resources which resides or are linked with ocean, seas, etc. So, in local
production of hotel, Four Season need to use water and seas resources so that they are used
in future period too (Patel, 2019).
 15- Life on Land- It is another goal in which it shows that due to increase of deforestation
life on land has become difficult. It is necessary to protect lands. Due to increase of
business activities, deforestation and other harmful activities are being carried out to build
infrastructure. It is main reason that life on land is becoming difficult. So, it is necessary to
achieve this goal.
 16- Peace & justice, strong institutions- SDG also focuses on achieving of peace and
justice and through providing of peaceful societies or communities. With providing of
justice and peace, chosen hotel is able to access to better workforce.
 17- Partnership to achieve goal- In this goal, main aim is to establishing of partnership
within sector to achieve common desired goals in appropriate manner. It is an most

effective tool or approach which is used by entity at larger scale to achieve competitive
advantage within business sector. Thus, in relevance of chosen hotel, they need to achieve
this goal of partnership so that it is easier for them to expand their business at global scale
in efficient way.
Therefore, applying framework of SDG it is essential for entity to focus on accomplishing
of these goals so that everything is being done in correct way. Moreover, it is too examined they
need to focus on these so that it is easy for them to deal with their operation issue of local
production in proper manner. These goals are required to be accomplished within period of time and
accordingly planning is being done (Rahman, 2020)(.
Access one relevant case & examine how tourism/ hospitality business cope up with issue
Case study of Four Season Hotel & Resorts
Hospitality sector has been changing with time period. They are luxury hotels & has wide
range of branches all over the world. It is a leading Canadian hotel & is known for providing of
luxurious services to customers. They have been aiming to widen their business operations as well
as activities in correct manner. Furthermore, it is too examined that according to Kemp (2001),
hotel is planning to expand their hotel services in Paris. Also, their main purpose is to access and
increasing standards of hotel. To do this they are improving their infrastructure as well as other
processes. Due to operational issue, it is difficult for management to achieve this objective. Due to
issue of local production like lack of skilled employees they are unable to operate or expand
business. Strategies are not effective reliable which results in negative output. To cope up with this
problem, HR of firm is implementing effective strategies. Moreover, it is examined that they are
recruiting candidates from foreign countries to cope up with this issue. To achieve standards, they
are liable for hiring or selecting of deserving or expertise candidates for job roles and
responsibilities. Moreover, dealing with operational issues leads to carrying out activities of
business in correct way.
There are five most important challenges that occur in hospitality sector and are mentioned
as follows-
 Technology shift- It is most important challenge which is faced by hospitality sector as
because technology is changing at rapid scale and is making it difficult for entity to adapt
with new technologies (Schmidt-Traub, 2017).
 Employee turnover rate- It is another challenge which is faced by hotel industry because
as there are wide range of alternation options of job opportunities employee turnover rate is
flexible due to which rate can be increased at higher scale.

 Resources- Due to increase of competition in market, resources have been limited. Also, it
is challenging task for firm to access resources in efficient way. (Singh, 2018).
 Economic fluctuations- In this, due to rise of change in economic growth and development
of country, it is not possible for hotels to implement strategies in most effective manner.
Due to this economic fluctuations, it is financial structure get disrupted.
 Changing trends- In this, trends in market changes and it directly affects the business.
Moreover, in hotels industry needs as well as expectations of customers changes with
market situations.
From given case study of chosen hotel, it is seen that they have been adopting several
measure to cope with this issue & is further explained as follows-
 To solve with this problem of local production operational issue, Four Season Hotel &
Resorts focuses on improving their HR management structure. Also, they develop their
way of recruitment, selection, hiring etc.
 Another remedy which is taken by them is that they scan business environment at larger
scale on basis of which it is easy for them to examine as well as analyse appropriate form of
market information and data.
 Further, they have updated their management structure on basis of which decisions making
process is undertaken in most effective manner.
 Manager of hotel is changing their decision making and workflow procedure on basis of
which it is easier to gain competitive advantage in market.
Therefore, from above discussed matter it is seen that it is crucial to focus on these solutions
so that better results are achieved in hospitality sector. Also, by proper market analysis it is easier to
produce effective strategies for identified problem. This has been evaluated that it is crucial for
manager of hotel to use these solutions with proper considerations.
Recommendations
From examined discussed matter, it has been seen that it is essential to access to internal
strength or weakness so that suggestions are proposed accordingly. As in case of chosen hotel, they
need to adopt these recommendations so that it is easy for them to cope up with operational issues
effectively. In hospitality sector, it is necessary to be aware about appropriate solutions on basis of
activities are further processed. Therefore, recommendations have been discussed as follows-
 It is recommended to selected hotel, they should carry out their activities in such a way that

manager should be aware about problems that can impact upon business at wider scale.
 To reduce operational issue, it is advised to Four Season Hotels and Resorts that they
should have appropriate information regrading skilled or unskilled employees within their
business organisation so that task are divided accordingly (Dogru, 2016).
 Furthermore, it is also suggested they should need to have effective HR system which can
track and identify the progress or performance level of operation & production department
so that risk or threats can be analysed properly.
 Four Season Hotel & Resorts can also perform their functions of recruitment in foreign
countries which assist in enhancing productivity of business. Thus, it is necessary to access
to functions of HRM effectively (Deže, 2017).
Therefore from above specified paragraph, it has been stated that it is crucial to use and
focus on these recommendations so that goals are accomplished at appropriate aspect. It is essential
for entity to adopt these suggestions so that effective procedures are carried out.
CONCLUSION
After a brief analysis of above report, it has been concluded that it is essential to focus on
operations issues within business so that goals and objectives are achieved. In this competitive era,

it is necessary to produce better and quality of products/ services so that total satisfaction is
achieved at all aspects. So, discussions have been made about different operational issue of local
production, framework of SDG, case study, solution to problem and recommendations. Thus, it has
been evaluated that it is necessary to scan business environment which assist in achieving of better
results. Functions and operations are essential to be carried out so that issues or problem do not
occur in future period of time.

RFERENCES
Books & Journal:
Deže, 2017. Development of local communities through the production of regional indigenous
products. Interdisciplinary management research XIII, p.1149.
Dogru, 2016. Development of the Hotel Industry in China: Mega-Events, Opportunities, and
Challenges. E-review of Tourism Research,13.
Jarzebski, 2020. Linking industrial crop production and food security in sub-Saharan Africa: local,
national and continental perspectives. In Sustainability Challenges in Sub-Saharan Africa I
(pp. 81-136). Springer, Singapore.
Jarzebski, 2020. Linking industrial crop production and food security in sub-Saharan Africa: local,
national and continental perspectives. In Sustainability Challenges in Sub-Saharan Africa
I(pp. 81-136). Springer, Singapore.
Leal Filho, 2018. Reinvigorating the sustainable development research agenda: the role of the
sustainable development goals (SDG).International Journal of Sustainable Development &
World Ecology,25(2), pp.131-142.
Mingotto, 2020. Challenges in re-designing operations and jobs to embody AI and robotics in
services. Findings from a case in the hospitality industry. Electronic Markets, pp.1-18.
Minor, 2020. Management and Implications of Daily Deal Promotions in the Hospitality Industry:
Toward Their Holistic Understanding. In Digital Marketing Strategies for Tourism,
Hospitality, and Airline Industries (pp. 156-178). IGI Global.
Moraru, 2016. Challenges of hotel branding. An overview of the Romanian seaside hotel industry.
Ovidius University Annals, Economic Sciences Series, 16(1), pp.336-340.
Patel, 2019. Succession Planning in a Family Owned Hotel Business. Prabandhan: Indian Journal
of Management,12(12), pp.23-37.
Rahman, 2020. Challenges and Potentials of a Budget Hotel: A Case Study of Mesra Hotel.
Schmidt-Traub, 2017. National baselines for the Sustainable Development Goals assessed in the
SDG Index and Dashboards. Nature geoscience,10(8), pp.547-555.
Singh, 2018. A rapid assessment of co-benefits and trade-offs among Sustainable Development
Goals. Marine Policy, 93, pp.223-231.

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