HOS804 Report: Switzerland Visitor Behavior and Management Analysis

This report provides a comprehensive analysis of visitor behavior and management in Switzerland. It begins with an executive summary and an overview of Switzerland, including its geographical information and unique selling points. The report identifies three main motives for tourists visiting Switzerland: nature, cultural diversity, and chocolate/cheese. It also addresses environmental, ethical, political, cultural, and social issues that may impact the destination's success, such as pollution, tax evasion, and loss of cultural authenticity. Competitors like Belgium, Ireland, and Paris are mentioned. The report recommends sustainable tourism practices and fostering positive relationships with tourists to improve the current visitation numbers and ensure long-term competitiveness. The conclusion summarizes the key findings, emphasizing Switzerland's attractions and the importance of addressing challenges to maintain its appeal as a tourist destination. References are also included.

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Visitor Behavior and Management
Switzerland
3/29/2020

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Contents
Executive Summary.........................................................................................................................2
Overview of the destination.............................................................................................................2
Three (3) main motives for tourists to visit the Switzerland...........................................................3
Environmental, ethical, political or cultural/social issues that may impact the success of
Switzerland......................................................................................................................................4
Main competitor of destination........................................................................................................5
Recommendation to improve the current visitation members.........................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Executive Summary
The report has analyzed the Visitor Behavior and Management of the destination
Switzerland. Switzerland is one of the famous tourist places as their political system is very
stable and they are known for the inventions. There are several other places also to visit in the
country like Jungfrau, Mount Pilatus, Chillon Castle, etc. In this report, the motivate through
which the tourist came to visit this place has stated. There were several issues also which the
country is facing related to the political, social and ethical, sustainability, etc. so this is also
addressed in this report. The competitors of Switzerland are also stated such as Belgium, Ireland,
Paris, etc. The recommendations have also given to increase the visitors at the destination place.
Introduction
The report is made regarding the Destination of Switzerland where visitors mostly came
as it is the tourist place. The purpose of this report is to understand the behavior of the visitors as
it is a way to attract visitors to the destination. In this report, the overview of the destination will
be given including their geographical location, USPs, sustainability, etc. The three main motives
why tourist visits this place will be stated in this report. Many external factors impact the success
of the destination so in this report that will also be enhanced. The major competitors of the
destination Switzerland will be analyzed and recommendations will also be given to maintain the
current visitation number.
Overview of the destination
Geographical information
The geography of Switzerland includes several geographical features that involve a
mountainous and landlocked country situated in western and Central Europe. Switzerland is
world-famous for beauty and it includes several unique features. Switzerland includes several
Alps in the south and southeast. Several populations of Switzerland live on the rolling hills and
the smaller mountains are located on the North West side of plateau (Buhalis and Amaranggana,
2015).

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The geographical regions of Switzerland are too different that attract many tourists
towards the destination. The three main geographic regions of Switzerland include the Alps that
cover 60% of the country, the Swiss Plateau which covers 30% and the Jura that covers 10% of
the country. The total surface area covers by Switzerland is 41,285 Km square (Kalbaska, 2014).
USP’s
USP plays an important role in the overall economic condition of Switzerland. This
country focuses on developing and managing customer relations in the overall regions. The
USP’s first office opened in the year 2005 which is the first USP office outside the United States.
The USP gives different effects on the tourist business of Switzerland.
Visitor experimental components
The visitor experimental components of Switzerland are different that attract many
tourists towards the country and improve the tourism business. The beautiful mountains are one
of the main reasons that attract tourists towards the country (Kuščer, et al., 2017). The other main
visitor experimental components include ski resorts during the winter which is beautiful all year
round. The various components affect the overall tourism and increase the number of tourists in
the country which also maintains the economy of the country.
Key stakeholders which promote the sustainability of Switzerland
Several key stakeholders promote the sustainability of Switzerland and this is the main
reason for tourist attraction towards Switzerland. The key stakeholders involved from business,
civil society, science and cantons in the sustainable development strategy. The effective
stakeholder maintains a direct relationship with sustainability and these affect the number of
tourists of the company (Boes, et al., 2015). The successful tour of Switzerland can be achieved
by the effective stakeholder management that works for managing the sustainable environment in
Switzerland
Three (3) main motives for tourists to visit Switzerland
Switzerland is considered one of the most beautiful countries in Europe and the Bog
Mountains of Switzerland attract several tourists towards it. There are several reasons for which

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tourists need to visit Switzerland. Switzerland boasts some of the famous interventions of all
over the world (Wozniak, et al., 2017). There are several places included in Switzerland that
attract tourists towards it and improves the tourism business of the country. The main places of
Switzerland include Zurich, Switzerland: Flickr, Geneva, Zermatt, Bern, and Lucerne.
The main motives for the tourists to visit Switzerland include:
Nature
The nature of the country includes the main motive for the tourists to visit Switzerland.
The covered snowy mountains are one of the best attractions of the tourists but along with the
snowy mountains, Switzerland includes beautiful lakes and scenery in all seasons over the year.
The famous mountain of Switzerland includes the chocolate brand Toblerone and it is the crown
jewels of Europe. The nature of Switzerland is one of the famous attractions that attracted
visitors. The big mountains attract tourists towards the country and increase the tourism business
in Switzerland.
Cultural Diversity
Cultural diversity is another main motive for the tourists to visit Switzerland and this
country is the melting pot of various cultures. The country has much different diversity as
French, German, Italian are the main languages used in the country. When you are in a small
country, you experience that you are in all three countries in Europe. The different kind of foods
is also included in the factor of the cultural diversity of Switzerland (Wozniak, et al., 2017). The
cultural diversity of Switzerland gives a familiar environment to the tourists and also provides
better facilities when they visit. Cultural diversity is one of the main motives that increase tourist
attraction and improves the tourism activities of the country.
Chocolate and cheese
Chocolate and cheese are the third major factors that attract tourists all over the world.
Switzerland is famous for Swiss chocolate. The different brands of chocolate in other countries
come from Switzerland itself and it improves the overall economy by the tourist attraction.
Nestle and Lindt's chocolate brands are also famous brands of Switzerland (Golinvaux, et al.,
2017). Apart from chocolate, cheese is also famous in Switzerland. The most famous cheese

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dishes in Switzerland include fondue. This is also involving as the main reason for the tourist
attraction.
Environmental, ethical, political or cultural/social issues that may impact the success of
Switzerland
Environmental issues: The natural resources are depleted in the country due to the
increasing tourism in Switzerland so it affects the success of the destination. The tourist damages
the landscapes by traffic congestion and pollution (Regazzoni, et al., 2018). The volume of the
pollution is higher so it affects the density of the population also and tourist people do not like to
visit the high rated pollution places. There are many automobiles in the country so air pollution
is a major concern.
Ethical issues: Tax evasion is a major ethical issue in Switzerland's country. In the recent
stories, it was found that there were major causes of suicides in the country so it was creating a
threat among the tourist. The host relations is another major issue which was found in the
country (Adukaite, et al., 2014)
Political issues: The government of Switzerland is organized at certain levels which are
based on the communal which is for the small villages, federal cantonal which is based on the
constitution (Hu, et al., 2014). They have direct democracy so there is no such issue in the
country apart from the tax charges. The country has a stable government but the country is the
natural state of tourism so it impacts the tourist.
Cultural issues: In Switzerland, the major culture which has followed is Folk traditions.
But there is no diversified culture in Switzerland which is the major lack that people don’t visit
this destination place (Muth, 2018). The destination lies at the crossroads of European countries
so it is the issue as their culture also mixes with Switzerland and the country Switzerland is
losing their national culture.
Social issues: There were aggressing trends that were emerging in the country and it is
impacting the tourist. Due to the expansion of globalization the country Switzerland is also
facing the issue of loss of authenticity and even the heritage and the monuments of the country
are also destructive (Golinvaux, et al., 2017).

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The main competitor of destination
The major competitors of Switzerland's destination are Belgium, Ireland, Paris, Cyprus,
Ney York City, etc. The destination Switzerland has certain strengths which help in attracting
the visitors like it the destination is known as for the clocks, mountains, political neutrality so the
tourist like to visit such places (Adukaite, et al., 2014). The country even has three national
languages so it helps in attracting the visitors to know about the different cultures, languages, etc.
There are some negative factors also in the destination which pushes away the visitors like a lot
of pollution in the country, climate change which makes the conditions adverse, etc.
Recommendation to improve the current visitation members
It is recommended that the Destination Switzerland should so sustainable tourism so that
they can prosper long term visitors at the place. If there is the suitability at the tourist destination
then it only benefits the local community but also helps in conserving the natural resources of the
country (Domenech, et al., 2019). The tourist looks for better places to visit which can be created
through sustainable tourism only.
The second recommendation is that the country Switzerland should connect with the
tourist by making a good relationship with them so that to maintain the current visitation number
and can increase more visitors. The tourists are the guest of the country so that they should be
treated with honor, respect, and dignity. The country should increase its distribution and offer
unique things to the visitors so that they can stay with the country.
Conclusion
From the above report, it is concluded that Switzerland is one of the famous tourist places
as their political system is very stable as well as they have many visiting places such as Jungfrau,
Mount Pilatus, Chillon Castle, etc. which attracts the visitors. Switzerland is world-famous for
beauty and it includes several unique features. It is a beautiful country in Europe and the Bog
Mountains of Switzerland attract several tourists towards it. The major competitors of
Switzerland's destination are Belgium, Ireland, Paris, Cyprus, Ney York City, etc. which has
stated in this report. Several political, legal, ethical and sustainability issues have also addressed
which affects the visitors to come to Switzerland.

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References
Adukaite, A., Kalbaska, N., & Cantoni, L. (2014). E-learning on tourism destinations. The case
of Ticino Switzerland Travel Specialist course. eLearn Center Research Paper Series,
27-34.
Boes, K., Buhalis, D., & Inversini, A. (2015). Conceptualising smart tourism destination
dimensions. In Information and communication technologies in tourism 2015 (pp. 391-
403). Springer, Cham.
Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism
experience through personalisation of services. In Information and communication
technologies in tourism 2015 (pp. 377-389). Springer, Cham.
Domenech, A., Larpin, B. L. A. I. S. E., Schegg, R. O. L. A. N. D., & Scaglione, M. I. R. I. A.
M. (2019). Disentangling the geographical logic of Airbnb in
Switzerland. Erdkunde, 73(4), 245-258.
Golinvaux, A. N. T. O. I. N. E., & Evagelou, I. O. A. N. N. I. S. (2017). The role of semiotics in
tourism destination branding through social media: the case of Switzerland. Journal of
Tourism Research, 16(1), 203-215.
Hu, T., Marchiori, E., Kalbaska, N., & Cantoni, L. (2014). Online representation of Switzerland
as a tourism destination: An exploratory research on a Chinese microblogging
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Kalbaska, N. (2014). NatioNal tourism orgaNizatioNs’ oNliNe traiNiNg offer. switzerlaNd
travel academy case study. eLearn Center Research Paper Series, 35-44.
Kuščer, K., Mihalič, T., & Pechlaner, H. (2017). Innovation, sustainable tourism and
environments in mountain destination development: A comparative analysis of Austria,
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Muth, S. (2018). “The ideal Russian speaker is no Russian”: language commodification and its
limits in medical tourism to Switzerland. Language Policy, 17(2), 217-237.

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Regazzoni, N., Kalbaska, N., & Cantoni, L. (2018, June). Impact Study of Tourism Destinations'
eLearning: The Case of the Switzerland Travel Academy. In EdMedia+ Innovate
Learning (pp. 333-343). Association for the Advancement of Computing in Education
(AACE).
Wozniak, T., Stangl, B., Schegg, R., & Liebrich, A. (2017). The return on tourism organizations’
social media investments: Preliminary evidence from Belgium, France, and
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