Comprehensive Report on Queens Town Tourism Industry and System

This report analyzes the tourism system, focusing on the city of Queens Town, New Zealand. It examines key aspects such as service quality, customer relationship management, destination image, tourist satisfaction, and destination loyalty. The report reviews several articles discussing the impact of these factors on the tourism industry, including economic considerations and the effects of climate change. It highlights the importance of service quality and customer relationship management in attracting tourists and fostering loyalty. The report also explores the economic benefits of tourism, referencing the industry's contribution to the Australian economy and its relationship with the real estate market. Furthermore, it acknowledges the environmental challenges facing the tourism sector, particularly the impact of climate change. The conclusion emphasizes the significance of the tourism industry globally and its potential for growth in Queens Town, suggesting that by considering both the positive and negative aspects, the city can develop a robust tourism framework.

Running head: TOURISM SYSTEM
Tourism System
Name of the Student:
Name of the University:
Author’s Note:

1TOURISM SYSTEM
The human beings since the ancient times like to travel and go on holidays, whether to
pass their leisure time or to explore new areas (Ziegler, Dearden and Rollins 2012). It is a
reflection of that “the tourism industry although one of the recent ones has become one of the
most important ones of the world” (Ziegler, Dearden and Rollins 2012). Therefore, it is seen
that this “particular industry forms the economic backbone of the majority of the nations and
as a matter of fact many nations use this particular industry to bring about the overall growth
and development of their business process” (Ashworth and Goodall 2013).
“Atilgan, E., Akinci, S. and Aksoy, S., 2003. Mapping service quality in the tourism
industry. Managing Service Quality: An International Journal, 13(5), pp.412-422.”
The authors “Atilgan, Akinci and Aksoy” in the article “Mapping service quality in
the tourism industry” which was published in the journal “Managing Service Quality: An
International Journal” in 2003 discuss about the importance of the concept of service in the
tourism industry and the way it has impacted the business of the business organizations
related to the tourism industry (Atilgan, Akinci and Aksoy 2003). The authors of this
particular article are of the opinion that the level of the quality of the services which is being
provided to the customers matter a lot and decides whether a particular customer is going to
come back to take the same service or not (Atilgan, Akinci and Aksoy 2003). It is significant
to note that the way the customers are being treated goes a long way to influence the buying
patterns of the customers. (Atilgan, Akinci and Aksoy 2003) Therefore, the city of Queens
town in the nation of New Zealand is one of the favorite tourist destinations of the people and
therefore the business organizations related to the tourism industry can utilize the concept of
service quality to not only improve the quality of the services provided by them but also to
contribute in a positive manner towards the growth of the concerned industry. The writing
style of the authors is a very simple one and thus it is very easy for the readers to grasp the
idea which they are trying to convey. The only weak point of the article is the fact that the

2TOURISM SYSTEM
article dwells only on the concept of service quality and does not take into consideration the
other factors which affect the choices of the customers or as a matter of fact the tourism
industry itself.
“Özgener, Ş. and İraz, R., 2006. Customer relationship management in small–medium
enterprises: The case of Turkish tourism industry. Tourism Management, 27(6),
pp.1356-1363.”
The authors “Özgener and İraz” in the article “Customer relationship management in
small–medium enterprises: The case of Turkish tourism industry” which was published in the
journal “Tourism Management” in 2006 discuss about the importance of the concept of
“customer relationship management” in the particular context of the tourism industry and the
way it has impacted the industry (Özgener and İraz 2006). It is significant to note that the
concept of “customer relationship management” has emerged as one of the most important
ones in the recent times and many companies use this particular concept to “cater to the needs
as well as the requirements of the customers in the most effective manner” (Özgener and İraz
2006). Therefore, the customers often advantage of this particular concept and opt for the
services of the company which provides the best kind of “customer relationship
management” services to the customers (Özgener and İraz 2006). It is true that the tourism
industry of the city of Queens Town is a very advanced one yet the business organizations
related to this particular industry can utilize this particular concept “for their growth as well
as development” (Özgener and İraz 2006). The authors give a very detailed idea about the
concepts of “customer relationship management” and its related aspects and this can be seen
as the primary strength of the article. However, the article focuses only on the domestic
tourism of the nation of Turkey and does not take into consideration the other factors which
affect the tourism industry.

3TOURISM SYSTEM
“Chi, C.G.Q. and Qu, H., 2008. Examining the structural relationships of destination
image, tourist satisfaction and destination loyalty: An integrated approach. Tourism
management, 29(4), pp.624-636.”
The authors “Chi and Qu” in the article “Examining the structural relationships of
destination image, tourist satisfaction and destination loyalty: An integrated approach” which
was published in the journal “Tourism management” in the year 2008 discuss about the
concepts of “destination image, tourist satisfaction and destination loyalty” in the particular
context of tourism industry (Chi and Qu 2008). Furthermore, the authors are of the opinion
that the concepts of “destination image, tourist satisfaction and destination loyalty” play a
significant role in the choices which the various tourists make about the destination choices
which they make and the factors which enhance the level of the satisfaction as well as the
loyalty of the customers related to the tourism industry (Chi and Qu 2008). It is significant to
note that these are important concepts which the city of Queens Town in the nation of New
Zealand can also utilize to “bring about the overall growth as well as the development of their
business process” (Chi and Qu 2008). The primary strength of the article can be said to be its
clear, concise, coherent style of writing which is likely to help the readers to understand the
concepts articulated in the article in a much better manner. The weakness of this particular
article can be said to be fact that the considers only the concept of customer satisfaction as
the primary factor which enhances the loyalty of the customers however there are other
factors as well which enhances the loyalty of the customers.
“Pascoe, M. (2018). Tourism is seriously good business for Australia. [online] The Sydney
Morning Herald. Available at: https://www.smh.com.au/business/the-economy/tourism-
is-seriously-good-business-for-australia-20160204-gml8iz.html [Accessed 29 Apr.
2018].”

4TOURISM SYSTEM
The article “Tourism is seriously good business for Australia” (2018) by the author
Pascoe published in the “The Sydney Morning Herald” discusses about the positive impacts
of the tourism industry in the context of the Australian nation (Pascoe 2018). The author in
this particular article dwells on the economic stability which the tourism industry has
provided to the nation of Australia (Pascoe 2018). It is significant to note that the tourism
industry “forms the backbone of the economy of the nation of Australia and has also
contributed in a significant manner towards the overall growth as well as the development of
the nation” (Pascoe 2018). Therefore, the city of Queens Town can also utilize the same
concepts to bring about “the overall growth as well as the development of their tourism
industry”. (Pascoe 2018) The author takes the help of the recently available data to prove the
arguments made by him and this is one of the primary strengths of the article. The weakness
of the article can be said to be the fact that the “article dwells only on the economic platform
and does not take into account the other benefits provided by the industry”.
“Chan & Naylor Property Business Tax Accountants. 2018. Vivid Sydney 2017: Positive
Effects of Tourism On Real Estate | Chan and Naylor News. [online] Available at:
https://www.chan-naylor.com.au/vivid-sydney-2017-positive-effects-tourism-real-estate/
[Accessed 29 Apr. 2018].”
The article “Vivid Sydney 2017: Positive Effects of Tourism On Real Estate”
published in “Chan and Naylor News” in 2018 discusses about the various positive effects of
the tourism industry and more specifically their effect on the real estate business (Chan and
Naylor News 2018). It is significant to note that the tourism industry as well as the real estate
industry are closely related and the growth of one is likely to lead towards the “overall
growth as well as the development of the other one” (Chan and Naylor News 2018).
Therefore, the city of Queens Town can utilize the tourism industry of the city to further
enhance the “growth as well as the development of their real estate business” (Chan and

5TOURISM SYSTEM
Naylor News 2018). It is significantly to note that this article is one of the very few one
which tries to highlight the correlation between the tourism industry and the real estate
business (Chan and Naylor News 2018). The weakness of the article can be said to be fact
that the sole focus of the article is on analyzing the relationship between the real estate
industry and the tourism industry and does not take into consideration the other factors which
affect these two industries.
“Morton, A. 2018. Tourism is the Australian industry least prepared for climate change,
report says. [online] the Guardian. Available at:
https://www.theguardian.com/environment/2018/feb/08/climate-change-tourism-is-
australias-least-prepared-industry-report-says [Accessed 29 Apr. 2018].”
The article “Tourism is the Australian industry least prepared for climate change,
report says” by the author Morton and published in the Guardian newspaper in the year 2018
discusses about the negative impact of the tourism industry on the environment (Morton
2018). The author also tries to discuss about the way the climate change which is
experiencing at the present moment is likely to affect the tourism industry of the nation of
Australia (Morton 2018). It is significant to note that the nation New Zealand is in the same
geographical location as the nation of Australia and thus the issues which the tourism
industry of Australia is likely to face will affect the tourism industry of the nation of New
Zealand (Morton 2018). The strength of this particular article by the author Morton is the fact
that the article is one of the very few ones which talks about the impact of environment on the
tourism industry. The weakness of the article is the fact that the article focuses solely on the
negative impacts of the climate change on the tourism industry and does not take into
consideration the positive aspects of the same thing.

6TOURISM SYSTEM
To conclude, the tourism industry “has emerged as one of the most important
industries of the world in the recent times”. This is generally seen as a reflection of the desire
of the people to visit new places and also to explore unchartered territories. It is significant to
note that there are both positive aspects as well as negative aspects of the tourism industry.
However, both sides of the tourism industry is taken into consideration it will be seen that the
positive aspects of the tourism industry far outweigh the negative aspects of the same
process. Therefore, in the present times “it is generally seen that in the various nations of the
world like Australia, New Zealand and others the tourism industry not only forms the
backbone of their economic framework but is an indispensible part of their economic
framework”. It is significant to note that the tourism industry of the nation of New Zealand
can utilize the framework of the tourism industry of the nation of Australia to “bring about
the growth as well as the development of the tourism industry of their nation and more
specifically of the Queens Town city”.

7TOURISM SYSTEM
References
Ashworth, G. and Goodall, B., 2013. Marketing in the Tourism Industry (RLE Tourism): The
promotion of destination regions. Routledge.
Atilgan, E., Akinci, S. and Aksoy, S., 2003. Mapping service quality in the tourism
industry. Managing Service Quality: An International Journal, 13(5), pp.412-422.
Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of Tourism
Research, 39(2), pp.528-546.
Cabiddu, F., Lui, T.W. and Piccoli, G., 2013. Managing value co-creation in the tourism
industry. Annals of Tourism Research, 42, pp.86-107.
Chan & Naylor Property Business Tax Accountants. 2018. Vivid Sydney 2017: Positive
Effects of Tourism On Real Estate | Chan and Naylor News. [online] Available at:
https://www.chan-naylor.com.au/vivid-sydney-2017-positive-effects-tourism-real-estate/
[Accessed 29 Apr. 2018].
Chi, C.G.Q. and Qu, H., 2008. Examining the structural relationships of destination image,
tourist satisfaction and destination loyalty: An integrated approach. Tourism
management, 29(4), pp.624-636.
Cook, R.A., Hsu, C.H. and Marqua, J.J., 2014. Tourism: the business of hospitality and
travel. Boston, MA: Pearson.
Cooper, C., 2013. Essentials of tourism. Pearson Higher Ed.
Deery, M., Jago, L. and Fredline, L., 2012. Rethinking social impacts of tourism research: A
new research agenda. Tourism Management, 33(1), pp.64-73.

8TOURISM SYSTEM
Ghimire, K.B. ed., 2013. The native tourist: Mass tourism within developing countries.
Routledge.
Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of
quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, pp.20-29.
Morrison, C. and Pickering, C.M., 2013. Perceptions of climate change impacts, adaptation
and limits to adaption in the Australian Alps: the ski-tourism industry and key
stakeholders. Journal of Sustainable Tourism, 21(2), pp.173-191.
Morton, A. 2018. Tourism is the Australian industry least prepared for climate change,
report says. [online] the Guardian. Available at:
https://www.theguardian.com/environment/2018/feb/08/climate-change-tourism-is-australias-
least-prepared-industry-report-says [Accessed 29 Apr. 2018].
Newsome, D., Moore, S.A. and Dowling, R.K., 2012. Natural area tourism: Ecology,
impacts and management (Vol. 58). Channel view publications.
Özgener, Ş. and İraz, R., 2006. Customer relationship management in small–medium
enterprises: The case of Turkish tourism industry. Tourism Management, 27(6), pp.1356-
1363.
Page, S.J. and Hall, C.M., 2014. The geography of tourism and recreation: Environment,
place and space. Routledge.
Pascoe, M. 2018. Tourism is seriously good business for Australia. [online] The Sydney
Morning Herald. Available at: https://www.smh.com.au/business/the-economy/tourism-is-
seriously-good-business-for-australia-20160204-gml8iz.html [Accessed 29 Apr. 2018].

9TOURISM SYSTEM
Tang, Z., 2015. An integrated approach to evaluating the coupling coordination between
tourism and the environment. Tourism Management, 46, pp.11-19.
Zaei, M.E. and Zaei, M.E., 2013. The impacts of tourism industry on host
community. European journal of tourism hospitality and research, 1(2), pp.12-21.
Ziegler, J., Dearden, P. and Rollins, R., 2012. But are tourists satisfied? Importance-
performance analysis of the whale shark tourism industry on Isla Holbox, Mexico. Tourism
Management, 33(3), pp.692-701.