Tourism Portfolio: Trends in Multi-Generational Travel and Tech

This tourism portfolio delves into the evolving landscape of the tourism industry, with a specific focus on multi-generational travel. The report examines the increasing importance of family travel across generations, highlighting its benefits for both families and the tourism sector. It explores various technological advancements influencing the industry, including the use of gestural interfaces for enhanced security and user experience, the transformative role of digital technology in connecting travelers with information and booking services, the application of artificial intelligence for automating customer service and data analysis, and the potential of haptic technology to enhance security and automation in hotels and other travel-related businesses. The portfolio also touches upon the concept of singularity and its potential impact on the tourism industry, along with various tourism types, including adventure, medical, and cultural tourism. It also explores the impact of demographic trends. The report emphasizes the importance of adapting to these changes to meet the evolving needs of travelers and maintain a competitive edge in the global tourism market.

TOURISM PORTFOLIO

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Week 6.............................................................................................................................................1
Importance of multi generational travel. ...............................................................................1
Week 7.............................................................................................................................................3
Gestural Interfaces..................................................................................................................3
Technology and life................................................................................................................3
Artificial intelligence and singularity.....................................................................................4
Haptic Technology.................................................................................................................5
MIND MAP.....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Multi-generational tourism means the advance ways which is influencing tourism
industry. The advance ways can be technology usage advanced password usage etc(Druckman.
and Warwick, 2019). In the study importance and various technology usages such as Artificial
Intelligence, gesture interface, Haptic technology and Technology and life are discussed in
detail.
Week 6
Importance of multi generational travel.
Multi generational travel, also sometimes referred to as 3G travel, is defined as three
generations of family members vacation together. This means that the family, kids, parents and
grandparents travel together to have an enriching experience. These type of travels bring the
family together and they can set up family goals in front of other people. It has been analysed
from a Virtuoso Luxe Report which was published in 2014 that multi generational family trips
had top the list. These kind of trips are more beneficial for the families which are separated
geographically. They can spend quality time together and get to know each other more making
them share a more stronger bond. It is also beneficial for tourism agency, they are recognizing
the needs of family and making arrangements according to it. Exploring family roots and distant
family connections is another motivator for many multi generational groups (Ferreira. and
Hunter, 2017). In this type of tourism the all three generations can explore different culture of
many countries together. Multi generational trips also support older age people to enjoy an
active lifestyle and make memories with their children and grand children.
During the past decade, multi generational travellers have drawn increased attention from
service providers. There are several reasons for this interest. One is the change in socio-
demographics and travel patterns. Another is diversified family composition, with family
members spread over several generations. It has also been analysed that demography shape the
tourism. There are various type of tourism like medical, leisure, grey, food which are adopted
by multi generational travellers. There has been increase in trends in these type of tourism. It
has been analysed that number of travellers in tourism are designed to be increased by 3.3% till
the year 2030. It has also been analyses that the fastest growth will be in emerging economies
that includes places such as Asia, Africa and Middle East. From the travel report it has also
been indicated that by the year 2022, tourism industry will become the world largest industry.
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Demographic trend also suggests that family travelling that is multi generational travelling is
also not on decline. It is increasing day by day.
More and more of the families prefer to travel together. It has been interpreted that 30%
of the grandparents have taken a holiday with their grandchildren. Also the life expectancy has
been increased which means that if grandparents live longer they have more time to spend with
their grand children. It has also been analyses that 60 million of the grandparents spent $36
Billion on their grandchildren(Gration. and et.al., 2016). There has been an increase in trend in
grey and medical tourism. Grandparents who like to spend most of the time with their grand
children often visit to historic sites and also to those places where abundant knowledge can be
explored by them. They also go to the theme park with them. Multigenerational tourism is in
trend because family shares an emotional relationship with each other while travelling. As
family and children have the strongest bond with grandparents. While travelling kids also learn
many new things about the historic site. This can also help them in their career aspects. tourism
is all about travel across the country or inside the county . Tourism is a business to entertain the
tourist . The world tourism define the tourism as a holiday activity people come from outside
the county to enjoy .people travel to reduce the stress and they can spend some time far from
home and relax in healthy environment. demography is important factor that will give shape to
the tourism. It will change the demand and workforce availability It will impact on the structure
of the tourism industry and also impact on how they will operate develop in a well manner.
Tourism has to know that how is to occur and when is to occur the effect on the tourism
industry and the strategies which they need to combat the changes. adventure travel comes under
niche tourism this type of travel require a special skills ,physical as well mental strength in this
type of tour needs to be physically strong because physical actives are include. It is real life
experience and kind of risky this include trekking, rafting, cycling and rock climbing . Social and
jungle tourism is also a part of adventure travel.
Medical tourism :- In this tourism people travel to abroad for a medical treatment . People
travel to develop country for better treatment (Hjalager, Kwiatkowski. and Østervig Larsen,
2018). Many people travel to other countries chip price treatment it is wide term that focus on the
services and treatment . wellness tourism is quoit similar to medical tourism
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Cultural Tourism :-cultural tourism engage with the culture of the other countries . People
travel to the different country to see the their lifestyle and traditions . They study about the
history of that countries people
Business tourism: - business tourism travel mainly done by the businessman . Businessman
travel to other countries to know the market demand of that countries (Jónás‐Berki, et.al., 2015).
Most of them travel to attend meetings. There are two types of Business tourism – primary and
secondary . Primary include the activities like meeting , consulting etc. secondary includes
shopping , meeting and other activities
Week 7
Gestural Interfaces
It is a process in which the human computer behaviour is increased it is done by
improving the human as well as computer interface, the examples of Gesture-based interface are
the face based recognisance for lock or unlock, fingerprint recognisable etc. In which instead of
using the complicated computer languages the simple face unlock option is available. The
gesture can be made via using fingers in which the audience or the user just touches the screen
with the secret password and the screen is unlocked.
If gestural interface is seen as per the travel point of view it is very important as on the
various travel companies the travellers can make a account which have the secret password. The
account will be accessed by the user by applying that password (McCartney, 2016). This make
the data as well as the account of the user safe and secure and also prevent the account from any
spams or bugs. The security is so tight that it helps the travellers prevent from hacking their
account. Gestural interface will make the travellers feel more comfortable and safe regarding
travelling. The travellers will feel more safe and this will enhance the tourism of UK. Even these
facilities are availed at the hotels as well as hostels where the staff locks the door after taking the
stuff of travellers and then used to take the fingerprint in order to lock the door after which the
users are allowed to take the stuff only after using the fingerprint.
Technology and life
Digital technology is playing a very important role in the travel and tourism sector.
Digital revolution have changed the way the travellers used to think. Almost all of the population
in UK are having internet access from which they can access the internet and search the travel
destination and how to reach that destination what is going to be the budget for the travel. The
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audience can book tickets sitting at home with just a single click (Pal. and Mishra, 2017). What
are the areas the tourists are going to cover in the selected destination can also be seen by the
audience sitting at home. Using FB, Instagram and YouTube videos are common in UK which is
helping a lot to travel and tourism sector by helping the audience make watch the best part of the
destination. The travel v logs have changed the life of many individuals in which the one who is
wishing to travel the desired destination can travel by following the v logs. A lot of information
is provided on the travel v logs which includes when to book the tickets so that it is the cheapest,
what are the festivals celebrated spread across different parts of the world, what as a traveller.
As per the article written in the CNBC report there were around 180 million people
visited this month in UK using the sites online. There are popular sites such as Expedia, Make
my trip and Airbnb etc which are bringing the tourists in large numbers. Also as per the CNBC
report the travel industry has grown 27% from the last year. UK is able to grow its travel
industry around 36 million USD compared to the last year and if it is taken from the world
prospective then the industry have grown 35.1 billion USD which is around 11% higher
compared with last year.
Digital technology has also impacted the life style of the travellers in which the travellers
are using more products which are promoted over the internet. Digital marketing is also a widely
used tool which is helping a lot to the travelling companies and hotels in which they are allowed
to target the audience of their choice in order to boost the products related to the profile of the
audience.
Artificial intelligence and singularity
Artificial intelligence or AI is ability of a computer or a machine to learn as well as think.
It is also known as a field of study in which computers become smart it is because of machine
becomes capable and used to work on their own behalf with the help of commands which are
encoded. Via AI the problems are solved of the data which is complex (Presenza. and Sheehan,
2019). For example if the traveller asks any particular question on the travelling website then it
can be answered automatically by the computer via AI. From the point of view of tourism
industry saving a lot of time as well as money of the industry by avoiding the errors. AI helps the
customers asking questions by automatically giving them answers irrespective of the presence of
customer representative. AI also used to do pricing strategies and drawing conclusion about the
customers.
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Singularity
Singularity is the point which is known as hypothetical where the growth of the
technology becomes out of control and also irreversible. This technology is used to find out the
possible impacts on tourism and the industry should also make changes accordingly For example
if there are chances in the future that robots will be used then the travel sector then it must be
adopted soon.
Haptic Technology
Haptic technology uses the technology which is used to touch and control in order to
interact with the computers. These technologies are used to create a object which is visual,
controlling the visual objects and also improving the control of the remote and devices (Todd,
Leask. and Ensor, 2017). In the travel industry these devices can be used in order to make tight
security which can result making the bags and the stuff of the travellers more secure and safe.
Haptic technologies can be used by hotels, hostels and relevant business in order bring
automation in door opening and closing, flow of water for hand wash without touching the tap,
etc. all these things in the companies will make the industry attract more and more travellers
(Ziakas, 2018). Because if the travellers are impressed with the technology it means the travellers
will recommend other travellers and the chain will continue, this will make grow the industry as
well as travel and tourism sector.
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MIND MAP
CONCLUSION
As per the study it is concluded that there is huge impact of technology on travel industry
and each and every one is using technology in order to find travel areas and travel related
information. If in the industry someone has not adopted the online or technological culture then
the company must do so in order to promote growth.
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REFERENCES
Druckman, J.N. and Warwick, P.V., 2019. The missing piece: Measuring portfolio salience in
Western European parliamentary democracies. European Journal of Political
Research. 44(1). pp.17-42.
Ferreira, S.L. and Hunter, C.A., 2017. Wine tourism development in South Africa: a
geographical analysis. Tourism Geographies. 19(5). pp.676-698.
Gration, D. and et.al., 2016. Resident valuation of planned events: An event portfolio pilot
study. Event management. 20(4). pp.607-622.
Hjalager, A.M., Kwiatkowski, G. and Østervig Larsen, M., 2018. Innovation gaps in
Scandinavian rural tourism. Scandinavian Journal of Hospitality and Tourism. 18(1). pp.1-
17.
Jónás‐Berki, M.et.al., 2015. A market and spatial perspective of health tourism destinations: the
Hungarian experience. International Journal of Tourism Research. 17(6). pp.602-612.
McCartney, G., 2016. Play the cards, roll the dice–the integration of casinos within Asian
tourism destination development strategy. UNLV Gaming Research & Review
Journal. 20(2). p.3.
Pal, S.K. and Mishra, P., 2017. Portfolio of online distribution channels across mid-market
hotels: an evaluative review. Enlightening Tourism. 7(1).
Presenza, A. and Sheehan, L., 2019. Planning tourism through sporting events. International
Journal of Event and Festival Management. 4(2). pp.125-139.
Todd, L., Leask, A. and Ensor, J., 2017. Understanding primary stakeholders' multiple roles in
hallmark event tourism management. Tourism management. 59. pp.494-509.
Ziakas, V., 2018. Integrating sport events into destination development: A tourism leveraging
event portfolio model.
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