Analysis of Consumer Behavior in Tourism and Travel Industry

This report provides a comprehensive analysis of consumer behavior within the tourism and travel industry. It begins by outlining factors affecting tourism behavior, including personal, impersonal, traveling, and destination factors. The report delves into motivational models like Maslow's hierarchy of needs and the two-factor theory, explaining their influence on consumer decision-making. It further explores current trends such as solo female travelers and the use of social media in marketing. The report also examines factors affecting the popularity of global destinations, including environmental, cultural, religious, and socioeconomic factors, along with considerations for travel experience and budget. The conclusion highlights the industry's growth, the impact of technological advancements, and the importance of understanding these trends for business success. References to relevant research are included.

THE CONTEMPORARY
TRAVEL AND TOURISM

Table of Content
 INTRODUCTION
 Factors affecting tourism behavior
 Model of motivation and their influence on consumer decision making
 Currents trends and patterns in travel and tourism organization
 Factors affecting the popularity of range of global destination
 CONCLUSION
 REFERENCES

INTRODUCTION
 Tourism industry can be defined as the set of industries
that is engaged in giving the infrastructure, products and
services and make possible travelling for different
purposes and travelling to places of leisure and business
interests.
 Presentation will highlight factors affecting tourism
behavior. It will present model of motivation and there
influence on consumer decision making.

Factors affecting tourism behavior
 Personal factor
 Impersonal factor
 Travelling factor
 Destination factor

Model of motivation and their influence on
consumer decision making
 Maslow's hierarchy of needs is a motivational theory in psychology
comprising a five-tier model of human needs, often depicted as
hierarchical levels within a pyramid. Needs lower down in the
hierarchy must be satisfied before individuals can attend to needs
higher up.
 The two-factor theory states that there are certain factors in the
workplace that cause job satisfaction while a separate set of factors
cause dissatisfaction, all of which act independently of each other. It
was developed by psychologist Frederick Herzberg

Currents trends and patterns in travel and
tourism organization
 Visiting new destination
 Travelers enjoy a local experience
 Solo Female Travelers
 Use of Social media for marketing

Factors affecting the popularity of range of
global destination
There are many factors which can affect the tourism industry-
Environment
Cultural importance
Religious importance
Satisfaction with travel experience
Budget
Terrorism
Socio economic factors

CONCLUSION
 From the above study it has been summarized that the various trends in tourism like
solo female traveler and many more has been followed by the company which has
helped them in gaining growth and competitive advantage.
 There has been various milestones and development in the travel and tourism sector.
Technology advancement has helped the industry in making the consumer experience
better. It has assisted them in growing

REFERENCES
 Aydin, G. and Karamehmet, B., 2017. Factors affecting health tourism and
international health-care facility choice. International Journal of Pharmaceutical and
Healthcare Marketing. 11(1). pp.16-36.
 Li, G., 2016. The nature of leisure travel demand. In Aviation and Tourism .(pp. 37-
50). Routledge.
 Jenkins, C.L., 2015. Tourism policy and planning for developing countries: some
critical issues. Tourism Recreation Research, 40(2).pp.144-156.