Tourism Destination Analysis: BTEC HND Assignment on Destinations

This report provides a detailed analysis of tourism destinations, focusing on their cultural, social, and physical features, and the trends that influence their popularity. The report begins with an introduction that highlights the significance of the tourism sector in economic development, setting the stage for an examination of leading tourist destinations such as France, the United States, Spain, China, and Italy, along with their visitor statistics and revenue generation. The analysis extends to comparing the features of developing and leading tourist destinations, examining the factors that affect a destination's appeal and popularity, and addressing issues such as responsible tourism and its impact on host communities. The study also includes statistical analysis to determine tourism destination trends and predict future trends, such as the impact of technology and changing visitor expectations. The report concludes with a discussion of the issues affecting the popularity of tourist destinations and the potential for responsible tourism to enhance host communities, aiming to provide a comprehensive overview of the tourism landscape.

Tourism Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Chief tourist destination...................................................................................................1
TASK 2 ...........................................................................................................................................4
2.1 Cultural, social and physical features of tourist destinations...........................................4
2.2 Comparing features of developing and leading tourist destinations ...............................5
TASK 3............................................................................................................................................6
3.1 Comparing the request of current leading tourist destination with nthat of currently
developing tourist destinations...............................................................................................6
3.2Evaluating the characteristics of tourist destination affect its appeal................................7
TASK 4............................................................................................................................................8
4.1 Issues that affect the popularity of tourist destinations....................................................8
4.2 Discussing the potential for responsible tourism in order to enhance the host community at
the worldwide tourist destination.........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Travel and tourist purpose sector are now days gaining their attention of legal authorities
and of Government, towards them as they are contributing a lot towards economic development
of country. Many methods and tools are being used by these industries in order to promote their
products and services to customers. The aim of the study is to analyse present tourism
destination trends and to determine future trends. It includes the description about culture, social
and physical characteristics of Destination in UK. Nowadays Tourism destination is getting
popular due to variety of services being provided by them to their clients integrated with cultural
and heritage aspects of specific destinations. The research report has emphasized on identifying
the impact of tourism on various resources of the country. The project will also include the
comparison is made between the developing features and growing tourist destinations. It will
have focus on the features regarding tourism and its destination whose appeal has been affected.
The assignment was described its various problems which would affects the tourist destination
and popularity regarding to it.
TASK 1
1.1 popular destination for travellers and tourist
France is a top popular destination that has lead its country in this field and recorded
around 83.7 millions of tourist and travellers came around and visited the France in 2014. It has
number of destinations that attract tourists such as the cities having its own interest and culture
bas its capital, mountains, resorts, beaches, villages etc. The France is also famous for its
educational, scientific and cultural organisation named as UNESCO which is popular around the
world and known for their astonishing work and moral values. Travel and tourism sector has
contributed to 9.7 percent GDP of France. Approximately 30 percent of monetary income is
arises from it and earned from the national tourist and remaining percentage have being obtained
from local tourist (Bruwer and Joy)
United state is a big nation that serves huge numbers regarding attractive destinations to
domestic tourists. Several, US cities like New York, Los Angeles attract tourists from all corners
of the world, all the year round. Many attractive destinations include Grand Canyon,
Yellowstone National park, A Alaska subarctic wonders and the Hawaiian beaches etc. Among
29 states in this nation, tourist sector lies in first three industries that are generating the highest
revenue and generating maximum number of employment opportunities in USA. The major
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tourists that visit the country belong to Mexico, Canada, and UK. In 2014 there were 74.8
million visitors. United States has earned $2.5 million USD from tourism and travel industry.
(Dwyer, Čorak and Tomljenović, 2017.)
Spain, Tourism industry is contributed near about to 11 percent in the total GDP as
compared to all countries. Maximum number of tourists visited the country in 2014.The largest
number was approximately 65 million that was hailed from the Europe countries such as UK,
France, Italy and Germany. The country consists of historical destinations that attract travellers.
Some of these places are Barcelona and Real Madrid, having top class resorts located at
Mediterranean and Atlantic cost of the country. The destination is most famous as it celebrates
many popular festivals like Funfair and running the bulls, 15 national parks. It also provides
winter tourist facility or it has whooping nightlife.
China, a huge destination of china that attract tourist the most includes the land of
Great Wall, The fiver Sacred Mountains, Shoaling temple, The Huangguoshu waterfalls etc.
China is being considered as one of the most attractive travel and tourist nation in the world. In
2014 there were 55.6 tourist has visited the country. The country in 2010 had been gained from
foreign exchange transactions amounted $45.8 USD.
1. Italy has been considered as one of the dream destination for visitors. It consists
of 50 UNESCO world class heritage destinations, innumerable cultural artefacts,
buildings and archaeological sites from Roman Empire. Italy is justifiably in fifth
is among the most visited tourist destination all over the world. Few cities that are
mostly laid by tourist as a destination include Rome, Venice, and Florence etc.
Each of these places consist of unique attractions on the basis of history, culture
and cuisine.48.6 million tourists have visited the country in 2014 that had
generated huge income for the country from tourist arrivals.
According to the report of UNWTO international arrivals in Europe is considered as top 5 most
favourite and attractive destinations in world. The popularity is gained by South Mediterranean
Europe and Western Europe. The tourist arrival in Eastern Europe was recorded as 4 percent
more global tourist arrival.
Regions Culture Natural Mixed Total percentage States
party
with
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attractive
properties
Arab
states
75 6 4 83 9% 19
Latin
America
97 37 6 140 14% 29
Africa 52 38 6 94 10% 36
Asia 18 65 13 254 25% 51
Europe
And
North
America
435 63 11 507 48% 168
Total 833 207 36 1074 100%
1.2Analyse Statistics to determine Tourism destination trends and predict future trends
Marginal expenditure done on UK as compared to Europe and Asia
It was identified that living standard of people In UK, has being improved and this has
assisted the Country to become relatively developed. In tourism industry v the number of
travellers is being augmented because people are spending much amount of money in obtaining
product and services related to tourism industry. There are mainly three destination places that
are being preferred d more by people as compared to other destination places. These destinations
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are located in France, Italy, Spain, china and Turkey these are the five -chief destination of UK.
The increased number of visitors leads to income generation for the country and it helps country
in becoming developed. It also assists country to gain competitive advantage (France balance of
trade, 2016) The direct contribution made under the travel and tourism sector as compared to
France GDP amounted to Euro 80.7 by(USD 90.0 by), 3.65 percent of total GDP was identified
in 2016 and it was expected to rise by 18 percent in 2017. The total contribution of Travel and
tourism sectors to GDP was EUR 98.3 bn (USD 221.3 bn), 8.9 percent of GDP in 2016 and it is
expected to rise by 1.8 percent in 2017.
The direct contribution of tour and travel industry indicates the internal spending on tour
and travel (total amount of money spend itself only on travelling and tourist sector particularly
contributed by local and national resident people.
Countr
y
Interna
tional
Tourist
International
tourist arrival
Total revenues
in 2016 (in
USD million)
Total revenue in 2017
(approx)
4
Illustration 1: France :Total contribution of Travel & Tourism To GDP
Source:(Travel & Tourism Economic Impact In France, 2017)

arrivals
(2016)
(2017)
(Aprox.).
(Approx.)
1 France 83800 84500 5893 6127
2 United
states
650760
1
7958601 20828 20983
3 Italy 66055 130 million 100 billion 120billion
According to present travel and tourism trend European Union has its focus on tourist
accommodation occupancy, this has been evaluated by the number of night spend in tourist
accommodation establishments. It emphasizes on tourism pressures and various issues related to
sustainability (Trading Economics, 2016).According to present trend Not only visitors'
motivation and expectation of holidays changed but geography plays a major role in influencing
the choice of visitor regarding destination. According to the future trend individual status will be
the factor that will influence and enhance their choice regarding selection of place. It has been
predicted that advancement in technology will help visitors in enhancing their destination
experiences. Visitors will be more adventurous in making choice related to destination.
Travellers will be using technology for planning their holidays.
TASK 2
2.1 Cultural, social and physical aspects related to tourism sector
It clearly been stated regarding tourism impacts which tends to be multifaceted, it was
conventional and sub categorise those in the following sub headings such as social, cultural as
well as physical. Tourism sector have positive and negative impact on the society. These
categorisations depend on the value position. There can be the combination of positive and
negative impact of tourism in context of destinations (Armenski, Dwyer and Pavluković, 2017)
From the given countries London is being select as one of the tourism country on the
basis on which analysis of cultural, social and physical feature will conducted in order to
develop understanding about the appeal that been made by such elements towards the visitors
who visits London.
It is considered as most visited destination in UK. The country consists of various
attractive destinations that encourages both domestic and international tourist to visit such place.
In previous year more than 59000 tourists has visited the country and that has contributed to
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approximately 12 million dollars towards National economy. Travels and tourism industry is
considered as the major sector that are contributing towards economic development of the
country. The scope of tourism sector is not only limited towards contributing towards economy
but it is also extended to generation of maximum employment opportunities. It has provided
employment opportunities to approximately 0.02 million people in the country. There was not
appropriate outcome in form of revenue generated by tourism sector. The expenditure made by
the government in development of various destinations has exceeded the revenue generated by
tourism industry in the country. The legal authority has spent huge amount of money in
promoting tourism destination that could yield benefit in the Future
Social benefit of tourism cannot be ignored. Social factors in London have made
contribution in appealing travellers to visit particular destination. For instance London is a
peaceful and cultural place. Tourism activities include exchange down peace activity together
with cultural understandings of destination nation so the visitor could develop and enhance their
understanding about the society and culture of that place (Önder, Wöber and Zekan, 2017)Social
factors includes demographic element be defined as the population of the country that is healthy,
generating income for livelihood, living standard of people, education level of citizens etc, this
have great impact on travellers.
Tourism act as honour for the domestic people also make them feel pride when they
achieved by developing and facilitating tourist activities under their country. It also provides
support to domestic businesses by enabling them to generate revenue through tourism sector.
Tourism industry has focus on providing seasonal employment for local people which
may assist society in improving their living standard. Solving various issues of temporary job
that may attract tourist to visit such place for various purposes such bas for education,
convention, business and leisure.
Cultural factors include values, belief, ideas, attitude etc that indicates the lifestyle of people in
the country. It is the significant element in tourism industry.Cultural impact of tourism in
London. It may help in growth of craft and design market. Tourism assists in promoting culture
prevailing in London. Along with cultural factors it also promotes dressing and behavioural
values globally. Environmental elements have both positive and negative effect on society and
tourist. Environmental factors include soil erosion, natural disasters, pollution etc. These
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constituents have negative impact on society as well as visitors. Less pollution and occurrence of
natural disasters has appealed tourist to visit London.
The material factors regarding tourist country like London which includes and appear
attractive places such as tower of London, London Eye and Buckingham palace make high
appeal tourist to visit the country (Khairat and Maher, 2017.)
2.2 Differentiate between developing and leading tourism places in terms of characteristics
There leading tourist destination can be made. These features are infrastructure, branding,
purpose of tourism, and destination management. India has been selected as it is developing
country and London is chosen as it is a developed country. Both these places consist of very
attractive and beautiful destinations. Various destinations in India include Taj Mahal located in
Agra. Taj Mahal is considered as most beautiful and attractive place that will be compared with
one of the destination of London. Both the destinations can be compared on the basis of their
infrastructure. Infrastructure constituents include roads, airline industry and construction sectors
that provide assistance to Tourist Destination in London as compared to India.
On the basis of branding London tourism destination is being promoted by legal
authorities and other stakeholders in Tourism sector. The London government uses many online
and offline tools for promoting their destination and generating awareness about heritage and
cultural elements that makes appeal to travellers. London government use Websites such as
Visitbritian.com for brand through online platform.
On the other hand there were many attempts made by Indian government to marketing
their destinations, Taj Mahal is one of the most promote destinations in India. Both countries
have made great efforts. But the effective and initiative that was successful made by London
government were effective and resulted in intense visitor inflow.
Purpose of travelling is another element that is influencing travellers in developed and
developing countries. Sightseeing activities in India take place for vacation that contributes
towards bringing seasonality Tourism in India. On the other hand, tourism activities in London
take place for several purposes such as learning, tradition, and holiday and for increasing
business which assist country in becoming perfect destination.
On the basis of historic monuments and managing tourism. London has much focus on
preserving historic monuments and maintaining as well as managing tourism. Whereas still there
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are lot of efforts required by India in order to preserve monuments and manage tourism
activities.(Gowreesunkar, Van der Sterren and Séraphin, 2017.)
The physical characteristics are referred to as tangible material that can be touched, seen and
feel. The physical characteristics are generally materialistic in nature. Attractiveness of
destination is measured on the basis on experience and relaxation gained by traveller by visiting
particular place. Physical characteristics include vegetation, environmental condition, scenery,
culture, beaches, mountains, nature, man-made places, rivers etc.
Cuba verses UK
Cuba is the place which attracts traveller to visor spending vacation and for relaxation. It
is a destination which provides tourist an opportunity to spend their time exploring to beauty of
nature. Whereas UK is a place which intends to provide great experience to visitors.
Many travellers visit to Cuba for see beauty of historic monuments, traditional sites, protected as
well as natural regions and natural reserves, On the other hand tourist visit UK to see
entertainment industry. Cuba is well recognised for its sea food which is hygienic at is offered
by tourism sector at reasonable price. Whereas in UK food is expensive but hygienic. Cuba does
not have effective transportation facility. On the other hand United Kingdom has effective
transport facility.
3.1 Comparing the demand of existing primary tourist destination with that of formerly
developing tourist destination
United Kingdom is one among the top 10 tourist destination in World. Every year United
Kingdom receives more than 28.1 million visitors. The virgin holiday limited is dealing in tour
and travel industry that is located in Crawley in UK.
Costa Rica is the place located in Central America and it is ranked at fifth number on the
basis of environmental sustainability. Some popular destination of Costa Rica are Montverde
cloud forest reserves which contains more than 300 species of animals and plants, Corcovado
public park, Drake bay, Adrenal Volcano, Antonio national park and beached name as Dominica
l.
Comparing both destinations:
Both destinations have distinctive scenery and large biodiversity. But Costa Rica is considered
as most visited and popular destination for tourist those prefer to stay in interesting country that
has attractive beaches and diversity of plants, trees and animals. On the other hand United
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Kingdom can be considered as the home of visitors those who have interest in material
characteristics such as Lake region, mountains, lakes etc. The British isle and Scottish mountain
are the two places that have such physical characteristics.
On the basis of Culture of Costa Rica country is influenced by Spanish society while
United Kingdom has introduced innovative culture that is human kind. That is inspired by
literature of Shakespeare. There are many old traditions that are being stilled followed by the
people living in United Kingdom that attract tourist. Besides this there are various museums,
library, historic architecture that encouraged tourist to visit such destinations (McCamley and
Gilmore, 2017.)
Costa Rica, national roads have very poor condition and underdeveloped transportation
system. On the other hand United Kingdom has the finest transport system that includes airport,
underground trains, and buses. This is appreciable that Britain and UK have low crime rate. But
Britain has impressive task force as compared to Costa Rica.
On the basis of environmental protection that is the major appealing constituents for
attracting customers. In terms of this element UK is ranked at 9 Th position whereas Costa Rica
is at 5 Th place according to global ranking. It has been identified that developed countries have
distinctive characteristics for attracting domestic as well as domestic visitors in comparisons to
the characteristics of economically developing country.
3.2 Evaluating the character of tourist destination have an effect on its appeal
The impact of tourism is multi faced that contributes to making complicated plan for developing
and managing tourism activities.
There are following factors that are need to be considered when comparing the features
of tourist destination that impacts it appeals to the visitors visiting particular place. These
elements are:
Promotion and Sales: Promotion and sales activities can have positive as well as negative effect
on tourism sectors.
Crime rate: The tourist Flow in present era and United Kingdom is considered as safest country
in terms of criminal activities. But there are some places in London where pick pocketers targets
visitors, such as Oxford street, Brighton resort and Bournemouth resort. Etc.
On the basis of Development: In United Kingdom high authorities contribute a lot in order to
provide better services and facilities to guest. The various services that are being provided by
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higher authorities are information about destination, guide in order to assist visitor in
overcoming their language barrier, maps, etc.
Economic Elements: These factors have positive and negative effect on tourism industry. Rising
prices, unfavourable exchange rates and accelerative cost of infrastructure in United Kingdom
may minimise the investment in core areas such as Healthcare and education. These constituents
may have great effect on the demand for tourism products and services.
Political instability: Terrorism attack and Riots may create threat for guest visiting in the country
that may create barriers in growth of Tourism sectors.
Over commercialisation: Over commercialisations of hotels and other building in country have
destructive effect on touristy sector in United Kingdom.
It has been identified that United Kingdom is conducive to manage its appeal to attract
large number of tourist from worldwide. It is taking initiatives in order to eliminate enclave
tourism and tourism leakage. (Ganguli and Ebrahim, 2017)
TASK 4
4.1 issue that affect the attractiveness of traveller destination
There are various issues that have direct effect on the popularity of tourist destination in
relation to United Kingdom. These issues are:
Tourism Leakage: In tourism sector leakage is referred to the manner in which income created
by tourism activities are being loss to other economies of other countries.’ Discharge can be so
important in developing countries that it partly balance the revenue created by tourism sector. It
has negative economic effect on tourism sector. In United Kingdom 80 percent of revenue
generated by tourism industry is being invested in airlines and hotels.
Import leakage. Common importation discharge in United Kingdom is estimated at 40 to 50
percent as considering all products and services that are being needed by visitors that are not
available in host country.
Enclave Tourism: This is another factor that is affecting Tourism sector in UK. Enclave tourism
refers to the tourism activities are planned at destinations in order to enable visitor to gain
experience that entirely full fill tourist purpose of travelling far into remote areas of host country.
Tourism industry in United Kingdom is considered as enclave tourism due to all-
inclusive packages offered by them that have great effect on local business such as coffee, bars,
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