Global Tourism Destinations Report: Analysis of Key Trends and Issues

This report provides a comprehensive overview of global tourism, examining its nature, trends, and the impact of various factors. It analyzes key tourist-generating and receiving areas, exploring the reasons behind tourism growth, including GDP, international investment, and infrastructure development. The report also compares and contrasts emerging global tourism destinations within the destination life cycle framework, using examples of India and Sri Lanka. Furthermore, it identifies the roles and responsibilities of international organizations like IATA and WTTC in the development of global tourism. Finally, it addresses the significance of threats, issues, and challenges facing the future of global tourism, including the impact of COVID-19 and other economic factors. The report includes statistical data, charts, and graphs to illustrate key points.

Global Tourism Destinations
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Table of Contents
INTRODUCTION...........................................................................................................................3
Lo 1..................................................................................................................................................3
P1 Interpret statistics to accurately present an overview of the nature and trends of tourism.....3
P2 characteristics of key tourist generating and receiving areas of the world.............................7
LO 2.................................................................................................................................................8
P3 Determine reasons for the growth of global tourism generating and receiving areas of the
world............................................................................................................................................8
P4 Compare and contrast the differences between emerging global tourism destinations in
stages of destination life cycle.....................................................................................................9
LO 3...............................................................................................................................................11
P5 Role and responsibilities of key international organisation in the development of global
tourism.......................................................................................................................................11
LO 4...............................................................................................................................................12
P6 Significance of various threats, issues and challenges to the future development of global
tourism.......................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
In recent times tourism industry is highly rising as with change in trends there is increase in
travelling as well. But still in some countries due to covid 19 some countries have ban tourism
(Al-Ansi and Han 2019). They have formed strict guidelines and protocols that need to be
followed by tourist arriving in nation. Furthermore, tourism is largest sector as it provide variety
of services to people. For many nations tourism highly contribute in generating huge revenue and
support in growth of GDP.
The report will describe about trends in tourism at global scale. Also, it will discuss features
of some tourist areas. Besides, reason for growth of tourism will be explained along with
comparison and contrast in it. Along with it roles and responsibilities of international
organisation in global tourism development will be mentioned as well. At last importance of
issues, threats, etc to future tourism development is shown.
Lo 1
P1 Interpret statistics to accurately present an overview of the nature and trends of tourism
Since last few years, tourism is rapidly growing at fast rate. It has resulted in generating huge
revenue and income for many countries. Also, with change in trends such as lifestyle of people
their income has increased (Aqueveque, and Bianchi 2017). Moreover, many new areas of
tourism has emerged such as space, luxury, polar, etc. Thus, it has led to increase in tourism.
Apart from it, there are many sectors are interrelated with it such as food, beverage, etc. hence,
the nature of tourism is changing. It is explained as below :
 It is fastest growing sector at global level with booking of Approx. $1.6 trillion in 2017.
 Around 10 % of jobs are directly or indirectly inter linked with tourism.
 The company trip advisor generated around $324 million revenue in 2017.
 Booking. Com is world popular tour operator that has recorded around 443 million
visitors in 2018.
 The industry generated around 10.4% of GDP in 2017 at global level. So, it was an
increase of 4.6% as compared to 2016.
 In 2018 the arrivals of tourist increased by 6% as compared to 2017.
Moreover, it has been analysed by WTTC that in top 10 countries of world the tourism
contribution will be doubled in next 10 years.
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Figure 1 Number of tourist arrivals, 2017
Here, from above figure it can be stated that most arrivals was observed in US with 75.9
millions and it generated revenue of $210.6 billion in 2017. After that in Spain 81.8 million
arrivals was observed and in France it was 86.9 million. In Thailand the arrivals was 35.4
million.
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Figure 2 Purpose of visit, 2018
From table it can be analysed that around 56% of people purpose was leisure, holidays,
etc. in 2018. However, 36% was for business, 27% of health and religion. Hence, people want to
spend leisure time more as compared to others.
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Figure 3 Share of GDP generated by tourism, 2019
It can be interpreted from data that Macau generated 50.2% of GDP from tourism in
2019, Maldives generated 32.5% Aruba 32% and Seychelles 26.4%. So, there are many countries
whose GDP is highly dependent on tourism.
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Figure 4 Impact of covid 19 on tourism
By graph it can be stated that in 2019 there were 685065 revenue was generated by
tourism sector. In 2020 forecast made was of 711944 but as restated in 2020 it was 447412.
Thus, there is high decline in revenue due to covid 19. The tourism industry is highly affected
due to pandemic.
P2 characteristics of key tourist generating and receiving areas of the world
As tourism is rapidly growing since past year it has led to generating huge revenue for
growing economies (Bowen, Zubair and Altinay 2017). Thus, it has resulted in increasing
income of people who are engaged with this sector.
However, there are certain characteristics as well due to which tourist like to visit a
particular area. Besides, this also enable in generating huge revenue for that particular country.
Thus, the charactertics is defined as below :
Location- It is most important characteristics of tourist generating areas. Usually, people like to
visit those areas which they have not seen. Here, for example- India is nation where people like
to visit because of historical monuments, culture, etc. Also, Maldives is place where there are
various beaches and resorts. Hence, due to location people visit specific country. Besides, the
gov also highly promote that characteristic in order to attract large number of people.
Climate – This is also a common characteristic which attract tourist. It has been evaluated that
climate of many nations vary from one another. Thus, people like to visit place whose climate is
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natural and normal. For instance- tourist visit Switzerland as its climate is cold. Or people like to
visit warm places to enjoy or to spend quality time.
Environment - There is a great impact of environment on tourism. It is because it plays vital role
in generating revenue and attracting tourists (Dai, Xu and Chen 2019). Here, people may like to
visit that country whose environment is peaceful or green. Moreover, it also depends on what are
ways related to
LO 2
P3 Determine reasons for the growth of global tourism generating and receiving areas of the
world
It has been analysed that tourism is a sector that grows continuously. For certain
emerging economies it has boosted its GDP and economic growth. However, there are various
reasons due to which tourism is generating revenue in areas of world. Thus they are defined as
below :
GDP growth- It is a major reason of growth in tourism as having a high GDP automatically led
to attracting tourist from different parts of world. Besides, tourism help in increasing GDP of
nation as well. The nation is able to establish strong relation with foreign traders and it led to rise
in import and export. Thus, rise in GDP allow country to develop more plans for tourism
development.
Boost international investment- In tourism sector there is exchange of currency of one nation
from another. Hence, it led to enhancing growth of country as well. In addition, there is increase
in investment as other companies also get engage in tourism development.
Infrastructure development – This is another reason of tourism growth as infrastructure
development takes place (Goffi, Cucculelli and Masiero 2019). It is found that tourism results
in increasing road, water, etc. connectivity. Therefore, for that airports, bridge, hotels, etc. are
constructed.
Promote inclusive growth- It is also reason for tourism growth as when tourist visit nation then
this led to economic growth. With urban there is growth of rural areas as well. The main thing it
helps in development of country.
The 4 A’s of destination are the Attraction, Accessibility, Accommodation, and Amenities.
These are the main reasons for the tourism and travel into a destination. If a country’s destination
has all these factors they will obviously high tourism rate in the country. This is because it
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included all things by which it becomes easy for tourist to visit and it provide various services as
well.
Alongside, there are various other reasons as well due to which global tourism growth is
increasing and revenue is generated. For example- culture, historical, etc. that attract tourist to
visit nation. As India is rich in historical monuments and culture so this is reason for growth of
tourism within country.
P4 Compare and contrast the differences between emerging global tourism destinations in stages
of destination life cycle
A destination life cycle explain development of tourist place and its stages over a
particular time period (Gössling, Scott and Hall 2018). Generally, there are 5 stages in it that is
development, involvement, stagnation, exploration and consolidation. There are various tourist
destinations which are emerging. So, there difference is analysed as below :
Stages India Sri Lanka
Exploration Tourist are visiting India to
know about culture, historical
monuments, etc. but its impact
on tourism is less
Abc is also emerging
destination as tourist are
visiting due to its cultural
heritage, greenery, beaches,
etc.
Involvement Here, most of tourist are local.
But with change in season
there is increase in number of
tourist. Also, there is change
in social life as well (Islam,
Ruhanen and Ritchie 2018).
The local tourism is being
promoted a rural people are
being given job opportunities
Development In India many developments
are occurring in tourism
sector. The infrastructure is
build up to promote such as
Statue of Unity, etc. thus,
there is high rise in tourism.
In recent time there is high
rise in number of tourist in Sri
Lanka. The government is also
taking certain steps for
tourism development. There is
high promotion which is done
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There is promotion done as
well by government.
to attract tourists of different
countries (Jamal and Budke
2020).
Consolidation Due to bad weather conditions
there is decline in tourist. In
India local people are highly
involved in providing varied
services and facility to
tourism.
The Sri Lankan environment
is affected. Local community
lifestyle is hampered so this
has resulted in decline in
tourism.
Stagnation It is last stage as here tourist
destination get disturbed. The
economic disturbance of India
has declined due to GST, high
inflation rate, etc.
There are many tour operators
which has fixed packages rate.
Thus, it is resulting in
decrease in tourism.
Here, in both countries tourism is rapidly rising due to culture and heritage. Hence the
development stage between both nations is similar as local communities has also been involved
in promotion of tourism (Lee and Xue 2020). Also, infrastructure is developed in order to attract
tourist. The countries are making efforts in creating demand of tourism and fulfilling it. They are
focusing on various new cities and towns and majorly in rural areas. It has been useful in
providing job opportunities to rural people to promote tourism. So there is increase in growth of
nation. There are various types of services that is provided to tourists. Hence, there is rise in
GDP of country and also in tourism sector. The factors driving growth are emerging economy,
high quality services, moderate packages, etc. The strategies employed are building
infrastructure and boosting local community growth by adopting practices of sustainable growth.
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LO 3
P5 Role and responsibilities of key international organisation in the development of global
tourism
In order to regulate and monitor global tourism industry there are many international
organisation who are responsible for it. They play a significant role in tourism development.
Also, the organisation practice various tourism practices in order to promote it. They also support
countries in sustainable tourism (Ribeiro, Machado and Henriques 2020). So, there are various
international organisation who are having varied roles and responsibilities. It is defined as below
IATA – It is an organisation responsible for regulating airline throughout the world. They also
form policies and procedure for industry to operate. Besides, IATA create public service of
airline, routes, traffics, scheduling, etc. for operation of airplanes in nation territory. Moreover,
they are responsible for safety of air transport as well. They develop strategies to improve
tourism sector of any nation. Besides, they find out issues and then solve it to ensure sustainable
tourism development.
WTTC- The world travel and tourism council main role is to form policy and do research. They
work for various initiatives to be taken which can affect change. Their responsibilities is related
to freedom to travel, policies for growth and tourism for tomorrow. They ensure that gov
recognise tourism as top priority. Besides, economies are balanced with culture, people and
environment. WTTC engage with government and other stakeholder to take some initiatives in
order to boost sustainable tourism development. The organisation also focus on issues and ensure
safe and seamless travel, resilience, etc. They do research and measure sector size, contribution
in tourism to find out economic impact (Rosselló Becken and Santana-Gallego 2020).
UNWTO- United nation world tourism organization role is economic growth, protecting
environment, promoting peace, etc. Also, they create awareness about sustainable tourism and
how it benefit in nation development and GDP growth. Besides, it stimulate tourism at global
level. The also develop ethics for travel and tourism which is followed by all countries. UNWTO
corporate with international agencies to promote tourism. Alongside, they work in many other
areas as well such as poverty reduction, capacity building, etc. Usually, there are 3 members in it
that is affiliate, full and associate.
WTM - It is the place for the professional of the travel and tourism where they get the latest
insights, trends, and news about the tourism industry from all around the world. In the videos and
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blogs of the WTM insights the expertise professionals of travel sector from across the globe
share their knowledge and skills (Al-Ansi and Han 2019). The WTM has created many business
and personal opportunities from the events of world travel and tourism and made the network of
business of tours and travels strong with the global reach.
Hence, these are some international organization who play various roles in promoting of
tourism, sustainability, economic growth, etc. These all enable in contribution in tourism and
improving it. These spread awareness as well related to tourism activities. Other than this, they
regulate various bodies and manage licensing of tourism industry.
LO 4
P6 Significance of various threats, issues and challenges to the future development of global
tourism
As there is rapid growth in tourism it is expected that in future there may occurs several
threats which can highly impact on its growth and development. Also, it has affect on its
sustainability in global market. Hence, it is essential to find out threats or issues so that it can be
solved easily. Due to challenges it may be difficult for tourism sector to grow rapidly. The
countries are also developing strategies to solve issue. So, it is discussed as below:
Economic – This is major threat as due to covid 19 many nation GDP and economic growth is
adversely impacted in negative way (Aqueveque, and Bianchi 2017). Thus, government has
banned travelling of people from one country to another. Also, now they are focusing on
improving other areas of economy. In addition, people are saving money so it has led to decrease
in demand. In future as well economic growth may fluctuate due to pandemic. However,
government may impose high tax on tourism to generate revenue.
Social trends- It is also a major challenge in future tourism development. Here, pandemic has
changed the needs of people. They are not spending more on tourism. Besides, disposable
income of family has decreased in many countries. Thus, motive of travelling has changed.
Alongside, with change in needs some social trends has emerged as well. Also, due to pandemic
there may be complete change in offering of tourism services and operations. Furthermore,
various changes has occurred in event as well. This can highly impact on entire growth of
tourism industry in future.
Political – This is main threat in tourism development. Here, it is found that in different
countries the political situation is not stable. There are various protest being done by people
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