Tourism Industry Analysis: Contemporary Issues, Trends & Methods

This essay provides an analysis of contemporary trends within the travel and tourism sector, focusing on eco-tourism, grey tourism, and dark tourism. It highlights the diversification occurring within the industry and how these trends can be leveraged to target specific customer segments for increased profitability. The essay suggests targeting Bukit Lawang village, known for its orangutan population, to attract visitors interested in green tourism. It also discusses the importance of adapting to changing customer preferences and expectations, particularly the growing demand for grey tourism catering to older travelers and dark tourism appealing to those seeking adventurous and potentially dangerous experiences. The conclusion emphasizes that understanding and leveraging these trends are crucial for creating niche markets and driving profitability for tourism businesses. Desklib provides a platform to access this and many other solved assignments.

Contemporary issues
(Analyse current trends for using techniques and methods)
Travel and tourism sector is one of the leading growing and
development industry through which diversification
occurring current trends for providing in the large market
place of the particular company. In this poster, various trends
within tourism sector such as grey tourism, eco-tourism and
dark tourism will be described.
It can be evidenced that most of the people preferences are
changes on regular basis and some of the individual are
involved in availing different facilities or services of travel
industry, so they are continuously engaged for spending
holiday time and carry out recreational functions and
activities from daily routine. An individual has been
developing different hobbies and choices along with relation
with facilities of tourism sector which is totally different with
their taste and preferences on the basis of various type of
places or specific locations for operating tour businesses that
are required. Travel and tourism company are mainly focus
on their necessary changes and services for requiring of
visitors and their expectation with the tour operator
organisation. For working with the tourism firm, a person can
analyse the recent trends in the large market place and also
give response for providing high quality based services
according to the visitors needs and demand should be
fulfilled.
Current trends in Travel and tourism industry
It helps in targeting customers for providing packages
which can get profitability. It will assist in attracting
different parts of visitors who are interested in
developing green tourism and they love the natural
destination to visit. This will be targeting a specific
group of travellers or visitors. On the other hand,
company may target the Bukit Lawang village for
giving tourism industry to the visitors which have high
forest rehabilitation species of orangutan that can gain
attention of large number of travellers and visitors.
INTRODUCTION
Another prevalent trends in the market of travelling
industry is dark tourism which basically target those
people who love to travel at dangerous places or
haunted destination. An organisation is mainly focus
on targeting tourist who interested to take risk in life
and may be adventures. It is most trending factors of
the whole market of tourist industry which can drive
advanced profitability with the help of tour operator
businesses.
It can be analysed from the above presented
tourism is that all the new and latest trends
within travel and tourism sector which lead to
create niche market for driving their services
for the large number of tourists.
Eco Tourism
Another alteration trends in the tourist market
place which can promoting grey tourism
which are mainly focusing on the demand and
needs of old age people within travel industry.
An organisation is targeting such individual so
they have large disposable revenue for
investing in specific sector by which they earn
income in their entire life. This changing
trends will advantageous for getting growth of
the tourism sector in grey tourism factors
which may create in niche market of business
operations and its functions.
Grey Tourism
Dark Tourism
Conclusion