This report provides an overview of nature-based tourism in New South Wales (NSW), Australia, highlighting its location, size, and the increasing rate of nature-based visitors. The analysis includes market trends, noting the significant contribution of international travelers, and identifies key tourism attractions such as Bondi Beach, Hawkesbury River, and various national parks. The report also examines current tourism marketing promotions by the NSW tourism department, opportunities like increased employment and investment, and challenges including insufficient accommodation and rising competition. Recommendations focus on effective destination management planning, increased public awareness, strategic planning, and destination marketing to enhance the industry's sustainability and competitiveness. The report references various sources to support its findings and recommendations.
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