Factors Affecting Tourism Behavior and Decision-Making

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The Contemporary
Travel and Tourism
Industry
TOURISM TRENDS

 The contribution of the travel and tourism industry in the
global gross domestic product was 10.4% in the year
2018. In 2018, its contribution to the global economy was
over £7 trillion with 319 million jobs (WTTC, 2019).
 There are many purposes associated with travel and
tourism from professional to pleasure.
 The choices associated to the travel and tourism, and the
Tourism Behaviour is affected by few factors Listed Below
◦ Global Economy
◦ Internet and Social Media
◦ Travelling and Touring Budget
◦ Weather/ Environment at the Destination
◦ Historical and Religious importance of the Destination
◦ Safety (Tung and Ritchie, 2011).
P3: DIFFERENT FACTORS THAT
AFFECT TOURISM BEHAVIOUR

P4: MODELS OF MOTIVATION AND
THEIR INFLUENCE ON THE
CONSUMER DECISION-MAKING
PROCESS
Source: (Tankonyvtar, 2019)

Maslow’s Hierarchy of Needs
P4: MODELS OF MOTIVATION AND
THEIR INFLUENCE ON THE
CONSUMER DECISION-MAKING
PROCESS
Source: (Fowler, 2016)

P4: MODELS OF MOTIVATION AND
THEIR INFLUENCE ON THE CONSUMER
DECISION-MAKING PROCESS
Source: (Pudukotta, 2010)

Global Travel and Tourism - Patterns and Trends
1) Global Travel and Tourism are Growing
P5: RECENT AND EMERGING
PATTERNS AND TRENDS IN THE
INTERNATIONAL TRAVEL AND
TOURISM INDUSTRY
Source: (UNWTO, 2019)

Total Number of International travellers (UNWTO,
2019)
 In 1950 – 25 million
 In 1996 – 500 million
 In 2004 – 760 million
 In 2017 – 1.326 billion
 In 2020 – 1.6 billion (Estimated by the
UNWTO)
P5: RECENT AND EMERGING PATTERNS AND
TRENDS IN THE INTERNATIONAL TRAVEL AND
TOURISM INDUSTRY

2) The Dominant Region in terms of Travel and Tourism
remains Europe with 672 million International Visitors
(UNWTO, 2019).
P5: RECENT AND EMERGING PATTERNS AND
TRENDS IN THE INTERNATIONAL TRAVEL AND
TOURISM INDUSTRY
Source: (UNWTO, 2019)

3) Travel and Tourism at the LEDCs or the Less Economic Developed
Countries and their market share are increasing consistently. Now
they occupy 45% of the market share (UNWTO, 2019).
P5: RECENT AND EMERGING PATTERNS AND
TRENDS IN THE INTERNATIONAL TRAVEL AND
TOURISM INDUSTRY
Source: (UNWTO, 2019)

4) Change in Preferred Tourism Type
Global Ecotourism
P5: RECENT AND EMERGING PATTERNS AND
TRENDS IN THE INTERNATIONAL TRAVEL AND
TOURISM INDUSTRY
Source: (Zaręba, 2018)

Tourist Motivations
P6: THE FACTORS AFFECTING THE POPULARITY
OF A RANGE OF GLOBAL DESTINATIONS
Source: (WYSE Travel, 2018)