Tourism Strategy and Policy: Trends, Vision, and Management

This report delves into the core elements of tourism strategy and policy, beginning with an assessment of the necessity of vision and mission statements for hospitality and tourism firms. It explores the differences in management approaches between hospitality/tourism organizations and manufacturing firms, highlighting key distinctions in focus, innovation, and research and development. The report then identifies and analyzes current socio-cultural, political, technological, and economic trends affecting the tourism industry, emphasizing the significant impact of technological advancements on booking, payments, and customer information access. The conclusion underscores the importance of strategic planning and adaptability in a competitive global market. References from various books and journals are included to support the analysis.

Tourism Strategy
and Policy

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
1) Do You think it is essential for Hospitality and Tourism firm to have vision and mission
statements (If yes, why and if no then why not).........................................................................3
2) How managing Hospitality and Tourism organization vary from managing manufacturing
firm?............................................................................................................................................3
PART 2............................................................................................................................................5
3) Discover current socio-cultural, political, technological and economical trend which affect
hospitality and tourism firm. Briefly explain trends influencing hospitality and tourism
industry and why? ......................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In the open market place Tourism business frame tourism strategy and policy in order to
compete with the rivalry prevailing in the global market. Tourism sector works day and night to
meet the emerging needs of the travellers across the boundaries. They design unique services in
order to bind them for longer time duration with their firm. They keep on modifying services
like, retail travel agents, transportation, tourism information Centers etc. This assignment covers
yes or no perception for travel and tourism companies to have vision and mission statements.
Also, how hospitality and tourism organization vary from managing manufacturing firm.
Additionally, how critical trends affect tourism business is studied (Altin and Riasi, 2018).
PART 1
1) Do You think it is essential for Hospitality and Tourism firm to have vision and mission
statements (If yes, why and if no then why not).
In order to grow the business in the global market it is mandatory to have vision and
mission statement. In the era a cut throat competition it is essential to design mission and vision
statement in order to motivate the employees working in the premises so as to reach out to their
desire outcomes in the set time frame accordingly. On the other hand it is very important to
design meaningful mission and vision as it clearly states organization's culture as well as co-
workers working for enterprise are bale to better understand the set goals and objectives.
Vision and mission statement of a company is prepared by scanning own business
structure and outside environment in order to attain desire outcomes in the set time frame. Top
level management of the organization is formulating tactics in such a way so that staff members
can be motivated to perform better as compare to the rivalry. Moreover, management of
Hospitality and tourism companies are framing tactics in order to accomplish the short term
mission in the set time duration. By doing so goodwill can be raised in the eyes of the customers
over the years.
2) How managing Hospitality and Tourism organization vary from managing manufacturing
firm?
The differences between managing Hospitality and Tourism organization and managing
manufacturing organization are stated as under:

Basis Managing Hospitality and
Tourism organization
Managing Manufacturing
Organization
Meaning Hilton is a hospitality industry
which is working day and
night to meet the demands of
the customers. Management of
hospitality industry is tackled
by overseeing the operations
activities, employees, financial
record keeping and so on so as
to gain productive results.
Travelogue is a tourism
company in this management
work is handled by managers
who provide assistance to
tourist and make presentations
on tourism awareness. By set
goals are attained easily.
Tesla is a leading
manufacturing company across
the globe. In order to run the
business successfully
management keep eye on plan
implementation. Strategic
planning, supply chain.
Software, etc.
Main focus While managing hospitality
and Tourism companies their
main focus is on fulling
travellers preferences on
priority level.
The focus of managing
manufacturing firm is to
operate all the business
activities smoothly (Peters and
Kallmuenzer, 2018).
Innovation Innovation in services is their
core task.
Converting raw material into
finished product is the main
work.
Research and development
work
In managing hospitality and
tourism companies more
research and development
work is performed so as to
As compare to hospitality and
tourism sector less research
and development activity is
done in managing

bind travellers over the years. manufacturing organization.
PART 2
3) Discover current socio-cultural, political, technological and economical trend which affect
hospitality and tourism firm. Briefly explain trends influencing hospitality and tourism
industry and why?
The trends are illustrated below:
Socio-cultural trend: Some of the examples of socio cultural are, education, values,
religion, aesthetics etc. All this affect hospital and tourism business to a large extent. By this
services and products need to be modified accordingly to sustain in the competitive world.
Technological trend: Advancement in plant and machinery are affecting hospitality and
tourism firm in both positive and negative way as per the market condition. Like adoption of 3D
technological incur huge expenses in the company which decreases the profit sharing ratio.
Political trend: Instability in political condition affect the hospitality and tourism
business at a tremendous scale. By this customers switch to other services and firm that results in
downfall of customer base. This trend directly affect productivity level in negative way.
Technological trend is largely influencing hospitality and tourism sector because modern
tools are making the task of booking and payments more secure and easy to access. Along with
with this in the limited promotion and content writing wide information is delivered to the
customers with the aid of technology. By this easily comparison can be done among the services
and selection can be done respectively. By this loyal customers can be build with the websites
over the years (Ram, 2018).
CONCLUSION
From the above discussion it can be ended that to compete with rivalry it is important to
frame mission and vision statement. There is wide range of difference among managing
hospitality and tourism companies and managing manufacturing firm. Technological trend is
mostly affecting the hospitality and tourism organization in the market place. In order to survive
in the global market tactics need to be framed in order to compete with competitors.

REFERENCES
Books and journals
Altin, M., Koseoglu, M. A., Yu, X. and Riasi, A., 2018. Performance measurement and
management research in the hospitality and tourism industry. International Journal of
Contemporary Hospitality Management. 30(2). pp.1172-1189.
Peters, M. and Kallmuenzer, A., 2018. Entrepreneurial orientation in family firms: The case of
the hospitality industry. Current Issues in Tourism. 21(1). pp.21-40.
Ram, Y., 2018. Hostility or hospitality? A review on violence, bullying and sexual harassment in
the tourism and hospitality industry. Current Issues in Tourism. 21(7). pp.760-774.