BTEC HND Travel and Tourism: Visitor Attraction Management

This report delves into the core aspects of visitor attraction management, focusing on the context of the UK's tourism sector. It begins by examining the overlap between different visitor attractions, such as the London Eye and museums, and their significance in generating revenue and employment, while also highlighting the importance of preservation and conservation. The report then explores the requirements and enhancement of various visitor types, including demographic, geographic, psychographic, and behavioral segmentation, and how these factors influence the services provided. Furthermore, it analyzes the impact of tourism on visitor attractions, considering both economic benefits and potential negative consequences like overcrowding and wear and tear. Finally, the report examines strategic approaches to visitor attraction management and evaluates the sustainability of these strategies, providing a comprehensive overview of the key elements in managing successful visitor destinations.

VISITORS ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1...........................................................................................................................................1
1.2...........................................................................................................................................2
TASK 2............................................................................................................................................3
2.1 The requirement and enhancement of various visitors ....................................................3
2.2 Tourism impact on attraction of visitors..........................................................................5
2.3 Effect of theories in management of visitor attraction....................................................6
TASK 3............................................................................................................................................7
3.1 ..........................................................................................................................................7
TASK 4..........................................................................................................................................13
4.1 Examine different Strategies of direction.......................................................................13
4.2 Evaluation sustainability of management......................................................................15
CONCLUSION..............................................................................................................................15

INTRODUCTION
Visitor attraction administration is very necessary component for business working
tourism industry. The following aspect supports providing interest, exhilaration and assorted
functions for travellers whenever they make an visit to the destinations or at the time when they
plan day trips. It is necessary that attraction places must be developed for long time span as an
expedition addressed goal. The primary objectives following commercial enterprise is enable
visitor access different attraction sites for a purpose of entertainment, education or it might for
adoration. The places repulsion are complex which is not determine to understand. It important
that attractiveness must open for travellers without prior security and these sites must be so
attractive which can seek the attentions of tourists towards it. The mention assignment is going to
represent National Tourism Agency Visit Britain. The study will support learners to understand
overlapping in attraction sites in relation to particular place. Apart from the following the report
will support in analysing importance of different visitors attractions. And the assignment helps in
studying effects of various tourist motivational theories on management tourist destinations.
TASK 1
1.1
OVERLAP OF VISITORS ATTRACTION
Date- 4th August 2017
Visitor attractions includes many natural locations and man made location which have some
attractiveness characteristics which attract tourists and local residents. The main purpose behind
build such visitor attractive sites to host regular events such as festivals to attract tourists. The
overlapping at the sites support positively in generating revenue for the firms working in
following sector (Ab Karim and Chi, 2010). There are many such visitor attraction places are
available in UK which helps in attraction of the large number of local and international tourists.
The one of a most significant attractive site of United Kingdom is London Eye. It
situated nearby southern bank river Thames as well as it is Giant Ferris wheel. The main aim of
London eye is to attract tourists of all over the worlds towards the natural and man made place
present in UK. It is only a attraction place in UK which highly contributes in earning high
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amount of income.
The travellers visiting site of attraction may led to visit another place of attraction which
may include any event conducted by various authority or a natural situation. Pembroke Shire ,
London is some other property of attraction, its a national park which supports in attracting
large number of travellers. If the traveller who came to visit London Eye for definite purpose
and in that period they visit Pembroke Shire will lead to overlapping of tourist at particular site
repulsion (Barros and et. al., 2011).
Therefore, this has many of period government of United Kingdom as well as different
authorities manages, launch various events and festivals which effectively attracts large number
of tourist towards the functions. The events such as Olympic Games and other events influence
large number of visitors to make visit at that place. Tourists visiting these place can make visit
to nearby attraction sites which will lead to related at one specific site of destination.
Museum of Science is one most significant place of integument which intrigue large
number of tourists from world wide. The museum attracts just about 3.2 million number of
tourists towards that finally. It has very broad range of several attractive things which consist
jets and other. Many number of visitors makes contracts with firms operating in travel and
tourism sector in order to get the service offered by them (Beritelli, Bieger and Laesser, 2014).
It is many done by tourists in order to the spend their time with family and friends or it may be
for the purpose of education or entertainment. The individuals or group visiting the museum for
certain purpose and by that time if they visit attraction place of London Eye it will lead to
overlapping at London Eye.
1.2
SIGNIFICANCE OF VISITORS ATTRACTION
Date- 4th August 2017
The different place of travellers’ attraction in UK got major significance that supports in
developing economy of nation. All the destination generates significant amount of revenues and
contributes in generating effective employment opportunities for the local people (Evans,
Stonehouse and Campbell, 2012). This further supports in enhancing better living standards of
the local communities which is important in order to develop country. Main objective of
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integument to gain lucre conserve as well as preserve these situations all these which brief
below: -
Net profit: - Visitors attraction sites have great importance for the organisation working
in travel and tourism sector it effectively supports them in earning huge amount of revenues by
attracting tourist (Garrod and et. al., 2012). The firms involved in this must manage these sites
effectively which will attract large number of tourist toward it and directly increases profits.
Preservation: - It is important to preserve these species for longer period of time. In
preservation attractions plays vital role which attracts large number of tourist towards it and
thus seeks attention of authorities and government for its preservation (George, 2010). National
Tourism Agency should take effective part in preventing all these place, which are facing the
danger of extinct in near future.
Conservation: - It essential for government and firms working in travel and tourism
sector to take necessary action for conserving all attractions of country. London Park is almost
important site of allure which delivers the subject matter in context of welfare. There is certain
new thing are acquainting in park it will helps in charm more travellers and support in earning
good amount of income.
As studied above that attraction sites plays very important role in generating huge
amount of income and assist in countries economic betterment by creation of effective job
possibility and enhances living of standards at local individuals (Gössling and et. al., 2011). The
National Tourism Agency should do work significantly in order to improve attractor places that
will assist analysing value of visitors’ quality. Some of its grandness is stated as follows: -
Revenue: - Various number of travellers visit various destination of attraction
significantly supports in getting good amount of revenue for the firms involved in travel and
tourism sector (Hartmann, 2014). Apart from these, high income supports in improving
countries economic condition. For all this, important role is played by visitors’ attraction.
London eye is one of the tourist attraction site where around 3.85 million people travelled last
year which ultimately earned £25m profit. This level of profit is the attraction’s highest since
inaugurating ever since inaugurating on the South Bank of The River Thames in 2000.
However, this was itself a record.
Enhances local culture and heritage: - Visitors attraction has great importance in
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improvement of local culture and heritage by attracting large number of domestic and
international tourists (Haukeland, 2011). And these sites provides effective knowledge about
culture to visitors which further supports in promotion of local products and services.
TASK 2
2.1 The requirement and enhancement of various visitors
All visitors visit to various locations of quality are of assorted types. Therefore, these,
superior and demand change for one to another. There are various figure of firms which
operating into United Kingdom in travel and tourism body and delivers most effective
employment to tourists (Ab Karim and Chi, 2010). National Tourism Agency is entirely. They
provide different services to various types of travellers some of them are as mention below: -
Illustration 1: Market segmentation
(Source: Market segmentation, 2017)
 Demographic segmentation: - This market ways segmentation is most commonly used by
most of the organisation functioning in travel and tourism sector. In the following
segmentation market place is divided on a basis of demographic factors such as age,
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gender, income of individuals, culture and family background. It significantly supports
organisation in determining the individuals for whom the services are meant for. By this
they can provide most effective services to target travellers (Barros and et. al., 2011).
 Geographic segmentation: - Following is most effective type in market segmentation
under which organisation divides market place on the basis of individuals’ location. It
provides help for organisation to determine the area for which its services are meant for.
Apart from this, it is good for firm to eliminate time and money wastages by focusing on
other locations. The determination assist in providing best services in target market
(Beritelli, Bieger and Laesser, 2014).
 Psycho-graphic division: - It's most complex structure so they can divide market within
component. In the following way industry is segmented on depend by individuals’ life
style, their way of living and attribute. It is necessary for National Tourism Agency to
divide market effectively and understand their attributes and living style which will
support firm in increasing its market share by delivering the service according to it
(Cellini, 2011). Behavioural segmentation: - In the following market is divided on the basis of
individuals’ behaviours and as per their living standards. All the individuals in the
market place have different behaviour for the services offered. It is necessary for
organisation to consider behaviours of peoples effectively which will support
organisation in delivering most significant services to many visitors at a same time.
Requirements and encouragement of various traveller.
The entire people got different choices and orientation in abstraction to services or
property. The rural people have varied need as measurement with the individualist living in
citified area. That is essential for organisation to deliver better facilities within its area of
operation which will support in motivating many travellers to make a visit at tourist destination.
2.2 Tourism impact on attraction of visitors
Commercial enterprise has great striking over visitor’s attraction. The various destination
within the economy of United Kingdom and attracts various visitors towards it. The broad
number of tourist in at the attraction supports in development of country in many ways and assist
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in organic process of tourism sector. The large number of travellers only attracted to the places
where all common facilities are available (Coghlan, 2012).
As and when there are large number of visitors visiting place leads to some positive and
negative impact over attractions. Tourists supports in generation of revenue for countries
government by development can be attained significantly. Some impact of visitors on attractions
are as follows: -
 Economy: Tourism department is the crucial things which helps the country to raise the
GDP of the country. Although, this can be said that more travellers would attract higher
money to the company. If the country has more attractive sights then in that case, then
this would attract for enhancing the economy. Assemblage: - The instance when more there more number of visitors at specific place of
attractiveness results in overcrowding. That is essential for government involved in
administration of site to handgrip the crowd effectively to eliminate its negative impact
over attractions. It has positive impact that more tourist helps in more earning and it may
negatively harm the property (Connell, Page and Meyer, 2011). Wear and tear: - The large number of tourist at particular destination results in damage
tom property. The wear and tear of attraction site leads to high cost in maintenance of
attraction sites. It may also demotivate other tourist due to worst condition of property.
 Education and training: - The visitors’ attraction effectively provides significant
knowledge to the visitors. Apart for this, the traveller who are well educated and trained
have positive impact over visitors’ attraction as they support in creating healthy
environment at that places by their good behaviour (Evans, Stonehouse and Campbell,
2012). These kind of tourists generally likes to travel historical places and museums in
order to gain knowledge.
2.3 Effect of theories in management of visitor attraction
There is various explanation which are accounted in this regard and they have significant
impact over visitors’ attraction: -
 Accountable tourism: The theory defines that visitors are answerable in their own. This
kind of change of location seldom impacts attractions negatively and also they do not
affect environment and nature. This hypothesis benefits local people effectively. Apart
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from this, theory states that tourist must be responsible to protect the environment and
they should not damage any properties of attractions (Garrod and et. al., 2012).
 Maslow theory
The following theory of motivation helps to identify various needs of travellers. The
needs and want of all varies from each other. With the support of these organisation can fulfil
various needs of travellers which will support in motivating them to make a visit at different
place of attraction.
 The smart consumer:
Smart consumers are those who carries complete safety precautions which supports them in case
of emergencies. The precautions are confiscated by examine all the accord which are associated
with their travelling (George, 2010).
 Ecotourism:
It covers all the individuals who are responsible for protection and maintenance of nature
and environment. These personnel study, enjoy and appreciate nature. It have social and
economic involvement for domestic and international travellers (Gössling and et. al., 2011).
 Sustainable tourism:
There are some individual who act as an leader and take initial steps in development and
growth of tourism sector. They plays important role and have responsibility to maintain healthy
environment at visitors attraction and helps in sustaining tourism. Apart from this, it enhances
necessary development and growth of tourism for future generation (Hartmann, 2014).
TASK 3
3.1
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