Tourist Destinations: Analysis of Visitor Trends and Income Generation

This report provides a comprehensive analysis of tourist destinations, focusing on visitor trends, income generation, and the factors influencing the popularity of attractions. The report begins with an introduction to the travel and tourism industry and Virgin Holidays, a company providing holiday packages. Task 1 examines main tourist destinations globally, comparing visitor numbers and income generation across countries like the UK, France, USA, Spain, and China. The report utilizes statistics to predict future trends in tourism. Task 2 delves into the social, cultural, and physical features of tourist destinations, comparing leading and developing destinations, specifically contrasting the UK and Nepal. The report highlights the impact of these features on visitor appeal. The report also discusses issues that impact the popularity of attraction places and explores the potential for responsible tourism to benefit host communities. The conclusion summarizes the key findings and insights from the analysis.

Tourist destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1: Main tourist destinations and generators of world in context of visitors number and
income generation.......................................................................................................................1
1.2: Statistics to evaluate predict future trends and tourism destination trends..........................3
TASK 2............................................................................................................................................5
2.1: Social, cultural and physical features of tourist destinations...............................................5
2.2: Compare features leading tourist destinations and developing............................................6
TASK 3............................................................................................................................................7
Covered in PPT...........................................................................................................................7
TASK 4............................................................................................................................................7
4.1: Issues that impact on the popularity of attraction places.....................................................7
4.2 Potential for responsible tourism to increase host community at worldwide attraction
places...........................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourist destination refers to such an attractive place where the visitors may show their
willingness and interest to visit in order to spend some leisure time with their families, relatives
and friends. The travel and tourism industry is one of the fastest growing industry which
contributes maximum in the development of standard of living of an individual as well as
economy of country. The present assignment report is based on Virgin Holidays, a private
company which is engaged in providing attractive holiday packages for different destinations
located in Africa, Australia, Caribbean, South Pacific etc. The project covers the statistics to
evaluate predict future trends of visitors destination and discussing about the analysis of social,
physical and culture destinations in order to explain the appeal related to visitors. The project
also includes the potential issues which make impact on the visitors attractions (Ahmad, 2013).
TASK 1
1.1: Main tourist destinations and generators of world in context of visitors number and income
generation
Virgin holidays is a travel company which deals in providing an effective and attractive
packages of different destination where the visitors desired to visit in their holidays. As the
economy of United Kingdom increases due to having different destinations. Through this, some
other countries as well providing importance to the travel and tourism sector. As travel and
tourism business provides many beneficial advantages in form of creating employment
opportunities due to which the income of local people increases which makes positive impact on
their standard of living (Chon, 2015). In this, mainly two types of visitors attractions are there
such as domestic and international. There are number of countries along with their income
generations are given as below:
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Issues United
Kingdom
France USA Spain China
Contribution
in an economy
Tourist
destinations in
United
Kingdom has
developed on
slowly basis
due to Brexit
and slowing
growth rate of
economy of
country. Such
industry's
contribution
towards
national salary
is approx.
3.5%. UK has
generated
incomes from
Europe is
more
preferable
country for
tourist
destination
due to having
large number
of travellers.
Most of the
people having
high income
prefer to visit
at such
countries due
to which their
economy goes
high. The
government
Tourism sector
contributed
approx. 3% in
the growth of
an economy
and expect to
rises by 0.8%
before 2025.
This sector has
generated
many
employment
opportunities
and approx.
20.6%
national wages
comes from
such sector.
Spain is
emerging
country in
respect of
tourist
destinations.
Their main
focus is to
promote the
various
destination
places located
in order to
attract
customers
across
worldwide
which in
results
At earlier
times, China
had not given
so much
preference to
tourism sector
but later on
contributed
maximum
efforts in the
growth of such
sector. They
have
committed to
contribute
$263 billion .
China has
large number
of wages.
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such industry
is approx. 6.9
billion. Tourist
industry is
growing with
5% rate which
is decent rate
of
development.
Due to this,
UK gives
more
concentration
to promote
dark and night
tourism due to
which mots of
the visitors
prefer to visit
at night due to
crow issue.
also gives
their
maximum
contribution
through
investing
amount in
doing
promotions of
their tourism
places.
contribution so
such sector
towards
economy is
approx. 161
billion euro.
Prime visitors
destinations
Royal mile
shops, kelvin
grove gallery,
Buckingham
palace.
Viex port,
French
Riviera, Eiffel
tower.
Zion national
park and
Hollywood,
Sate of
Liberty.
Royal palace,
Prado museum
and Gaudi
building.
Tienanmen
square,
Forbidden
cities etc.
Number of
Visitors
The country
has attained
over 32
millions
According to
the reports, in
2014, 83
million of
According to
the reports, in
2014, over 74
million
In Spain, there
are more than
65 millions are
visitors who
In China, In
2014, 55
million of
guests which
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visitors of
visiting at
their various
destinations
every year. It
has been
clearly
estimates that
average 1000
tourist
spending over
246.1 pounds
on their visits.
visitors are
visiting at
such country
every year and
on the basis of
estimation the
total cost in
travelling per
individuals is
1276.53.
visitors
travelling at
such country
in the year
2015.
visit at such
country every
every year but
the expenses
of one person
is about
1415052.
are visiting at
such places
and the
expenses of
per 1000
tourist is
almost 39.88.
1.2: Statistics to evaluate predict future trends and tourism destination trends
It has been clearly observed that tourism sectors has developed over a period of time.
Every country focused on investing money for the development of tourist destinations located
indifferent places with an objective of gaining huge income from such industry. The expenses
with the help of the day tourists hold by 53% share in almost the 127.4 billion pound in this
sector.
It has been identified that one fourth of the population of London get an employment
opportunities through such sector due to which the economy of countries are also much affected
in positive manner. The tourism sector of UK has affected a lot due to Brexit as in this case, the
UK is separated from the European Union due to which the economy of UK may got affected
(Crouch, 2011). The night attractions places and event agencies play an important role in the
development of tourism sector. According to the experts, the education, business and medial
related services contributed more in the productivity of travel and tourism industry.
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Illustration 1: Spending by different visitors
As per the above graph, it has been clearly understood that there are number of visitors
across worldwide who visit UK for travelling purpose. As their incomes generated for such
industry may reduces to increasing cost of products and services offered in travel and tourism
sector. As due to many restrictions and policies made by UK government, the students tourists
may show less willingness and interest to visit at such places. There are number of tourist
destination which can easily attracts large number of tourist through out the world due to which
the net income oF country are automatically increases. Such destinations includes Royal mile
shops, kelvin grove gallery, Buckingham palace which are the main source of inviting public to
visit at UK. Currently there are more than 3 million people who are employed in such tourism
sector and has aimed to increase such data to 30000 to 50000. If in UK, different cultural
programs and events are conducted which attracts lots of customers from various countries. This
will all make positive impact on the growth of economy of UK as well.
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As it has been clearly seen from above picture that tourist industry of UK has achieved
growth over a number of years. In figures, the number of visitors in 2003 are approx. 24 million
which has been reached to approx. 37 million in the year 2016. Thus, this difference is huge
which proves that UK has earned huge income from the tourism business.
TASK 2
2.1: Social, cultural and physical features of tourist destinations
In Nepal and United Kingdom countries, there are huge difference among between them
in relation to attaining number of visitors. United Kingdom is one of leading tourist destination
country which are using advanced and updated technology in providing tourism services to the
tourists whereas Nepal is emerging tourist country which are now focusing on developing their
tourism destinations places. The local community in Nepal gets various advantages from such
sector such as increasing income of people due to which their standard of living may also goes
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up. Along with this, there are various other opportunities as well which are created due to such
sector (Fernandes, 2011). Apart from this, there are various internal factors which makes huge
impact on the tourism sector of UK. Such factors includes economic, cultural, physical and
social which are briefly described as below:
Social factors: The local community of United Kingdom play a valuable role in the
growth and success of travel and tourism sector. Tourism made a positive impact on regional and
local community through creating large number of employment opportunities to the local people
which directly increases the standard of living of people. As in the case of Nepal, the number of
visitors are visited to see hazard occurred due to earthquakes whereas in UK, national Albert
museum, hydra park are some destination which employed lots of local people of UK(Hultman
and et. al., 2015).
Physical factors: Providing basic facilities, attractive destinations and infrastructure etc.
are some internal factors which play an important role in attracting lots of customers across
worldwide. UK government also play a crucial role through providing financial help in
implementing various tools and techniques in order to maximise the travelling experience of
customers. As visitors prefer to visit at such places where they feel safe and secure thus the
tourist companies should give more priority on providing them healthy environment at tourist
destinations. Thus, the government should give main focus on cleaning tourist places (Prebensen
and et. al., 2013). UK has attained good financial position as compared to the Nepal thus has
more capable to implement infrastructure at the designation such as British museum, hydra park
etc. whereas Nepal invested low amount on adopting infrastructure due to having low income of
country.
Cultural factors: Every country has attained their own culture which is shown with the
help of natural resources. Famous monuments, food, drinks etc. are considered as culture consent
which attracts lots of customers. UK has attained wide range of man-made and natural cultural
aspects which grabs an attention of large number of visitors. National Albert museum and Hydra
Park are some other examples of destinations which attracted most. Whereas in Nepal, there are
few number of monuments are available such as Nepal Kathmandu Valley Treasure etc.
2.2: Compare features leading tourist destinations and developing
Virgin Holidays need to first analysis features of all developing and leading tourist spots
so that an appropriate strategies can be formulated. The economic factors plays an important role
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developing tourism sector both the nations. Climatic and weather conditions are also much
affected such sector as the people may avoid to visit at such places where the weather conditions
are not safe (López-Toro, Díaz-Muñoz and Perez-Moreno, 2010). In given task, United Kingdom
are considered as Leading tourist destination whereas Nepal is an emerging tourist destinations.
Following are the some differences among developing and leading tourist destinations:
Developing Tourist Destination Leading tourist destination
Nepal build a good relation with other
countries but due to lack of government
support because of having low funds, the
infrastructure and advanced technology cannot
be able to adopted in tourist destinations.
As UK has attained good economy due to
which the government has enough funds to
implement advanced and updated equipments
at various destination places due to which large
number of visitors are easily attracted across
worldwide.
Nepal has attained only natural tourist spots
which get damages after number of
earthquakes.
There are large number of man-made and
natural spots which attracts lots of customers.
As due to getting enough support from
government and local community instead they
are failing to attract large number of customers
as the visitors feels dissatisfied and kind of fear
of earthquakes.
Britain carry strong tourist destination image in
customer's mind due to which they attained
large number of customers. Adequate support
from government and local community also
increases the strength of country.
Nepal adopts good transportation system but
not as much as high technology like UK.
Britain adopt advanced transportation network
which supports visitors to reach at various
destination places without facing any
difficulties.
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TASK 3
Covered in PPT
TASK 4
4.1: Analysis of Issues that impact on the popularity of attraction places
There are number of issues and problems which makes huge impact on various
destination places. Therefore, the company need to focus on analysing the attractiveness of
tourist destinations with an objective of attracting large number of tourists. Such issues are
briefly determined as below:
Fluctuation in Exchange rate: Any fluctuations in exchange rate will either attract
customers to visit or may drop their decision of travelling. For example, if the pound of country
is weak or lower than other countries then the people may show their interest and willingness to
visit at various destinations of United Kingdom. From this, the value of foreign currency may
goes up due to which the purchasing power of them also increases. If the visitors have more
income then their travelling experience may also goes upward. Therefore, fluctuation in
exchange rate play an important role in attracting lots of travellers through put the world (Shoval,
Isaacson and Chhetri, 2013).
Environment of host country: The environmental condition of host country may also
affected the decision of travellers to visit at such country. Environmental conditions includes
natural calamities, weather conditions, society etc. If the country is suffering from any natural
hazards then it may bring feelings of fear and unsafe environment at destination places.
Earthquakes, tsunami etc. are such natural calamities which may damage the attraction places
thus it may restrict number of visitors to visit at such places due to safety reasons.
Militancy: The terrorism activities are happened in countries day by day which are
affecting a lot on the number of visitors arrived at various destinations of United Kingdom. This
will bring feeling of fear due to unsafe environment which may influences the decisions of
visitors to visit at such country (Sartori, Mottironi and Corigliano, 2012).
4.2 Potential for responsible tourism to increase host community at worldwide attraction places
Responsible tourism includes about providence of the tourism activities in more
responsible ways which helps to protect the destinations from the negative impacts for tourist
activities. This will refers as the activities which includes minimisation of the negative impact of
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the social, economic and environmental factors. It contributes in making of the tourist
destinations more good and attractive. There are large number of benefits are generated through
promotion of responsible tourism activities such as economic benefits for local people and
enhancement of the well being of the host communities. UK is developed nation and considered
as the most attractive place where most of the people are like to visit. So, management of Virgin
Holidays have the duty is to adopt such approaches which helps in creation of the tourism
activities more responsible. These different kind of aspects are defined below:
Illustration 2: Illustration 3: Responsible tourism
(Source: WHAT IS RESPONSIBLE TOURISM? 2015)
 Removal of the negative impact of economic, social and environmental factors
 Taking the involvement of the individuals of UK in important decision making process
which have direct impact upon their lives.
 Taking of necessary steps which provides positive contribution regarding the safety of
natural and cultural heritage in UK
 Providence tourist activities in such manner which helps in providence of the more
enjoyable experiences to tourists which contributes in making of the good connection of
tourists with local people and culture.
 Taking of the actions which contributes in building of local pride and confidence.
There is huge importance of all the activities for UK to develop responsible tourism
activities and improves their attractiveness as host community (WHAT IS RESPONSIBLE
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TOURISM, 2015). There are many benefits which are achieved through promotion of such type
of tourism by UK includes attraction of large number of visitors, development of different tourist
destinations, improves earning capacity, high support of local individuals and government etc.
CONCLUSION
It has been concluded from the above project report that United Kingdom is one of the
leading tourist sector which supports country in development through generating large
employment opportunities. In addition with this, Nepal is also developing tourist destination
countries which are now currently focusing more to the development of tourist destination and
fast recovery from natural hazards. There are various factors as well which makes huge impact
on tourist destinations either in negative or positive manner.
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REFERENCES
Books and Journals
Ahmad, A., 2013. The constraints of tourism development for a cultural heritage destination:
The case of Kampong Ayer (Water Village) in Brunei Darussalam. Tourism
Management Perspectives. 8. pp.106-113.
Chon, K. S., 2015. Traveler destination image modification process and its marketing
implications. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual
Conference (pp. 480-482). Springer, Cham.
Crouch, G. I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.Laws, E., 2011. Tourist destination governance:
Practice, theory and issues. Cabi.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Fernandes, C., 2011. Cultural planning and creative tourism in an emerging tourist destination.
International journal of management case. 13(3). pp.629-636.
Hultman, M. and et. al., 2015. Achieving tourist loyalty through destination personality,
satisfaction, and identification. Journal of Business Research. 68(11). pp.2227-2231.
López-Toro, A. A., Díaz-Muñoz, R. and Perez-Moreno, S., 2010. An assessment of the quality of
a tourist destination: The case of Nerja, Spain. Total Quality Management. 21(3).
pp.269-289.
Prebensen, N. K. And et. al., 2013. Motivation and involvement as antecedents of the perceived
value of the destination experience. Journal of Travel Research. 52(2). pp.253-264.
Sartori, A., Mottironi, C. and Corigliano, M. A., 2012. Tourist destination brand equity and
internal stakeholders: An empirical research. Journal of Vacation Marketing. 18(4).
pp.327-340.
Shoval, N., Isaacson, M. and Chhetri, P., 2013. GPS, smartphones, and the future of tourism
research. The Wiley Blackwell companion to tourism, pp.251-261.
Online
WHAT IS RESPONSIBLE TOURISM?, 2015. [Online]. Available through:
<http://responsibletravelnicaragua.com/what-is-responsible-tourism/>.
International Tourist Arrivals, 2015. [Online]. Available through:
<https://www.weforum.org/agenda/2016/07/which-countries-get-the-most-tourists-
each-year/>.
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Tourism’s earnings: India & global ranks, 2016. [Online]. Available through:
<http://www.musafirnamah.com/tourisms-contribution-to-gdp-global-ranks/#.Wyyfe_F95Nw>.
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