Conscious Tourist Experience: Analysis of Restaurant Marketing
VerifiedAdded on 2022/12/29
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AI Summary
This report presents an analysis of a student's conscious tourist experience at Grapevine, London. The report begins with an introduction to tourist behavior and the chosen restaurant. It then explores the student's pre-visit expectations regarding service levels, menu options, food quality, pricing, facility features, and ambiance based on the restaurant's website. The main body details the student's expectations for friendly and efficient service, a diverse menu with high-quality Italian and seafood options, and food prepared with fresh and healthy ingredients. The report considers an appropriate price point and anticipates a modern, well-decorated facility with a welcoming atmosphere. It then examines the marketing material's promises regarding food quality, hygiene, and environment. The conclusion summarizes the findings, emphasizing the importance of tourist behavior and marketing's role in guiding customer expectations. The report is supported by references to relevant academic sources.
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