Analyzing Tourist Behavior: A Sydney Destination Report

This report provides an analysis of tourist behavior in Sydney, Australia. It begins by introducing the concept of tourism and tourist motivation theory, discussing factors such as wanderlust and sun lust. The report then examines the responsibilities of key stakeholders, including the government and tourism agents, in promoting Sydney as a tourist destination. It also identifies and discusses various issues that impact tourism in the city, such as the cost of living and environmental concerns. Furthermore, the report analyzes Sydney's competitors, including other Australian cities like Melbourne and Queensland, comparing tourism statistics and visitor demographics. Finally, it offers recommendations for improving Sydney's tourism sector, such as leveraging social media and addressing environmental issues to attract more visitors and increase revenue. The report concludes that Sydney has a high scope in earning high revenue in tourism industry.

Tourist behaviour

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Contents
Introduction................................................................................................................................2
Tourist motivation theory...........................................................................................................2
Responsibilities of Stakeholders................................................................................................2
Issues..........................................................................................................................................3
Analysis of competitors..............................................................................................................3
Recommendation........................................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

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Introduction
Tourism is the business of attracting, accommodating and entertaining the tourist.
Tourist motivation states the motivation of an individual person to travel from one place to
another for visiting the new place (Mowforth, & Munt, 2015). In this report, the discussion is
made on the analysis of visitor’s behaviour. Sydney has been taken as a destination to
motivate the visitors to visit the place by analysing their behaviour. Sydney is a capital of
New South Wales and the one the largest city of Australia.
At the beginning of the report, the tourist motivation theory will be discussed to
identify the reason to explore the city. After that, the discussion is made on the responsibility
of stakeholders to promote the place. Issues of the city will also be discussed that have a
negative impact on its success. At the end of the report, the methods and steps will also be
discussed to overcome the issues and beat the competitors.
Tourist motivation theory
Tourist motivation theory defines the two factors such as wanderlust and sun lust.
Wanderlust states the people who desire to explore the different places and want to go from
familiar to unfamiliar places, exploring the different culture and people (Blair, 2019). It has
been analysed that there are many festivals of Sydney which are popular for their speciality
such as vivid festival, New Year eve and many others. The celebration of these festivals
states the cultures that are highly attractive for tourists. The other reason of visit the Sydney
is its monuments places and the highly attractive interior places such as opera house, bondi
beach and many others.
Sun lust is the other factor of motivational theory which indicates the desire of people
who like adventure traveling (Damijanić, &Luk, 2017). Sydney is that kind of places where

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the most of the young people like to explore the adventures. Sydney is also famous for
trekking at the momentum places of the city.
Responsibilities of Stakeholders
Government and agents are the key stakeholders of the city that helps to influence the
people. Government of Australia plays the essential role in promoting the places for tourism.
The growing rate of tourism industry states that the stakeholders of the country are more
active in performing their job. The government develops the different rules and regulation
that make the process easy for visitor to visit the places. The other technique of government
to influence the people is its strong relationship with the partners and investors. The
government build the strong relationship with the partners and investors so that they invest
huge amount in it to make its more attractive. Attractive designs and interiors of the city are
famous in the world and that can be influence the people to explore it (Mendiratta, 2009).
Agents also play the important role in motivating the people for the visit the places of
Sydney. Agents are the main stakeholders who are responsible to maintain all the activities of
tourism industry. It has been seen that the tourism industry of Australia is growing with the
4% and it is expected that it will increases with the higher rate of percentage in the near
future. The agents develop the high attractive trip plan to influence the people to visit the new
places of Sydney.
Issues
Cost of living is an issue which is face by the people and the tourist. The cost of living
of an individual is increasing day by day due to large distance and the unemployment rate.
This issue directly affect the growth of tourism industry because high cost of living are

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getting demotivated the tourism to explore the city. Cost of living is a social issue which
affects the success of the industry (Ncoos, 2018).
There are many other issues which influence the visitors to not to visit the place such
as noise, illegal dumping, abandoned vehicle, illegal parking, missed waste collection, bill
posters, graffiti and many others. These issues develop the negative environment that cannot
be more attractive for visitors (City of Sydney, 2018).
Analysis of competitors
There are many cities of Australia in the different locations that are famous for tourist
places such as Canberra, Melbourne, Tasmania, Adelaide and many others. As per the facts
and figures, it has been seen that the 8.8 million arrivals came to visit the Australia in the year
of 2017.
(Source: Budegt Direct, 2018).

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There are different countries came for exploring the places such as China, Japan, New
Zealand and many others.
(Source: Budegt Direct, 2018).

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(Source: Budegt Direct, 2018).
It has been seen that there was total 4.2 million visitors in New South Wale in the year
2017 that is high rate of tourism industry of Australia. It is observed that the New South Wale
is more demanding as compare to other places. Queensland and Victoria are the main
competitors in the terms of visitors and the competency.
Recommendation
From the above analysis, it has been recommended that the stakeholder have to adopt
the more techniques to promote the places and these are as follows:
Social Media
Agents have to updating the social media application to attract the people towards the
city. This technique helps to increases the tourism in the country as the young generation is
spend their maximum time on these sites.
Rules and regulation regarding Environment

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As discussed above, the cost of living and the other social issue of the city becomes
an issue. It is required for the city to maintain the healthy environment. The government have
to develop the rules and regulation to maintain the healthy and safe environment so that the
large number people attract towards the city and its healthy environment.
Conclusion
From the above analysis, it has been concluded that the city have high scope in
earning high revenue in tourism industry. It has been seen that the government and agents are
the key stakeholders that perform their responsibility in the proper manner. The city has high
competition in the terms of visitors. It is observed that the Queensland and Victoria are the
main competitor of the city. It is recommended that the agent have to updating the social
media application to attract the people and government have to develop the rules to overcome
the social issue. It is expected that the city will achieve high success in the near future by
adopting these methods and techniques.

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References
Blair, G., (2019). Wanderlust and the Gendering of Mobility. In Errant Bodies, Mobility, and
Political Resistance (pp. 41-51). Palgrave Pivot, Cham.
Budegt Direct. (2018). Australian Tourism Statistics 2019. Retrieved from:
https://www.budgetdirect.com.au/travel-insurance/research/tourism-statistics.html
City of Sydney. (2018). Report local issues. Retrieved from:
https://www.cityofsydney.nsw.gov.au/live/report-local-issues
Damijanić, A.T. &Luk, N. (2017). The relationship between travel motives and customer
value among wellness tourists. In Co-creation and well-being in tourism (pp. 19-32).
Springer, Cham.
Mendiratta, A. (2009). The role of government in tourism: The critical “how”. Retrieved
from: https://www.eturbonews.com/21353/role-government-tourism-critical-how
Mowforth, M. & Munt, I. (2015). Tourism and sustainability: Development, globalisation
and new tourism in the third world. Routledge.
Ncoos. (2018). The 3 biggest social issues facing NSW right now. Retrieved from:
https://www.ncoss.org.au/news-and-events/ncoss-news/the-3-biggest-social-issues-
facing-nsw-right-now