Comprehensive Analysis of Tourist Destinations and Trends Report

This report provides an analysis of major tourist destinations, including the United Kingdom, France, Italy, Greece, and India. It examines visitor statistics, revenue generated, and trends from 2014 to 2020. The report explores the factors that attract tourists, such as historical significance, natural beauty, and cultural experiences. It also delves into the future trends for each destination, considering factors like political stability, standard of living, and global connectivity. The analysis covers various aspects, including the appeal of destinations, the impact of tourism on the host community, and potential issues affecting popularity. Furthermore, the report considers the role of TUI group, a multinational travel and tourism firm, and its potential business opportunities in Thailand and Mexico. The report also discusses the cultural, social, and physical features that make these destinations attractive to tourists. It highlights the importance of responsible tourism and its potential to enhance the host community.

TOURIST
DESTINATION

TABLE OF CONTENTS
INTRODUCTION............................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysis of main tourists destinations ..................................................................................3
1.2 Statistics to determine tourism destination trends ................................................................4
TASK 2............................................................................................................................................6
Covered in PPT...........................................................................................................................6
TASK 3............................................................................................................................................7
3.1 Appeal of these destinations in terms of the types of tourists visiting them ........................7
3.2 Characteristics of tourist destinations affect its appeal ........................................................8
TASK 4............................................................................................................................................9
4.1 Analysing issues affecting popularity of tourist destinations ...............................................9
4.2 Potential responsible tourism to enhance the host community ..........................................11
CONCLUSION..............................................................................................................................12
REFERENCES...............................................................................................................................13

ILLUSTRATION INDEX
Illustration 1: Thames River, UK...................................................................................................11
Illustration 2: Nepal- Actual adventure..........................................................................................11

INTRODUCTION
Tourists destination can be described as a place of interest where tourists usually visits
usually because of the place inherent, natural and cultural value, historical significance, natural
or built beauty etc. Further, people travel from one country to the another every year in order to
see the natural beauty of particular tourist destination (Baggio, Mottironi and Corigliano, 2011).
Further, there exist different tour operators who are doing their best in order to attract individual
for particular location. There exist different nations who are quite famous for their architecture,
beaches, monuments, national parks, forests, etc.
The organization undertaken for present study is TUI group which is a multinational
travel and tourism firm and also one of the largest company in world. Mentioned company also
owes 1,800 travel agencies and leading online portals, six airlines more than 130 aircraft, over
300 hotels with 210,000 beds, 13 cruise liners and countless incoming agencies in all major
holiday destinations around the globe (Heeley, 2015). This present document has been prepared
in order to understand different culture, socio and physical features of tourist destination. This
document also showcases the issues which tend to impact the popularity of the tourist
destination.
TASK 1
1.1 Analysis of main tourists destinations
INTRODUCTION:
This present document consist of analysis of major tourists destination which will show
the number of tourists visited particular country and the income generated from the same. It will
also shadow on nights spent by individuals in order to visualise the natural beauty of the
destinations.
There are various tourists points and the government of these particular nations is doing
their best in order to attract travellers towards the destination. Further, five different tourists
destinations have been selected and analysis for the same have been done on the basis of number
of visitors arrived and the income generated from the same (Brown and Cave, 2010). Apart from
it, different other aspects have also been taken into consideration like night they have spent,
average expense they have done, etc. the tourists destinations which are selected have been
discussed down under:

 UNITED KINGDOM (UK):
Visitors per year 34.3 million in 2014
Income generations $45.3 billion
Average night spent by individual 2
 FRANCE
Visitors per year 84.7 million in 2014
Income generations $55.4 billion
Average night spent by individual 3
 ITALY
Visitors per year 48.6 million in 2014
Income generations $45.5 billion
Average night spent by individual 2
 GREECE
Visitors per year 25 million in 2014
Income generations EUR29.4 billion
Average night spent by individual 3
 INDIA
Visitors per year 22.57 million in 2014
Income generations $120 billion
Average night spent by individual 3

1.2 Statistics to determine tourism destination trends
UNITED KINGDOM (UK)
UK is described as one of the most famous country around the globe because there exists
different reasons which are linked with the same. The ancient history of the country attracts the
individual from around the globe. Further, visitors are attracted towards the natural beauty,
monuments and the historical places which country possess. Moreover, the political stability of
country is also good and there exist democratic style in politics. The standard of living within the
nation is also high and having high economy rate. Further, there was sudden increase in the
tourist arrived in 2014 as compared with 2013 (Martin and Woodside, 2011). Almost 34.3
million has visited UK and in earlier year the number was of around 32.6 million. The trend of
choosing UK as a tourist destination is always in the mind of travellers and every year, people
are coming with their families, friends or for corporate meetings in order to see the immense
beauty of the country.
However, there exist a situation that people in UK tend to spend more on activities like
transportation, power, food and on drinks. If a sudden estimation is made then it is of around £60
pound a week. Moreover, the health and literacy condition in UK is quite good as families are
concerned of their child future and they provide them best of the facilities which will help them
in getting a better life. Furthermore, country also consists of excellent global connectivity, high
standards of living, good healthy food etc (Jung, Ineson and Miller, 2014). These all points
attracts individual towards the particular destination so that individual can spend their leisure
time in good time. The tourists receipt for the year 2014 was around $45.3 billion which is
almost 10% higher as it was only $41.0 billion in 2013.
Further, the major places for tourists attraction were:
Tourist Places in England Number of visitors
Years 2013 2012
British Museum 6701036 5575946
The National Gallery 6031574 5163902
Southbank Centre 5902145 5147896
Tate Modern 4884939 5318688
Natural History Museum 5356884 5021762
Science Museum 3316000 2989000

V&A South Kensington 3290500 3231700
Tower of London 2894698 2444296
Table 1: Tourist places in England
Future trend for the destination: (Travel trends and predictions, 2016)
Years Number of visitors
2017 35.6 million
2018 36.2 million
2019 37 million
2020 37.9 million
FRANCE
France is also in the list of world's most famous tourists destination and millions of
travellers visit the mentioned destination so that they can see the wild beauty of the nation.
France is famous for their seaside resorts, beaches, monuments, gardens, parks, etc. moreover,
tourism in the cited nation have contributed around EUR77.7 billion to French GDP. Of the
given amount, almost 70% was from the domestic travellers and 30% from the international
visitors (Morgan, 2007). Apart from it, tourism is also responsible to reduce the unemployment
within the nation and this sector has generated more number of jobs for individuals as compared
to any other sector. Further, the digits of number of travellers is also increasing year by year and
the number of visitors in France for the year 2013 were approx 83.6 million (Geographic
Landmarks of France, 2015).
Future trend for the destination: (The future of travel and tourism in Europe, 2016)
Years Number of visitors
2017 85.2 million
2018 86 million
2019 87.9 million
2020 89 million

ITALY
Italy is at the 5th position in terms of tourists arrival and for the year 2014, nation have
attracted almost 48.6 million. Italy is majorly famous for their rich art, fashion, culture, different
varieties of food, etc. Apart from it, cited nation also attracts individuals towards their historic
monuments, beaches, monuments, etc. further, the tourism sector in Italy is the fastest growing
one and is one of the most profitable sector and have given estimated revenue of around €189.1
billion to nation (Carlo, 2015). There are different popular destinations within Italy and few of
them are Canals of Venice, Santa Maria del Fiore, Positano.
Tourists are also attracted towards the location because the mentioned nation also stands
in the richest World's Heritage sites in the world. Along with the domestic travellers, the number
of foreign tourists is also increasing at rapid rate.
Future trend for the destination: (Travel trends and predictions, 2016)
Years Number of visitors
2017 49.4 million
2018 50.9 million
2019 52 million
2020 53.7 million
GREECE
Greece is eventually famous for their rich coastlines, beaches, island, historic
monuments, etc. Tourism is playing a crucial role in the development of nation and it is
contributing its best in increasing the GDP and growth of nation. Further, the mentioned country
is also taking the target of attracting more than 28 million travellers for the year 2016 as
compared to 2014 where it was only 25 million.
Apart from it, EUR 29.4 billion income was generated in the year 2014. This amount
government can use for undertaking infrastructural and development work which will
contributed in the growth and development of nation. Various cities like Santorini, Mykonos,
Rhodes, Corfu and Crete are the major tourists destinations of Greece. Moreover, the main
upliftment to tourists came at the time of Athens Olympics (Heeley, 2011).
Future trend for the destination:

Years Number of visitors
2017 29.3 million
2018 30.8 million
2019 32 million
2020 33.6 million
INDIA
The tourism in India is is economically important and it is growing at a rapid pace. For
the year 2015, the income generated from tourists was around $120 million. This industry has
given more than 37 million jobs to employees. Further, almost 22.5 million individuals have
travelled to India in order to see the natural beauty of the country. The number of tourists arrival
has been increased upto 16.5% since the year 2011. There exist different states in the country and
each of the state have some sort of natural beauty which attracts travellers towards the same.
Places like Goa is famous for beaches & Portuguese colonial sites. Mumbai is one of the
largest populous city which is a hub for Bollywood stars. New Delhi is the national capital and
cities like Bangalore is IT hub. Apart from it, there exist different monuments from ancient times
and country is majorly famous for that only (Leask and Rihova, 2010). Further, different
architectural designs also attracts the eyes of customers. Great hospitality service and behaviour
of residents also attracts travellers to stay there for longer duration.
Future trend for the destination:
Years Number of visitors
2017 23.6 million
2018 25 million
2019 26.2 million
2020 27.3 million

TASK 2
2.1 Covered in PPT
TUI group is considered as one of the multinational travel and Tourism Company which
owns different travel agencies, hotels, airlines, cruise as well as some retail stores. While
working as a product development manager in TUI group, it is important for me in order to have
certain knowledge relating to different products and also have to understand the utmost needs
and demands of customers.
Further, I will try to have regular overseas visit so that I will be able to see different
cultural programs and look for identifying the new products as well.
Further, TUI group is seeking their new opportunities of business in Thailand and Mexico.
The description for the same has given in coming slides.
THAILAND
Culture
 Signifying the majestic history of the place, Thailand have many museums.
 These museums belong to different genre such as war history, art, jewellery, earth
science, geography and many others.
 Further, the culture of nation is quite simple and there exist unity among the individual
who resides in Thailand (Carlo, 2015).
 The cultural legacy of Thailand shows some of the major challenges and obstacles which
country sees. Many a time, bad climate of the location also influence the working as well
as transportation facilities.
Social
 Thailand is considered as a most renounced tourist destination which is eventually visited
by large number of individuals from around the globe. Mentioned place is also counted in
the most often visited place in the world.
 Delicious food, excellent cooking and broad varieties of dishes is considered as major
characteristic of Thailand (Heeley, 2011).
 Thai people have some sense of gratitude for their elderly people and they show hint of
respect to their seniors, teachers as well as parents

Physical features
 Tourism in Thailand contributes more than 5% in the economic growth and development
of the nation.
 Apart from it, Thailand was also considered as most visited place in the year 2013 within
the South-East Asia.
 The main source of income for the individual in this country is farming and almost half of
the population is engaged either in farming or some agricultural work (Leask and Rihova,
2010).
 The major crop produced in Thailand is rice and the same is exported throughout the
world which increase the goodwill of the nation in effective manner.
MEXICO
Culture
 The culture of Mexico shows countries past history which also reflects the blending up of
different native culture.
 Mentioned country comprises of residents who are from Spain as well as from other
nations
Social
 Social life in Mexico is quite unique as different groups of the society interact one
another in quite general and informal way (Winiarski, 2005). They have further open
physical contact and greet one another in different manner.
 Different social club of Mexico provides entertainment to individuals in various bars,
disco the ques and the same runs whole night.
 Country also have different 2-3 star hotels, resorts as well as bars which attracts tourists
as well as customer towards in effectual manner
Physical features
 Mexico has different types of national parks, high range of mountains, jungles, national
parks, etc. who possess different types of creatures.
 Mexico is also considered as a country who has high mountain ranges throughout the
world.

 Yucatan Peninsula and Valley of Mexico, etc. are some of the major places which diverts
the minds of tourists to visit these places once in their life.
 TUI can consider these places in order to start their operations. However, cited firm also
need to conduct external analysis effectively with the help of PESTLE.
 This analysis will help firm to know that whether their decision to launch new operation
is successful or not.
 Prior paper work need to be conducted and with this, cited venture will be able to achieve
their goals and objectives
2.2 Comparing features of selected tourist destination with a developing tourist destination
Tourism is considered as important source of generation of income. Nation can generate
more of the income with the help of defining different characteristics and attributes about the
nation.
Also, there is need of identifying different physical, social and cultural factors which are
responsible for making the consumer preference so that they can spend quality of time with their
loved ones to a particular destination.
THAILAND MEXICO
Physical Thailand is generally situated at mid
point in the south-east Asia which is
treated as heart of the region.
Geography of Thailand has different
natural borders and are surrounded by
different neighbouring countries.
Area of Thailand is approx. 514,000 sq.
km.
It is also considered as world's 50th
largest country and equalling Spain.
Nation has tall mountains, dry deserts and
number of national parks along with jungle
which have different creatures
Mexico has the highest mountains and they
are largest as compared to to other nations
Important physical feature of Mexico
comprises beaches, mountains and flatlands.
Yucatan Peninsula and Valley of Mexico
attract most of the visitors towards different
tourist destination of nation.