An Analysis of Leading Tourist Destinations and Future Trends

This report provides a comprehensive analysis of global tourist destinations, focusing on key destinations like the United Kingdom, France, and Italy. It examines the main attractions, cultural, social, and physical features that appeal to tourists, comparing leading and developing destinations. The report analyzes tourism trends over the past decade, using statistical data to predict future growth and changes in the industry, including the impact of various factors on destination popularity. It also discusses the potential of responsible tourism to enhance host communities, offering insights into the economic impact and revenue generation within the tourism sector. The report includes data on visitor numbers, spending, and international balance of payments, offering a detailed overview of the industry's performance and future prospects.

TOURIST DESTINATION
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TABLE OF CONTENTS
Table of Contents.............................................................................................................................2
TASK 1............................................................................................................................................3
1.1 Analyse the main tourists destinations and generators of the world......................................3
1.2 Analyze statistics to determine tourism destination trends and predict future trends...........4
TASK 2............................................................................................................................................5
2.1 Analyze cultural, social and physical features of tourist destinations explaining appeals to
tourists..........................................................................................................................................5
2.2 Compare features of developing and leading tourist destination...........................................7
TASK 3............................................................................................................................................8
3.1 compare the appeal of current leading tourist destinations with that of currently developing
tourist destinations.......................................................................................................................8
3.2 Characteristics of tourist destinations..................................................................................11
TASK 4..........................................................................................................................................12
4.1 Analyze the issues that affect the popularity of tourist destination.....................................12
4.2 Discussing the potentials for responsible tourism to enhance the host community at
worldwide tourists destination...................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
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INTRODUCTION
Tourist destinations play an important role for tourism department. It helps to attract
people towards the beauty of a particular place. It is an instrument to grab the attentions of the
people. The attractions of the places include greenery of the place, tropical forests, lakes and
rivers to steal the interests of the guests, mountains and sporty venues to enhance the experience
of the tourists. The tourist’s destinations are regarded as a magic wand to please the tourists with
the different characteristics of the places to amuse the people. Scenic beauty of the places gives
tourist a feeling of heaven on the earth. The tourist places are visited for their historic
significance related to the king or queen of that empire. Some places are designed in order to
attract more kids and youngsters such as Disneyland in hongkong. Another amazing destinations
that steal the interest of visitors such as Adventure and Amusement.
TASK 1
1.1 Analyse the main tourists destinations and generators of the world
United Kingdom is popular among top tourist destinations in the world. United Kingdom
is also known as the land of museums. Another famous Territory of United Kingdom is The
Great Britain. There are incredible places to explore in Great Britain which are England,
Scotland, Wales and Northern Ireland. It consists of exciting cities, historic towns which are rich
in heritage, stunning country's rural areas helps to promote the tourism of a country (Zhang and
Cole, 2016).
England is the biggest country in Great Britain where special attractions includes rolling
hills, charming villages and some world's iconic sites. Further, A city in the Great Britain is
knows as land of castles and has a rich ethnic culture. In Scotland, rich heritage culture and
natural drama inspires the tourists. Northern Ireland is famous for vibrant city life, legendary
landmarks and historic coastlines which capture the attentions of visitors.
The featured destination in Great Britain to be explored by the tourists is following:
Cardiff
It is known as a castle capital of the country and it is dynamic welsh capital that has deep
roots in their past which means historical in nature (Gaafar, 2016). In terms of sports, Cardiff is a
champion and it has won many awards in rugby and football in its home stadium. It is a creative
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city with a modern cultural scenario. The special attractions of the place are live music in city
every night at the venues like Barfly, Club for Bach and the coal exchange. Other attractions of
the city are St David's Shopping mall, Wales Millennium Center, National Museum Cardiff,
Great British Cheese Festival. Welsh capital is the main point of the Great Britain.
Manchester
It is the famous city of United Kingdom in the whole world. The tourists here
experienced the world's most renowned gay villages. It is a home country of England's most
famous football teams Manchester United and Manchester City. It has various types of vintage
shops and stores with unique and different collection from all over the world (Hernández, Suárez
and Santana, 2016). The distance from Manchester city to London is 1 hour by flight and by train
is 2 hour. The peculiar attractiveness of city is Manchester Art Gallery, Manchester Music Tour,
Cafe Football and Northern Quarter.
The largest source of revenue comes from diverse tourist destinations in the world.
United Kingdom is top among the top 10 list of the tourist’s destinations in the world. It is also
regarded as highest income generating country in the world. It is recognized as 8th biggest
country in the world in terms of visitors and the income generation (Chopra, 2013). The United
Kingdom is located on the west coast. It attracts several kinds of tourists to promote tourism in
the country.
To
The Product Development Executive,
Subject – Analyzing the main tourists destinations
Hello Sir,
This report has been prepared to identify and analyze the main tourists destinations in the
world. The main tourist destinations in the world are UK, Turkey, France, Italy, New York,
Spain. The UK is 8th biggest tourist destinations in the world and generates largest revenue to the
economy of the country. The tour arrival number in 2015 was 36.115 million. The visitors in UK
spends $22.072 billion mostly by the foreign visitors. The country's single most tourist
destinations are in London which is famous for Tower of London. The tourism industry of the
UK is growing by 89% annually.
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The Turkey ranks among 6th popular tourist destination in the world. The tourism in Turkey is
focused on large historical variety. The number of tourists visited to Turkey 2015 were 42
million. The foreign spending in the country in 2015 were $30 billion. The Istanbul is the famous
tourist destination in the whole turkey that generates numerous amount of revenue.
The France ranks 3rd in income generation in the world. It is famous for high cultural interests.,
beaches and seaside, resorts and rural beauty. The famous tourist destination in France is Paris.
It is mostly visited by foreign tourists in 2015 were 84.7 million. The tourism industry of France
contributes EUR 77.7 billion to French GDP. The revenue comes in two division 30% comes
from international visitors and 70% comes from domestic and local spending.
Italy is 5th most visited country in international tourism. The tourist attracted towards the
different features of country such as rich art, cuisine, history, fashion and culture. In 2015 48.6
million people visited Italy. The tourism of Italy is one of the fastest growing and most profitable
sectors. It generates revenue €189.1billion in 2015 to the country. Rome is the popular
destination in the whole Italy.
New York city is famous for empire state building, Ellis Island, Broadway theater, Museums ,
parks and many more things. It serves over 50 million foreign and American tourists each year.
The arrival number of tourists in 2015 55.9 million. Total spending of visitors in 2015 were $45
billion.
Spain stands 3rd most visited country in the world. The Spain tourism is major contributor to
national economic life about 11 % to GDP. It is most popular summer tourists destinations in the
world. About 68.1 million people visited to Spain in 2015.
Thanks & Regards
Business Development Analyst
1.2 Analyze statistics to determine tourism destination trends and predict future trends
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Tourism destination trends of UK over last ten years:
Year Number of
Visits (m) Spend £(bn)
Average
spends per
visit
Average
nights per
visit
International balance
of payments £ (bn)
2003 24.715 £11.855 £480 8.2 -£16.697
2004 27.755 £13.047 £470 8.2 -£17.238
2005 29.97 £14.248 £475 8.3 -£17.906
2006 32.713 £16.002 £489 8.4 -£18.409
2007 32.778 £15.960 £487 7.7 -£19.053
2008 31.888 £16.32 £512 7.7 -£20.515
2009 29.889 £16.592 £555 7.7 -£15.102
2010 29.803 £16.899 £567 7.6 -£14.921
2011 30.798 £17.998 £584 7.6 -£13.703
2012 31.084 £18.640 £600 7.4 -£13.810
2013 32.692 £21.258 £650 7.5 -£13.252
2014 34.377 £21.849 £636 7.7 -£13.688
Interpretations
From the above table it has been observed that the number of tourists has increases from
year to year which shows enhanced popularity of UK. With the increase in their arrival count the
average spending ratio is also rising. It can be said that the number of travelers and their
spending will be enhance in upcoming years. This increment is good for the tourism as it is
increases their image at global level. The trends are of ten years to easily make decisions on the
capability of UK to attract wide number of customers.
Graph presentation of tourism trends for past 20 years
Analyses of statistical data of tourism destination trends of last twenty years of UK has
reflected that number of visitors have increased in UK from last 20 years. But in the year 2002
and 2005 visitors were negatively affected by the different cultural and social issues which
reduced the number of visitors in these years. Reduction in number of visitors affects different
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other trends of tourist destination such as spending of visitors and international balance of
payment. But, in 2011, government of UK has spent specific amount of money to attract more
visitors so, it has augmented the number of tourist by 29.803 to 30.798 million. Average
spending per visitors has increased from 480 pounds to 636 pounds from last ten years. This
spending plays very important role in development of nation. Therefore, UK has enjoyed
wonderful trends over last 20 years.
Illustration 1: Number of visitors in UK over last 20 years
Prediction of future trends as per the data of past ten years:
Illustration 2: future trends
Interpretations
Using the trend line option, future trends can be easily predicted and above graphs has
reflected that trend line for number of visitors and their spending in UK. It has reflected that
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number of visitors will increase in every year with high rate. It also reflected that attraction of
tourist will also augment towards different tourist destination of UK. Along with this, prediction
of spending of visitors has reflected increment in total spending of tourism in UK for ten years.
All these predictions have reflected that UK will be considered as popular attractions for visitors
in the entire world.
In dynamic and ever-changing tourism industry, tourism destination managers are responsible for
continuous monitoring of environment to identify the changes and adapt with positive changes in
the tourism industry. The tourism industry trends can be determined with several parameters
used by the tourism department of a respective place as per their requirements and the
expectations from the industry (Banki, 2016). The basic tool used for trend analysis is Market
research analysis of the overall tourism industry in order to identify the current trends in the
industry. The current trends in the industry help in forecasting future trends and the patterns of
the industry. The future predictions assist the United Kingdom to analyze their future
performance. Tourism industry of United Kingdom is rapidly increasing. The tourism industry is
a fast developing sector for overall economy of the country. Statistical data recommends that the
worldwide tourism industry contribute 11% to GDP. It also suggests that 200 million people are
engaged in this sector. As per the report of UNWTO, It depicts the growth of tourism industry
among the whole nation are:
Area Growth rate
Asia and pacific 9%
Africa 8%
Middle East 8% increase
Europe 6% increase
America 4%
The above table clearly depicts the tourism industry growth rate in order to decide the
future trends of tourism industry on the basis of the current and past trends of the environment
(Cooper, 2016).
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A table below provides a trends of visitors in UK among the other countries are;:
Rank City 2012 2013 2014 2015 Total
1 London 15345 14760 14708 14212 59027
2 Cardiff 1331 1193 1316 1325 5167
3 Manchester 975 895 815 800 3486
4 Birmingham 700 765 720 738 2922
5 Glasgow 633 760 555 630 2578
The above table clearly shows the main destinations in United Kingdom in terms of
visitor's count and income generation. It shows that London got high rank in the count of tourists
visited to the London more due to the Popular Tower of London and home town of Queen to
attract more visitors towards the royalties.
To
The Product Development Executive,
Subject – Analyzing the trends of main tourists destinations
Hello Sir,
This report has been prepared in order to determine the current and future trends of main
tourists destinations. The tourism industry of United kingdom has showed rapid developing
speed. According to the statistical report the significant foreign tourists to UK are from The
United States of America. The visitors of the America spends a lot of money for a exotic
vacations in the UK. United Kingdom has remained top among the other popular tourists
destinations in the UK. The biggest source of the income generated from the tourism industry in
the United Kingdom. The tourism industry trends can be determined with several parameters
used by the tourism department of a respective place as per their requirements and the
expectations from the industry . The basic tool used for trend analysis is Market research analysis
of the overall tourism industry in order to identify the current trends in the industry. The current
trends in the industry help in forecasting future trends and the patterns of the industry. The future
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predictions assist the United Kingdom to analyze their future performance. The analysis of
tourism industry of United Kingdom is divided into various sectors:
 Airline industry
 Lodging
 Cruise lines
 Travel agencies
 Motor coach operators
According to the survey in 2015 the most challenging and risky factors of European
tourism are: Increased standard of living, Uncertainity in the economy and politiclal
interferences.
The online travel trends have also enhanced and expected to be increase in the near
future. The table below clearly defines the online travel trends in United Kingdom:
Percentage of Trips January till August 2014 January till August 2015
Online Booking 85 96
Online Inquiry 50 52
Users of internet 98 99.66
No internet users 89 56
TASK 2
2.1 Analyze cultural, social and physical features of tourist destinations explaining appeals to
tourists
There are several kind of factors such as physical, cultural and social features of tourist
destinations. The name of the tourist destination should be appealing and inspiring. The unique
feature of tourist destination sets apart from other among the whole nation. There are various
tourist destinations in United Kingdom such as London which is famous for the Tower of
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London (Yu and Xu, 2016). It symbolizes the territory which is regarded as the emblem of
multiculturalism of British. It is known for its mixed cultural environment. By visiting this place,
visitor will get idea about ethnic cultures of the British region. The theory of mixed culture in the
London is given by the Brick Lane.
The tower of London is combination of Jewish People's culture and their traditions. It
contains signs of the British central temples which show the ethnic traditions of British. It also
highlights christen culture and its traditions. The image of different ancient cultures is reflected
in Tower of Hamlet and the Tower of London. It includes White Chapel art gallery for the
visitors to make them aware about the innovative and creative ancient culture of the London (R.
and Heo, 2016). Museums of London mesmerize the visitors with its natural talent and mixture
of cultures. The mixture of different cultures in London promotes the general equality which is
the obligation imposed on every country by the external environment in order to maintain unity
in the country.
The social factors of tourist destination will greatly affect the reputation of place among
the different customers. The tourists are provided with fantastic and amazing services at
particular destination to win the confidence of visitors. The surrounding and environment around
Tower of London plays a vital role in building close and long term relationships with the
customers and make them regular visitors (Miličević, Mihalič and Sever, 2016). This is done by
providing transportation facilities to the visitors from hotel to the several tourists’ points.
Physical features of destination plays a significance role in stealing attentions of the
visitors. Lakes and rivers make the place beautiful to draw ostentation of the visitors to the
respective destination. The Tower of Hamlet is surrounded by the Victoria Park which is
regarded as the home town of historical man-made artifacts designers. The Park is also blanketed
with decorated flowers which are unique in nature and famous in the world. River Thames is also
popular in London which flows in the south direction. The group of tallest buildings in Canary
Wharf Complex is located in Dockland (Verma, 2014). The whole Europe is surrounded by
tallest buildings and Towers. All cultures and religions are respected in the London with an open
heart.
Following are the comparison of developing and leading tourist destination on the basis of social,
cultural and physical features :
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Basis Developing tourist destination
(Bulgaria)
Leading tourist destination
(United Kingdom)
Cultural The culture of Bulgaria will
decide the future of country as
a tourist destination. It helps to
attract visitors towards the
ancient civilizations such as
Greek, Romans. The history of
Bulgaria caught the interest of
several visitors. It has several
traditions. It has many
museums, delicious foods,
amazing festivals to celebrate,
churches. It has historical
music one of the part of the
heritage culture.
The rich sources of the place
tremendously affect the
person's feeling and attracted
them towards the rich heritage
of the royal empire and their
properties.
It includes the heritage and
inherited property of the
ancestors such as museums,
monuments, old churches and
other man made structures just
like artifacts, buildings to
attract the visitors more
towards the tourist places. This
also contains the delicious and
tasty food as per their culture
It is not limited only to the
food but also includes music
and entertainment activities
such as river rafting, motor
bike racing, Banji jumping,
water rides, motor boat riding
and many more fun. Another
important things includes such
as sports, music and arts
gallery of a particular place.
The rich sources of the place
tremendously affect the
person's feeling and attracted
them towards the rich heritage
of the royal empire and their
properties.
Social It consists of the regional, The social factors of tourist
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