This report conducts a comprehensive analysis of tourist destinations, focusing on the Royal Borough of Greenwich in London and Dubrovnik, Croatia. It begins by comparing the two destinations, examining their appeal, visitor profiles, and economic contributions. The report then delves into destination trends, including the rise of green tourism and inbound destinations, and how these trends can impact both Greenwich and Dubrovnik. A key aspect of the report is the examination of cultural, social, and physical features of Greenwich that attract tourists, alongside a comparative analysis with Dubrovnik. The report also explores the economic and political characteristics of both destinations and critically evaluates how various factors influence tourist appeal. Finally, the report addresses potential issues that may affect the popularity of Greenwich as a destination and suggests strategies for sustaining its appeal in the long term. The report provides an overview of destination management and promotion, emphasizing the importance of understanding visitor preferences and adapting to emerging trends.