Analysis of Tourist Destination Appeal: Paris vs. Nepal

This report examines the factors influencing the appeal of tourist destinations, focusing on a comparison between Paris and Nepal. The analysis covers various aspects, including economic conditions, political stability, infrastructure, and promotional strategies. The report highlights how strong economic conditions, effective marketing through online platforms and social media, political stability, and robust infrastructure contribute to a destination's attractiveness. It also discusses the significance of weather conditions and safety measures in ensuring a positive tourist experience. The comparative study between Paris and Nepal illustrates how these factors impact the overall appeal and success of a tourist destination, with Paris showcasing strengths in economic development and infrastructure, while Nepal faces challenges in promotion and economic stability. The report concludes that maintaining a destination's appeal requires a holistic approach that addresses all relevant factors to ensure tourist satisfaction and safety.

Characteristics of
destinations that affect
appeal to tourists
3.1 and 3.2

 Set of those features on account of which a
visitor finalizes the choice of destination to
be visited.
 The presence of more appeal helps to
attract more travellers and also increases
its overall reputation.
 A comparison has been done for Paris a
leading tourist destination and Nepal a
developing tourist destination.
What is appeal of tourist
destination

Paris Nepal
Culture Rich culture and
heritage which is
promoted well.
Presence of rich culture
and heritage but is not
promoted well.
Economy Very well developed
economy,
Increased promotion by
government .
People have good
standard of living.
low level of poverty.
Economy is not so well
developed.
government does not
take many steps for
promoting tourism.
Low standard of living in
people.
increased poverty
especially after
earthquake.
Appeal of current leading tourist destinations
with developing tourist destinations

Paris Nepal
Resources Paris is quite strong with
respect to financial,
technological and human
resources which has led to
growth of economy and huge
investments
Nepal is not so well
developed and lacks all
the resources to favor the
growth of economy. Lack
of investment and growth
opportunity.
Government support for
tourism
Full support and funding from
government
Lack of governmental
support and the necessary
funding.
Continued

Paris Nepal
Cost effectiveness The tourism activities are
cost effective.
The tourism activities are
highly cost effective.
Political stability Paris ha shown good
political stability over
the years
There has been an
increase in political
stability with presence
of federal government
structure

Economic aspects
 the presence of strong economic conditions attract
the tourists towards the destination.
Promotion
 More reliance on online review, social media and
promotional strategies.
 social media and worldwide promotion increases
flow of tourists.
 For example, Nepal has temples, national park,
natural beauty, snow clad mountains etc. but the
lack of promotion by government reduces its overall
appeal.
How characteristics of a tourist
destination affect its appeal

Political –
 strong political conditions
 sustainable business environment
 safety for tourists
 lack of any uncertainty.
 the political unrest in Middle East nation has
reduced overall popularity of tourism activities.
Infra-structure –
 good transport and hospitality facilities
 means of communication.
Continued

Weather conditions
 Pleasant weather
 Absence of any issues like flood, cyclone
Safety
 Lack of terror attacks
 No issues of robbery
 Political unrest
Continued

 Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide
destinations: The geography of travel and tourism.
Routledge.
 Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015.
Information technology and consumer behavior in travel and
tourism: Insights from travel planning using the
internet. Journal of Retailing and Consumer Services, 22,
pp.244-249.
 Coles, T. and Timothy, D.J., 2014. 'My field is the world':
Conceptualizing diasporas, travel and tourism. In Tourism,
diasporas and space. Routledge Taylor & Francis Group.
 Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for
travel and tourism: Empowering co-creation of value. Journal
of destination marketing & management, 4(3), pp.151-161.
References

 Appeal of a any tourist destination can be
maintained if all factors support the tourist
activities.
 There should be no political unrest
 Tourists should feel safe and secure.
 They should be provided with good
communication and infrastructure.
 Weather should be pleasant without any
extreme like torrential rains.
Conclusion