Comparative Analysis of Tourist Destinations: UK and Egypt

This report provides a detailed analysis of the tourism sectors of the UK and Egypt, focusing on key destinations like Stonehenge and the Pyramids of Egypt. It examines visitor numbers, revenue generation, and future trends, highlighting the social, physical, and cultural features that influence these destinations. The report compares the two countries across political and economic features, exploring how these factors impact the tourism industry. Furthermore, it addresses issues influencing destination popularity and discusses the importance of responsible tourism for sustainability. The study utilizes various figures and data to support its findings, offering a comprehensive overview of the tourism landscape in both countries. The report concludes with a comparative analysis, drawing insights into the strengths and weaknesses of each destination in order to offer recommendations for future development.

TOURIST DESTINATION
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Table of Contents
Introduction......................................................................................................................................3
LO1..................................................................................................................................................3
1.1 Leading tourist destinations, visitors generators and income generation..............................3
1.2 Destination and future trends of tourism destination.............................................................6
LO2..................................................................................................................................................7
2.1 Social, physical and cultural features of tourist destinations.................................................7
2.2 Comparison of chosen destination with designated destination..........................................10
LO3................................................................................................................................................11
3.1 Comparison of designated destination in relation to political and economic feature..........11
3.2 Influence on tourists through destination characteristics.....................................................11
LO4................................................................................................................................................13
4.1 Issues influencing the destination popularity.......................................................................13
4.2 Sustainability of designated tourism through responsible tourism (200)............................13
Conclusion.....................................................................................................................................14
Reference List................................................................................................................................16
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Introduction
Travel and tourism in terms of UK and other countries at a global level are considered as the
leading industry, which helps the nation in order to increase the level of economy. In addition to
that, the future of tourism industry in relation to the increment in the economic level of nation,
have attracted the government and regulatory bodies of different countries to encourage the
industry to flourish.
This concerned discourse demonstrates the scenario of tourism in the designated destination of
UK with comparing the industry to other chosen tourist destination of Stonehenge OF UK and
the pyramid of Egypt in overseas. In addition to that, this course study highlights the number of
visitors and the generated income from the visitors. On the other hand this critique highlights
different features, which might influence the tourist destinations and designated destination. In
addition to that, this study focuses on the features which can influence the popularity of chosen
destinations of tourism.
LO1
1.1 Leading tourist destinations, visitors generators and income generation
Different studies and reports have evidenced rise in the tourist visitors of UK. In the view of
Waligo et al. (2013, p.345), rise in the tourism sector of UK is helping to gain development in
every field if the nation with reference to gain of economic development.
Figure 1: Tourist Arrivals to UK
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(Source: Office for national statistics, 2017)
On the other hand, in terms of UK tourism, London, England, Belfast are the major attractive
destinations, which gain more numbers of travelers in UK. One of the major tourist destinations
of UK is considered as the Stonehenge, which is attracting a large number of tourists. In
comparison to UK, there are several other countries, which can be considered as the competitors,
in terms of travel and tourism industry, such as Egypt, Japan, India, Thailand, Mexico and
others.
However, in terms of the chosen tourist destination of Stonehenge, it has been found from a
report that, in comparison to the year of 2016, the designated destination of Stonehenge has
evidenced to gain rise in the numbers of tourists, with an increase of 1.38 m. On the other hand,
in comparison to the previous years from 2012, UK has evidenced gradual rise with a forecast
39.7 million in 2017.
Figure 2: UK Tourism Revenue
(Source: Tourism Alliance, 2016)
On the other hand, the generated income through tourism industry of UK in comparison to the
last year has a gradual change in a positive manner.
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Figure 3: Overseas Visitors to UK
(Source: Visit Britain, 2017)
On the other hand, rise in the number of visitors in UK has helped to provide large opportunity
of employment and thus gained high revenue generation. However, in comparison to the tourism
of Egypt, a huge increase in the arrivals has been seen, which can compete the travel and tourism
of UK.
Figure 4: Egypt Tourist Arrivals
(Source: Trading Economics, 2017)
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As reported, the numbers of visitors increased with 9% towards Stonehenge (Visit Britain, 2017).
As Stonehenge is considered as the historic place in UK, thus it is gaining popularity with
change of time and thus is generating high numbers of income. On the other hand, the generated
income from UK tourism by the fact and figures of 2015 has been considered as £127.3bn (Visit
Britain, 2017).
Thus, from the above charts and graphs, it can be said that, both the UK and Egypt is one of the
emerging tourist destinations, at global level. In order to compete with Egypt, UK travel and
tourism sector needs to implement attractive and proper strategy in order to gain more numbers
of customers and thus to gain high revenue and competitive advantage.
1.2 Destination and future trends of tourism destination
In comparison with the past decades, it has been observed that, the travel and tourism industry
has been focused and thus are trending towards earning a high amount through the travelling
business at a global perspective. On the other hand, in terms of destination of Stonehenge, UK
tourism have gradually transformed their trends, in order to gain large numbers of customers.
In addition to that, from the studies and reports, it has been found that the increasing numbers of
visitors, in terms of Stonehenge of UK, includes different purposes of holidays, VFR trips and
business trips.
Figure 5: Different purposes of UK visitors
(Source: Visit Britain, 2017)
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On the other hand, in terms of Egypt, the tourist visitors, in comparison to the UK, are lower. In
addition to that, different factors might influence the tourist visitors, in both of the countries.
Figure 6: Egypt Total Visitors
(Source: Trading Economics, 2017)
From the above reports and graphs, it has been seen that, the increasing numbers of visitors can
help both Egypt and UK to gain future trends in terms of the travel and tourism sector.
Figure 7: Tourist Arrivals of Egypt
(Source: World Travel and Tourism Council, 2017)
On the other hand, the growth in the foreign tourist arrivals from the above graph has shown the
future scope of tourism sector in Egypt. On the other hand, the report of World Travel and
Tourism Council (2017), has stated that, with the increasing numbers of customers and travelers
in the travel and tourism sector of Egypt, an estimated increment of 6.8% per annum have been
aimed by 2027, with reference to revenue generation of EGP 93.9bn.
LO2
2.1 Social, physical and cultural features of tourist destinations
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In terms of the chosen destinations of UK and Egypt, both the destinations, possess difference in
their features, in relation to social, cultural and physical.
Destinations Egypt Stonehenge, UK
Physical In terms of Egypt, the chosen
destination is considered as
the pyramids of Egypt, which
has different physical
features. The Pyramid of
Egypt indicates the early
history of Egypt, from the
ancient time.
On the other hand, as
Sharpley (2014, p.42) has
stated that, the most important
physical feature of Egypt, is
the Nile river, which flows in
between the Mediterranean
sea and Egypt.
On the other hand, the
Pyramid of Egypt has
different physical features,
such as the stone blocks of 2
tons each, by which the
pyramids are made. On the
other hand, as Munar and
Jacobsen (2014, p.51) has
mentioned that, about 2.3
million of stone blocks have
been used in order to made
In terms of UK, different
places of UK, such as
England and others have
natural physical appearance.
In terms of Stonehenge, the
big stones are the remarkable
ancient masterpiece from the
ancient times. On the other
hand, the physical features of
Stonehenge include the blue
stones of different shapes,
which attract the travelers
from a global perspective.
On the other hand, other
physical features in UK
England, where the
Stonehenge is based have
inland waterways, rivers, hills
and other such things. In
addition to that, as Gössling et
al. (2015, p.210) has
commented that, Stonehenge
has high fame because of the
natural view and
environment.
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the pyramid.
Cultural In the view of Page (2014,
p.26), Egyptian culture have
been considered as the oldest
culture of the world, which
have influenced the European
culture. From the observation
of tourists, it has been found
that the people from Egypt
are polite and mild-
mannered. On the other hand,
the language in Egypt, which
is officially spoken, is Arabic.
In the opinion of Becken and
Hughey (2013, p.79),
Egyptian people are from
mixed religions of Muslims,
Christians and Jews.
There are different cultural
tourist destinations, such as
Stonehenge and others, such
as Manchester and London, in
UK.
Most of the people from UK
are of Christian religion. In
the view of Lee (2013, p.43),
other than the tourism, sports
is considered as the important
aspect in relation to the
culture of United Kingdom.
Social In terms of Egypt, the country
possesses different culture
and religions. On the other
hand, as Hall (2013, p.58) has
stated that, Egypt has
different other tourist
destinations, other than the
Pyramid of Egypt, such as
temple of Abu Simbel,
Karnak, museum of Egypt
and others.
The social factors of tourism
in terms of UK play an
important role in enhancing
the GDP and economy of UK.
on the other hand, as Han and
Hyun (2015, p.23) has
commented that, the colonial
history and British history of
culture and religion.
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2.2 Comparison of chosen destination with designated destination
In terms of the chosen destination of UK, which is Stonehenge and the overseas destination of
Egypt, both the tourist destinations, possess differences in different aspects. The aspects and
elements, which possess difference between the chosen tourist’s destinations, are:
Culture
In terms of culture, language can be a major barrier in relation to the tourists. As the official
language of United Kingdom is considered as English and the official language of Egypt is the
Arabic. Thus, in terms of culture, both the countries possess differences in relation to language.
In addition to that, as Huang et al. (2013, p.500) has stated that, other than the English language,
different religions can be another difference in relation to the culture of Egypt and United
Kingdom. As UK is consisted of one single religion, that is Christians, the Egyptian culture
possesses difference in terms of religion. In the opinion of Hudson and Thal (2013, p.157), Egypt
is considered as the country of different religion and thus [possess different cultures in a single
country.
Social
In terms of the social factors, United Kingdom ensures the accomplishment of customer’s needs
and demands, with considering different countries and religion. However, on the other hand,
Egypt concentrates on showcasing their culture and norms, and the civilized history from the
ancient times, through different tourist destinations. In addition to that, as Jamaludin et al. (2016,
p.13), has commented that, the security of travelers in terms of Egypt are stronger than the
United Kingdom. In terms of social security, United Kingdom delivers more secured facilities to
their tourist customers than the Egyptian tourism.
Physical
In terms of the physical aspects, United Kingdom provides proper and satisfactory facilities, in
terms of transport. However, on the other hand, as Jin et al. (2015, p.92) has stated that, the
transport systems of Egypt is not that much improved. On the other hand, Pulido et al. (2015,
p.52) has argued that, the transport systems have changed from the previous years in Egypt.
Moreover, the tourists, in the United Kingdom get attracted towards the proper facilities and
natural view of the flora and fauna. On the other hand, the physical aspects of Egypt, which helps
to attract more numbers of tourists, is the historical momentums and other historical places,
including the history of ancient and first civilization.
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LO3
3.1 Comparison of designated destination in relation to political and economic feature
The tourism and travel industry of a country can be influenced through the political and
economical situation of the country. In Terms of Egypt and United Kingdom, both the impacts
are different as both the nations hold different political and economic characteristics.
In terms of Stonehenge, it is a part of British ancient heritage. However, in comparison to the
focus tourist destination of Egypt of Pyramid, the Stonehenge is no more a part of British
identity as compared to Pyramids of Egypt is. The focus of tourism of United Kingdom has been
shifted to other destinations of UK. On the other hand, Egypt is still concerning their
development in terms of the Pyramid of Egypt and their ancient culture. In addition to that, the
economic impact of both the tourist destinations is different in respect to both the nations. The
Earning from the tourist site of Stonehenge is not as significant as compared to that of Pyramids
in respect of Egypt.
Economic characteristics:
In terms of the political characteristics, the currency of United Kingdom have more value and
higher rate in comparison to other different countries, which might act as an influential factor for
the tourists from different countries. However, in terms of Egypt, the currency rates and currency
value is lower than the UK currency. In the opinion of So et al. (2016, p.73), the tourists are
more attracted towards the lower valued and less expensive country. Based on this statement, the
as UK is considered as the expensive country, thus it might influence the tourists.
Political characteristics:
In terms of political characteristics, Standing et al. (2014, p.110) has stated that, United
Kingdom is considered as the major attractive destination with political stability in comparison
to the Egyptian political characteristics. Thus, the events and other such functions art
international level are placed in United Kingdom, such as Olympics, instead of Egypt.
3.2 Influence on tourists through destination characteristics
In terms of the travel and tourism sector of a country, different factors might influence the
tourists from a designated tourist place, such as United Kingdom and Egypt. In the view of
Xiang et al. (2015, p.246), the appealing factors of customers in relation to the tourism sector
might be affected or influenced through different determinant factors, in both positive and as
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well as in negative manner. The concerned factors, which might influence the appeal of
designated tourist destinations, are:
Economical
From different studies and reports, tourism sector has been found as the backbone of United
Kingdom. In the view of Becker (2016, p.53), constant and gradual rise in the numbers of
tourists destinations in United Kingdom have helped to shape the economy of United Kingdom.
On the other hand, the stable and constant economic level of United Kingdom helps them to
provide more resources in order to help the tourist destinations to gain more attraction, through
infrastructure development of the concerned destinations.
However, in the contrast, the overseas chosen destination of Egypt gains more of their
economical development through their tourism sector and thus gains a high number of revenue
generation. As Buhalis and Foerste (2015, p.154) has commented that, Egypt uses the revenue
generation in development of their economic level and allocation of resources, in order to
develop the tourist destinations. Developments of tourist destinations help them to attract
customers and travelers from different corners of world and thus help to have the advantage of
currency fluctuations.
Political
The political rules and policies, in relation to the travel and tourism of UK consider the choices
and preferences of customers, in relation to the well being of the travelers. On the other hand, the
satisfaction level of tourists is another major factor, which can affect the appeal of customers and
travelers. In terms of the political factor, the policies and tourism regulations, needs to be
properly placed, in order to satisfy the customers from different cultures and countries. In the
opinion of Cetin and Dincer (2014, p.186), the policies and factors, thus can influence and affect
the appeal of customers, in terms of the tourism sector.
Social
As UK is considered as the developed country, however, the effects of Brexit might influence the
tourism industry of the country, which might influence the economical level of UK. Thus, more
developments in terms of United Kingdom needs to be done in order to gain more numbers of
tourists and thus to gain more numbers of tourists. On the other hand, in terms of Egypt, as it is a
developing country, thus it needs to manage their strategies in terms of tourism industry, which
can help them to gain developments in different aspects.
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Physical
In terms of the physical situation, United Kingdom provides better facilities of transportation,
political rules and regulations and infrastructure facilities. However, on the other hand, Egypt do
not have much facilities in terms of the transportation and infrastructure, in comparison to United
Kingdom. In the opinion of Grosbois (2016, p.249), the accessibility of the tourist destination are
one of the major factor, which can affect the appeal of tourists.
LO4
4.1 Issues influencing the destination popularity
In terms of the tourism sector of a country, different factors might influence the popularity of
destination place. The factors, which might influence the destination place popularity, are:
Health
In terms of health factors, UK is considered as a country, where the health factors are low and
are considered as most health prone country (Visit Britain, 2017). On the other hand, in terms of
Egypt, the country has not much higher health issues. In the opinion of Lee (2013, p.62), the
health factors are one of the factors, which might influence the tourists with a perception of
negative popularity of country.
Accessibility
Accessibility of proper transport systems and accessible tourist destination is another factor,
which might influence the popularity of destination. UK, in terms of the transportation and
accessibility have good popularity. In the other hand, Egypt does not have much better
transportation system and infrastructure and thus it might influence the destination popularity.
Terrorism
The factors of terrorism are another major factor, which might influence the popularity of
destination in a negative manner. The chances of terrorist attacks are seen low and negligible in
terms of UK. On the other hand, As Hall (2013, p.73) has commented that, the Egypt have
evidenced to have terrorist attack in the past years, which have influenced the popularity of
destination in negative manner.
4.2 Sustainability of designated tourism through responsible tourism (200)
In the opinion of Page (2014, p.39), responsible tourism is considered as the engagement of
tourists, stakeholders, business and other governmental bodies in order to develop the tourism
sector of a country. Responsible tourism helps to minimize the negative influence of factors
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related to the tourism and thus helps to gain more numbers of customers and helps to maintain
their security.
In the view of Lee (2013, p.41), tourism planning and development can have both the positive
and as well as negative impacts on the social, economical and cultural factors. Thus, the
government and regulation in terms of tourism and travel, needs to be properly implemented in
order to gain positive influences.
In terms of maintaining the responsible tourism, both UK and Egypt can approach following
strategies:
● The management of tourism and travel of both UK and Egypt needs to be effective. In the
view of Huang et al. (2013, p.492), effective management in terms of travel and tourism
includes the needs and requirements of the customers and travelers, and thus helps to
implement proper planning with adding the features and necessities of customers in the
facilities of tourism.
● The negative influences on economical, social and cultural factors, needs to be minimized
through engaging the local communities of both UK and Egypt in the tourism
management as a guide for the foreign customers.
In the opinion of Jamaludin et al. (2016, p.13), involving the customers in tourism management
can help to gain the local communities and people, with an opportunity of employment and thus
can help to gain higher rate of economical development with enhancing the lifestyle of
individuals.
Conclusion
The above study concluded that, different country possess different political, cultural, social and
economical factors,. In terms of the travel and tourism destinations, different factors might
influence the tourists and popularity of the tourist destinations. In addition to that, the customers,
stakeholders, business, government and local communities needs to be engaged in terms of
developing the planning of tourism development for a country.
However, the factors of accessibility, transportation, communication, terrorism and other such
factors might influence the tourists to avoid such places, in term of visiting. In addition to that,
the health factors and customer satisfaction are other major factor, which can help a country to
develop their economical growth and infrastructure development with gaining of more travelers
and high revenue.
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