Tourist Destination Report: Windsor Castle vs. Bran Castle Analysis

This report provides a comprehensive analysis and comparison of two major tourist destinations: Windsor Castle in England and Bran Castle in Romania. The introduction defines tourist destinations and highlights the report's focus on social, cultural, and physical features, as well as economic and political characteristics. Task 1 analyzes and compares Windsor and Bran Castles, including statistical data on visitor numbers, currency usage, and unemployment rates. Task 2 identifies and contrasts the cultural, physical, and social features of each destination, while Task 3 explores the economic and political characteristics and their impact on tourists. Task 4 examines issues affecting the popularity of the destinations and discusses sustainability in responsible tourism. The report also provides statistics on visitor profiles, income generation, and destination trends, offering insights into adventurous trips, food tourism, and responsible tourism practices. The conclusion summarizes the key findings and reinforces the significance of understanding tourist destinations and their evolving dynamics. The report uses figures and tables to present data and findings effectively.

Tourist destination

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1.1 Analyzing and Comparing Windsor Castle with Bran Castle............................................................3
Statistics of the Windsor Castle and the Bran Castle...................................................................................4
Bran Castle...............................................................................................................................................4
Windsor Castle ........................................................................................................................................4
P1.2 Destination trends for Windsor Castle and Bran Castle...................................................................6
TASK 2..........................................................................................................................................................7
P2.1 Identification of features of the destination spots..........................................................................7
P2.2 Comparison and contrast cultural, physical and social features of destination spots.....................8
TASK 3..........................................................................................................................................................9
P3.1 Economic and Political characteristics ............................................................................................9
P3.2 How these characteristics affect the tourists.................................................................................10
TASK 4........................................................................................................................................................10
P4.1 Issues affecting the popularity of destination spots......................................................................10
P4.2 Sustainability on responsible tourism............................................................................................12
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................14

INTRODUCTION
A tourist destination or attraction is considered as a place where tourists visit and spend
some quality time in order to have fun. A tourist destination can involve any naturalistic venue or
a historical place as well (Beritelli, 2011). It is actually termed as a venue or place of interest
which is famous for some of its specific features, whether it could be its natural or manmade
beauty or the level of adventure, it can give to the people who visit these places. The report is
about analyzing and comparing two leading destinations, Windsor Castle with Bran Castle.
Along with it, it also includes various features such as the social, cultural and physical features of
both these destinations. It also compiles various characteristics along with the issue that may
affect the popularity of these destinations.
TASK 1
P1.1 Analyzing and Comparing Windsor Castle with Bran Castle
Basis of comparison Windsor Bran
Classification Windsor Castle is termed as a
royal residence of Berkshire. It
is famous and well known as
well for its royalty and
architecture.
Bran Castle is famous as a
national monument and a very
well known landmark in
Romania.
Specialty The Castle has been spread
over a distance of 5 hectares
which means 13 acres. Out of
all the Castles in the world, it
is considered as the largest
Castle in the world which is
spread over a such large
The Castle is located on the
border of the Transylvania and
Wallachia and it is being
discovered by the Dutch.

distance. The tourists must
have to spend 3 -4 hours to
visit the whole Castle.
Statistics of the Windsor Castle and the Bran Castle
Bran Castle
According to the statistics, for about 80,000 people visited the Bran Castle in the year
2016 and in the year 2015, for about 610,000 people visited the Bran Castle. On an overall, for
about 800,000 people were those who paid for the tickets of the Castle. A special criterion in the
Bran Castle is that per month, it allows for about 2200 free entries in the Castle. On an overall
basis, about 60% of the population that visits are foreigners. Rest of the visitors are from
Romania itself. The current rate is observing an increase up to 9.7% and the future trends of it
after the political and economic issues cannot be guessed. The currency used in the Bran Castle
is Romanian leu in which all the tickets are being sold and purchased by the visitors who came to
visit the Bran Castle. The foreign visitors are mostly from countries like Poland, Israel,
Germany, UK, France etc. Usually, the foreign tourists are observed from these places. The
current unemployment rate in Romania as per the statistics is about 5.1 % and it has been
evaluated till august 2017. So after any changes in the currency like if the currency rate
increases, it can be considered as a disadvantage for tourists, so may be these factors can make a
slight decline in the number of tourists.
Windsor Castle
While talking about the Windsor Castle, the statistical representation below can help in
analyzing the same. The statistics is represented as following :

As per the statistics, it says that for about 1.36 million people visited the Windsor Castle
in the year 2016 and 2017. In the year, the whole visitor profile was evaluated as 1 million which
starts increasing from the end of the year 2015. The currency that is being used in the selling and
purchasing of the tickets is being done in Pound sterling. If the country faces any changes in the
currency such as if the rate of the currency increases, this will act as a disappointing feature for
the tourists of the Windsor Castle, so because of it, the Castle may have to face a small decline in
the number of tourists. The unemployment rate of UK is about 4.2% and it has been analyzed till
July 2017. Although the unemployment rate of UK is less than that of Romania, which is about
5.1%. But an increase in this rate can also contribute to the decrease in tourists.
Windsor Castle is termed as a royal residence of Berkshire. It is famous and well known
as well for its royalty and architecture. The Castle has been spread over a distance of 5 hectares
which means 13 acres. Out of all the Castles in the world, it is considered as the largest Castle in
Illustration 1: Statistics of the tourist rate

the world which is spread over a such large distance. The tourists must have to spend 3 -4 hours
to visit the whole Castle. Bran Castle is famous as a national monument and a very well known
landmark in Romania. The Castle is located on the border of the Transylvania and Wallachia and
it is being discovered by the Dutch. Comparison of both these destinations are discussed as
under:
Visitor profile
Windsor Castle is a very well known and famous destination spot in Berkshire whereas
Bran Castle is also known as Dracula Castle. In Windsor Castle, there are various number of
buildings inside the Castle itself which is an attractive feature for tourists and in Bran Castle, its
architecture is what attracts the people the most. Usually, the rate of young ones have been
observed more than the families etc. The reason behind it may be that the young ones are more
excited about the beauty and appearances and they have more curiosity of exploring the nature.
It has been assessed that Windsor castle is majorly visited from the month of March to
October and from November to February. It is considered to be the best time to visit this place.
Based on the research conducted by government of UK, it has been assessed that 80% of the
people were day visitors. On an average 2.90 people in which 2.25 were adults and 0.64 were
children who came to visit Windsor castle. The average visitors are nearly constant since 2011.
Figure 1 Average visitors
(Source: Report of Findings for the Royal Borough of Windsor & Maidenhead. 2016)
The composition of the group says that only 18% of them are children

Figure 2 Visitor's profile
(Source: Report of Findings for the Royal Borough of Windsor & Maidenhead. 2016)
Figure 3Visitor's profile
(Source: Report of Findings for the Royal Borough of Windsor & Maidenhead. 2016)
People from all age group come to visit this place. As per the survey in 2016, there is an
even distribution among the visitors of the age.

Figure 4Age profile of visitors
(Source: Report of Findings for the Royal Borough of Windsor & Maidenhead. 2016)
Visitors from various countries tend to visit Windsor Castle. It has been assessed from
the survey of 2016 that 30% of the total visitors were from overseas. The percentage keep
fluctuating as per the economic condition of home country and host country.
Figure 5 Overseas visitors
(Source: Report of Findings for the Royal Borough of Windsor & Maidenhead. 2016)
It has been assessed that Windsor castle have more visitors in comparison to that of Bran
Castle. However, it has been analyzed that bran castle is becoming tourist place it is expected
that there will be significant increase in the number of tourists at this place as well. It is

becoming one of the most opted destinations in Romania (Nearly half a million foreign tourists
come to central Romania to visit Dracula’s castle. 2017).
Income generator
For having an entry in the Bran Castle, one have to pay the entrance fee of 20 LEI, after
that only, one can enter the Castle. For entering in Windsor Castle, one has to pay an entrance
fee of 12LEI. The difference is because of the level of beauty of both these spots. Although both
the spots are very well known and famous but Ban Castle provides a greater amount of income
generator. It has been assessed that there is an increase of 6.6% in the number of visitors in
Windsor Castle as per the annual report of Royal Collection Trust. Based on it, the income of the
castle has increased by 8.2% to £54.99 million in 2014. However, in case of bran castle, it has
been able to generate an income of $US80 Million in 2014.
INCOME IN 2014
WINDSOR CASTLE BRAN CASTLE
£54.99 million $US80 Million
Historic Visitor number
According to the statistics, for about more than half of the million population visit Bran
Castle every second year. As it is one of the most famous tourist destination spots, the place is
also known as Dracula’s Castle (Tuclea and Nistoreanu, 2011). The beauty of the Castle attracts
the visitors to a huge extent that this much of people visit every year to this Dragon’s Castle. The
people who are interested in the ancient history and investigating about such areas, are mostly
the visitors of these Castles. Specially, the people who want to explore the whole world visit
Windsor and Bran Castle because they provide a wide range of the creativity and antiques, the
old generation has used to.
P1.2 Destination trends for Windsor Castle and Bran Castle
The destination trends of both the spots have been characterized on their beauty and appearances
factors. Some very well known trends for both the destinations are discussed as under :
Adventurous trips

Windsor and Bran Castle focuses on making the whole trip of the visitors so active and
adventurous that all the visitors stay satisfied with their whole trip. Various features have been added by
Windsor Castle as they have a small library inside the Castle so that people can enjoy studying books and
novel inside the library. There is a very huge space inside the Castle which allows people to walk and
explore the whole Castle. On the other side, Bran Castle which is also known as dragons Castle is
specially known for its appearance and architecture. It is built in such a way that its beauty mesmerizes
the visitors to a huge extent.
Food tourism
Every destination spot has a focus on food as well for the satisfaction of the visitors. So, Bran
Castle and Windsor Castle has small spaces meant for this purpose. Both the places has some specialized
area that is specially meant for selling muffins to the visitors. It can also be considered as a very attractive
feature. As some vendors charge some extra money at every product they sell to vendors, so the
authorities should focus on the selling of these meals at specific rates such that no visitor has to face any
sort of difficulty. Also, it is important to check that the food is healthy enough for the tourists so that they
do not have to face any health issues as well and can enjoy their trip happily and healthily.
Responsible tourism
Responsibility of tourists is the most important thing, the tourist industry has its focus upon.
That is why, some specialized security measures have been taken at various destination spots for
maintaining the safety and security of the tourists. The Bran Castle has also followed some specialized
safety measures for its visitors. Specialized cameras are everywhere in the Castle which is being
continuously monitored by a few number of authorities. They make sure that no tourist has to face any
sort of mis behave or any issue that makes them uncomfortable them in the Castle. The Windsor Castle
also follows the same way. As there are many buildings inside the Castle, security guards have been
placed at every door of the Castle and the Castle has CCTV cameras as well. These features ensure the
safety and security of the tourists.
No. of Visitors
Destinations 2016 2015 2014
Windsor Castle 1.36 million 1.3million 567,613
Bran Castle Approximately 5 Lakhs 1.2 million 5.4 lakhs

REFERENCES
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals
of Tourism Research. 38(2). pp.607-629.
Report of Findings for the Royal Borough of Windsor & Maidenhead. 2016. [Pdf]. Available
through <https://www.windsor.gov.uk/dbimgs/Windsor%20Visitor%20Survey
%202016%20final%20report%2008_11_16.pdf.>
Nearly half a million foreign tourists come to central Romania to visit Dracula’s castle. 2017.
[Online]. Available through https://www.romania-insider.com/nearly-half-a-million-foreign-
tourists-visit-draculas-castle-in-romania/.
Tuclea, C. and Nistoreanu, P., 2011. How film and television programs can promote tourism and
increase the competitiveness of tourist destinations. Cactus Tourism Journal. 2(2). pp.25-30.

TASK 2
P2.1 Identification of features of the destination spots.
The cultural, social and physical features of Windsor Castle is described as under :
Cultural features
The conqueror, William has chosen the building for Castle and it took almost 16 years for the
whole process to go. The reason why he built it was to make it safe from the rivals who come from the
western area. The Castle has great and large grounds and the royal family lived in the Castle for a very
long time. Along with living in it, the family members also made various modifications as well in it. They
made various improvements in the Castle. For about 40 monarchs have lived in the Castle and for a very
long time. The first person to live in the Castle was King Henry. Some monarchs used it for a very
smaller period of time but some used it like it is their other primary home. The culture of the Windsor
represents the importance of the unique and antique items along with the valuable time many queens and
kings have spent there.
Social features
Windsor Castle is considered as one of the oldest and largest Castle in the world. For the British
Kings and queens, it has also been like a family home for a huge extent of time. The queens have make it
a special place for spending their weekends and sometimes, t take up to a month. Various political parties
have also been invited where the queens set up all the scenario for managing the arrangements for the
whole invited parties.
Physical features
The Windsor Castle is for around thousand year old fortress that has been replaced in a very royal
palace which has become very famous and a well known example for the royalty of kings and queens
(Prayag, 2010). The Castle has divided into various buildings and parts such as the round tower, upper
ward, state apartments for the kings and queens who used to live in the Castle a long time before, private
apartments for their special meetings, no external body was allowed in the private apartments that time.,
lower ward, principle entrance that is also known as King Henry VIII Gate and the long walk where the
tourists can enjoy having longer walks together and can explore the beauty of the Castle. It is so wide that

it takes long time for a person to have a complete walk of the whole Castle and in exploring the beauty of
its experience.
P2.2 Comparison and contrast cultural, physical and social features of destination spots.
The comparison of Bran Castle with that of Windsor Castle has been discussed as under :
Bran Castle is actually a Transylvanian count which has a Castle situated above a valley and the
best part of it is that a river is flowing below on the sides of it. The Castle is also known as Dracula’s
Castle which has a special feature that there is a chasm along with they silver threads near the river flows
in the forest area. The character of Stoke, that is Dracula, is a fictitious concept and has appeared in a
novel first time. After this factor, the concept has been observed by a variety of people. Both the Castles
have their own charm and have their different beauty factors that makes the Castles different from other
beautiful destinations in worldwide. The cultural features are different from the social in the aspect that
the cultural factor represents the beauty of the Windsor Castle as well as of the Bran Castle whereas the
social factors represents the outer contacts and beauty of the Bran as well as the Windsor Castle. The
comparison is represented as under :
Basis Windsor Castle Bran Castle
Cultural The cultural functions of Windsor
Castle involves the royalty that
has been maintained till now. It
has been started by the kings and
queens that used to live inside the
Castle but is being maintained till
now.
The cultural functions of Bran
Castle involves the factors that
make the Castle something
different such as the small
museum inside the Castle and a
library as well.
Physical The Windsor Castle has
enormous number of buildings
inside it and every building has a
different specialty.
The Bran Castle has a smaller
museum and a smaller library
inside the Castle which makes it
quite different from the other
Castles.
Social One can get a wide social life in
Windsor Castle as there are a
There are various people there in
the Bran Castle with whom one

huge number of tourists and
along with it, there are people for
selling food as well. So, socialism
can be well groomed there.
can interact with. Along with
them, there are enormous tourists
as well, so the destination cannot
make the experience boring of
any visitor.
REFERENCES
Prayag, G., 2010. Images as pull factors of a tourist destination: A factor-cluster segmentation
analysis. Tourism Analysis. 15(2). pp.213-226.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Medlik, S., 2012. Dictionary of travel, tourism and hospitality. Routledge.

TASK 3
P3.1 Economic and Political characteristics
The economic and political characteristics of both the Castles are discussed as under :
Windsor Castle
A special arrangement has been observed at Windsor Castle for kings and queens.
Monarchs spent much time in the Castle but less than that of the kings and queens. Some queens
come to the Castle for spending their weekend whereas the plan sometimes also turned into a
whole month (Beritelli, 2011). When, the political parties had to come, the queen had to set up
whole dining for them and at that time, it is their responsibility that the political leaders have had
proper diet and meat so that they none of them get disappointed in the Castle. Although, at that
time, there were people, kings and queens for managing the royal palace but the Castle is still
active. Now, the difference is that the Castle is now being used for various state and ceremonial
occasions. It is because now no king and queen is there which can manage the whole Castle. The
president and various political leaders now are being invited in the Castle for special meetings. In
these meetings, no other external bodies are allowed.
Unemployment: Because of some political procedures, there are various people who need to
suffer from unemployment. For a few of them, the Windsor Castle provides such people a source
of small employment by working in the shops near the Windsor Castle so that they can earn to an
extent that they can live happily and peacefully.
Interest rates: Change in interest rate is that another factor that have significant impact on the
types and number of visitors at this place. An increase in interest rate decrease the number of
visitors as the cost of living at this place increases and vice versa.
Inflation: Other economic factor is inflation which increases the coast of living and visit the
place. It has strong and significant impact on the income of the palace. Hence, increase in
inflation decreases the number visitors at Windsor castle in UK.

Bran Castle
The Bran Castle has been classified as one of the famous and well known Castles in the
worldwide but for a smaller period of time in between, it served as a royal residence but now, the
Castle has became a museum for tourists. Tourists come from various different places to explore
the whole Castle and see its beauty. An Ethnographic museum which compiles of old and local
style village houses and the furniture inside it is also very old and antique that it catches the
direct attention of the visitors (Tuclea and Nistoreanu, 2011). The Castle also consists of the old
costumes which the kings and queens were used to wear and the costumes are so heavy that its
weight has been observed in a huge kilos also., it shows the capability of the people that time
who used to carry such heavy costumes at that time. So, these should be maintained in order to
continue the sustainability such that the same trends are being done by the future generations as
well. The same way, they should also welcome the authorities inside the Castle and think on
preserving the beauty of the Castle so that their future generation can also be able to see it.
Interest rates: An increase in interest rates decreases the consumption rate of the tourists It is the
scenario when the visitors then to save more and spend less. It has significant impact on air
travel, stay at hotels and at visitors place as well. Bran has to face a significant decrease in the
number of visitors due to this. The travel trends of decreases and so is the income of Bran castle.
Inflation: The strong impact has been assessed on visitors die to inflation as well s that of
Windsor castle. However, the incidence of Inflation is quite low in comparison to that of UK.
P3.2 How these characteristics affect the tourists
These characteristics throws a different appeal on the tourists as the historical features, as
the Castle has been transformed into a museum now, so it attracts the people to a huge extent.
The museum consists of the costumes of the people that used to live there in the Castle that time.
It also consists of all the antiques which also helps in attracting the people to a larger extent. The
people lived there before has maintained the culture there in the Castles as they have set up the
things their own way and those things are set up like that only till the time, so it impresses the
visitors as people were get to know the ways people used to live at that time and how they were
using the swords and other such stuff, specially at the time of any war etc. Various political
leaders have been invited at that time as well., so by continuing the culture, still the president and

some political leaders are invited during some special discussions., so this can be considered as a
factor of maintaining the cultural behavior which people used to follow that time and is being
continued till now and hopefully in the future as well (Laws, 2011). The physical features of the
Bran as well as Windsor Castle has been maintained in a way that its beauty and appearance
attracts a huge number of visitors. The Bran Castle is famous for it replaced in a museum and the
architecture of the Windsor Castle has been successful enough in attracting the customers to a
huge extent. Also, specialized features have been observed in the Castle for maintaining the
safety and security of the tourists which also acts as a very attractive feature that the people who
come there to visit these destinations feel secure enough to spend their time there. Tourists come
in a huge number of population, some come for fun purpose, some for spending their holidays
there and some for gaining and exploring the world and its beauty.
REFERENCES
Laws, E., 2011. Tourist destination governance: Practice, theory and issues. Cabi.
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Tuclea, C. and Nistoreanu, P., 2011. How film and television programs can promote tourism and
increase the competitiveness of tourist destinations. Cactus Tourism Journal. 2(2). pp.25-30.
Surugiu, C., Leitão, N. C. and Surugiu, M. R., 2011. A panel data modelling of international
tourism demand: Evidences for Romania. Economic Research-Ekonomska
Istraživanja. 24(1). pp.134-145.
Bran Castle welcomed over half a million visitors in 2014. 2015. [Online]. Available through <
http://www.romaniajournal.ro/bran-castle-welcomed-over-half-a-million-visitors-in-2014/>.

TASK 4
P4.1 Issues affecting the popularity of destination spots
There are various issues that can affect the popularity and beauty of these destination
spots and these are discussed as under :
Terrorism
Terrorism is one of those factors that can destroy the whole beauty of the destination
spot. Windsor Castle has already some specialized features but the authorities must ensure that
they should include various more features which can help the Castle in any complex or
complicated situation such as terrorism. It is because terrorism can destroy the whole beauty of
the place and then, the place cannot be even able to stay attractive that people come and visit it.
No one would want to visit a place whose beauty, natural or built, has been destroyed and
nothing has left in checking out there. So, the Castles should focus o more safety features that
can help them in such complex and complicated situations.
Food Factors
At any tourist destination spot, food factors are considered as very important because
when people come and visit such place, they cannot bring food along with them that can be used
for a longer period, so they have to purchase the food at these places only. The factor important
here is that the food should be healthy and tasty as well so that the tourists should not have to
stay hungry during the whole trip (Sartori, Mottironi and Corigliano, 2012). Healthy food is
must, especially at the time of visiting such destination spot is very important. At these places,
some vendors also charge more than the actual rate because they know that despite them, the
tourists cannot have food and if they have to take, they have to go far places, so they charge
more rates than the actual one, so they should ensure that the tourists are getting these products at
sufficient prices so that they do not have to face any issue regarding it and they can enjoy a
proper and healthy meal.
Brexit

After the involvement of Brexit, the tourism industry has affected a lot. It is because the
moment focuses on maximizing the rate of products by decreasing the number of services. Also,
the transportation rate has been increased which is disappointing the tourists in the Windsor and
the Bran Castle. So, some measures can be taken in order to resolve these issues such that the
tourists can visit the Windsor and the Bran Castle and can be able to enjoy there. So, it can
affect the tourism to a huge extent at various places including the Windsor as well as the Bran
Castle. Specific measures should be taken in order to stay prevented from these factors.
Transportation
The visitors who come to Bran and Windsor Castle may have to face some transportation
issues as well because many times, the transportation authorities rise the fare for smaller
destinations as well, so people of which people can plan smaller trips which will effect the
tourism industry as well.
P4.2 Sustainability on responsible tourism
Windsor Castle has developed various factors that makes it a feature of responsible
tourism. The Castle has various cameras at the entrance and at the insides of the Castle which are
being continuously monitored by some authorities and there are special commandos as well
because in case of any complexity, they can help in managing the whole situation and also in
protecting the people inside the Castle. Before it has been used by kings and queens and they
took use of it for a huge extent but now the Castle is being used for managing state and central
meetings within the highest authorities and political leaders during special visit of any political
leader or president and at this time, no other external body is allowed in the Castle. It is also
being used as a museum in which costumes of the kings and queens are being placed and these
are so heavy that they are even tough to manage (Beritelli, 2011). So, these costumes and the
things, that people were using that time are kept in the same way that they have left it for
maintaining the ancient and uniqueness of the Castle. The Castle on its inside has divided into
various parts such as it has some separate areas such as private areas, long walk runs where
people can have a long walk there and can explore the whole Castle but the long walk has been
spread all over the Castle that it takes a long time to explore the whole Castle and various antique
items are placed at smaller distances, so it takes more time to explore it.

It has also termed as a factor of responsible tourism as they have maintained the
sustainability. Sustainability is using the resources in a way that it can be further used by new
generations as well and the old generation has successfully maintained it as the Castle is still so
beautiful and attractive that it directly catches the attention of the visitors., so the authorities
managing the Castle still develops a various number of factors that they can be able to manage
the sustainability of the Castle and are able to maintained it like the way that it has been
maintained by the previous generation, hoping that it will be further maintained in the same way
or in a more improvised manner by the generation so that its charm can stay maintained for
attracting the huge number of visitors. So, if the tourists think about sustainability, then the
natural as well as the built resources can stay preserved such that the future generation can make
use of it as well. So, the population can bring a change in the past and the future trends.
CONCLUSION
It has been concluded that the Windsor Castle and Bran Castle are considered as two
most leading destinations that have been successful till now in attracting a huge number of
visitors. There have been different trends for both the destination spots that have been
maintained by them to attract the number of visitors and tourists. There are various social,
physical and political factors as well that has thrown some impact on the tourists, out of all these,
the physical and political factors have been observed more successful in maintaining the
sustainability of the destination spot. Specialized security measures have also been developed in
a proper way for maintaining the safety and security of the tourists. It also includes various
issues that may affect the popularity of the Castle and some measures that can be taken to protect
the spot from any such complexity or complication.
REFERENCES
Sartori, A., Mottironi, C. and Corigliano, M. A., 2012. Tourist destination brand equity and
internal stakeholders: An empirical research. Journal of Vacation Marketing. 18(4). pp.327-
340.

Chen, Y. C., Shang, R. A. and Li, M.J., 2014. The effects of perceived relevance of travel blogs’
content on the behavioral intention to visit a tourist destination. Computers in Human
Behavior. 30. pp.787-799.
Kozak, M. and Baloglu, S., 2010. Managing and marketing tourist destinations: Strategies to
gain a competitive edge. Routledge.

REFERENCES
Books and Journals
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals
of Tourism Research. 38(2). pp.607-629.
Chen, Y. C., Shang, R. A. and Li, M.J., 2014. The effects of perceived relevance of travel blogs’
content on the behavioral intention to visit a tourist destination. Computers in Human
Behavior. 30. pp.787-799.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Kozak, M. and Baloglu, S., 2010. Managing and marketing tourist destinations: Strategies to
gain a competitive edge. Routledge.
Laws, E., 2011. Tourist destination governance: Practice, theory and issues. Cabi.
Medlik, S., 2012. Dictionary of travel, tourism and hospitality. Routledge.
Prayag, G., 2010. Images as pull factors of a tourist destination: A factor-cluster segmentation
analysis. Tourism Analysis. 15(2). pp.213-226.
Sartori, A., Mottironi, C. and Corigliano, M. A., 2012. Tourist destination brand equity and
internal stakeholders: An empirical research. Journal of Vacation Marketing. 18(4).
pp.327-340.
Surugiu, C., Leitão, N. C. and Surugiu, M. R., 2011. A panel data modelling of international
tourism demand: Evidences for Romania. Economic Research-Ekonomska
Istraživanja. 24(1). pp.134-145.
Tuclea, C. and Nistoreanu, P., 2011. How film and television programs can promote tourism and
increase the competitiveness of tourist destinations. Cactus Tourism Journal. 2(2). pp.25-
30.

Online
Report of Findings for the Royal Borough of Windsor & Maidenhead. 2016. [Pdf]. Available
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