A Detailed Report on Global Tourist Destinations and Tourism Trends

This report, prepared for Virgin Holidays, analyzes global tourist destinations, comparing leading and developing regions like France, the United States, Spain, China, Germany, the UK, and Russia. It examines key trends in tourism, including online information access, booking, and customer reviews, and discusses the cultural, social, and physical features that attract tourists. The report contrasts the UK and Mexico as examples of leading and developing destinations, respectively. Furthermore, it investigates factors impacting the popularity of tourist spots and the potential of responsible tourism to benefit host communities. The report uses tables and statistical data to support its findings, providing a comprehensive overview of the tourism industry.

Tourist destinations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Main tourist destinations and generators of the world.....................................................1
1.2 Statistics to demonstrate trends of tourism destinations and products future trends........4
TASK 2............................................................................................................................................6
2.1 Cultural, social and physical features of tourist destinations..........................................6
2.2 Features of developing and leading tourist destinations...................................................7
TASK 3............................................................................................................................................9
Covered in PPT .....................................................................................................................9
TASK 4............................................................................................................................................9
4.1 Issues that provides impact on popularity of tourist destinations.....................................9
4.2 Potential for responsible tourism to raise the host community at worldwide tourists
destinations...........................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Illustration Index
Illustration 1: Statistics of current trends and future trends ............................................................5

Index of Tables
Table 1: Main tourist destinations....................................................................................................3
Table 2: Statistical data of current and future trends.......................................................................4

INTRODUCTION
Industry of travel and tourism is continuously growing in every country across the world
and also provided a major contribution towards the growth and development of those countries.
Rise in tourism sector has provided various job opportunities for the native individuals and
render them proper source of income (Chang and Beise-Zee, 2013). Present report will help in
providing information on the aspects of tourism. In first task, analysis of tourist destinations in
context with the income and visitors generation and number of tourists to particular tourist
destination from Europe, UK and rest of the World is done as Junior product analyst of Virgin
holidays. Further, tourism's pattern in the future has been predicted along with the statistics to
determine the trends. Some important culture, social and physical features of those tourist
destinations have been discussed along with the comparison between developing and leading
tourist destinations. Moreover, third task will determine the comparison between the appeal of
leading and currently developing country. At last, Issue that affects the popularity of these tourist
destinations also determined along with the potential which is required to raise the host
community at the worldwide tourist destinations.
TASK 1
1.1 Main tourist destinations and generators of the world
For generating income, tourism sector has been promoted by every developing or leading
country at global level which has also increased the number of visitors in countries from
different nations (Kozak and Baloglu, 2010). As junior product analyst in Virgin holidays, it is
responsibility to analyse leading tourist destinations which has achieved the highest number of
visitors in previous years. Growth of five main tourist is somewhat explained in table includes
some effective figures that assist in making comparison between different nations such as:
Nation Visitors (In a million
2016)
Revenue generated Expenditure (In a
billion)
France (Paris, Lyon,
Toulouse, Cannes,
Nantes)
84 $55.4 47.8
Unites states (New 74.8 177.2 110.8
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York, San Francisco,
Las Vegas, Los
Angeles, Maui)
Spain
(Madrid, Seville,
Valencia, Malaga
Alicante)
65 $65.2 15.6
China (Hong Kong,
Macau, Shanghai,
Beijing. Suzhou)
56 $56.9 164.9
Germany
(Berlin,
Frankfurt, Munich,
Hamburg, Bremen)
34 $43.3 92.2
United Kingdom
(Cambridge, Lake
district, Stonehenge,
Scottish, highlands,
London)
33 $45.3 57.6
Russia
(Moscow,Sochi,Saint
Petersburg,Kazan,Sam
ara)
30 $35.5 50.4
Table 1: Main tourist destinations
(Source: Breene, 2016)
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From the above mentioned table, it has been clearly analysed that tourism industry is
increasing continuously with high rate and provided major contribution towards the growth of
tourist destinations and economy of countries. In this, France has achieved a number position
because it has high number of visitors of around 84 billion but it has generated less revenue
because of its cost effective methods of tourism and rated at 4 position as earnings as they have
earned approx 55.4 billion (Piller, 2011). Second leading tourist destination is United states
which has achieved next highest visitor of around 74.8 billion in their five main cities. Thus, it is
considered as immediate competitor of France and it has also achieved the highest revenue of
around $177.2 billion as compared to other countries and achieved number 1st position as per
revenue generation. Both of these nations are developed and provide their major focus on
development, strengthen and render effective support to tourism industry. Apart from these
developed nations, there are some developing nations which are also continuously making efforts
in order to promote their industry of tourism and travel along in order to achieve an objective
achieving the highest revenue generation. In present scenario, Russia, has been emerged as
developing nation which has also achieved growth in number of visitors around 30 billion as
compared to previous year and generated revenues of 35.5 billion at the end of 2016. With the
continuous development of tourist destinations and their marketing, they have achieved this
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France (Paris, Lyon, Toulouse, Cannes, Nantes)
Unites states (New York, San Francisco, Las Vegas, Los Angeles, Maui)
Spain
(Madrid, Seville, Valencia, Malaga
Alicante)
China (Hong Kong, Macau, Shanghai, Beijing. Suzhou)
Germany
(Berlin,
Frankfurt, Munich, Hamburg, Bremen)
United Kingdom (Cambridge, Lake district, Stonehenge, Scottish, highlands, London)
Russia
(Moscow,Sochi,Saint Petersburg,Kazan,Samara)
0 20 40 60 80 100
84
74.8
65
56
34
33
30
Expenditure (In a billion)
Revenue generated
Visitors (In a million 2016)

growth and development (San Martín and Herrero, 2012). Thus, it can be said that leading tourist
destination are the highest generators of tourist across the world and developing nations needs to
make improvements in their tourism sector to achieve high growth.
1.2 Statistics to demonstrate trends of tourism destinations and products future trends.
From the study, there are some recent trends in tourism sector has been analysed which
has shown that effective growth has been achieved at increasing rate. Countries always achieved
benefits along with the adequate level of rise tourism sector as it supports in raising the
opportunities of employment, source of income for people and promotion of tourist destination at
global level.
Development Recent trend (%) Future trend (%)
Online collection of
information
60 80
Online booking 66 95
Internet usage 60 99
Reviews of customers
feedback
40 96
Innovation in tourism products
and service
50 80
Table 2: Statistical data of current and future trends
(Source: Breene, 2016)
From the above mentioned diagram, it is clearly analysed that there is continuous rise in
the number of tourist that has been visited in France but it is analysed that rate of number of
visitors has been fallen by 2% in the country due to some extreme. By analysing the recent trends
it has been considered that in the near future there will be effective growth in tourism industry
and improvements will be noted as the changes which are made sound favourable for them
(Vodeb, 2010). In this, Virgin also needs to analyse and implement these recent trends in their
business operations in order to raise their customers base and number of visitors from other
countries. There is effective rise in utilization of internet by organizations for promotion of
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tourist destinations and their attractive features. Company also needs to apply online booking
methods that enhance the tourism market. Rise in recession has provided major influence on
prices of different things which directly provides an impact on global tourism and also effects
badly in the revenues' generation and the amount of expenditure will get increased. Thus, it can
be considered that by increasing various tourism service and applying recent trends, Visitors will
be able to achieve growth in tourism sector.
TASK 2
2.1 Cultural, social and physical features of tourist destinations.
From the analysis, service industry has been enhanced along with the introduction of
tourism sector in it as they achieve effective customers with the help of it. Tourism always
demands an adequate support from their respective government with a purpose of maintaining
various others important factors (Xiang and Pan, 2011). With the rise in number of visitors
government will also get benefited because their revenues get increased along with the ration of
foreign solvency hold by for expansion of international trade. In present context, As junior
product analysis, Different cultural, social and physical features of tourist destinations have been
analysed.
Feature Description
5
Online collection of information
Online booking
Internet usage
Reviews of customers feedback
Innovation in tourism products and service
0 20 40 60 80 100 120
60
66
60
40
50
80
95
99
96
80
Recent trend (%)
Future trend (%)
Illustration 1: Statistics of current trends and future trends

Cultural It is considered as inclusion of various distinctive features like such as
language, traditions, standard of living, food and beverages, lifestyle, art
and literatures etc. For example: nature of France is rich therefore it
automatically attracts the highest number of tourists towards them. UK and
India are considered as two best example of the rich culture country that
influence the lots of travellers towards them (Swarbrooke and Page, 2012).
UK is also rich in culture as there will be lot of different groups have been
residing and they have made an effective contribution in their precious and
unique culture. These culture significant aspects of India and UK has
involvement of various important things such as art, monuments,
literatures, art and education along with the media and philosophy. This
rich culture has provided them benefits in removing different and barriers
like language, F&B and supports of tourists. In some countries, their
ineffective and poor culture have been considered as problem towards
development of their travel and tourism sector.
Physical Physical features are considered as natural beauty or appearance of tourist
destinations which often attract the visitors. It usually involves the
monuments, mountains parks forests and historical places. These attractive
features will influence the people to identify information and also enable
the Virgin holidays in marketing of their packages among their customers.
For Example: France consists of various tourists destinations like Seaside
resorts, beach resorts, facilities of river rafting and various attractive
destination or points. For promotion of these destinations some important
and attractive services have been rendered like volcano campaigning and
others.
Social Along with physical feature, society also plays an important role in
increasing number of tourists as it provides support to make an interaction
with the tourists. At the time when the travellers get an adequate support
from the country which they have visited then they will feel much
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comfortable along with the enhancement of experience in effective manner.
2.2 Features of developing and leading tourist destinations.
Above study has provided an understanding that different tourist destinations always
have some distinct characteristics that attracts people. These important tourist destination is an
inclusion of seaside resorts, theme parks, and beach side restaurants. Culture, social and physical
feature mentioned above are used in order to make a comparison between one leading destination
i.e. UK and another developing destination i.e. Mexico.
Basis UK Mexico
Social Study has determined that the
social base of UK is much
stronger as there are people
with diversified religion have
their existence (Kim, Ritchie
and McCormick, 2012). These
diversified people always
assist in providing services and
adequate level of support to
the tourism because of this
tourist will not face problems
like language barriers and
many more.
Further, social base of Mexico
is not identified as effective as
there is lack of diversity in
their society. Due to this, they
are not able to provide
assistance to tourists from
differently backgrounds. It is
also analysed that their tourists
is also not getting an effective
support from society due to
which they have faced
language barriers and will not
be able to develop an effective
communication with them.
Cultural As it was stated earlier that
UK is considered as culturally
rich because there has been
spread among various factors
like fashion, art, religion and
living standard etc (Jalilvand
and et.al., 2012). These
According to (), Mexico is also
failing in cultural feature
because it does not have
people with diversified
religions and culture. In
comparison, with U, there
culture diversity is considered
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diversified religions will lead
to the festivals. Further,
Travellers from different
countries are easily formulated
an adequate communication
with domestic people and also
resolve their issues through
positive and effective
communication with them.
as poor which is considered as
major reason behind decrease
in number of tourists in
Mexico. Tourism sector of
country is also not getting
support of people due to which
visitors have to face various
problems like ineffective
communication and no proper
coordination. These factors
have made tourists experience
is not very effective.
Physical This physical attribute is
important as it tends to
influence the people to visit in
UK (Telfer and Sharpley,
2015). There are various
physical features exists in UK
like Seaside resorts, old
monuments, theme parks and
museums which influence the
people to visit and stay in UK.
Further, tourism in country
also gets support of
government in order to
promote their tourist and
increasing development.
Mexico consists of various
ancient features which are
famous such as chicken itza,
TULUM, palenque and many
others. There are various old
features that influence the
tourist towards them but due to
lack of effective cultural
diversity, language problems
and ineffective support from
the people in society has
created major problem for
them . Therefore, it is essential
for their government to
promote their tourism sector as
well as destinations at
international and global level
so that people will get
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employment and their will be
rise in GDP.
TASK 3
Covered in PPT
TASK 4
4.1 Issues that provides impact on popularity of tourist destinations.
As junior product analyst virgin holidays, there are various critical issues which have
provided major impacts on popularity of tourist destination in UK and other countries such as:
Issues Impacts
Recession in economy Rise in recession in economies have increased
the prices of holiday packages and other
tourism products that tends to provide negative
impact on tourism sector as people will tend to
prefer those countries where they will have to
pay less amount for travelling (Sharpley and
Telfer, 2014).
Technology Continuous rise in technology has enabled the
people to access the information easily and
organisations to communicate and provide
information to people about the tourist
destinations.
Terrorism It is considered as major issues that provides
impact badly over the popularity of tourist
destination within the countries (Zhang and
et.al., 2014). In UK, terrorist attacks have been
increased which has also provided impact on
their tourism business. Further, there is attack
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made by terrorist in France on 13th November
2015 has affected their tourism badly.
Finance Destinations and place in the countries of
tourism requires a lot of funds for maintenance
, renovation and care for making them
attractive for the tourists (Ringer, 2013). These
major activities require huge money for
execution of activities. Lack proper funds will
also provide major impact on tourist
destination's popularity.
Thus, it can be said that these factors have provided both positive and negative impacts
on popularity to tourist destinations.
4.2 Potential for responsible tourism to raise the host community at worldwide tourists
destinations.
According to Pike, (2012), potential features of tourism needs to be emphasised by the
countries in order to make the effective development within their tourism industry. Nations are
required to adopt and implement responsible tourism because it provides support in increasing
their potential attribute and also minimize their negative attributes which put over their social,
economical and environmental factors in order to raise the level of tourism, country will make
use of revenues towards the growth and development of localities (Morrison, 2013). For UK.
Tourism has become very effective as it supports in improving the job opportunities, increasing
the earnings and service industry also gets enhanced with the rise restaurants, entertainment, and
rise in level of services. Further, countries have become capable enough in order to promote their
culture at global level with the help of tourism. Their government also gets benefited with an
effect of increase in foreign currency which support them in making effective international trade.
CONCLUSION
In this report, it is concluded that tourism sector has provided major contribution towards
growth and development of countries. Virgin holidays which is a leading tourism service
providers in UK have also achieved growth in their business operations due to rise in growth of
tourism within country. Further, France is identified as highest number of tourist generate
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country across the world due to its cost effective tourism services and attractive tourist
destinations, it is also analysed that different tourist destinations consist of different physical,
social and culture features which differentiate them other countries. At last, it is also considered
that these issues will provide both positive and negative impact on popularity of tourists
destinations.
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REFERENCES
Books and Journals
Buhalis, D. and Amaranggana, A., 2013. Smart tourism destinations. In Information and
communication technologies in tourism 2014 (pp. 553-564). Springer, Cham.
Chang, L. and Beise-Zee, R., 2013. Consumer perception of healthfulness and appraisal of
health-promoting tourist destinations. Tourism Review. 68(1). pp.34-47.
Ekinci, Y., Sirakaya-Turk, E. and Preciado, S., 2013. Symbolic consumption of tourism
destination brands. Journal of Business Research, 66(6), pp.711-718.
García, J.A., Gómez, M. and Molina, A., 2012. A destination-branding model: An empirical
analysis based on stakeholders. Tourism Management, 33(3), pp.646-661.
Jalilvand and et.al., 2012. Examining the structural relationships of electronic word of mouth,
destination image, tourist attitude toward destination and travel intention: An integrated
approach. Journal of Destination Marketing & Management, 1(1-2), pp.134-143.
Kim, J.H., Ritchie, J.B. and McCormick, B., 2012. Development of a scale to measure
memorable tourism experiences. Journal of Travel Research, 51(1), pp.12-25.
Kozak, M. and Baloglu, S., 2010. Managing and marketing tourist destinations: Strategies to
gain a competitive edge. Routledge.
Morrison, A.M., 2013. Marketing and managing tourism destinations. Routledge.
Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A
narrative analysis of the literature. Tourism management, 41, pp.202-227.
Pike, S., 2012. Destination marketing. Routledge.
Piller, I., 2011. Intercultural Communication: A Critical Introduction: A Critical Introduction.
Edinburgh University Press.
Prebensen and et.al., 2013. Motivation and involvement as antecedents of the perceived value of
the destination experience. Journal of Travel Research, 52(2), pp.253-264.
Ringer, G. ed., 2013. Destinations: cultural landscapes of tourism. Routledge.
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