Assessing Tourist Destination Appeal: Virgin Holidays Analysis

This report provides a comparative analysis of tourist destinations, specifically focusing on a comparison between British tourist destinations and Cuba, in the context of Virgin Holidays Limited. It evaluates factors such as popularity, visitor numbers, types of visitors, economic, physical, social, and political characteristics to determine the significance of tourist destinations. The analysis includes a discussion on the impact of tourism on a country's culture and effectiveness, with a focus on the British Museum and Old Havana in Cuba. The report further examines economic characteristics like financial development and GDP determinants, physical characteristics such as infrastructure, social characteristics including population and literacy levels, and political characteristics related to government policies and legislation.

Tourist Destination
(Task 3)

Contents to be added in ppt
 3.1 Comparison of Virgin Holidays Limited with
current tourist destinations
 3.2 Significance of tourist destination
 References

3.1 Comparison of Virgin Holidays Limited with
current tourist destinations
In the given case scenario, it is identified that Virgin Holiday Limited
offers holidays internationally with other destinations as Africa, Middle
East, India, Europe and other countries. Being Travel consultant of the
organisation tourist destination appeal of different tourist destinations can
be analysed. However, comparisons between appeal of British Tourist
destination with destination of Cuba as follows:
Popularity
Changes in visitors' number
Type of visitors

Offerings in the
different countries
The firm been arranging holidays since 1985 and are
the largest, most successful transatlantic tour
operator, and market leader for travel to the USA
and the Caribbean.
As well as USA and Caribbean the firm offer
holidays to Canada, the Far East, South Africa, the
Middle East, Indian Ocean, Mauritius, plus a well-
established ski programme, so the organisation can
find the customer's ideal destination.

Popularity
Popularity factor and comparison between British Museum and Cuba destination can be understood as:
 Population and people behaviour, attitude towards tourist destination affect country's social and
cultural factors. However, it is defined in context to interest, people choice and their attitude
towards tourists destinations. In this regard, different factors are analysed in terms of social, cultural
and environmental affect country's effectiveness and efficiencies.
 However, popularity of London is greater than Cuba and number of visitors for destination are also
more increased in comparison to Cuba.
 Moreover, it also involves considering education, health, poverty which is affected with tourist
destination and income for its services.

Visitors number and types
Number of visitors and their purposes towards destination are different. Comparing visitors'
number and types towards both destinations can be identified as:
Changes in visitors' number:
 Tourists from different countries of the world come for different purposes like;
education, research, entertainment etc. Including this, it is also depended on tourists'
attraction, interest towards destinations in different contexts. Therefore, due to changes
in number of visitors' number, tourist destination of Cuba and British Museum of UK
get affected. In addition to this, it impacts on productivity and profitability of the
destination.
 On comparison, it is identified that for British Tourism destination, number of visitors is
larger than for Cuba. It affects income and economic position of the country.

Contd.
Type of visitors:
 It is considered that attitude, perception, interest and standard an individual changes
with time . It impacts on tourist destination market value and demand from visitors.
Including this, it is recognised that Old Havana tourist of Cuba and British Museum of
UK are known for different respects.
 As purpose for visiting of tourists are different from each other and British Museum is
known for education, resarch and knowledgable purposes more than of Cuba
destination. Therefore, number of visitors and destination in quite higher than of Cuba.

Education, economy, health
and life expectancy
Being analyst of tourist destinations, difference between British
Tourism Cuba destination can be understood as:
 British Museum is known for education and environmental
factors at most in comparison to Cuba destination.
 Therefore, visitors come for visiting is larger than of Cuba
affect GDP growth in respect of tourism destination positively.
 However, environment of London is more positive and effective
for satisfying visitors more in comparison to Cuba.

Employment, demand and
supply of money
For comparing British Museum and Old Havana destination of Cuba,
differences between both in respect of employment, demand and
supply is as:
 As visitors come for visiting British Museum more than for Old
Havana of Cuba. Therefore, employment opportunity in London
is quite fair than of Cuba.
 It is linked with supply of money which is more effective of
London destination than of Cuba.

3.2 Significance of tourist destination
Tourist destination of a country affect its culture and effectiveness also as
satisfaction level of its tourists come for different purposes. For Old
Havana tourist of Cuba and British Museum of UK, different
characteristics are determined can be understood and compared as below:
Economic characteristic
Physical characteristics
Social characteristics
Political characteristics

Contd.
 Economic characteristic:
It includes different tools like; financial development, process of monetary growth of Cuba and UK
in terms of pre-industrial society, service economy, determinants of its GDP and so on. However,
it is considered that tourism is an economic alternative of any country also affect different sectors
and their impacts. As comparing both tourists' destinations, it is determined that both provide
services differently to visitors who come for several purposes.
 Physical characteristics:
There are different aspects included under this characteristic as; infrastructure, water supply,
sanitation, utilities and transport network. In this regard, various factors of a country are
determined affected as ways to exchange products, export and import of goods and services and
and visitors' satisfaction with its Old Havana tourist of Cuba and British Museum of UK
differently.

Contd.
 Social characteristics:
For analysing social characteristics of Old Havana tourist of Cuba and British Museum of
UK, different factors are identified such as; population, literacy level, role of family
units, living standard of countries' people etc. It is linked with tourist destination and
tourists' attitude towards destination and its services. In this regard, level of poverty, life
expectancy and different other tools affected impact on country's effectiveness.
 Political characteristics:
It involves government rules and policies regarding country's effectiveness and legislation
on tourist destination. However, type of government and its style to manage a nation's
system affect is social and cultural environment. For analysing political factors of Old
Havana tourist of Cuba and British Museum of UK, democracy, tribal, theocratic and
political tools are affected.