Tourism Destinations: Evaluating Trends and Visitor Analysis Report

This report provides a comprehensive analysis of tourist destinations, focusing on visitor numbers, trends, and the factors influencing their appeal. The report begins by examining the main tourist destinations based on visitor statistics, with a particular emphasis on the UK's position and performance in the global tourism market. It then delves into analyzing the trends in tourism, comparing the UK with other leading destinations like France, and evaluating the social, cultural, and physical variations that attract tourists. Furthermore, the report compares current tourist destinations with developing ones, assessing how destination characteristics affect their appeal and popularity. It also explores the issues impacting the popularity of tourist destinations and the potential for responsible tourism to enhance the host community. The report concludes by highlighting key findings and offering insights into the future of tourism.

Tourist Destinations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysing the main tourist destinations in accordance with numbers of visitors............1
1.2 Statistics for analysing trends of tourism destination.......................................................2
TASK 2............................................................................................................................................4
2.1 Evaluating the social, cultural and physical variations as well as appealing tourists.......4
2.2 Comparison of the leading tourist destination and their features of developing..............5
TASK 3............................................................................................................................................5
3.1 compare the appeal of current tourist destination with that of currently developing tourist
destination...............................................................................................................................5
3.2 Evaluate how characteristics of a tourist destination affect its appeal.............................6
TASK 4............................................................................................................................................8
4.1 Analysing the issues that affects the popularity of tourist destination.............................8
4.2 Potential for responsible tourism to enhance the host community...................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
To visit a place or make the travelling memorable it is necessary that one should have
planned the adequate destination and with help of various travelling agencies. Hence, in the
present assessment there will be discussion based on the statistic relevant to the numbers of
visitor visits the most popular tourist destinations. Thus, traveller will be advised to visit the
places in accordance with their income generation, generator of visitors. Further the discussion
will evaluate the trend line for the numbers of visitors such destinations have in the future.
However, various tourist destination throughout the world will be analysed and compared with
UK in terms of revenue gathering and the numbers of travellers in the year. The report will also
shed some lights over the barriers and obstacle at various locations which will distract the
tourists.
TASK 1
1.1 Analysing the main tourist destinations in accordance with numbers of visitors
By considering the main tourists places in various countries which can be decided in
context with the numbers of tourists received by them. Hence, UK is the country who has large
numbers of tourists in each year and have the leading and most preferable place by tourists.
Thus, it can be said that the country is the tourist generator which in turn place the nation at the
top 6 tourists destination place (Horner and Swarbrooke, 2016). In the year 2017 there has been
39.7 million visitors were recorded which is very fruitful and profitable for the country in
generating the adequate turnover or promoting small scale tour agencies. However, in the current
year the numbers of traveller increased in visiting UK which is 6% more than the previous year.
It describes that people would like and preferred to visit UK.
Illustration 1: Income generation and growth in UK'S tourism sector
Source: (2017 inbound tourism forecast, 2017)
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However, In accordance with the income generation of the individuals people preferred
to visit the destination like, sea, resorts and the adventures places which will be over their choice
and interest of visiting such places. Hence, there are many locations in different countries which
have impact over increase the trend of tourism (Iniesta-Bonillo, Sánchez-Fernández and
Jiménez-Castillo, 2016). Thus, in accordance with income generator on which UK stands at 6th
position which is lead by the countries like France, USA, China, Spain and Germany. Moreover,
with the help of increase in the numbers of traveller in the country there has been favourable
revenue gathering by the nation through such visitors such as 25.7 billion which is 14% higher
than the previous year's income such as 22.5 billion.
1.2 Statistics for analysing trends of tourism destination.
In context with the numbers of tourists visits UK and the other top most countries in the
such segmentation there will be tough competition. Hence, in terms of France the country has the
large numbers of tourist than compare to UK or any other country it is due to various location
and destination in the country which attracts people to visits them (Yang and et.al., 2017).
Hence, apart from destination the cultural environment of France is also very fruitful and easily
adjustable. The main advantage of this nation is that there have lower rates in the currency,
travelling and hospitality services which are easily affordable and comparatively cheaper than
UK.
However, on the other side revenue obtained by Ireland which is comparatively higher
than France is due to the stable economy and the currency rates in the country is adequate. There
may be equal numbers of visitors in both the nations but the variation in their earning or income
gathering is due to the changes in the currency rates and the financial stabilities of the nations (de
Oliveira Santos and Giraldi, 2017). Hence, France is facing the financial crisis and have higher
debts in comparison with other nations so the revenue generated through tourism is not proper
and they may have reduction in the economic standards On the other side France is said to be the
top moist country in such tourism attraction destinations which is covering higher employment
which in turn fruitful for the citizens in having better job opportunities. Thus, there will be
various big countries such as India, China, Brazil, Australia etc. which are challenging such
nation in the tourism sector. Hence, it can be said in order to attract the maximum numbers of
tourists in the nation there are several points which are to be considered by the government such
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as lower crime rates, adequate currency rates, better hospitality services as well as favourable
governmental laws, regulation and policies.
There can be analysis over the 3 year's data in context with the numbers of visitors UK
has as well as ranking the most preferable cities or sites visited by the travellers.
Cities of UK 2014 2015 2016 Total
London 17404 18851 19060 55315
Edinburgh 1585 1543 1689 4817
Liverpool 605 601 671 1877
Oxford 489 535 586 1610
Cambridge 418 430 498 1346
Leeds 370 300 331 1001
Illustration 2: Growth in numbers of Visitors in UK as per trend graph
Source: (Davies, 2016)
By considering the above listed table there has been growth in the numbers of visitors per
year in various cities of UK. Hence, in such criteria the top most visitors preferred to visit the
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Capital town London which leads it to 1st position. However, it can be said that there UK is
promptly growing travel destination in the world as compared with other nations (Inbound town
data, 2016). Hence, the growth in tourism destination of UK which must be considered of the
several factors such as:
 The government of UK is planning to enhance the coastal resort which in turn helpful in
gathering the large numbers of domestic ans well as international visitors.
 Promotion of the destinations over various websites and the advertisements telecast over
TV channels will be helpful in attracting the visitors as well as various packages has been
offered by the travelling agencies which in turn make it affordable for such individuals in
travelling such locations (Della Corte and Aria, 2016).
 There has been promotions of the country through various ecotourism companies which
in turn improving the tourism sector in UK.
TASK 2
2.1 Evaluating the social, cultural and physical variations as well as appealing tourists
In accordance with the internal environment of UK which has variations in the cultural,
social and physical variation of the citizens which will affect attracting travellers. Thus, such
impact will be negative or positive which can be decided by the value or the position of the
country. Hence, it may create social benefits such as maintaining peace in the nation as well as
awarenesses in people relevant with the cultural environment in the country. Apart from such
factors the economic condition of the nation is also very favourable and adequate in terms of
having employment and the adequate revenue gathering by such small scale industries. The rate
of pollution, resources available in the nation are very healthy and easily acceptable (Shahzad
and et.al., 2017). Citizens of the country are belongs to various cultures, society and have
variations in their colour, physic and traditions which in turn makes it familiar for travellers in
visiting UK. There is no language barrier as English is the universally accepted language and
which in turn affects the better understanding of laws and rules imposed by the government in
country.
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2.2 Comparison of the leading tourist destination and their features of developing
There has been variations in the every tourism destination in the world such as
infrastructural facilities, hospitality services, implication of rules and regulations as well as
various operational activities. Hence, a part from this the transportation facilities available in the
nations will also play main role in making the favourable image among tourists. Hence, with the
help of such developments the travellers will be satisfied with the services and facilities offered
by UK governments. Thus, this will be fruitful in attracting consumers as well as improving the
economic conditions of UK. However, in accordance with the promotional stage and the
marketing criteria of the tourism in UK which is mainly based on the various online promotions
such as website advertisement, television, new paper and the various travellers blogs which in
turn helps in promoting the heritage or historical places (Davies, 2016). Thus, it can be said that
with the help of marketing it will create the interest in people to explore such heritage or
historical places in UK such as Tower Bridge, London Eye, Stone-age etc.
TASK 3
3.1 compare the appeal of current tourist destination with that of currently developing tourist
destination
UK is the one of the best tourism sector that provides appropriate and effective travel
services to the customers. Based on the consumer needs they provide effective products and
tourism services. They use different types of strategies and approaches to attract a client in the
market. It helps to increase performance and productivity in the world. Travel and tourism sector
of UK is trying to develop and bring essential changes which helps to attract the peoples and
increase overall performance in a world. There are various theme parks and gardens which
attract a customer for the tourism (Xiang, Magnini and Fesenmaier, 2015). It can be easily
determined that the 15 billon earned by the travel and tourism sector through the theme park. It is
very famous park in UK they attract huge number of peoples in the world. UK government
provide different and innovative plan, policies to the travel and tourism sector companies which
helps to increase their performance and also helps to expand a business in the world.
Approx. 2.1 billion is earned by the UK travel and tourism sector by the American
visitors. They like a lot the theme parks and gardens in the UK. Increment in the profit increase
the GDP level of UK. In UK, there are many companies’ follows different types of methods and
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approaches to expand their business in the world. They also provide appropriate and attractive
packages to the customers. Based on the client needs they provide packages of tourism. It also
provide efficient transportation to the peoples to increase an overall firm performance in the
world. Government also provides appropriate and effective policies which helps to increase
performance and expand a business in a world. It can be easily stated that approx. 7.9 million
peoples visit black pool pleasure beach every year. There are different and attractive places or
spots which attract the customer in a world (Hudson and Thal, 2013). In UK there many
organization of travel and tourism sector which provide the services based on the consumer
preferences. There are different types of customers in the market and they all have various
preferences for the travel and tourism. In UK there are many effective and attractive places
which help to increase the GDP level of the country. Many peoples take the package of UK for
the tourist destination. To attract a client in the market they need to provide appropriate and
effective packages. Based on the client needs they provide travel and tourism facilities to the
customer. Travel and tourism sector of the UK is one of the best sectors that provide effective
services to the customers. There are different types of spots and parks that attract the client in the
world. It helps to increase overall country and firm performance in a world.
UK government provides the appropriate plan, policies to the firms. These policies help
to increase the performance and productivity in the market. Government policies help to expand
their business in an industry. Government gives different and effective policies that help to
increase their performance and productivity in the world. UK is the leading country of travel and
tourism sector that provides the effective services of tourism in the world (Standing, Tang-Taye
and Boyer, 2014).
In France there are many places and it attracts the customers for the tourism purpose. There are
different types of industries such as wine industry, dynamic industry. These industries are
famous in the France and many peoples can easily attract with them. Huge number of peoples go
there for the tourism purpose. It is the strength that it gives more economic profit to the country.
Negative impact is that in which there are less safety for the tourist. In Egypt, there are many
adventure places which has positive impact on the economical factor. It helps to increase the
GDP level of the country. In the world, there are different types of customers and they have
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various behaviours so In Egypt they provide the facilities of the tourism based on the consumer
needs. It has positive impact on the country that helps to increase the GDP level of the country.
3.2 Evaluate how characteristics of a tourist destination affect its appeal
There are different types of gains which helps to attract the customers in the market such
as social and economic gains. It is very essential that they should concentrate on the
characteristics which helps to attract the consumers in a market. France is one of the best and
most visited place of UK. It can be easily determined that 83 million peoples visit France for the
tourism purpose. In France there different and attractive place of tourism. Government of the
France also provides appropriate and effective policies to the companies to expand their
business in the world. France is most favourable place because there are different types of places,
wine industries, dynamic industries etc. These all are the places which attract the client in the
world. firms of the UK provides different and innovative packages of travel and tourism that help
to increase performance and productivity in a world (Lamsfus and et.al., 2013). some of the
negative aspects attached with the France which has negative impact on the travel and tourism
sector such as Paris park and higher rate of food items. On the other hand, Brazil is the
developing tourist destination which is visited by the many peoples because of its beaches, dunes
etc. there are good beaut and nature of the beaches and rainforest so that the customer prefer this
place for the tourism. Rio carnival is the best place of the Brazil which attracts huge number of
peoples in the world. Government of Brazil and France provides different types of facilities and
policies to the client which helps to increase their GDP level in a world.
For the attraction if the client they need to provide appropriate packages and plans to the
consumers. In UK there are many firms which provide effective and efficient packages to the
customers to increase firm performance in the world. Increment in the firm profit has positive
impact on the GDP of the country. There are various attractive places or spots in France which
attract the customer in a world. UK is one of the best leading countries in the travel and tourism
sector because there are different and attractive places which attract the client in a world.
Government also gives plans and policies tithe companies to increase their performance and
productivity in the world (Baker, 2014). It also helps to increase the level of GDP in the market.
By providing different types of policies to an entities they can easily enhance and expand their
business in a world.
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Negative aspects of the Brazil is safety and security of the food items and services.
Peoples are feeling safe in Brazil because there is less security and the quality of the food
products is not good enough. There are no different categories in the food product so that many
of the customers cannot get those foods. So that many of the peoples do not visits there for the
travel and tourism purpose. Government should provide appropriate plans and policies to the
companies that help to increase overall performance in the world (Buhalis and Foerste, 2013).
tourist destination must be good enough because only the place and packages can easily attract a
client. To attract a customer in an industry they should provide the packages based on the
consumer preferences. There are different types of customer in a market and they have various
preferences so that they need to provide facilities and travel services based on their needs. UK
government trying to develop their business in the travel and tourism sector which help to
increase overall performance and GDP of the country. They also give appropriate and effective
policies to the companies to increase a firm performance and expand a business in the world. For
the enhancement of the business in travel sector the companies should provide effective and
attractive packages at cheaper rate which help to increase the productivity and performance in
the world. By providing these kinds of services to the customers they will take more travel and
tourism packages for the tourism purpose (Webster and Ivanov, 2014).
In Cuba, the positive factor is that there are different types of attractive beaches, colonial
architecture and cultural history which is more attractive for the customers. Huge number of
peoples go there for tourism purpose. Negative factors is that some of the peoples cannot afford
the tourism package of the Cuba. Many clients not spend so much money on the travel and
tourism purpose.
TASK 4
4.1 Analysing the issues that affects the popularity of tourist destination
Since the growth of tourism and increase in popularity of tourist destinations, visitors and
travellers from various countries visits different-different tourist destinations. In order to acquire
knowledge and information about the traditions, culture and beliefs visitors go to different and
attractive places in the world. Due to increase in number of visitors and tourists, the tourrist
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destination faced some of the negative consequences that impacts and affects the country's
environment negatively (Mason, 2015). In this context, as a travel consultant of Virgin Holidays
Limited, various issues analysed that affects the popularity of tourist destination and which are
provided below:
Climate: Climate plays a vital role in affecting the popularity of tourist destinations worldwide.
Due to increase in transportation facilities and number of visitors in tourist destination
countries the climate has been transformed rapidly and dramatically. For example, due to
increase in the transportation facilities, pollution has been increasing in China and India
rapidly (Tribe, 2015). It not only impacts on the historical monuments and but also impacts
on the number of visitors. Now tourists avoid tourist destinations whose climate is not
suitable for them.
Natural Disaster: Due to shift in climatic conditions of several countries, the chances of natural
disasters such as earthquake, cyclones, tsunamis, avalanches, landslides, etc. have been
increases rapidly. Natural disasters are uncertain and can be occurred any time and at any
place (Zhang, Cai and Lu, 2014). This not only impacts on the environment of tourist
destination but also affects the popularity of tourist destinations. Tourists and visitors avoid
disaster prone countries like Japan, Hawaii, etc.
Sustainability: It means the level of stability of the tourist destination. More the sustainability,
more will be the amount of visitors. For example UK is very sustainable according to the
experiences of tourists, whereas countries like North Korea, Pakistan are less sustainable
though are less preferable by tourists (Kazeminia, Del Chiappa and Jafari, 2015).
Sustainability of tourist destination affects the popularity effectively and efficiently. The
more sustainable the country, the more will be the visitors and vice versa.
Environmental conditions: The environmental conditions of tourist destination impacts the
popularity of the tourists oriented countries. From the analysis of visitors review and
observation, it was identified the most of the visitors tends to visit countries in winter season
and summer season. Further, they avoid countries and tourists destinations who have
unhealthy environmental conditions (Bernini and Cagnone, 2014). Thus, it implies that
environmental conditions plays important and essential role that not only impacts on the
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popularity of tourists destinations, but also present the environmental condition of the
country.
Country image and reputation: Country image and reputation plays essential role that affects
the popularity of tourist destination. From the analysis of the reviews of visitors, it was
identified that tourists and visitors tends to avoid those countries who have bad reputation
and image (Pike and Page, 2014). These countries are not tourists friendly and government
does not implement measures to increase the tourists thus, affects the growth and image of
the country.
4.2 Potential for responsible tourism to enhance the host community
Responsible tourism is any form of tourism that can be consumed in a more responsible
way. Since the inception of Virgin Holiday Limited, the company operates and conduct tourism
in sustainable and in responsible way so that the company can move on the path of growth and
development (Zeng and Gerritsen, 2014). In order to enhance the host communities and tourists
destined countries, the management of Virgin Holiday Limited provides ample of opportunities
to the local people by providing them employment facilities and welfare services. This increases
the morale and motivation of the natives of host communities.
Further, various initiatives has been taken by the organisation in order to provide more
effective and responsible tourism to the tourists. Proper education and knowledge has been
transferred to the tourists before departure about the rules and regulation and ethics to be
followed in the country (Mason, 2015). This aid in reducing the conflicts and chaos between the
locals and visitors. Moreover, in order to enhance the host communities, the organisation works
with the government of host countries in order to improve the conditions of tourist destination so
that number of visitors can be increased effectively and efficiently. Virgin holidays is also
working with their partners to promote better welfare standards in existing facilities; encourage
the creation of sanctuaries for animals currently in captivity; and provide more responsible wild
whale and dolphin watching experiences for customers.
Further, the management of the organisation contributing in the host communities and
countries so that the infrastructure and welfare facility can be improved effectively and
efficiently. This will aid in increasing the number of visitors which benefits both the company
and national economy of host countries (Tribe, 2015). The aim of responsible tourism is to
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