Tourism Destinations: Analysis of UK and China Comparison Report

This report provides a detailed analysis of tourist destinations, focusing on the UK and China. It begins with an introduction to the travel and tourism industry, highlighting its economic significance and the adoption of modern tools and techniques. The report analyzes and compares the main tourism destinations, including their cultural, social, and physical features. It examines statistical trends in tourism, predicting future needs and potentials for enhancing host communities. Furthermore, the report compares the UK and China as tourist destinations, considering factors such as historical facts, cultural values, social aspects, and physical features. Economic, social, physical, and political characteristics of tourist destinations are also analyzed, along with factors that may affect a destination's popularity. The report concludes with a discussion on responsible tourism and its potential to enhance levels of hosting communities.

Tourist destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse the main tourism destinations.............................................................................1
1.2 Analyse statistics to determine tourist destination trends and predict future needs.........2
TASK 2............................................................................................................................................3
2.1 Cultural, social and physical features of tourist destination.............................................3
2.2 Compare the features of chosen destination.....................................................................4
TASK 3............................................................................................................................................5
3.1 Covered in PPT.................................................................................................................5
3.2 Covered in PPT ................................................................................................................5
TASK 4............................................................................................................................................6
4.1 Issues that may affect the popularity of the destination...................................................6
4.2 Potential for responsible tourism to enhance levels of hosting communities .................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Travel and tourism is one of the leading sector for economic growth and development. In
this relation, it is getting attention of government bodies and legal authorities. In this modern era,
travel and tourism industry is being adopted various tools and techniques so as to promote all
integrated services to customers in an effective manner (Ahmad, 2013). UK, China, Spain, Asia,
USA, Nepal etc. are the famous tourist destinations; both are the developing countries. Apart
from this, the report will be described the comparison in UK and other developing tourism
destinations on the basis of social, cultural and physical attributes. Now these days, several
changes are being occurred in travel and tourism industry; it affect the working activities of tour
agencies in direct and indirect manner. There will be conduct a statistical analysis of tourism
destinations trends as well as predictions of future trends. The report will be described certain
potentials which are liable for increasing the host community.
TASK 1
1.1 Analyse the main tourism destinations
It has been obtained that the living standard of people is boost up or developed day by
day in UK since past years. It increases nation's reliability in all areas. In terms of tourism sector,
the number of travellers is augmenting as they are spend huge amount of their disposable income
in travel and tourism activities. Along with this, Spain, France, Italy are the leading tourism
destinations in United Kingdom, here individuals are willing to go other countries to know its
cultural and history. All this process is liable for raising nation's growth and development as well
as competent from others (Armenski and et. al., 2011). In 2013, 32.6 millions go for travelling
and in 2014 it was increased by 34.5 million. As the popularity of tourism is increasing thus it is
helpful to raise the standard of education, income and further service sectors. UK and China are
the famous tourist destinations and compete with UK.
Elements UK China
Foremost
tourist sites
London, Edinburgh, Skye, Liverpool,
Brighton, Manchaster, Dartmoor, the
Thamas river, disney land etc.
Shanghai, Lijiang, Guilin, Beijing,
Chengdu, Zhangjiahie and many
more.
Total
number of
visitors
In 2015-16, around 38 million people
had visited UK.
Every year around 130 million people
visits China.
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(2015-16)
Income
spend by
visitors (for
2016)
On or average 28 billion pound. Approx. 600 billion in US dollars
annually.
As per the above table, it is analyse that in terms of people China is the leading country,
here people are spend 600 billions every year on tourism activities; it is liable for rapidly
improving financial condition of the country. On the other hand, the number of tourists are also
high in China, i.e. 130 million per year, it raised up publicity of the country over the world.
1.2 Analyse statistics to determine tourist destination trends and predict future needs
Below is mentioned the statistical table which shows tourism trends in past few years.
Years Number of
visitors
Spend Average
spends per
visit
Average night
per visit
International
balance of
payments (£)
2007 24.715 £10.755 £490 8.2 -£16.846
2008 26.855 £12.147 £500 8.2 -£17.256
2009 29.892 £14.250 £475 8.3 -£17.910
2010 31.713 £16.005 £520 8.4 -£18.605
2011 32.780 £16.500 £555 7.7 -£19.057
2012 32.888 £16.692 £582 7.7 -£20.515
2013 33880 £17.897 £650 7.6 -£15.102
2014 31.075 £18.550 £670 7.5 -£13.850
2015 32.695 £19.230 £675 7.4 -£14.050
2016 34.335 £20.849 £690 7.7 -£13.668
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Considering all these trends in tourism industry in 10 years, it is represents that in some
years the number of visitors was raised whereas in some years it goes down (Beritelli, 2011). In
2007 the number of visitors was 24.715 afterwards the ratio was increased subsequently.
Future Trends of UK goals: UK is now becoming the leading and growing industry over
the world. Here, the number of visitors is rasing simultaneously. In 2014 it was – 31.075 which
icnreased in 2016 by 34.335. In order to explore and promote tourism activities the country has
implemented its several officies and information centers which provides relavnat information to
people.
(Source: THE FUTURE OF TRAVEL AND TOURISMTHE FUTURE OF TRAVEL AND
TOURISM, 2017.)
As per the this graphical presentation, UK government wants to expand its tourism
activity by 5 to 10 % till 2020. In this perspsective, developers are focus upon improving the
overall infrastructure of the country, i.e. airport, railways, roads. They are trying to provide
effective services at minimum costs so as people from all areas can gain the benefit of tourism.
Accommodation, food facilities and networking services are also developed day by day.
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Illustrat
ion 1: Future trends in tourism

TASK 2
2.1 Cultural, social and physical features of tourist destination
Tourism industry is have a colossal impact on social, cultural and physical life in direct
and indirect manner. There elements are defined as under in contrast of UK, such as -
Cultural Aspect In United Kingdom, there are several places of historical interest,
i.e. England. The city of Manchester is the secondly highest visited
places after London. Apart from this, country has amicable
atmosphere which attracts people to go there and visit. It serves as
to provide new experience to people and force them to do new
things (Crouch, 2011). Due to impressive cultural, every year
several travellers have been visited that aids in exploiting the
economic condition of the nation.
Social Aspect Travel and tourism plays a significant role in social as well as
economic life of UK. Having a popular history, pervasive cultural,
and colonialism makes a England a popular destination. On the
other hand, UK's people are living a standard lifestyle by managing
quality of work life. This factors largely affect voyagers who come
to visit UK.
Physical aspect UK is a popular for its novel environment, it is highly involved in
eco tourism activities. Its infrastructure and other networking
facilities are also very effective. In 2015-16 more than 17,404,000
people visited the country. Along with this, there are numerous
beaches and mountains which pulls into visitors. In Scotland and
Northern Ireland there are several places which known for legacy
tourism. It draws individuals to visit these places.
UK is famous for its beauty which is treated cultural factor, it appeals tourists at larger
extent. People go to visit this country as it provides them to information towards new and
innovative things. On the other hand, sports activities of chief destination helps England to lead
at global level.
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2.2 Compare the features of chosen destination
Since many years, UK is always involved in creating new and innovative travelling aims.
It has proper sources to make nourishment as well as voyaging offices. Beside this, China is
developing nation; it is continuously emphasis to make certain modifications in tourism segment.
Comparison between these two locations is defined as under: -
Factors Leading destination Developing destination
Historical facts and
cultural values of
UK
UK still follows all traditional, it
celebrates all festivals which shows
its cultural norms and values. There
are different museums which
persuade individuals to go ahead
there to get more knowledge.
(Datzira-Masip and Poluzzi, 2014).
Country's music, food varieties and
cultural facets are also pulls people.
In China, tourism is rapidly
developing, it has been expand
since the last few years. In 2010-
11, there were approx 50 million
people visited Nepal and China.
Now it has become 4th largest
tourist destination over the world.
Chinese music and local cultural
appeals customers in an effective
manner.
Social facets UK always ensure that the needs
and wants of visitors are being fulfil.
In this perspective, the country
delivers prominent services in all
sectors so as to attract visitors.
The core cultural of China is far
differ from other countries. Due to
peaceful environment and
meditation aspects get received the
attention of numerous people (Di
Pietro, Di Virgilio and Pantano,
2012).
Physical facets In England, Flora and fauna are the
two major aspects which draws
people. On the other hand,
communication and transportation
facilities are also good here.
In past years, transportation
services were not so good but now
it is improving. China has adopted
new and innovative tools and
techniques in order to boost up its
tourism activities.
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Apart from this, in terms of infrastructure UK has built advanced activities for tourism
purpose. There are available several offices which provides relevant information to people who
come to visit the country. On the other hand, the infrastructure level of China is not good in
comparison of UK but now government and legal authorities are trying to improve this.
TASK 3
3.1 Analyse the economic and political characteristic of a designated destination
At tourist destinations, there are several major factors which can put a huge impact on
customers' appeals in direct and in direct manner. The brief description of all these factors is
stated as under: -
Economic – The economic condition of the country plays an eminent role on purchasing
power of customers. There are several resources are involved in travel and tourism industry, it
allows an economy to achieve more and more foreign exchanges from different countries (Fourie
and Santana-Gallego, 2011). However, Asia is one of the famous location of travelling and in
same way its economy is also developing. Beside this, due to economic crises at UK in 2008
people still are not capable to spend huge amount of their income on travelling activities.
Social factors – Asia and Europe both are growing nations and trying to adopt new
methods in order to reduce the level of poverty and unemployment. It is essential for countries to
improve the quality and standard of life of individuals, so as to grow. Beside this, issues can be
related with health and safety, as people does not prefer to visit in these places. On the other
hand, literacy rate of UK and Asia are increased which generate employment opportunities,
people are also willing to grab these opportunities.
Physical – People go Europe and Asia as these places are also famous for better
transportation, accommodation, food as well as networking facilities. Asia has good
infrastructure but there is lack of different substitutes that is the major reason as people does not
prefer to visit here (Frenzel, Koens and Steinbrink, 2012). Somewhere, communication channels
are good but somewhere it is bad, issues are created with connectivity. Beside this, UK has
improved its telecommunication chain which helps tourists to connect with their family
members.
Political – In growing countries, i.e. UK and Asia etc. tourism industry is seemed as an
effective source of managing political stability. Because its activities and operations are assistive
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in attracting international bodies in order to organise various events. The most apparent examples
is London Olympics games, almost 5 million visitors were came to visit the place.
3.2 Evaluate the impact of social, economic, political and physical characteristics
While appealing to tourists, it is necessary for tour operators to consider major
characteristics as they can come to visit this destination. Below mentioned the brief description
of these factors, such as-
 Economic condition and social wellness of a country plays an eminent role which attracts
tourists to visit country. Europe and Asia both are leading and growing economies and
they are also aware for its social development or responsibilities which can raise the
number of visitors simultaneously.
 Tourist department in Cuba is too poor this is the main reason that country has become
crime oriented. In context of tourist, crime rate is a major factor, they will not prefer to
visit these location where crime activities are higher. On the other hand, lower crime
assists to appeal large group of tourists as they come to a particular tourist destination.
Considering London, here crime activities are quite low but sometime pick pocketers can
target travellers in UK streets such as Oxford street and Brighton resort etc.
 Apart from this, stakeholders of travelling industry are highly focused on marketing
activities, i.e. publicity and sales promotion; it would affect positively through tourism
inflow within the country.
 In order to maximising service quality and product life cycle, it is essential for tour
operators to involve government and other the higher authorities so as to deliver that
better customer services to visitors which will be come from foreign and domestic origin.
 For improving tourism facilities, UK and Asia has its own information centres so as to
provide relevant information to people as they as can decide whether to visit this country
or not. On the other hand, they are also rendering maps so as to track current location. For
example, London has developed its own website which supports tourists , named
londontourism.com. It contains all maps as well as information about popular places,
railway station, buses and airport.
 Economic impacts need to be explored so as to assess the overall impact on the tourism
activities and it was revealed that increasing inflation and higher currency prices in
London have made negative impact on the overall tourism activities as tourists spending
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power would be quite low. Expansion of Heathrow airport leads to increase of entry fee
which gave extra burden on tourists reducing their spending power.
 At last, due to globalisation as well as commercialisation tourist destinations are affected
in an adverse manner as people come from local and international market. Local people
will be charged as same as foreigners.
Therefore, all these are the elements are highly involved into create appeal for tourism
locations. Thus, it can be said that UK and Asia both are effectively managed its appeals
towards tourists; through which the number of tourists are enhancing day by day and the same is
anticipated in future as well.
TASK 4
4.1 Issues that may affect the popularity of the destination
There are several issues or problems which can affect the popularity of tourist
destination, such are stated as under: -
 One of the major issue is changes in climates situations. It can occur due to modifications
in human and environmental activities. Climates changes can put impact in positively and
negatively manner. For instance- increasing in temperature, air circulations and floods are
the major causes.
 Enclave tourism also put a huge impact on tour operations. Inclusive tourism packages
which provides all facilities to visitors, such as- pubs, local accommodations, food
centres and transportations service (.Pandža Bajs, 2015). These packages might be
expensive of middle class people and this can harm the tourism business in an negative
way.
 Terrorists attacks in UK and China are can reduces the number of tourists. With this fear,
they does not prefer to visit these places. Beside this, local robbers can be easily founded
local streets of London. All these can raise the issue of safety and security for people who
came from global areas.
 High inflow of tourist every year increases population which generates adversely affect
the city in terms of waste dumps as well as pollution. It shows that environmental
condition of the country is not so good.
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 Enhancement in inflation costs and higher foreign exchange rates would affect tourists
(Oliveira and Panyik, 2015). For instance – transportation costs has recently increased in
UK and petrol prices are also higher, i.e. £53 per litre.
By considering all these key elements, it has evaluated that it has put negative impact on
growth and vitality of tourism activities in UK. It might be diminished the popularity of tourist
destination cause of accumulation. But the country is trying to adopt certain strategies and
policies in order to reduce the impact of all these factors.
4.2 Potential for responsible tourism to enhance levels of hosting communities
Responsible tourism can defined as when all parties and government bodies are included
in order to make efforts for a making a destination appropriate as well as attractive with the
purpose of tourism. It is essential for travellers to render best and qualitative services to visitors
so as to gain higher level of customer satisfaction (Laws, 2011). In this perspective, they need to
choose a place which is safe and secure in all areas; it does not affect by external environment
factors. Tour operators needs to fulfil their ethical and legal responsibilities, they have to follow
all laws and legalisation of the country within they are going to organise tour or holiday package.
Below mentioned are some ethical principles which must follow by companies and they should
be environmental friendly: -
 Give respect to value and believes of all travellers; do not make any kind of
discrimination on the basis of income level of people.
 Being humble and keep polite among people.
 Provide necessary safety and security aspects of travellers.
 Recognise the need of developing environmental friendly activities for visitors.
Therefore, the core concept of responsible tourism is to reduce the negative impact of
tourism and generate job opportunities for people. It also ensures to create eco friendly
environment for tourists (Horng and et. al., 2012.). It can only done if all travelling agencies will
be come together and pledge to manage the attractiveness of the place for long term period. In
UK itself, 2 out of 20 people are employed themselves in tourism business, it represents that how
rapidly the country is growing.
Government parties and other legal authorities of the UK needs to put certain efforts in
order to get positive results and promote their tourism over the world. It is benefited to country in
several ways that are stated as below: -
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 It can eliminates the negative impact of social, physical and cultural aspects.
 It can improve the quality and standard of tourism activities which generate higher
revenue.
 Increase customer satisfaction level.
CONCLUSION
From the above mentioned report, it has been analysed that travel and tourism is now
becoming the fastest growing sector. It also have been covered different areas, hospitality,
transportation etc. Beside this, Asia and Europe are best travelling destinations, every year there
are several people are going to visit here; it is the main reason for its growth and development.
There are cultural, social and physical factors which can affect purchasing power of people in
direct or indirect manner.
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REFERENCES
Books and journals
Ahmad, A., 2013. The constraints of tourism development for a cultural heritage destination:
The case of Kampong Ayer (Water Village) in Brunei Darussalam. Tourism
Management Perspectives. 8. pp.106-113.
Armenski, T. and et. al., 2011. Destination competitivenes: A challenging process for Serbia.
Human Geographies. 5(1). p.19.
Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Crouch, G.I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.
Datzira-Masip, J. and Poluzzi, A., 2014. Brand architecture management: The case of four
tourist destinations in Catalonia. Journal of Destination Marketing & Management.
3(1). pp.48-58.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Fourie, J. and Santana-Gallego, M., 2011. The impact of mega-sport events on tourist arrivals.
Tourism management. 32(6). pp.1364-1370.
Frenzel, F., Koens, K. and Steinbrink, M. eds., 2012. Slum tourism: Poverty, power and ethics
(Vol. 32). Routledge.
Horng, J.S. And et. al., 2012. Understanding the impact of culinary brand equity and destination
familiarity on travel intentions. Tourism Management. 33(4). pp.815-824.
Laws, E., 2011. Tourist destination governance: Practice, theory and issues. Cabi.
Oliveira, E. and Panyik, E., 2015. Content, context and co-creation: Digital challenges in
destination branding with references to Portugal as a tourist destination. Journal of
Vacation Marketing. 21(1). pp.53-74.
Pandža Bajs, I., 2015. Tourist perceived value, relationship to satisfaction, and behavioral
intentions: The example of the Croatian tourist destination Dubrovnik. Journal of
Travel Research. 54(1). pp.122-134.
Prayag, G. and Ryan, C., 2011. The relationship between the ‘push’and ‘pull’factors of a tourist
destination: The role of nationality–an analytical qualitative research approach. Current
Issues in Tourism. 14(2). pp.121-143.
Online:
THE FUTURE OF TRAVEL AND TOURISMTHE FUTURE OF TRAVEL AND TOURISM,
2017. [Online]. Available
through:<https://www.responsibletravel.com/holidays/responsible-tourism/travel-
guide/the-future-of-travel-and-tourism>.
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