Destination Analysis: UK, Italy, Russia - Business Report

This report provides an analysis of three distinct tourist destinations: the UK, Italy, and Russia. It begins with an introduction outlining the context of TUI's business expansion and the need to understand the cultural, physical, and social features of each destination. The report then delves into these features for each country, highlighting key aspects such as historical interest, economic importance, cultural heritage, and natural variety. The role of government and international agencies in promoting tourism is also discussed, including the actions taken by the UK government, along with the involvement of organizations like WTO, UNESCO, and Visit Britain. The report concludes by mentioning the benefits of tourism, such as leadership skills, socio-economic growth, and providing a competitive edge. References are provided for further reading.

Tourist Destination
(TASK 2)

Cover Content
• Introduction
• Analysis of different features of various distinctive
destinations
• UK
• Italy
• Russia

Introduction
TUI wants to expand their business so that they should grasp
their different business opportunities and for that they have
to analyse the different destinations whether it is Russia, UK
or Italy. They have to analyse their cultural, physical as well
as social features.

Analysis of different features of various
distinctive destinations
There are different features of various destinations.
Distinctive countries are Russia, UK and Italy.

UK
Culture: There are so many destinations in England that
are having a historical interest in Manchester as it is
counted as a second number in the most visited city in
England but it comes after London.
Social: Tourism play a important as well as essential
role in the England's economic life.
Physical: England is a most famous place as it having a
best and unique environment but it is natural.

Italy
Culture:From the large number of visitors, it included as
a earner of tourist. Along with this it included or
counted on the second number among the different
country which are visited by tourists in the whole world.
Social:There are different individuals who visit Italy for
its art, fashion, culture as well as cuisine history.
Physical: This nation having 30 airports in the different
cities.

Russia
Culture:This economy having a high cultural heritage
along with the high natural variety which assist Russia
in making popular among all tourist destinations.
Social:It is a country which having a distinctive ancient
sites as well as culture among all countries. In Russia,
different places which attract tourist.
Physical: In Russia, tourism is increasing but this nation
having a famous tourist destination.

Function of government and international
agencies
Travel and tourism has become important part of nation
it help in strengthen the economic backbone of
country. U.K. Government has taken many steps in
order to promote this activity in nation. There has
been major change in the policy and working so that
whole process can become more smoother.

Continuation
There are many government and international agency
that are working to promote tourism few are
mentioned below
 WTO
 Development of travel and tourism
 UNESCO

Role of government
The main role of government is to establish various
policy and regulation and securities so that whole
process can become more smoother and traveller also
feel secure and satisfied

Continuous
In aspect of above point its necessary for government of
host nation to provide protection to the travellers.
They also introduce new policy so that proper
development can be happen.

Continuous
THE government of nation is working toward the
development of tourism sector. The first thing that
company is doing is to bring liberalization in this
sector. The policy have been change to make it more
flexible for people.