Tourist Resort Management Report: Business Plan and Analysis

This report provides a comprehensive analysis of tourist resort management, focusing on the UK tourism sector and specifically the Carden Park Hotel and Golf resort. The report begins with an introduction to the industry and the chosen organization, highlighting the importance of attracting the target market. Task 1 explores the key features, potential, and management challenges of various resort types, including beach, island, spa, and ski resorts. Task 2 delves into different resort packages and their ability to meet sales objectives, categorizing them into premium, moderate, and economic packages. Task 3 involves market research for a specific resort location and the development of a business plan for a resort package. Finally, Task 4 examines sustainable measures and practices that can be implemented by a chosen resort. The report concludes with a summary of the findings and a list of references.

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different types of resorts plus key features & potential, diffrent issues plus challenges in
management of such resorts........................................................................................................3
P2 diffrent differences in operational need plus potential issues in management of special
areas in diffrent range of resorts..................................................................................................4
TASK 2............................................................................................................................................6
P3 Different resort packages plus how they are capable to fulfil the sales objectives...............6
TASK 3............................................................................................................................................8
P4 Market research of a specific resort location plus decontamination of needs of the target
market..........................................................................................................................................8
P5 A business plan for a resort package......................................................................................9
TASK 4..........................................................................................................................................10
P6 Different sustainable measures, initiatives plus practises to be implemented by a chosen
resort..........................................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERNCE...................................................................................................................................13

INTRODUCTION
The tourist spots in any nation certainly attracts many individuals and groups from all
over the world to visit the particular place as this does not only enhance the popularity but
certainly it does also creates an effective flow of earning in the tourism sector of the particular
nation. The present report is based on such a growing and developed organisation in the tourism
sector of the United Kingdom. the project is prepared in the aspects of various services, and
amenities provided by the tourism industry. The Tilston hotel of United Kingdom is here
consider as the main organisation to study the overall dimension of hotel and resorts. The hotel is
comprised of the Carden Park Hotel and the Golf resort. The main emphasis of the hotel’s
marketing department is to targeting the most favourable segment in the market in order to grab
the attention of the most potential customer in the markets and then influence them in such a way
that they can be attracted towards the features and distinctiveness of the hotel. The report is
going to analyse different points including the issues and challenges that the management within
the hotel faces while its multiple level of operations and functions. The business plan is also
formulated in favour to plant and position each and every strategy at the respective stage of
process with that the organisation can significantly accomplish the goals and objectives in longer
term of working.
TASK 1
P1 The key features & potential of the resorts along with various issues and challenges with in
the management of different types of resorts.
There are various kinds of resorts which are established in the hotel and tourism industry
with their very own purposes of serving. These resorts are differentiated on the type of services,
nature, location and etc. these resorts are accumulated with the use of them for the relaxation,
leisure, entertainments and work purposes. The resort is generally considered as the place where
people can enjoy and entertain themselvesthrough various leisure activities. The resorts are of
various types that are preferred by different kind of tourists. The resorts with different nature are
hereby:-
 Beach resort: These kind of resorts are situated widely on the beach side of any popular
spot. The coastal areas and nature based food gives the authentic simplicity and certainly
also effective to give a relaxing and unforgettable experience of the sea sight to the

visitors. It can be identified as these resorts are the centre of attraction for those who are
fond of beaches and oceans. The beach hotels and resorts are effectively enabled to attain
the goals as the good marking along with the reputation and interior if the resort matter a
most and the nearness to the sea and other water bodies is also a crucial part that can
lavish the standards of the beach resort.
 Island resort: The most distinctive ranges of resort fall in the category of island resort as
these are situated in very remote and coastal areas on the different islands. The targeting
of these resorts is done on those tourists who willing to spend a huge money on the
vacation and want a luxurious and elegant place for staying and enjoying various other
entertaining and leisure activities
 Spa resort: The spa resorts are such resorts that contain the exquisite facilities and great
relation to the visitors. The spa resorts are basically comprised off all the motives that are
essential in order to target those segment of tourists who spend their holidays for the
solely purpose of care and deep relaxation. The spa facility in any resort provides the
limited yet standard services while the spa resorts on the other hand the offers an end to
end services with the edged amenities towards their respective visitors
 Ski Resorts: These resorts are an effective addition to the mountain and snowy regions
that certainly creates the opportunities for the locals as well as for the tourism industry to
generate the earnings through operating in the natural climate and providingleisure
amenities and sports like slopping, skiing, hot water pools and etc. The ski schools and
the contrary resort are the beneficial elements that attract the adventure friendly tourists
to visit the place and undergo with the respective activities in the snow.
Challenges in maintenance of resorts:
 Changing consumer expectation: Itis a one major challenge that is experiences by
mainly all resorts as this is relevant to changing of the preferences that leads to decrease
in sales of such resorts if they are not capable to modify plus adapt to such changes with
time.
 Renovation plus maintenance: This is also a challenge that is very common with all
types of resorts as timely renovations are very necessary to be done by resorts so that they

are capable to compete with other competitors. This leads to lot of financial investment
plus research that has to be done by such resorts(Lo, Wu plus Tsai, , 2015).
 Avalanches in the mountains: the avalanches are the natural cause that cause heavy
destructions in the mountain and upper regions, with the large impacting storms of ice
and snow. They significantly disturbs the tourist activities in the mountains to an extent
that causes loss to the skiing resort.
 Weather: The weather has a major importance that determines the success and growth
of the resort in the particular season. In the snow regions there are only some specific
season when the tourist activities can be possible to be organised. Thus bad weather,
unfavourable conditions or low rise in the seasondetermines a high degree of disturbances
and ineffectiveness in the resort industry of that particular place.
The following iissues in the skiing rests can be effectively handles by the resort management
that can minimise the adverse effects of such challenges regarding the seasons, weather,
unfavourable calamities etc. the lack of snow is also a bigger that for the ski resorts as it is
required by them to install such measure stat can effectively monitor the level of snow as well as
to provide alternatives other than natural snow such as making artificial snow, providing similar
entertaining means, offering them different leisure activities etc.
P2The differences in the operationsneed plus potential issues in management of special areas
indifferentrange of resorts
Various range in resorts Operational needs Potential issues

Training of staff members There is always a need that a
proper training has to be given
todifferentstaff members that
affects the regular function
plus work that they are doing
that has to be managed as per
with training is to be given to
them both taking at same point
of time. This has to be dealt in
a manner that regular
functioning of the resort does
not gets affected(Means plus
Boshoff, , 2017).
There is always a potential
issue that is relvent to cost of
training that comes in case as
numerous time a organisation
incurs a huge amount on
training of employees plus
after that if they leave the
organisation then it becomes
difficult for resort to recover
such cost.
Organization of bookings It is a operational need that all
the bookings have to be done
in a organized way with the
support of diffrent e-
commerce sites, tele bookings
plus other methods that are
utilized by consumers to do the
bookings. There are numerous
instances in that sometimes
there are challenges to manage
such bookings in an effective
manner that may support such
resorts in satisfaction of the
consumers.
Prices are fluctuating that
could affect bookings done by
diffrent consumers also there
are situation in the peak
seasons in that there are huge
number of consumers who are
willing to book but because of
unavailability of rooms the
resort cannot meet needs of the
prospective consumers that
mat tend to dissatisfaction of
diffrent consumers.
Maintenance of a brand image Establishment of brand image
is connected with operational
issue as overall quality of
There are numerous potential
issues in for an instance
presence of numerous

operations that are being
performed in resort affects the
level of satisfaction of
consumers plus that is
reflected in brand image of a
resort(Chrimes, 2016).
competitor who are offering
better services this may affect
plus is a issue that comes in
the way of maintenance of
brand image by numerous
resorts. Though they are giving
better plus increased quality
services then also they
numerous not get that
recognition because of the
competitor who are already
giving better services.
TASK 2
P3 Different resort packages plus how they arecapable to fulfil the sales objectives.
All resorts are having specific packages that are built up as per to the needs of the target
market. There are different typezofresorts that comes wioth different pricing and packages Such
type of packages are relent todifferentservices that would be provided in the respective package.
The prices of the packages also varyin respect of each resort plus no two packages could be
same. Each resort has some differentiation features that are there in such resorts(Ali, 2015).
These are broadly divide in to three categories that are discussed below:
Beach Resorts
The beach resort will be providing the three alternates in choosing the level of facilities
and activities in the resort which are as follows :-
 Premium Package: This package is the most desirable package that is relevant to best
services that are provided by such hotels.differentamenities plus servicesfor an instance
activities like lodging, drinking, sports and all the actions of tourism, unlimited
recreational services are offered in that fixed price that is of premium package. This also
has a very high prices as compared to other different types of packages. Such type is very
useful in satisfying those category of consumer who are ready to pay high prices for

good quality services those type of services that are in accordance with the expectation.
Resorts are places that are visited by people to have vacation or spend some good time
with the family, friends plus known ones, they always demand comfort plus luxury as per
to the present budget in most cases premium budget is the most desirables package as this
is package with high class services plus mainly availed by people belonging to upper
classes of society.
 Moderate Package: This is also a category of package that is made with services that are
less than that is offered by in case of premium package. In moderate package consumers
are offered services for an instance lodging, pool, club, extra are for live music, cafeteria,
live counters of food, pool, excellent room services, spa services plus numerous other
depending on the type of resort. Such services are included in the package that is being
offered by aspecific resort. All theseservices are completed to be included in a specific
package plus that package is regarded as premium package.
 Economic Package: This is a package, that is relevant to most basic services that are
being offered by any resort. This includes basic lodging service, swimming pool plus
restaurant plus not more than that. This includes some basic services that are very normal
plus they are mainly targeted by that segment of people who are willing to visit resorts
plus enjoy but at same time they are not capable to afford huge amount for this purpose.
This is most economic package that are offered to consumers to fulfil the needs. These
type of package is mainly offered by all the resort that are most luxurious they also try to
offer such basic packages to the consumers so that they could measure lower income
group of consumers also.
Skiing Resort
The above packages of beach resorts that is Premium packages, Moderate packages
and Economic package will remain same in the skiing resorts while on the other hand the
Skiing rest would add the distinctive features in these packages. The
 Summer Season: Summer season is the only time when the skiing resort see a vast
incoming of the individuals from all parts of the country and globe as the high intensity
of tourism in this period adds the extra elements such as tent accommodation, more
alternatives in meal brunches along with pick up and drop facility from the destination
are one of those special featurescasted with significant packages.

 Unlimited for Week :the another distinctive element that is inclusive as the package is
that the skiing resorts provide the tourists a week complete for skiing. Here after opting
this package the resort will issue them the pass valid for one week in which they will
enjoy all the activities and get all the promised facilities for a week. As this will also be
proved as more influential for the tourist that they would get more time and chance to
explore the place and observe a bit more in the skiing that will lead to an extensive
satisfaction.
Above mentioned are three types of packages that are offered todifferentconsumer groups plus
they are availed by them as per to the specific need plus also the present budget with them. Such
packages in both type of resort will be sell out to the seeking tourist in the defined prise and in
order to ensure the great customer loyalty and effectiveness in the upcoming sale the resort
management will allow a significant amount of discount in favourof customer that will be more
easy and acceptable to them in order to make a purchase of any desired package.

TASK 3
P4 Market research of a specific resort location plus decontamination of needs of the target
market
Cardin Park Hotel, Golf resort plus spa: It is a resort that is located in Taltson, UK.
This is a resort that is having services of Golf plus spa, along with fitness centres plus
differentother servicesfor an instance swimming pool, treatment rooms etc. they are also
givingnumerous services for an instance dining services, evening drinks that are offered by this
resort.
Needs of target market: The target market for Cardin Park Hotel, Golf resort plus spa is
those consumers who are willing to pay a huge amount fordifferentservices that they want in a
specific resort. this is a very popular resort present in Taltson, UK. They are having numerous
innovative services for an instance leisure services, conference rooms, space for events, training,
wedding services, dining services plus numerous more such relevant services that are being
offered with high quality plus also with wide variety that could be customized as per to needs of
the guests.
 Targeting family plus couples: The main target market for Cardin Park Hotel, Golf
resort plus spa is families plus couples as they are offering numerous innovative services
for an instance spa services, playing area clubbing, romantic section for couples all this
helps in attracting more consumers towards the resort.
 Meeting consumerneed : It is also very important for Cardin Park Hotel, Golf resort
plus spa that they are capable to change themselves as per to need of the target group of
consumers this would support in attracting more consumers as a satisfied consumers
would attract more consumers plus spread positivity for this brand.

P5 A business plan for a resort package
Introduction: In today's changing environment it is very important that resorts are capable to
adapt to changing need of consumers. This requires for building up of a strategic business plan
for surviving in the high competition environment. In early stages of any Company such business
plan is not required as
Objective: The major objective of this plan is to make vision, direction plus planning to achieve
a specific business goals for giving a comprehensive service as per to planned objectives:
 The major objective is to target a complete new segment of consumers who are
shopaholic. As the strategy of Cardin Park Hotel, Golf resort plus spa this resort is to
open some shops fin the resort itself so that the guest could also fulfil the shopping need
if they want to. This would be concerninggiving facility for those type of consumers who
want to make some purchase plus experience something that is local plus innovative.
STP Measure: This measure would also be utilized by Cardin Park Hotel, Golf resort plus spa
that are needed to be considered in the business plan of the organisation.
 Segmentation: Market has to be segmented by this resort plus they would be as per
todifferentcharacteristics that are possess by different people they are put together in a
specific category that is as per to the need plus expectations. This would support in
creating strategies as per to that specific target consumers only.
 Targeting: The main target market of Cardin Park Hotel, Golf resort plus spa is new
consumer who are having interest in shopping or those who are willing to explore
something new. This is a resort that would contain of shops that would be offering
something unique plus different from the even items that are present in markets. the
target segment of consumers would be those who want to always experience something
 Positioning: Cardin Park Hotel, Golf resort plus spa is willing to position themselves in
market by having a differentiation advantage as compared to other similar resorts as it is
a are wonder that a resort that they are giving shopping services plus this would support
them in getting a competitive advantage. This would support in having a unique plus
significant position in market(Tashman,. plus Rivera, 2016).
 Pricing strategy: there is no specific pricing strategy that has to be adapted by this
resort as they are willing to contactdifferentshops who are already usual in Tilstson plus
then try to make contractual agreements with them. This would be having a dual benefit

for the owners of shops plus also for the resort. The would be sharing on the total
number of slakes that would be taking place in such shops.
 Marketing plan: The resort is having marketing plan in that they would be doing a lot
of promotion of the new addition in the resort. There is a cost effective marketing
strategy that has to be adapted by this resort so that promotion could be done this would
support in creating aware of the target consumers about newly opened stores in the
resort.
 Controlling plus monitoring of activities: After there has been appropriate strategies
being formulated by Carden Park Hotel, Golf resort plus spa the last step in overall
planning is to make sure that all the activities are in control plus taking place as per to
required manner. In the present case major objective of Carden Park Hotel, Golf resort
plus spa is to attract plus measure a new segment of consumers by addition of a new
feature to the resort.
Critically analyse the needs of customers and create a resort package to
maximise business and profitability.
The customers now have been different needs and wants as per the changing taste and
preferences. This makes the oragsnaition more aware of the requirement of changes that they
have to implement within their services. The resort packages have been adopted by the clients
for the weekends as with they can spend time with their families and friends with variety of
services and activities. Such package enables the organisation to earn money because with the
help of this they can easily attract more people with couple of activities that facilitate them to
earn more money profitably. But due to this the valuable services of the organisation loses their
worth as such packages are offered on the reduced prices to the customers.
Justify decisions made in planning and proposing a resort package, analysing
unique selling points of the proposed package against competitors.
While planning of the packages of the resort various decisions regarding services that have to be
included within the package are taken along with the time period when such services will be
offered when not etc. In addition to this various promotional activities are determined as this
enables them to let their customer know their unique selling proposition such as various services