Tourist Resort Management: Resort Types, Challenges, and Planning

This report provides a comprehensive analysis of tourist resort management, focusing on different types of resorts including beach, golf, spa, and ski resorts. It delves into the operational requirements and potential issues associated with each type, examining factors such as pollution, staff management, and changing customer preferences. The report further explores resort packages, assessing their role in achieving sales objectives and increasing profitability. It also emphasizes the importance of understanding customer needs to improve package plans. Additionally, the report addresses sustainable tourism practices, evaluating how they enhance brand value and business performance. Overall, the report offers insights into managing resorts effectively, minimizing challenges, and ensuring long-term success in the tourism sector.

Tourist Resort Management
1

Table of content
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
The various types of resorts and key features in tourism sector.............................................3
Comparison between operational requirement &potential issues for administration of resort in
special area.............................................................................................................................5
Critically assess operational need of resort and their tactics assists in minimize challenges and
issues.......................................................................................................................................7
The potential issues & challenges that handled by ranges of resort within tourism sector....7
TASK 2............................................................................................................................................7
Assess various packages of resorts for fulfilling sales objectives..........................................7
The whole packages & its implications on organisation........................................................8
Resort packages assists in increasing profit margin of company...........................................8
TASK 3............................................................................................................................................9
Explain customer needs and wants and improve resort package plan for satisfying guest
requirements...........................................................................................................................9
Business plan for resort package............................................................................................9
Examine requirements of user depend upon resort packages assists in increasing business
profitability...........................................................................................................................11
Evaluate resorts improving packaging that is significant from selling point of view..........11
TASK 4..........................................................................................................................................12
Apply guiding principles for accomplishing sustainable tourism for selected hotel resort. 12
Evaluate how sustainable approaches for chosen resort enhance brand value & business
performance..........................................................................................................................12
Critically assess sustainable approaches helps in accomplishing whole business success. .12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
2

INTRODUCTION
Main objective of this report is to better analysis the concept of various kinds of resorts. It
refers to a place where people go for rest, sport and another stated purpose. It can be a tourist
resort, holiday resort and a beach resort etc. The resort is considered as a place in which they
offer superior kind of services to guest such as lodging, shopping, and entertainment and so on.
This report is in respect of Miladhoo Island Maldives. This resort is determined as a commercial
establishment which provide luxurious accommodation, luxury services as well amenities. This
report will include various type of resort with their main features and potential issues. This resort
was open in November 2016 and they provide barefoot luxury global class Indian Ocean places.
This assignment provides discussion in respect of various types of sports and there is different
kind of challenges that is confronted. They offer explanation in respect of different package that
assists in attracting ample of customer and maintain budgets and managed accordingly. In
addition to this, they emphasized on managing business plan and use diverse method that help in
ensuring quality of products and services in an appropriate manner (Brunt, Horner and Semley,
2017).
TASK 1
The various types of resorts and key features in tourism sector
There are diverse resorts which are divided as per its feature and there are different kinds
of challenges which is confronted or faced by manager of resorts that imposes direct impact on
tourism sector which is given beneath:
Beach resort this kind of resort located within coastal areas that provide various types
kind of facility to customer that imposes higher level of cost and they are situated within pleasant
place. It is considered as a convenient for family member because they provide different kind of
facility like evening entertainment, kids club and many more. Therefore, the beach resort is
determined as a resort which is convenient for small family and they provide facility according
to need of customer that help in retaining them for a longer period of time (Calhoun, 2017). It is
considered as a kind of resort that is located in isolated Island as well as they provide luxurious
facility to customer and for vacation of friends. The provide opportunity to it user in order to
expand holiday in addition with nature and on regular basis area. Their primary purpose is to
bring new products and services in order to attract user during the period of time. In addition to
3

this, the primal purpose are connected to resort is to provide diverse kind of facilities to its user
such as swimming, bathing and also face diverse kind of challenges such as sustainable
development in coastal area that is useful in survival of person during particular phase of time
period. In addition to this, it include social and cultural issue because there are different kind of
culture by which guest come from different nation. Therefore, the main purpose is to provide
different kind of facility to guest in order to satisfy them (Darbi, Hall and Knott, 2018).
Activities- It context of Beach resort they will include various activities such as Diving, Wind
surfing, speedboat rides, snorkelling, surf skiing, and so on.
Facilities- It was analysis that beach resort will provide various facilities to their guest such as
outdoor game facility, indoor game facility like table tennis, chess etc. and kids play area and so
on.
Golf Resort there are diverse kinds of resorts that is famous for sports. These types of
resorts preferred by person love to play golf and passionate towards golf. This kind of place is
considered as a special for playing golf that aids assistance in attracting ample of user. In
addition to this, there are diverse kind of individual person spend vacation along with excitement
and enthusiasm. They provide luxurious kind of facility that is suitable for its family such a
staying, amusement and many more. The person focuses on spending time along with enjoyment
in such places. There are diverse challenges that is confronting such as environment which
enforces direct impact on tourism sector. It includes membership which is expensive for person
that is not afforded by everyone.
Activity- Main activity that this type of resort will provide a place for playing golf.
Facility- Golf resort typically offer golf packages that provide visitors with all greens, cart fees,
range balls, accommodations and meals. They will also provide facilities like lodging, food,
drinks, sports, entertainment etc.
Spa resorts As per resorts, the management team focuses on providing different kind of
facility in order to attract diverse user providing superior quality spa treatment as well as they
provide spa services in addition with diverse kind of services such as team fitness facility and
diverse types of spa treatment like regular personal trainer and so on. In assistance of this, they
focus on organising information in respect of diverse guest and focuses on expanding time in
addition with family member. They focuses on providing facility according to need of customer
in order to satisfy them that aids assistance in increasing sales & retaining subordinate for a
4

longer period of time. There are diverse types of challenges which are faced by them for issue
connected to resort that enforces direct impact on health of guest (DeGraff and Romesburg,
2020).
Activity- Spa resort will offer a variety of activities from horse riding to cooking classes, dancing
to tennis, cycling to shooting etc.
Facilities- In context of spa resort they will offer various facilities to their guest or customers
such as Pool, stream room, gym as well as offering treatments.
Ski resorts this kind of resorts must be differ from each other for increasing skiing,
snowboarding and other winter sports. There are different diverse kinds of resorts which are
providing diverse facility and located in mountain area which is preferred by person who possess
interest within a sport activity. Therefore, it is prepared by customer and it is helpful in retaining
them for a longer period of time.
Activity- This type of resort will include various types of activities and also their customer will
go there for different activities such as Ski Biking, Ice Climbing, snowshoeing and so on.
Facility- In context of elected resort, they will provide various facilities such as they will provide
education related to their activities for beginner and intermediate skiers and snowboarders. Other
than this ski resort facilities will offer an uncompromising degree of safety.
There are diverse types of challenges that imposes direct effect on maintenance connected
to resorts
Changing tastes of user this is important element within tourism sector which is
significant to provide services as per taste and preferences of customer otherwise it impose
negative impact on resort because users do not focuses on surviving for longer time period.
Staff training it is significant for organisation to provide proper training related to how to
office services to users during particular phase of time period and they focus on improving
proper training that assist in providing diverse kind of opportunity to its user (Gorbunov,
Kiseleva and Bratkova, 2016).
Innovation and technology in present context, they emphasised on offering innovative
products and services in order to accomplish competitive advantage over rival firm in market.
There are diverse kinds of resorts which involve diverse feature which help in attracting ample of
user and their diverse issues and challenges that is confronted by resort for implementing or
5

executing innovative tactics that aids assistance in handling these types of challenges in an
appropriate manner.
Challenges faced by each type of resort
Beach resort- One of the biggest challenge that will faced by beach resorts is the increasing level
of pollution. It was analysis that water of sea is get polluted day by day because of unfair
behaviour of human being and also cruise ship pollution as well as emission from recreational
water activities. It was analysis that this challenge will directly affect the profitability of beach
resort.
Spa resort- It was analysis that spa resort will provide various kinds of facility and it is quite
difficult for their staff members to manage. It was analysis that the spa service quality of their
employees will depend on their happiness which is the biggest challenge for resort.
Golf resort- It was analysis that golf resort will face various problem such as cost of golf and
membership. Because of this problem it was analysis that this type of resorts will get very less
customers, which will affect company profitability.
Ski resort- Main challenge faced by this type of resort is related to safety of their guest. As
because it is quite difficult to control the direction and speed of their descents. Other than this
changing weather condition is also a challenge for ski resort.
Recommendations
 It include company adopt this management tactics that help in reducing risk related to
resort because they situated in diverse area that enforces direct impact on culture as per
pre-planned activities.
 It involves diverse processes that executed in order to reduce challenges and provide
diverse kind of product and services to its user.
 It includes diverse tactics that assists in attracting guest that enhance profitability related
to resort in future period of time.
Comparison between operational requirement &potential issues for administration of resort in
special area
Resort Operational requirements Potential issues
Beach resort For smoothly run the beach Potential issue faced by
6

resort they will require to
maintain a good standard, at
least 50% of the rooms are air-
conditioned expected in the
areas which are at a minimum of
3000 feet above sea level etc.
beach resort is heat disorder
symptoms including sunburn,
heat cramps, heat stoke etc.
Ski resort The main operational
requirement for a ski resort is to
have highly skilled and trained
employees.
The potential issues faced by
ski resort is changing
weather condition,
Spa resort A Spa resort will require an
action plan for the development
and improvement of the spa
programs and standards. They
will require on-going HR
support for staff & management
recruitment.
There are various potential
issues which are faced by spa
resort is spa retail products
are not selling, customers
service quality is inconstant,
customers are not coming
back etc.
Golf resort It was analysis that their
manager is responsible for day
to day business operation. They
are require to oversee
maintenance and staffing at
these facilities and may help
organize on-site, golf-related
events.
The potential issue related to
golf resort are the venue food
option, shift in modern
society and too many golf
resort are available.
There are several differences between operation requirement as well as potential issues
which are confronted by resort because they are not capable to implement activities for executing
work in company in proper way (Jiang and Alexakis, 2017).
7

Critically assess operational need of resort and their tactics assists in minimize challenges and
issues
Resort increases diverse operation technique that help in reducing challenge in an
appropriate manner that aids assistance in achieving goals in pre-decided period of time. There
are diverse kind of challenges (Jones, Rigg and Pinkerton, 2017).
There are different types of challenges such as maintenance, customer facility that is
tackled by administration team in order to offer superior kind of services to customer.
The potential issues & challenges that handled by ranges of resort within tourism sector.
There are diverse issues that are confronted by organisation in order to reduce operational
requirements. There are diverse types of recommendations such as assess market that is based on
accomplishing competitive advantage, increase innovative strategies in assistance with satisfying
requirement of customer accordingly (Kerpershoek Groenleer and de Bruijn, 2016).
TASK 2
Assess various packages of resorts for fulfilling sales objectives.
Every Resort have package that offer facilities to customer for achieving sales target. There
are diverse kinds of packages that are provided to customer in order to attract them. In addition
to this, the management team of resorts focuses on increasing package which is completely based
on diverse needs and requirements of customers and fulfilling that need in timely manner. They
offer diverse types of packages related to resorts for attracting large number of guest. Their
primary purpose is to target family member that is based on providing holiday package that aids
assistance in attracting ample of user through diverse promotional tools such as Whatsapp,
YouTube and many more. In assistance of this, it helps in attracting large number of user and
provides or offer message in context of product and services (Kirchoff, Omar and Fugate, 2016).
Honeymoon Package- In context of Milaidhoo honeymoon Package it is an excellent
choice for every couple looking for great value for money in the Maldives. It will include 4
nights in water pool Villa. Breakfast and dinner for the couple, return seaplane flights transfer
and so on. (Package details, 2020)
Advantage- This type of package will attract the customers of high income level which will
assist resort to earn more profit. On the other hand as a view point of their customers they will
provide them various high quality and luxury service.
8

Disadvantage- It will attract only high income people which will reduce the bookings for resort
that will affect the revenue of company.
Special holiday package- As per this package selected resort will offer 50% off on bed
and breakfast to their customers. It will attract the middle class people to enjoy their holidays in
summer in an luxury resort.
Advantage- This type of package will increase the numbers of booking for their resort as
because they will also attract the middle income level of people. On the other hand these
customers will also take the benefit of various facility provided by them.
Disadvantage- Main limitation of this type of package it’s that their customers will feel that they
will get low quality service because of their package.
Resort packages assists in increasing profit margin of company
The management team of resort execute innovative strategies that aid assistance in
attracting ample of customer for increasing brand image and goodwill in market that enforces
direct effect on the operations of organisation and accomplishing sales objectives. There are
diverse kinds of packages which are prepared for customer as per income so that organisation
emphasised on target user that impose direct impact on profit margin of business organisation.
They provide diverse package to its guest on festival season that aids assistance in accomplishing
competitive advantage over rival firm in market. It is useful in enhancing profitability and
productivity in future time period. It impose direct effect on profit margin of business
organisation that is offered to guest because it is designed as per target user. And, their focus is
on execution of innovative strategies that aids assistance in achieving goal and objective in pre-
decided period of time. It includes organisation provide discount to guests that aids assistance in
increasing sales and brand image in mindset of user in the market (Lins-de-Barros, 2017).
TASK 3
Explain customer needs and wants and improve resort package plan for satisfying guest
requirements.
Miladhoo Island Maldives resort is determined as a commercial establishment which
provide luxurious accommodation, luxury services as well amenities. This source contains
9

different types of facility like shopping mall, dining places, spa facility and so on. This resort
was open in November 2016 and they provide barefoot luxury global class Indian Ocean places.
Need of target market
This resort focuses on targeting user who focuses on spending its time with family member
and offer attractive packages to them. There are diverse kinds of facilities & services such as
sports and spa that emphasizes on satisfying needs and wants of guest according to increasing
package and assess requirement of customer the emphasis on assessing market condition and
fulfilling requirement of user. They offer services related to family member like children and
women and men. it include superior kind of facility for its couple that it is used in spending
precious and quality time. The researcher focuses on bringing changes in product and services
that help in increasing profit margin in future time period. Thus, the primary purpose is to assess
taste of user and offer them facility as per need. Their emphasis is on conducting primary and
secondary research for collecting information in respect of use and offers them facility as per its
need. It is useful for satisfying need and wants of user and retains them for a longer time period
(McCracken, Currie and Harrison, 2016).
Resort- Milaidhoo Island resort which is established in november 2016, which is a boutique
luxury resort in the Baa Atoll UNESCO. It is determined as a commercial establishment which
provide luxurious accommodation, luxury service as well amenities.
Market- The selected resort is a luxury boutique resort in the Maldives which is established in
the saturated market of luxury resort in the Maldives.
Competitors- The selected resort will see huge competition in market some of them are Phunawa
resort, Niramaya Villas & Spa. Hospitality, and the Royal blue.
Target customers- Selected resort will target the high income level people as their target group.
Goal-The resort will have only one goal and that is to become an authentic Maldivian paradise
and the “Vitamin Sea” of the Indian Ocean.
Objective- Main objective of selected resort is to increase the sales by 15 % in the upcoming
year.
Package- Selected resort will offer a special package during the summer which will provide 30%
discount to their visitors or guest. As per their package they will provide night party and include
various circular activities. They will provide best luxury rooms as a reasonable price to their
customers.
10

Advantage- Their package will help them to attract more and more customers towards
their resort by offering them 30% discount.
Disadvantage- They will face a huge competition in market which will affect the growth
of resort.
Price- Resort will charge competitive price from their customers.
Place- Selected resort will offer both online and offline mode of booking to their customers.
Promotion- They will use social media for promoting their resort. They will use twitter and
Instagram for promotion.
Business plan for resort package
Resorts increases proper package planning as per competitive firm, it aids assistance in
enhancing profit margin during the period of time. They emphasize on using proper pricing
strategy in order to offer diverse type of services to its user that enable discount and rebate. It
includes diverse approaches in order to increase brand image in mind-set of customers and assess
market condition. It involve fulfilling need of customer according to which they customise
product for attract user. For this process, it is significant for organisation in which they
emphasize on using business plan that aids assistance in fulfilling requirement of user and
increases or implement business plan for survival within long run. The primary aim of resort is to
increase purpose that is going to be mentioned beneath:
Vision: Their focus is on targeting user who have group connected to sophisticated guest
so that they focuses on providing unique product and service to its customer and achieving
competitive advantage over rival firm in the market.
Objectives to increase sales by 15% in next one year
STP approach the STP approach is used by business organisation which is going to be
mentioned beneath:
Segmentation the market segmentation is determined as a primary level that includes
categorised or divide user who have same type of needs. Herein, the main purpose is to
segmenting whole market in different parts. Their main purpose is to segment market according
to age group of customer between 15- 45 during the period of time.
Targeting is considered as a second step in which the chosen resort focuses on attracting
user and offer different kind of facilities to them. Their main purpose is to target large number of
user in order to provide effective services and to retain them for a longer period of time.
11

Positioning they offer diverse benefits which is shopping facility in organisation and offer
facility or services to them. Their main purpose is to positioning the brand image of goods and
services in mind-set of user in order to retain them for a longer period of time (Masiero, Pan and
Heo, 2016).
Pricing strategy the company adopt diverse pricing tactics that include worth based
pricing. There are diverse method of pricing that enforces direct impact on customer and manage
contractual agreement which is beneficial for both seller and resorts. They adopt effective pricing
strategy in order to conduct different task in an appropriate manner.
Marketing plan is considered as a marketing objective which is used by resort in order to
promote products and services through social media tools such as Instagram, WhatsApp and
many more. There are diverse types of packages to promote its guest and use cost effective
approach and also focuses on monitoring activities. The company emphasised on make effective
business plan in order to formulate corporate strategy that assists in handling whole activity and
take decisions. It is significant to manage budget that aids assistance in achieving goal and
objective of business organisation in timely manner. It is significant to manage budgets that are
used in achieving goal of company & company focuses on managing business plan in order to
satisfy needs and wants of its user.
The vision of company is to accomplish leading position across the world.
The mission of organisation is to offer delicious types of accommodation facility to
customer in order to satisfy them.
Objectives to increase sales by 15% in next one year
Products they offer different kind of facility like pool villas, complimentary Yoga
meditation class and so on also they provide different kind of sports facilities that involve sailing,
yacht trips and many more. They also offer dolphin cruises, conservation activity along with
resident marine fishing and so on
TASK 4
Apply guiding principles for accomplishing sustainable tourism for selected hotel resort
Sustainable approaches and principles are important which are required to be properly
adopted because they help business and surviving for longer period of time without facing any
problem or issue. In consideration of selected resort, it is stated that it is duty of a manager to
make ensure that most effective sustainable tourism approaches are being adopted by
12