Tourist Resort Management: Analysis of UK Resort Industry

This report provides a detailed analysis of tourist resort management, focusing on the UK market, specifically the Tilston hotel and its Carden Park Hotel and Golf resort. It explores the key features and potential of different resort types (beach, island, spa, and ski resorts), along with the challenges in their management, such as changing consumer expectations, renovation costs, and weather-related issues. The report also examines operational needs, potential issues in special areas, and different resort packages (premium, moderate, and economic) and their ability to fulfill sales objectives. Furthermore, it includes market research for a specific resort location and the development of a business plan for a resort package. Finally, the report discusses sustainable measures and practices that can be implemented by a chosen resort to ensure long-term success and address environmental concerns. The report aims to provide insights into the complexities of the tourist resort industry and strategies for effective management.

Tourist Resort
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 The key features & potential of the resorts along with various issues and challenges with in
the management of different types of resorts. ............................................................................3
P2The differences in the operationsneed plus potential issues in management of special areas
indifferentrange of resorts...........................................................................................................5
TASK 2............................................................................................................................................7
P3 Different resort packages plus how they arecapable to fulfil the sales objectives................7
TASK 3..........................................................................................................................................10
P4 Market research of a specific resort location plus decontamination of needs of the target
market........................................................................................................................................10
P5 A business plan for a resort package....................................................................................11
TASK 4..........................................................................................................................................13
P6 Different sustainable measures, initiatives plus practises to be implemented by a chosen
resort..........................................................................................................................................13
CONCLUSION..............................................................................................................................15

INTRODUCTION
The tourist spots in any nation certainly attracts many individuals and groups from all
over the world to visit the particular place as this does not only enhance the popularity but
certainly it does also creates an effective flow of earning in the tourism sector of the particular
nation. The present report is based on such a growing and developed organisation in the tourism
sector of the United Kingdom. the project is prepared in the aspects of various services, and
amenities provided by the tourism industry. The Tilston hotel of United Kingdom is here
consider as the main organisation to study the overall dimension of hotel and resorts. The hotel is
comprised of the Carden Park Hotel and the Golf resort. The main emphasis of the hotel’s
marketing department is to targeting the most favourable segment in the market in order to grab
the attention of the most potential customer in the markets and then influence them in such a way
that they can be attracted towards the features and distinctiveness of the hotel. The report is
going to analyse different points including the issues and challenges that the management within
the hotel faces while its multiple level of operations and functions. The business plan is also
formulated in favour to plant and position each and every strategy at the respective stage of
process with that the organisation can significantly accomplish the goals and objectives in longer
term of working.
TASK 1
P1 The key features & potential of the resorts along with various issues and challenges with in
the management of different types of resorts.
There are different kinds of resorts which are established in the hotel and tourism industry
with their very own purposes of serving. These resorts are differentiated on the type of services,
nature, location and etc. these resorts are accumulated with the use of them for the relaxation,
leisure, entertainments and work purposes. The resort is generally considered as the place where
people can enjoy and entertain themselves through various leisure activities. The resorts are of
various types that are preferred by different kind of tourists. The resorts with different nature are
hereby:-
 Beach resort: These kind of resorts are situated widely on the beach side of any popular
spot. The coastal areas and nature based food gives the authentic simplicity and certainly
also effective to give a relaxing and unforgettable experience of the sea sight to the

visitors. It can be identified as these resorts are the centre of attraction for those who are
fond of beaches and oceans. The beach hotels and resorts are effectively enabled to attain
the goals as the good marking along with the reputation and interior if the resort matter a
most and the nearness to the sea and other water bodies is also a crucial part that can
lavish the standards of the beach resort.
 Island resort: The most distinctive ranges of resort fall in the category of island resort as
these are situated in very remote and coastal areas on the different islands. The targeting
of these resorts is done on those tourists who willing to spend a huge money on the
vacation and want a luxurious and elegant place for staying and enjoying various other
entertaining and leisure activities
 Spa resort: The spa resorts are such resorts that contain the exquisite facilities and great
relation to the visitors. The spa resorts are basically comprised off all the motives that are
essential in order to target those segment of tourists who spend their holidays for the
solely purpose of care and deep relaxation. The spa facility in any resort provides the
limited yet standard services while the spa resorts on the other hand the offers an end to
end services with the edged amenities towards their respective visitors
 Ski Resorts: These resorts are an effective addition to the mountain and snowy regions
that certainly creates the opportunities for the locals as well as for the tourism industry to
generate the earnings through operating in the natural climate and providingleisure
amenities and sports like slopping, skiing, hot water pools and etc. The ski schools and
the contrary resort are the beneficial elements that attract the adventure friendly tourists
to visit the place and undergo with the respective activities in the snow.
Challenges in maintenance of resorts:
 Changing consumer expectation: With the increased advancement in technology and
capability of customers to spend more so that their experiences can be enhanced their
preferences regarding the services at resorts are changing which becomes difficult for
resorts to address and this lead to decrease in the sales of the resorts.
 Renovation plus maintenance: For bringing renovations in the resort so that the needs
and wants of customers can be met a large amount of investment needs to be applied by

company which can bring financial burden on the resort and also affect the profits of
company (Lo, Wu plus Tsai, , 2015).
 Avalanches in the mountains: the avalanches are the natural cause that cause heavy
destructions in the mountain and upper regions, with the large impacting storms of ice
and snow. They significantly disturbs the tourist activities in the mountains to an extent
that causes loss to the skiing resort.
 Weather: The weather has a major importance that determines the success and growth
of the resort in the particular season. In the snow regions there are only some specific
season when the tourist activities can be possible to be organised. Thus bad weather,
unfavourable conditions or low rise in the seasondetermines a high degree of disturbances
and ineffectiveness in the resort industry of that particular place.
The following iissues in the skiing rests can be effectively handles by the resort management
that can minimise the adverse effects of such challenges regarding the seasons, weather,
unfavourable calamities etc. the lack of snow is also a bigger that for the ski resorts as it is
required by them to install such measure stat can effectively monitor the level of snow as well as
to provide alternatives other than natural snow such as making artificial snow, providing similar
entertaining means, offering them different leisure activities etc.
P2The differences in the operationsneed plus potential issues in management of special areas
indifferentrange of resorts
Various range in resorts Operational needs Potential issues

Staff member's Training Giving proper training to
different staff members is the
basic need because it will
affect day to day functions. In
addition to that the work they
are doing must be managed at
with the training so that the
day to day work does not get
affected. This has to be dealt in
a manner that regular work
does not get affected(Means
plus Boshoff, , 2017).
There is always a potential
issue that is relvent to cost of
training that comes in case as
numerous time a organisation
incurs a huge amount on
training of employees plus
after that if they leave the
organisation then recovery of
cost becomes difficult for
resort .
Organization of bookings It is an operative need that all
the scheduled bookings have
to be done in an systematic
way with the support of
different e- commerce sites,
bookings plus various methods
that will be utilized by
consumers to do the bookings.
There are numerous examples
in manner that may support
such resorts in satisfaction of
the consumers.
Change in prices can affect
bookings done by different
consumers. Also there can be
situation in the peak seasons in
that there are huge number of
consumers who wants to book
but because of unavailability
of rooms the resort is unable to
meet needs of the future
consumers that mat tend to
dissatisfaction of different
consumers.
Maintaining a brand image Establishment of brand image
is inter connected with
operational issue as overall
quality of operations that are
being performed in resort
affects the level of satisfaction
There are numerous major
issues in for an instance
presence of numerous
competitor who are offering
better services this may affect
plus is a issue that comes in

of consumers plus that is
shown in value of a
resort(Chrimes, 2016).
the way of maintenance of
brand image by numerous
resorts. Though they are
giving better as well as super
quality services then also they
are unable to get proper
recognition because of the
competitors who are already
present in the market since
long and also giving the same
quality of services.
TASK 2
P3 various types of packages in resorts and how they would be able to satisfy the objectives for
sales
Resorts industry makes the various kinds of packages which would target the needs for
their customers which they have planned to target. These packages which are offered by the
resorts are for different purposes and wit different pricing. All these packages are made with a
purpose to serve the different types of market or to satisfy the needs for different needs for
people. Each package has the different services to offer to their guests. Through these offers and
services the organisation gains competitive advantage(Ali, 2015). Different resorts has different
purpose to follow. Such are divided into 3 broad classifications and these are as follows:
Beach Resorts
The beach resort will be providing the three alternates in choosing the level of facilities
and activities in the resort which are as follows :-
 Premium Package: These are the services which lies into the high class category. The
services which are offered by these premium packages are very much expensive and only
can get afford by rich people. In such packages the services provided by the organisation
is very lavish. Some of these services may include access to bars, sports activities, spas,
astrology services, and much more. All these services are included into their package

only. These packages are quite expensive when compared with other available services.
These services or packages get avail by a few number of people or part of targeted
population. The guests who avail these services have that pocket to purchase and the
services provided by the same is very elite. These packages can be avail by families,
friends or any individual. In these packages the hotel may also includes various water
sports activities which the hotel can organize for their guests.
 Moderate Package: In these packages the services which are provided by the
organisation is quite lesser than the services that was provided by premium packages.
These types of services can be afford by the people belonging to the average or above
average people. These services may include breakfast, dinner, swimming pool, disc area,
good room services, facilities for spas, and much more. The services which are offered by
the hotel are good but low with comparison of premium services. The services which are
offered by the hotel are of good quality and quite better then the economic packages.
 Economic Package: This package involves the services which are very basic in nature.
In such packages the hotel provides the basic or necessary services like room with good
quality, room services, services for lodging, swimming pool, services of restaurants, and
the like. These packages target the people who have the normal or basic disposal income.
These packages although does not provide the lavish or luxurious services but these
services which the hotel provides are very much basis and good. These packages fulfils
the basic needs of the guests. This package is the most budget package that is offered to
consumers to fulfil the requirements. These packages are specifically offered by majority
of luxurious resorts to target the consumers who belong to lower income groups.
Skiing Resort
The already discussed packages of beach resorts that is Premium packages,
Moderate packages and Economic package will remain same in the skiing resorts while on
the other hand the Skiing rest would add the distinctive features in these packages. The
 Summer Season: Summer season is the only time when the skiing resort see a vast
incoming of the individuals from all parts of the country and globe as the high intensity
of tourism in this period adds the extra elements such as tent accommodation, more
alternatives in meal brunches along with pick up and drop facility from the destination
are one of those special featurescasted with significant packages.

 Unlimited for Week :the another distinctive element that is inclusive as the package is
that the skiing resorts provide the tourists a week complete for skiing. Here after opting
this package the resort will issue them the pass valid for one week in which they will
enjoy all the activities and get all the promised facilities for a week. As this will also be
proved as more influential for the tourist that they would get more time and chance to
explore the place and observe a bit more in the skiing that will lead to an extensive
satisfaction.
Above discussed are various types of packages that are offered to different consumer category
plus they are availed by them as per to the specific need plus also the present budget with them.
Such packages in both type of resort will be sell out to the seeking tourist in the defined prise and
in order to ensure the great customer loyalty and effectiveness in the upcoming sale the resort
management will allow a significant amount of discount in favourof customer that will be more
easy and acceptable to them in order to make a purchase of any desired package.

TASK 3
P4 Market research of a specific resort location plus decontamination of needs of the target
market
Cardin Park Hotel, Golf resort plus spa is a resort which is located in Taltson, UK that
provides various services like Golf, spa, fitness club etc. which help in providing an overall good
experience to it guests so that high value for their money can be generated. The company also
provides other services like swimming pool, room service, catering, etc. so that a luxurious
experience can be created for it customers which will help in improving its brand image in
market.
Requirements of target market: The target market of Cardin Park Hotel are the people
who can afford to pay for its luxurious services so that they can enjoy the unique services which
are provided to them by the company. The company also focus on innovating and improving its
services so that the changing demand of customers can be effectively met.
 Targeting family plus couples: The hotel is able to provide a large number of services
which are suitable for both the families and couples which means that the resort can
target a wide variety of customers so that its sales can be increased.
Meeting consumer need : As the hotel management is able to effectively implement innovation
in the hotel it can meet the changing needs of customers which makes the company highly
competitive in market.
P5 Resort package's business plan
Introduction: In this dynamic environment it is very important that resorts are capable to adapt
to the dynamic need of consumers. This needs a plan to build up for strategic business so that it
can survive in this environment of high competition. Such plans are not required in the initial
stage of company in such a business.
Objective: The most important objective of this plan is to make vision, direction plus planning to
get a specific business targets for giving an extensive service as per planned objectives:
 The main objective is to target a complete new segment of consumers who are
consumerist. As the policy of Cardin Park Hotel, Golf resort plus spa this resort is to

start new shops in the resort itself so that the people staying in the resort could also fulfil
the shopping need if they want to. This would be concerning giving facility for those type
of consumers who desires to buy plus want to explore some local and innovative..
STP Measure: This measure would also be utilized by Cardin Park Hotel, Golf resort plus spa
that are needed to be considered in the business plan of the organisation.
 Segmentation: Market that has to be catered by the organisation on the basis of their
similar characteristics among them. With the help of this it can identified that all the
people in the same segments have similar needs and accordingly the resort management
can plan the strategies for them so that they can be satisfied.
 Targeting: The target market of Cardin Park Hotel, includes those people who are
interested in the shopping and aims to explore new places as they are planning to expand
the same for their resort. They are planning to establish shops within their organisation
so that they can satisfy the increasing requirements of the targeted customers with unique
experience of shopping.
 Positioning: Cardin Park Hotel, Golf resort plus spa is planning to position themselves
with the differentiation strategy and through various promotional techniques as with the
help of this they can easily target their market as per their needs and expectation. This
will enables them in taking competitive advantages to others (Tashman,. plus Rivera,
2016).
 Pricing strategy: No separate strategy for pricing has been deciding by this resort
because they want to contact various shops that are already in Tilston. They will try to
convince those shops so that they can make a contractual relations with them. It will lead
to a double benefit for shopkeepers as well as for resort. Sharing would be done on the
number of slakes which would be taking place in those shops.
 Marketing plan: The marketing plan which has been proposed by the resort proposes
that there will be lot of promotional events taking place regarding new additions in the
resort. The marketing strategy which will be adopted by the resort management would be
cost effective which will help in promotions. It will help in creating awareness among
target customers so that they can know about new store openings.
 Controlling plus monitoring of activities: The strategies adopted by the resort are
appropriate in nature and being designed in such a manner so that majority of activities

which are taking place must be done in required manner. In this case the major goal of
Carden Park Hotel, Golf Resort Spa is to make plans and do promotions in such a way so
that new target customers must attract by adding certain new features to the resort.
Critically analyse the needs of customers and create a resort package to
maximise business and profitability.
The customers now have been different needs and wants as per the changing taste and
preferences. This makes the oragsnaition more aware of the requirement of changes that they
have to implement within their services. The resort packages have been adopted by the clients
for the weekends as with they can spend time with their families and friends with variety of
services and activities. Such package enables the organisation to earn money because with the
help of this they can easily attract more people with couple of activities that facilitate them to
earn more money profitably. But due to this the valuable services of the organisation loses their
worth as such packages are offered on the reduced prices to the customers.
Justify decisions made in planning and proposing a resort package, analysing
unique selling points of the proposed package against competitors.
While planning of the packages of the resort various decisions regarding services that have to be
included within the package are taken along with the time period when such services will be
offered when not etc. In addition to this various promotional activities are determined as this
enables them to let their customer know their unique selling proposition such as various services
in reduced prices, augmented services and offerings, authentic food and cultural experience etc.
With the help of this the resorts attracts the customers towards them over their competitors.
TASK 4
P6 Different sustainable measures, initiatives plus practises to be implemented by a chosen
resort.
There are some of the measures that could be started and can be implemented by by Carden Park
Hotel, Golf Resort as discussed following:
Energy conservation: This sustainable measure is one of the most important which is
relevant for boilers which is a system of lighting,kitchen equipment different automated energy
system. Various resorts adopted these practice in the world. This will help in having automatic

energy systems which will enhance the resources present with the resort in most useful manner.
It will also make sure that the resort is concerned for environmental issues which will lead in
improving resort's imagrthat they are doing a tremendous job towards preserving our
environment.(Ukaegbu-Obi,2016)
Reduction of Waste and its Recycling : It is very much material to various plans and
programs that are distinct in reduction of waste materials and programs related to recycling
which are very common nowadays among majority of resorts. There are many ways by which
these wasted can be decreased for example food wastage compositing programs which focus that
40%-50% waste should be diverted from landfills.
Food preparation: By implementing this measure the resort can make sure about the
proper safety when they are preparing the eatables. For an instance using fresh and healthy
ingredients and healthy beverages will tend to security measure for the safety of consumers as
well as those guests who are visiting resorts.
Spa: Having a spa in the resort is a growing trend in the present era. Using of natural
herbal products and ensuring the safety measures would lead to having a best brand strategy and
support while giving a great service to its consumers.
Selection of menu: There are numerous resorts that are capable to integrate the menu so
that they are capable to fresh plus healthy. Thus with an instance dairy offerings should be
utilized in a secure way this would support in giving food that is very healthy plus is of best
quality
As per the details in this are some of measures that could be utilized by Carden Park Hotel plus
the Golf resort that would support them in creating required variations plus having sustainable
widening in the resort.
Evaluate how sustainable approaches practices and initiatives for a chosen
resort enhance brand value, image and business performance. Select one of
the practices highlighted for your resort and evaluate.
It is crucial for the resorts to adopt some of the sustainable practices within the resorts so that the
services can be improved and the brand image, performance of the business can be improved.
The Carden Park Hotel has majorly focussing upon the energy conservation as with the help of
this they can ensure reduction in cost with efficient sources of energy in each and every segment
of the hotel. This enables them to make their customers realise the consciousness of the

organisation towards the environment due to which their performance and value of the business
is improved.
Critically evaluate the sustainable approaches, practices and initiatives for a
chosen resort in achieving overall business success. Select one of the practices
highlighted for your resort and evaluate.
Carden Park Hotel has adopted various sustainable practices for the hotel so that they can
improve the overall image of the organisation as well as can improve the performance of the
business by making their customers believe that they are conscious of their operations on the
environment. Various approaches such as use of energy consumption, waste management etc.
increases cost of the resorts but in long run it is advantageous for them. This facilitates them to
increase their value and brand image that ultimately increase their value of business. for
example: energy conservation has various positive impact on the Carden Park Hotel but on the
other hand it initially increases cost of the company for installing the entire system.

CONCLUSION
The present project report is comprised of the aspects of various kind of resorts and
hospitality organisation that makes the tourism industry to grow and effectively earn the most
beneficial amount of respective market share. Thus as per the gathered information in this paper
it can be concluded that the different issues and problematic errors can be observed by the
organisation in the defined terms of its functions and operations. The main element of any
organisation in the tourism industry are its integral functions, client experiences, appurtenance
and so on. These functions helps in determine the success as well as failure of the ultimate
business in the market. The total understanding of the upcoming and existing problem is also
necessary as it also helps in evaluating the right practices in order to solve the particular issue
and problems

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