Unit 41: Tourist Resort Management Report - Business Plan & Analysis

This report provides a comprehensive overview of tourist resort management, focusing on the Mere Golf resort and spa in the UK. It begins by exploring different resort types like beach, island, golf, luxury, and spa resorts, outlining their key features and management challenges. The report then delves into the operational requirements of specialist areas within resorts, such as training and development, booking operations, and brand image preservation. It assesses various resort packages, including premium, moderate, and economic options, and proposes a business plan. Furthermore, the report investigates sustainable approaches, practices, and initiatives implemented by the chosen hotel resort. The report covers topics like changing customer expectations, renovation and maintenance, and technological updates. Overall, the report offers insights into the dynamic nature of the resort industry and the strategies required for successful management and sustainable operations.

Unit- 41
Tourist Resort Management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Explore the different types of resorts, their key features and potential issues and
challenging of managing........................................................................................................1
P2) Discuss the differences in operational requirements of specialist areas..........................3
TASK 2............................................................................................................................................5
P3) Assess different types of resort and the packages............................................................5
TASK 3............................................................................................................................................6
P4) Conduct the market research into a specific location......................................................6
P5) Propose a business plan for a resort package...................................................................7
TASK 4............................................................................................................................................9
P6) Investigate the different sustainable approaches, practices and initiatives implemented by
a chosen hotel resort...............................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourist resort management includes the widest variety related to the tourism and
hospitality industry. Tourism management includes travelling agent, travel guides while resort
management involves lodging operations, foods and beverages services, and recreational
facilities (Alvarez- Sousa, 2018). This report is based on the Mere Golf resort and spa that is
established UK. And they work all across the world. They have a special service in their resort
that is of golf and spa to attract the public of targeted market. It is the most luxuries hotel that has
more positive brand and strong customer loyalty and the offer their services with high price but
with more quality. This report includes the different issues and challenges that is faced by the
management, difference in operational functions, several types of packages, business plan,
different sustainable approaches and practices used by the hotel resort.
TASK 1
P1) Explore the different types of resorts, their key features and potential issues and challenging
of managing
There are different types of resort and they have tier own style of working and providing
the services as per their own convenience. There offers different services that is offered by the
different types of the resorts as like entertainment, fun activities, spa, gym services and many
others that are as described as:
 Beach resort: It is the type of resort that is localised in the coastal areas while in this the
beaches are the major attraction that attracts the large number of public (Robaki, 2020). It
includes different facilities as like recreational and related to the entertainment; relax
surround, games facilities and many others. There are some other businesses as well as
like beautiful and attractive views, having striking locations best drinks and shots that
drive chill mode by which people restrain their load.
 Island resort: It is a kind of resort that is located in the landscape areas and it also
provide luxury to the customers. This resort targeted those customers who have much
liability and spend large amount for money for their own entertainment. It is a paradise
that provides more luxury and provides the best suitable environment to their customers.
It includes various facilities as like sunbath, snorkelling, more adventurous surround etc.
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 Golf resort: It is a type of resort that is developed to provide the golf facility to the
customers who has likeness towards this game. It includes different services as like golf
ground, music, theatre, guide, vehicle to explore the ground, clubs, theatre, food and
drinking area etc. Thus in this the requirement of the people get resolved who has huge
interest towards the golf (Luturlean, 2018).
 Luxury resort: It is a kind of resort in which they offer more luxury as they provides the
most valuable and lavishness facilities to the customers. They also offers the best suitable
services on same time with most appropriate prices with this they exquisite the supportive
services that attracts the large number of the public.
 Spa resort: It is the resort that provides the best and relaxed services to the customer and
this kind of services will be gained by those customers who want more relaxes and mind
fresh from their daily life routine. In this the resort expands their services with the spa as
well and increase more value to the customers. It has a lot of advantage as in today’s
scenario people get attract towards the spa services thus they want more flexibility from
their daily lifestyle.
Challenges in maintenance of resorts:
 Changing customer expectation: As there are a lot of resort in the market and they all
offers the huge amount of the services and that has been changes or innovative on
continuous basis (Kostetska, 2018). Thus the expectations of the customer also get
changed that is the biggest challenge for all the resorts. It is the factors that have the
negative impact on the sales and profit of the company and to develop that they have to
implement unique changes within the business.
 Renovation and maintenance: To grab the attention of the customers it is must that
resort must always renovate their infrastructure and it is the most basic challenge that has
been faced by all the resorts. While it needs a lot of financial investments in the business
in order to change or renovate the structure resort has to pay the highest amount that
reduces the profit ratio.
 Updating with latest technology: It is the advancement that has been intrudes as per the
change or up-gradation on technologies in the market. It also makes huge investments as
technology will be change on random basis and resort must have to apply that within
their business.
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P2) Discuss the differences in operational requirements of specialist areas
Various range in resorts Operational requirements Potential issues
Training and development
of staff members
It is the most important process
to provide the most adequate
training and development to the
staff by which they always
provides the best services to their
customers (Kazak, 2018).
Through this process resort must
manage their entire operations in
an effective manner on
continuous basis. It helps to
create and spread the best and
sufficient services to the
customers.
These issues related to the cost
that affects the profit ratio of the
company or the resort. As they
get provides the training and
development to their staff but
they get left the resort after
taking the training then it resort
has to bear the high cost to
provide the training to the new
employees. It is very much
difficult for the resort to get
restrained the employee for the
longer period of time.
Association of bookings It is the operation in which
customers perform booking as
from the online apps, e-
commerce sites, online booking
and many others too. It is t eh
service that provides more
easiness to the customers as they
can boom the resort as per their
requirement or at any time
without visiting to the resort.
Thus it is the most effective
approach of the resort to get in
contact with the large number of
people on same time.
The prices or rates of the resort
services get changes or
fluctuated as per the vacations
or on the seasonal occasions as
well and at that time the cost is
being changed. As in the special
seasons a large people wants to
spend the quality time with their
family members but due to high
rush resort are also we already
booked before a month ago thus
it create more dissatisfies the
need of the customers if they
didn’t get their booking.
Preservation of a brand The brand image is the most There are some potential issues
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image basic issue for the resort to get
operate as the image get affects
the attraction of the customers.
As people must chose that resort
that has huge ratings and positive
image in the mind of the
customers (Seraphin, 2018).
as well as there a lot of resorts
in the market that provides the
most unique services to their
customer with more reasonable
prices. Thus they provides the
better services with more
quality and it is tough to build
the different image of the resort
in the market.
Have a aggressive benefit It is the most basis operations of
the resort as they serves the best
and the most competitive
environment and they all
provides their best services and
the suitable facilities to their
customers in order to develop
more sales and maximum profit.
Thus the resort must works with
the most efficient staff and
provides the best training to
them, as it also motivates them
make the better utilisation of the
resources.
There are different issues and t
he challenges that is faced by
the resorts and they will
furthermore, overcome from
these challenges by making a
strong financial base and
perform a lot of research to gain
the better knowledge about the
requirement of the customers.
The beach resort has look out their beach by taking care of the trash and by reusing the
plastics, changing their packages as per the need and demand of the customers, they have feed
the humans with reliable packages not to the animals, and have consume the sustainable caught
the seafood, keep respecting the nature and didn’t create pollution as to safe the animals.
The Island resort has look out for their beaches by maintain continuous control on the
garbage and with this ensure that the island will become cleaner and healthy that always attract
the visitors and in that they have gain more profit.
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The Golf resort has look forwards for the process by priority sustainability and with that
be more specific about their maintenance, by reducing the ball marks, by continuously repairing
the divots, raking of sand bunkers, by finishing the designing of course, by protecting the
lighting safety and many others factors as well.
TASK 2
P3) Assess different types of resort and the packages
There are different types of resort and they offer the different packages as per their need and
demand of the targeted market. It is the package that includes the different services that is
developed by the resort in order to attract the large number of customers (Calianno, 2018). These
packages must be varied as per the requirements of the market and each of the resort must make
the different package as per their facilities. They further divided into the three categories that are
as defined below as:
 Premium Package: It is the most desired package that includes the most suitable and
best services as it is provided by the different hotels. It includes various facilities as like
lodging, food and beverages, drinks, spa, gym, sports, club with the premium or adequate
prices. It also is of quite higher price as compared to the other packages that must be of
offer with fewer prices as well. It is the service that is provided to that customer or gets
accepted by those people who has huge amount to get spend in order to get the quality
services. In this the package will be developed as per the requirement of the public and to
fulfil their expectations (Pino, 2019). Resort is the place that is visited by the large
number of customers to gain more comfort zone to get free from the daily life hectic.
Thus to spend the special time with the family and friends the appropriate package will
be provided to the resorts.
 Moderate Package: It includes the facilities or services as quite lesser then the premium
package. In this package it includes different services as like food, lodging, pool, club,
gaming zone, sports, music, cafeteria, spa, gym and other too but that is dependent on the
resorts and their services. These are the services that are offered by some certain resorts
and they develop the package as per the basic of the customers.
 Economic Package: It is the package that includes the basic services that is mostly
provided by all the resorts in order to get satisfied the large number of customers. It
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includes the services as like food, lodging, club, pool, restraints etc as it is the most basic
services that are demanded by a lot of clients on regular basis. It provides the accurate
services to the customers who didn’t has that much amount to get spend on the high rated
services. It is the services that are provided to the lower income group people who want
to spend quality time with their known ones.
 These are the services that are offered by the resorts n terms of packages to attract the
large number of customers as per the basis requirement and demand of the clients (Sun,
2018). It spreads more easiness to the customer to get choose the services that is more
relatable to their income level.
TASK 3
P4) Conduct the market research into a specific location
The Mere Golf resort and spa: It is the resort that is located in UK and it is one of the
most known hotels and have positive brand image. It is the resort that also provides the extra
facilities as well as like spa, golf, gym, fitness centres, pools, rooms, clubs, food, drinks, club
and many other facilities too.
Needs of target market: The Mere Golf resort and spa target the specified market in
order to satisfy the need of the market. There services are basically for them who has willed to
pay the high amount in return of the luxury services (Luo, 2019). It is one of the most popular 4
star resorts of UK and offers the most luxuries services with high quality facilities. They provide
most innovative and unique services to the customers and conduct events as well as like
conference rooms, events, wedding, receptions, parties and many others too. They must conduct
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that to gain the attention of the customers and they further customised to the need and demand of
the clients.
 Targeting family and couples: The Mere Golf resort and spa target the families and the
couples too by offering special services as like spend alone area that attract more people
to get spend quality time over there.
 Meeting customer requirement: It is the required for The Mere Golf resort and spa to
get changed themselves as per to satisfy the need of the customers. If the requirements
get accomplished then they always used to visit the resort again and again.
P5) Propose a business plan for a resort package
Introduction: Business plan is the blueprint that provides the adequate changes that must
be adopted by the resort in order to develop more sales and success (Ghaderi, 2018). It includes
the different strategies to get survive in the competitive marker thus it is must require making an
effective outcome within the certain time period:
Objective: The objective of business plan is to make a straight vision for the company to
gain the higher competitive advantage with the attainment of set goals of the resort in an
effective manner. The objective of The Mere Golf resort and spa is to targeted the particular
customers who are more adventurous thus they operates some unique facilities as different shops
in the resort that buy the different and unique instruments.
STP Approach: It is the approach that is used by The Mere Golf resort and spa and as
defined below as:
 Segmentation: In this the market will be divided into the different parts as per the
likeness and characteristics of the market. It helps to make the better strategies for the
business in order to enhance the number of visitors.
 Targeting: It is an approach in which The Mere Golf resort and spa target those who has
an interest on the different services that is offered by the resort. Thus in this resort will
must implies different uniqueness in the business that attract the customers.
 Positioning: The Mere Golf resort and spa has a huge brand value and one of the top
resorts on UK thus that makes them different from their competitors (Truong, 2018). By
providing the facilities of shop they attract the attention of more number of peoples.
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 Pricing strategy: The Mere Golf resort and spa doesn’t have any specified strategy for
the pricing as they opened the new shops and make a contact with them by which profit
get divided that improvise the growth and development of the business.
 Marketing plan: It is the plan that is developed by the The Mere Golf resort and spa to
promote their products and services in the market. They use the cost effective strategy to
spread more awareness in the market about the resort and their different services.
 Controlling and monitoring of activities: In this The Mere Golf resort and spa must
plan different activities that have been developed to gain more advantage in terms of
market share. Thus resort must controls and monitors all the functions and implements
the change as per the demand and requirement of the conditions. It helps to get over from
the financial loop backs and reduces all the adverse effects.
 Management team: It is a team that consist of the group of individuals and all of them
perform the different functions all together by managing the assigned roles and
responsibility. The Mere Golf resort and spa develop a teams that has more clear goals
and objectives and have working over their by their accomplishment of target become
even more easier and helps to gain the better and continuous lead in the market.
 Financial aspect: It is more related to the funds that is needed when start a new services
and in this The Mere Golf resort and spa need $22,000,000 as it is the amount that is
needed while spending the investment on capital, the ingoing cost of the resort is about
Equipment: $10,000 to $125,000, Incorporation Fees: Under $300, Office Space: $100 to
$1,000 per employee per month, Inventory: 30% to 35% of your total budget, Marketing:
Below 10% of your total budget, Website: Around $400 per month. The operational
expenses $600,000 whereas the project revenue is about $1,000,000 and that all is for the
upcoming 5 years. The key performance indicator must get reflect the better expected
occupancy will get down and that is based on the ongoing situation as people become
more selective while choosing the place, average daily rate 150 British pounds.
The Mere Golf resort and spa need the fund and get raised that from the bank loans as it is
the most appropriate way to arrange the fund with that they have induce the better change and
modification in the business by which more and more visitors will get attracted. In this they have
collected the fund of about $500,000 and later on they have paid it back to back on the basis of
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interest rate and on timely basis and the parallel profit will get gained by the resort and get
shared some amount back to bank.
TASK 4
P6) Investigate the different sustainable approaches, practices and initiatives implemented by a
chosen hotel resort
It is the approach that must be implied in the resort in order to maintain the balance and
the sustainable environment that supports that growth of The Mere Golf resort and spa and
further will be as discussed below as:
Cleaning products: It is the process through which The Mere Golf resort and spa use the
safe and secure products that improvised the overall performance and image of the resort
(Bourdeau, 2019). Thus resort must use the petrochemical derivatives and the chlorine based
product for cleaning the different equipments.
Food preparation: In this The Mere Golf resort and spa must ensures that hygiene will
be maintained and proper cleanliness and safety measures will be opted by the resort while
making the food. The healthy and wealthy cuisine will be provided to the customers.
Energy conservation: It is an approach in which The Mere Golf resort and spa must
conserve of save the energy in terms of lights or other resources too. There is a lot of equipment
in the kitchen that has been used to make a food, lightning to sparkle the floor, automatic
machines, lamps and many other as well (Cismaru, 2018). These all the important factor for the
resort as it reflects the outer and inner infrastructure of the resort. But they always be ensures that
lights and energy can’t be waste and controls the global pollution too and contributes to the
betterment of the society.
Waste reduction and Recycling: It is the process through which the waste must be
reduced and recycled in order to make a better utilisation of the resources. For this The Mere
Golf resort and spa must reuse their wastage up to 40-50% and deliver that in the landfill that
further converts in to the fertilisers.
Spa: It is the facility that is provided by The Mere Golf resort and spa and they uses the
organic products while giving the massage to the customers. It is the strategy to get attracts the
wider amount of people and helps to make the effective and strong relationship with the visitors.
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Selection of menu: It is an approach in which resort provides the best cuisine and differ
ingredients in the menu by providing the organic food (Najeeb, 2019). Thus The Mere Golf
resort and spa uses the dairy and the organic products that improvise the health of the people
These are some of the approaches that are used by The Mere Golf resort and spa to
maintain the sustainable development in the resort by making the better initiatives.
CONCLUSION
It has been concluded from the above report that there are different issues and the
challenges that is faced by the resorts and the hotels in order to satisfy the need of the customers.
Thus the resort provides the hospitality services to the customers to fulfil the requirement of all
the peoples. In addition to this it is also concluded there are a lot of competition in the resort thus
they provide the best quality services to the customers. At the end the business plan will be
designed to develop more sales and maximise the profit.
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